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DIGITRANS 2017
GCC
THE DIGITAL TRANSFORMATION FORUM
POST EVENT REPORT
PRESENTED BY
Pursuing digital transformation to keep pace with competition simply is no longer enough. Legacy corporations and businesses have been forced to rethink their business models, using technology as an enabler as even the most popular brands are losing relevance in a digital age. More than half of the Fortune 500 companies have disappeared from the list since 2000 and that too with digital transformation wave just beginning.
Presented by MIT Sloan Management Review GCC and Khaleej Times, the inaugural DigiTrans Forum, scheduled on the 25th – 26th October witnessed 160 delegates from across industries and over 20 regional and international speakers.
Apart from focusing on technology, the forum also reflected on boardroom strategies and key leadership attributes needed to drive a successful business transformation.
We would like to thank all our speakers, partners and delegates for supporting this initiative. Team MIT Sloan Management review GCC & Khaleej Times
Team MIT Sloan Management Review GCC & Khaleej Times
more profitable are businesses that
implemented digital transformation
improvement in cycle times for firms
investing in IoT based operations
26%
30%
of revenue will come from interaction
with customers’ digital assistants
5%
Key Learnings
from DigiTrans
DigiTrans 2017: Making a mark in digispace
“Investment is absolutely critical for the next five to 10 years, because banking technology was fundamentally set up decades back,” he said. “We are the oldest bank in the country, so we are obviously loaded with lots of legacy technology, and this is a problem with a lot of banks in Europe and the US as well. We have to reinvent ourselves in a very significant way on the path to digital, and we can’t do that with legacy technology.”
He added: “This year, our board announced a Dh1 billion investment for the next three years to essentially refocus our technology, revamp our systems and our connectivity, such that we can become a more agile bank when it comes to launching new products and services; and such that we can offer an omnichannel experience to customers; and such that our entire thinking and innovation process is far more integrated with business.”
Sarkar also explained that the bank was right now in the early stages of its journey, but that customers can expect a lot more across various segments including robotics, AI, VR, AR, speech bots, and IoT.
Digital transformation pioneers and industry trailblazers were honoured at the Digital Leader Awards in Dubai on Thursday.The event was co-located with the inaugural DigiTrans 2017 - The Digital Transformation Forum, organised by Khaleej Times and MIT Sloan Management Review GCC, which brought together a large number of experts from various sectors to highlight the importance of innovative new technologies. In total, nine awards were presented at the event across the individual and organisation categories.
Emirates NBD was the favourite at the ceremony, picking up three awards across different categories. Khaleej Times caught up with Suvo Sarkar, senior executive vice president and group head of retail banking and wealth management at Emirates NBD, after the awards to talk about the bank’s success and its focus on digital transformation.
Digital Leader Awards
4Digitrans 2017 Report
“For example, our customers that are aware of our virtual assistant, Eva, we are happy to say that she is only phase one of our plans. We intend to reach a phase where she becomes predictive and can understand what the customer wants before they even tell her,” he said.
Surendra Shetty, chief information officer at UAE Exchange, which won the ‘Emerging Digital Leader’ award in the financial services category, said that digital transformation is not an IT transformation. The entire organisation has to transform including all business units and support functions, he said.
“To a large extent, it is a mindset change, and what the heart speaks out,” Shetty said. “All the departments have to move together as a block for it to be successful. And whatever we do on this journey, has to be with the customer in mind. This is true for any industry whether it is banking, retail, manufacturing, or logistics. The approach has to be customer-centric, with their needs at the forefront. This is important if you want to retain customers and be ensured of their loyalty.”
When it comes to ideas, each and every one has
to be critically evaluated to see that it is right for the business and for the customers, he added. “You must remember that every organisation is not an R&D shop; at the end of the day they have to reap the commercial benefits through providing a better and more efficient experience to their customers. The way that we look at technology is that we don’t look at the ‘best of the pool’ technology; we look at the technology that offers us the best fit for our business, and the best that meets the needs of our customers.”
Rasheed D. Shakhsheer, director of the eDirham Program, which won the ‘Digital Leader’ in Government Services award, noted that from a fintech perspective, it is very important to leverage new technologies to better create system solutions to manage the payments and collection processes.
