Direct MarketingDaniel Keeble, Hung Nguyen

Definiton

• Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

• Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.

Conceptual Model of Direct Marketing

What is Direct Marketing?• Direct marketing brings the message directly to

the customer. • Telemarketing is perhaps one of the most well

known- and almost universal.• Telemarketing involves calling customers one at a

time in an effort to make them purchase.• People handing out flyers on the street is also

class as Telemarketing.

Direct mail

• Direct mail is commonly used form of direct marketing.– This can happen when

marketer develop, or purchase a list of name, and addresses then sent the advertising mail.

• The far less expensive way of doing this is by email (spam).– Links within the email can

direct customer to the seller website.

Graphics

• It is important for the direct marketers to get the message across quickly as most of the marketing is excluded as fast as its sent out.

• The website for example need to be simple for anyone to use and easy.

• The email/post needs to be memorable and attract users attention.