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January 2011Main Feature: Online Marketing Vertical: TeensPlug-Ins: Social Marketing
FebruaryMain Feature: E-CommerceVertical: InsurancePlug-Ins: Direct Mail/Postal+Supplement: Essential Guide to Database Marketing
MarchMain Feature: Printing and ProductionVertical: Financial ServicesPlug-Ins: DRTV AprilMain Feature: Search MarketingVertical: EducationPlug-Ins: Circulation/Audience Development Marketing
MayMain Feature: Lead GenerationVertical: HealthcarePlug-Ins: Mobile Marketing+Supplement: Essential Guide to Search Marketing
JuneMain Feature: E-mail MarketingVertical: Multicultural Plug-Ins: B-to-B MarketingSpecial Feature: Agency Business Report 2011 JulyMain Feature: Social Media MarketingVertical: Marketing to ParentsPlug-Ins: Analytics
AugustMain Feature: B-to-B MarketingVertical: GovernmentPlug-Ins: CRM
SeptemberMain Feature: DRTVVertical: CPGPlug-Ins: E-mail Marketing+Supplement: Essential Guide to E-mail Marketing
OctoberMain Feature: Integrated MarketingVertical: Seniors Plug-Ins: Lead Generation
NovemberMain Feature: CRM/Retention/LoyaltyVertical: Travel & TourismPlug-Ins: Printing & Production+Supplement: Essential Guide to Direct Classic
DecemberMain Feature: Global MarketingVertical: AutomotivePlug-Ins: Search Marketing
THE WORK Huggies aims for new parents in integrated CRM effort p59
October 2010 | www.dmnews.com
Brad Matson’s 21 years in
catalog inform online style
MAIN FEATURE
Online data pursuitTechnology advances provide marketers with a goldmine of behavioral data to better target prospects, but Washington and consumer advocates want to rein them inPAGE 36
Sony uses direct mail in technology campaign
SHOW SPECIAL
DMA Annual 2010Marketers shake up acquisition tactics as national mood sours on unrestrained consumption. Also: Must-see DMAsessions; Q&A with Pepsi’s Bonin BoughPAGE 52
SPOTLIGHT
+PLUSESP acquisitions heat up E-mail .............................………p18
US Census tallies success Direct Classic ................ …..p20
Scott Donaton on loyaltyThe End (USER) ...........…..p74
L.L.Bean special delivery, p64
Right fi t at Bluefl y
p28
THE WORK
Consumer tech marketers diversify As innovation and consumer demand generate new products, marketers target the gadget-obsessed through social media, direct mail and database marketing PAGE 48
01_Cover.indd 1 9/21/10 4:11:46 PM
November 2010 | www.dmnews.com
Monica Luechtefeld steers Offi ce Depot’s
$4.2B e-commerce operation
MAIN FEATURE
Postal mattersUSPS faces catastrophic fi nancial losses and criticism from nearly every angle, forcing marketers to reevaluate future direct mail plans and accelerate digital communicationsPAGE 30
The Hartford digital campaign scores leads
Retailers prep sitesfor holiday reboundAs the strongest holiday season in four years approaches, online retailers look for new ways to drive recession-battered shoppers their way by revamping websitesPAGE 22
SPOTLIGHT
+PLUS
Creative agencies eye APACAgency ............................... …..p8
Is the catalog dead? Direct Classic .............………p20
M-commerce = success? Gloves Off .......................…..p29
Spanish mints get makeover, p45
Tech maven
mans Offi ce
p24VERTICAL
Lead generation B-to-b marketers inject speed into the lead generation process with new marketing automation and digitally fueled tacticsPAGE 41
Creative agencies eye APACget
M-commerce = success? Gloves Off
Creative agencies eye APACAgency
Is the catalog dead?Direct Classic
Creative agencies eye APACAgency
Is the catalog dead?
get makeover, p45 makeover, p45 makeover, p45
FLOWER FACE-OFF1-800-Flowers and ProFlowerscomparison p39
01_Cover.indd 1 10/22/10 7:20:18 PM
Direct Marketing News PRINT➜ For more information, contact:
Joanna Harp, Vice President of Sales
Tel: (646) 638-6170
Email: [email protected]