When a process is truly automated, and smart components are applied into that, then it becomes beneficial to process digitally, cashlessly and paperlessly, with less human intervention, he said. This reduces errors, and enhances the sustainability of the cash deposits as it is needed.
“There are certain blocks that we feel are important within the fintech industry, as well as within the digital transformation engine in general; IT is an important component, as is culture and management from the top management,” he said.
- Covered by Rohma Sadaqat from Khaleej Times (Published on
khaleejtimes.com and print on October
27th 2017)
5Digitrans 2017 Report
DIGITRANS 2017 offers actionable knowledge for strategy, organisational roadmap, and innovation-based opportunities.
Contents07
09
10
Speakers
Participating companies
Attendee Profile
Awards11
13
14
18
Marketing Reach Print | Digital | Outdoor | Social media
Sponsors
Gallery
ADRIANA KNACKFUS Vice President Digital TransformationThe Coca-Cola Company, Brazil
BRUNO FONSECAChief Information Security OfficerAXA Insurance, UAE
AHMED KAJOORHead of Information TechnologyDubai Municipality, UAE
CHRIS LORD Global Head, DigiCX, Growth, Strategy and Marketing HGS, USA
AHMED AL SAYED AL REFAEIChief Operating OfficerAl Masraf -Arab Bank for Investment & Foreign Trade, UAE
CLINTON O’LearyChief Commercial OfficerYvolv, UAE
ALEX BATLINGlobal Head of Emerging TechnologyBNY Mellon, United Kingdom
DELEL CHAABOUNIChief Information Officer (CIO)PepsiCo Middle East & North Africa
PROF. GERALD KANEMIT SMR Guest EditorUSA
DR ADNAN MUSTAFA ALBARVice-Chairman, Jeddah City Council, Kingdom of Saudi Arabia
Speakers
7Digitrans 2017 Report
KUMAR PRASOONChief Information Officer (CIO)Al Safeer Group, UAE
MARIO FOSTERGroup Chief Information OfficerAl Naboodah Group Enterprises, UAE
PEDRO PEREIRADigital & Innovation LeaderSAP EMEA South, UAE
RAJESH NAGPALDirector Banking & FinanceGBM, UAE
Speakers
SANDEEP CHOUHANEVP Technology & OperationsMashreq, UAE
SAVIO MONTEIRODIRECTORSoftware Solutions Group, UAE
SEBASTIAN SAMUELChief Information OfficerAW Rostamani, UAE
ZAHEER NOORUDDINHead of Digital TransformationShiseido, Hong Kong
8Digitrans 2017 Report
Participating Companies• Abu Dhabi Global Market• Abu Dhabi National Insurance
Company• Advanced Technology Consultancy • Al Amal Hospital - Ministry of Health• Al Futtaim• Al Jaber Group• Al Masraf Bank• Al Nomow General Trading• Al Safeer Group of Companies LLC• Al Sahraa Group• Al Tayer Group• Alawwal Bank• Arab Emirates Bandac LLC• ASDA’A Burson-Marsteller• Aswaaq• Avivo Group• AW Rostamani Group• AXA Insurance• Azizi Developments LLC• Banque Misr• BNY Mellon• Boostmee General Trading LLC• BPG Maxus• Brothers Gas• Byrne UAE• Citibank - UAE• Coca-Cola• Comarch• Consolidated Contractors Company• Crowe Horwath - UAE• Daman • Department of Health• Dr Sulaiman Al Habib Medical Group• Dubai Customs• Dubai Electricity & Water Authority• Dubai Entertainments• Dubai First PJSC• Dubai Gold and Commodities
Exchange and Dubai Commodities Clearing Corporation
• Dubai Islamic Bank• Dubai Municipality• Dubai Police• Emirates Aviation University• Emirates Fast Food Co LLC -
McDonalds UAE• Emirates Global Aluminium• Emirates Investment Bank PJSC• Emirates NBD• Emirates Post Group• First Abu Dhabi Bank• Fusion 5 • Galadari Brothers Co. LLC• Galadari Engineering Works Ltd Co.
