Diploma in Web Development Part I - Amazon S3 · Diploma in Web Development –Part I Presented by: Oisin Feely MAD Educator Lesson 7 Generating Revenue. ... The next session is “Inbound

INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator

Diploma in Web Development – Part I

Presented by:

Oisin FeelyMAD Educator

Lesson 7

Generating Revenue

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Lesson 6 Recap

The Full Stack – Choose Your Path

Professional Development Roles

Freelance Development & The Full Stack Developer

Roles in Peripheral Industries

Summary

Q&A


Generating Revenue

Choosing a Revenue Model

Ad-Supported Websites

Payment Portals & Security

Summary

Q&A

Today’s Lesson


Let’s Begin!





Choosing a Revenue ModelWhat kind of website are you building?

Selling a physical product?

Selling a digital product?

Providing an online service?


Choosing a Revenue ModelPhysical Product

Payment Portals

As many payment options as possible

Multiple currencies


Choosing a Revenue ModelDigital Product

Pay to Use:Payment Portals

As many payment options as possible

Multiple currencies


Choosing a Revenue ModelDigital Product

Free to Use: Donations

Advertising


Choosing a Revenue ModelOnline Service

Donations

Advertising

Corporate Partnerships



Ad-Supported Website



Ad-Supported Websiteis a website that makes its income from advertising



Types of Advertising

Banner ads

Pop-up ads

Interstitial ads

Sky scrapers

Affiliate programs

Coupons



Most Popular Advertising Agencies

(Google)Google Search

Adwords

Bing

Social media

AdMob

YouTube



Getting Adverts into your Website

AdSense-Googles advertising network

Apply to Google

Configure ads

Past Google AdSense code into the web page

Enter Pin into AdSense account



Getting Adverts into your Website

Things to Look Out For

Never click on your own ads!!

Don’t expect a fortune unless you have traffic

Generally don’t put ads if you selling something

Have about us, privacy policy & contact us pages



How adverts earn you money

CPC-Cost per Click

CPM-Cost per 1000 Impression

CPS-Cost per Sale



Some others

CPA-Cost per Action

CTR-Click Through Rate



Payment Portals

E-Commerce application service provider that authorizes credit card payments

Paypal

Stripe

Authorize.net

Payline



Factors to consider

Is the payment gateway supported on your platform?

Do you want customers to enter details directly on you site?

Do you want to offer Paypal?

What are the fees/How long is the contract?

Does the provider have a good reputation?

Does the provider support the payment methods your target market uses?



Data Protection Laws

Laws designed to protect personal information which is collected, processed and stored by automated means

Vary around the world



Introduction to APIs

APIs-Application Programming interface

All payment portals are online applications

An API allows you to access the features of applications


Next Week

The next session is “Inbound Marketing & SEO”

• Generating an Organic User Flow

• Semantic HTML & SEO

• Data Analysis & Google AdWords

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Diploma in Web Development Part I - Amazon S3 · Diploma in Web Development –Part I Presented by: Oisin Feely MAD Educator Lesson 7 Generating Revenue. ... The next session is “Inbound