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Roshan Tissaaratchy

Director Sales

MJF Group

111 Negombo RoadPeliyagoda

Sri Lanka

Dear Mr. Tissaaratchy,

Ref : Product Inquiry Phillipines - MJF/NIQ/124 - MKT/RT/4209

Firstly, let me thank you for the opportunity presented to me to meet with you and discuss the

possibility of importing the Dilmah brand into the Philippines.

As discussed, I have recently registered a company in the Philippines through which I intend to import

products such as yours and distribute these products to the more prominent supermarket chains, with

whom I have a very cordial relationship.

At our meeting on 10/06/2011 you requested me to articulate my future plans and forward them to you

in order for you to assess my suitability to be appointed as a Dilmah distributor.

Please find attached a basic plan for the manner in which I hope to commence and continue my

business activities over the next few years.

Should the plans described therein be acceptable to your organization, I would be obliged to present

you with a detailed plan for my future operations.

Thanking you

Yours faithfully

Roland H Reid

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A. Comparison of Dilmah Distributor Criteria & Reid International Trading capabilities.Dilmah Distributor criteria Reid International Trading (RIT)

Capabilities

Comments

1. The company needs to havethe necessary infrastructure

for importation, logistics anddistribution of the Brand.

RIT does not possess

comprehensive infrastructure at

present.

The operating model for the

initial period is detailed in

Section (A) below

2. Resources to finance theimportation, sales and

marketing of the Brand

RIT is prepared to commence

operations with a start-up capital

of PHP 3,000,000(approx. US $

69,000)

This is projected as adequate

start-up capital as per sales

projections detailed in Section B

3. A team of professionals whowill have contacts with retail

customers, sales and

merchandising teams.

RIT does not possess a large team

of professionals. However, we do

possess close contacts with the

SM Supermarket chain.

Utilising the cordial relations

between RIT and the SM chain,

we hope to work with the in-

house sales, promotion and

merchandising teams to create a

market for Dilmah branded tea.

4. Ideally, a track record withmarketing and sales of FMCG

brands.

RIT is a start-up operation.

B. ORGANISATIONAL INFORMATIONName of Company :

Address :

Nature of Business :

Start-up Capital :

C. OPERATIONSTime Period Mode of Operation Expected Volume Product Lines

Year 1 Indenting/Buying Agent 10-12 x 20 FCL Tea Bags

Year 2 Indenting/Buying Agent 18-22 x 20 FCL Tea Bags, Tea Leaves

Year 3 Distribution Agent 36-40 x 20 FCL Tea Bags, Tea Leaves

and Instant Tea

Year 4 Distribution Agent 45-50 x 20 FCL Tea Bags, Tea Leaves

and Instant Tea

Year 5 Distribution Agent 50-55 x 20 FCL Tea Bags, Tea Leaves

and Instant Tea

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