(L.L.C)• Galadari Group• Galadari Ice Cream Co. Ltd(Baskin
Robbins) • Galadari Trucks and Heavy
Equipment Co. Ltd. LLC• Gargash Enterprises• GB Equipment Solutions LLC• GBM• Ghassan Aboud Group• Habtoor Hospitality• HGS• HireCraft Technologies Pvt. Ltd.• HSBC Bank Middle East Limited• Jeddah City Council• Kalyan Jewellers India Limited• Khaleej Times• Landmark Group• Lifeonscreen Global Limited• Liv. by Emirates NBD• M.H. Alshaya• Maersk• Masdar Institute of Science and
Technology• Mashreq Bank• MetLife• Meydan Sobha LLC
• Ministry of Finance• Ministry of Finance (E-dirham)• Miral• Movenpick Hotels and Resorts• Mubadala• Mumz World• Nakheel• Naukri.com• NMC Healthcare• Pepsico Middle East & Africa• Percept Gulf• Point Marketing• Prabha Global Enterprises• Querlo• Rak Dental Care & Implant Centre• Rakbank• Royal group• S.P Jain• SAP• Satguru Travel & Tourism (L.L.C)• Saudi German hospital• Sayidaty Magazine• Sell Any Car• Sharjah Cooperative Society• Shiseido• SmarTek 21• SOUQ.COM• Sumitomo Corporation Middle East
FZE• Tamouh Investments LLC• Thuraya Telecommunications
Company• Trafficomm Digital Media Services• TransSys Solutions• U.N. Cargo & Logistics• UAE Exchange• UN Fashion Inc.• Waha Capital• Whoopey.com - SmarTek21• Yvolv
9Digitrans 2017 Report
Attendee Profile
58% 22% 12% 8%
CIOs SVP Technology/ Digital Transformation
Head of IT IT & Marketing Managers
“This is the first event run by Khaleej Times and we found great value in it. Very interesting customer conversations, excellent presentations and we are going to be supporting this event going forward” – Clinton O’ Leary – Chief Commercial Officer, Yvolv
“This event was fantastic. The conversations have been intimate, with great 1-2-1 interactions. The thought leadership from the speakers have given me great ideas to take back to customers and colleagues around the world. This forum is enabling important conversations to take place in an environment that allows you to learn, share and collaborate at the same time” – Chris Lord, Global Head of Customer Experience & Marketing, HGS
“It has been a great success and next year will be a greater success with a much bigger audience knowing the great knowledge that has been share through these sessions,.” – Khalil Mohd Al Hindwan, Vice President, TransSys Solutions
“An absolutely fantastic event. I had a great time, as I met the most important people from the industry- CTOs, CIOs and the C-suite in general. We will participate again next year, in a much bigger way” - Saad Khan, Partner at Digismartex Group
“I can tell you this event was a success for us. We had a lot of interesting sessions and met interesting people from different industries. We already have confirmed meetings as follow-ups after this forum.” - Piotr Kolinsky, Loyalty and Smart Solutions Advisor, Comarch Middle East
of knowledge sharing sessions
16+ hours
of unlimited networking opportunities
8+ hoursspeakers
24+
sideline meetings with exhibitors
35
10Digitrans 2017 Report
Awards The Digital Leader Awards recognised the award winners’ contribution while highlighting the opportunities that exist in the area of digital transformation which these awardees were quick to spot and explore. These awards also showcased the growing prominence of digital transformation in organisations and the key role they play in determining their future growth.
Digital Leader – GovernmentBrig. Khalid Al RazooqiGeneral Director – AI, Dubai Police
Digital Leader – Middle EastSuvo SarkarSenior Executive Vice President, Emirates NBD
Digital Leader – EnterpriseKumar PrasoonChief Information Officer, Al Safeer Group
Winners in Individual Category
11Digitrans 2017 Report
Digital Leader – Government Services eDirham, Ministry of Finance
Digital Leader – Healthcare Dr Sulaiman Al Habib Hospital
Emerging Digital Leader – Financial Services UAE Exchange
Digital Leader – BankingEmirates NBD
Digital Leader – Retail M.H.Alshaya
Digital Leader – DisruptiveLiv. By Emirates NBD
Winners in Organisations Category
12Digitrans 2017 Report
Sponsors
Networking Partners
Lead Sponsor
Gold Sponsors
A JV by Alibaba Cloud and Meraas
IT Solutions Partner Recruitment Partner
13Digitrans 2017 Report
Print Media15 event ads were carried in Khaleej Times and
distributed to over 50,000 people in the region (with
every issue), not only spreading awareness about
the forum but also giving sponsors visibility through
constant branding
Marketing ReachThe forum, which was widely marketed by Khaleej Times through Social Media, Print Media, Digital Media and Outdoor Media gained over 1.75 million impressions ensuring the most relevant audience attended this forum.
