The Design The Market (Product Position and Target Market)
Selling Points Competitive Advantages DIR-685 Specification Q &
A
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The Design Key Developments + Design Style Observations
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The Design Key Developments + Design Style Observations
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Home is becoming o r g a n i z e d technology doesnt stand out
instead, it blends in The Design
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DIR-685 Storage Router
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The Design DIR-685 Storage Router, a harmony of sensual and
sensory experience. Each detail reflecting the creative inspiration
behind this modern masterpiece.
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The Design
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Product Position Product Position DIR-685 is the ideal
centerpiece router for your wireless network in the home and
office. Deliver file sharing and backup through the network. Target
Markets SOHO Network Users who require easy file backup abilities.
Family Home Users who want to store and share the digital files.
Travel Businessmen who demand file access everywhere. Luxury
Shoppers who desire fashion, trend, and social status. The
Market
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The First Router for your Desktop The Market
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Selling Points Easy Share & Backup Backup and restore files
and PCs Access your data everywhere Store and share your digital
files Sharing MFPs, General Printers and Scanners. Interactive
Display Device and Network Status Display Internet Digital Photo
Frame Internet News, Weather Forecast, RSS Channel and
PhotoDisplay. (FrameChannel) Green Technologies Green Ethernet
Technology WLAN Scheduler RoHS Compliance Energy Star-qualified
power adapter 11n Gigabit Router State-of-the-art 802.11n
technology. Gigabit LAN and Internet ports Intelligent QoS Engine
Dual Firewall (NAT & SPI) Selling Points
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Experience total Gigabit WAN and LAN performance. Ultimate
range and coverage 11n performance. Intelligent QoS Technology for
superior VoIP and Online Gaming. Dual active firewalls (SPI and
NAT) to help prevent potential attacks from across the Internet.
Enhanced WLAN multicast technology. Design Matters Selling
Points
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Store and share digital content from multiple computers into a
central location. Easy backup your files and media contents through
network. 2.5 inch SATA HD support for faster and more stable file
transfer. Access stored data away from home with the built-in FTP
server. Network USB technology enables seamless printer sharing.
Multifunction Printer and Scanner sharing become easier via D-Link
SharePort technology. Design Matters Selling Points
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3.2 inch true color interactive LCD display panel. Monitor
router and network status immediately. View online photos from the
Internet Album like Flickr and Picasa Get RSS feeds of the latest
news, blogs, sports, and more.. View weather forecast and calendar
without turning on your computer. Easy Setup your wireless network
via WPS. Design Matters Selling Points
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GreenEthernet Technology support, which can automatically
powers down ports that have no link. Budgets power output for
difference Ethernet cable lengths. WLAN Scheduling support, which
can shut down your wireless network when not in use for further
power saving. Complies with European Unions RoS directive that
restricts the use of certain hazardous materials. Use recyclable
packaging to help reduce waste that goes into the environment.
Selling Points