b u s i n e s sb u s i n e s sChina warns of tit-for-tat in US rowTrade tensions heated up as Beijing warned that it will not sit idle if a US probe into its intellectual property practices leads to sanctions. Page 26
Expo 2020 offers producers a platform to showcase products in an exciting market
Najeeb Al Ali, executive director, Bureau Expo 2020 Dubai
wEdnEsday | August 16, 2017
There will soon be more clarity on the rules governing the Excise Tax and Value added Tax in the UaE. also, businesses can start registering themselves online for the taxes by next month.
Clarity on new levies
pAgE 25
pAgE 24
pAgE 22
pAgE 23
Homes below Dh1,000 per sqft in demand
Dh5brevenue targeted by
danube Group in 2018 as it launches more projects
INSIDE
‘Donald of Dubai’ to grow business empire
Opec’s success spoiled by 2018 supply worry
dubai — Dubai’s real estate is in-creasingly becoming mature and investors’ trust level is at its highest in the emirate’s property market, a senior official has confirmed.Mahmoud Al Burai, CEO of Dubai Real Estate Institute, Dubai Government, ruled out any slow-down in the local property market, citing a strong regulatory frame-work that continues to instil confi-dence among investors in the emir-ate’s real estate market.
“Whoever believes in this coun-try will be rewarded,” he told prop-erty investors. “This market is going very well, it’s sustainable and grow-ing,” Al Burai said while addressing the audience at the announcement of the timely completion of Dan-ube’s Glitz 1 and 2 projects.“What I see is that our market is becoming more mature and trust is at the highest level. You saw de-mand for new projects that were launched in the last few months and investments that came to this country. The numbers with the Dubai Land Department show ac-tual growth compared to last year. This is all due to a strong regula-tory framework that we have devel-oped,” he noted.
Activity in the real estate mar-ket picked up in the first half of this year, as the DLD announced 68 real estate projects were regis-tered during the period and were valued at Dh21 billion.Sultan Butti bin Mejren, direc-tor-general of DLD, had said that 26 per cent increase in transac-tions and the 17 per cent increase
DubAi: HOT PROPeRTY Waheed Abbas
> TURN TO PAGE 25
Buy for Dh 5,125.18*Sell for Dh 4,994.18*
* Indicative retail price provided by DMCC at noon Tuesday.
1 oz uAe gold bullion coingolD
london $/oz 1,272.96 -7.49 Mumbai /10gm30,182 +33.00Dubai Dh/gm154.50 -1.25
SToCK MARKET INDEXDubai — DFM3,579.56 -6.35
abu Dhabi — aDX4,471.11 -9.47
CuRRENCIES BuY SEllIndian 17.90 17.36Pak rs 29.21 28.47Sri lankan rs 42.69 41.28Philippine Peso 14.23 13.88B. Taka 22.45 21.62(rATeS Are AGAINST Dh1)
oIlPrIce
$
BreN
T
WTI
DMe
oman
50.43 49.35 47.39 -1.40 -1.12 -1.25
sou
rc
E: D
uB
Ai L
An
D D
EpA
rt
mE
nt
Why investors pose trust in Dubai realty
Key developments since January 2016
Activity in the real estate market picked up during January-June 2017 period as the sector continued to attract investors
Dh390Bworth of property
sold through 95,000 deals
Dh283Bworth of
land deals recorded
Dh188.5Bworth of mortgagesregistered through
22,353 deals
Dh36Bworth of other units sold through 6,077
transactions
67,409transactions for
land, buildings and other units
this market is going very well, it’s sustainable and growing
Mahmoud Al Burai, cEo of Dubai real Estate institute, Dubai government
As we approach Expo 2020, most developers want to complete their projects
Sailesh Jatania, cEo of gemini property Developers
68projects worth Dh21b were registered in first half of 2017
Dh32Btransactions recorded during January-June 2017
535number of completed projects in 10 years
35,571sales, mortgages and other transactions in H1
Etihad studies options for Niki airlinedubai — Etihad Airways said on Tuesday it continues to explore options for leisure airline Niki which it bought from airberlin for $351 million earlier this year.
Etihad agreed to buy Niki as part of a deal to create a holiday airline in a joint venture with TUI Group. Those talks fell apart in June. Earlier on Tuesday, air-berlin said it had filed for insol-vency. Niki is not part of the in-solvency proceedings. — Reuters
> SEE MORE ON PAGE 25
Employer pays $3m for bad referencesingapore — A Singapore court has awarded a man S$4 million ($2.96 million) in compensation after an unflattering reference from his former employer, AXA Life Insurance Singapore, cost him an opportunity to work else-where. Ramesh Krishnan, who worked with AXA Life Insurance as an adviser and agent from 2005 until 2011, won an appeal in July last year against a 2012 High Court decision.
In a High Court ruling, Judge George Wei noted the Court of Appeal’s judgment last year that AXA had breached “its duty of care” in providing a ref-erence check for Krishnan to Prudential Assurance Compa-ny Singapore. — Reuters
[1363531]
bus inessbus inessUAE operations of Toys ‘R’ Us unaffected
The retailer’s operations outside of the
United States and Canada are not part of
the bankruptcy proceedings. Page 32
wednesday | September 20, 2017
The emergence of sharjah’s real estate as
a force to reckon with,
aggressive payment plans
and the increasing role of
technology in the property
sector are some key trends to watch out for.
Trends in UAE realty
page 28
page 30
page 31
page 29
is the lowest bid for nakheel’s RIU beachfront
resort at deira Islands
INSIDE
Sharjah looks to make most of innovations
Oil above $50 on hopes of Opec cuts
Canada warns it may stop Boeing deals
Dh363m
I’m fully confident that
the Chinese carriers will need a minimum of 60 a380s over the next five
to seven years Eric Chen,
Head of airbus China
Buy for Dh 5,261.29*Sell for Dh 5,130.29*
* Indicative retail price provided by DMCC at noon Tuesday.
1 oz uAe gold bullion coingolD
SToCK MARKET INDEXDubai — DFM3,655.07 -5.41
abu Dhabi — aDX4,464.11 +11.10
CuRRENCIES BuY SEll
Indian 17.91 17.37Pak rs 29.22 28.45Sri lankan rs 42.66 41.27Philippine Peso 14.15 13.81B. Taka 22.45 21.63 (rATeS Are AGAINST Dh1)
oIlPrIce
$
BreN
T
WTI
DMe
oman
55.81 54.48 50.36
+0.42 -0.14 +0.46
london $/oz 1,308.04 +0.30
Mumbai /10gm 31,543 +42Dubai Dh/gm158.50 +0.25
Qatari insurer closes branch in Abu Dhabidubai — A Qatari insurance company is closing its branch in Abu Dhabi because author-ities there have not renewed its licence.
Qatar’s stock index also hit a five-year low on Monday be-cause of concerns over the im-pact of the diplomatic dispute on some of its companies.
Qatar Insurance Company said its Abu Dhabi branch, open since 2002, would shut because it could not renew its licence. In response, the firm’s share price dropped 2.3 per cent; the branch earned gross premiums of about $30 million annually.
In the initial weeks after the UAE, Saudi Arabia, Bahrain and Egypt cut diplomatic and trans-port ties with Doha on June 5, many long-term investors sat tight, hoping the dispute would be resolved soon and allow nor-mal business to resume.
Gulf investors withdrew de-posits from Qatari banks and pulled funds out of Doha’s stock market, but with the exception of Qatar Airways, Qatari compa-nies continued to operate in the four Arab states.
Now, however, there are indi-cations that the damage to busi-ness ties may last for many years, as Qatari firms begin to close op-erations and sell assets.
“The pull-back by Qatar Insur-ance is another sign that the fraying of political ties between Qatar and its Gulf neighbours is also damaging economic ties,” said Jason Tuvey, Middle East economist at Capital Economics in London. — Reuters
biggER fooTPRinT
kt grapHiC • SourCe: alpen Capital> TURn To PAgE 31
dubai — India is emerging as a top new investment destination for many Gulf businesses in gen-eral and the UAE in particular.
Business tie-ups have bolstered on both sides — in the UAE and India as well. Both nations have taken strategic decisions to benefit from each other’s strengths and tap the full potential of business opportunities. Businesses are now exploring opportunities in key sec-tors such as infrastructure, oil and gas exploration, storage and re-newable energy, logistics hubs, food processing and industrial parks, healthcare, hospitality and information technology.
“The comprehensive strategic partnership and the 13 other agreements that were recently signed between the UAE and In-dia have the potential to signifi-cantly boost cooperation across several sectors and areas, includ-ing defence, energy, maritime transport, infrastructure, agricul-ture and security,” said Hamad Buamim, president and chief ex-ecutive of the Dubai Chamber of Commerce and Industry.
While referring to the latest research report ‘GCC-India cor-ridor — Investment opportuni-ties and challenges’ released by Alpen Capital on Tuesday, he said the Dubai Chamber would open a new representative office in India later this year.
Sandhya D’Mello
investment made by the uae in india
during 2015-16
$1B
GCC’S INDIA INvESTmENT
THE GULF’S INDIA OppOrTUNITY
INFr
AST
rU
CTU
rE
OIL
& G
AS
IND
UST
rY
HEA
LTH
C
Ar
E
HO
TELS
the indian government has relaxed FDi limits in various sectors
including real estate, aviation
and retailinvestors are looking to benefit from availability
of low-cost labour and ongoing
regulatory reforms
india may sustain 7.7 per cent growth by
2021, making it a prominent
consumer goods market
the country offers a spectrum of opportunities
with over a 1.3 billion
consumer base
india has close relations with gulf nations,
making a strong case for
investment
5 rEASONS
TO INvEST IN INDIA$1.4B
41.2%
$4B
FDI into India from GCC in 2016
FDi from gCC in india since 2000
Construction development
Hotel and tourism
power Compound annual growth in gCC investment in the past five years
we are likely to see an increase in the flow of investments be-tween the regions
Sanjay Bhatia,
managing director, alpen Capital
The recent pre-dictions that the Indo-Uae trade will cross $100 billion by 2020 is a new beginning
Krishnan Ramachandran, Ceo, barjeel geojit
12%
11.3%
8.5% 8.4%
5.8%
54.1%
SECTOr-wISE GULF FDI INTO INDIA (JANUArY 2000- DECEm-BEr 2015)
others
Services
metallurgical industries
By establishing a presence in India, we can bet-ter assist compa-nies and investors in that market
Hamad Buamim, president and Ceo,
Dubai Chamber of Commerce and industry
[1370862]
THEDIGITALTRANSFORMATIONFORUM
PRESENT
REGISTERNOW-PROMOCODE: KT-DT
www.digitransforum.com
Delegate seats are limited, for attendingor sponsorship, [email protected]
call at+971 506775828or visitwww.digitransforum.com
followuson:
HEARTHESEEXPERTSPEAKERSKEYSESSIONSON
Digital transformation has the power to fundamentally change your industry
and business model. Are you ready for it?
Find out at the Digital Transformation Forum 2017 hosted by MIT Sloan Management
Review GCC. The only event which will share actionable knowledge for strategy,
organisational roadmap, and innovation-based opportunities. A must attend for the
business owners, senior industry professionals, technology experts who are keen to
gain insights.
Exploring theDigital Future of Business25-26 October 2017 | Dubai, UAE
Exclusive 20%Discount for Khaleej TimesReaders
C-suite: Adapting todigital disruption
Providingsimulatedexperience
withArtificial IntelligenceAnalytics &Cloud to
redesign your processes
Culture of collaborations,
connections& innovationsBigData for actionable
insights as core strength
Internet of Things forbetter service delivery
DR. ADNANALBARVice-President,
JeddahCityCouncil, Saudi Arabia
ZAHEERNOORUDDINHeadofDigital Transformation,
Shiseido, HongKong
DELELCHAABOUNIChief InformationOfficer, PepsiCo
MiddleEast &NorthAfrica, UAEAHMEDKAJOOR
Headof InformationTechnology,
DubaiMunicipality, UAE
PROF. GERALDKANEMITSloanManagementReview
Guest Editor, USA
AHMEDALREFAEIChiefOperationOfficer,
AlMasraf, UAE
#DigiTransForumfollowuson:
NetworkingPartnersGoldSponsors
ITSolutionsPartner
LeadSponsor
A JV by Alibaba Cloud and Meraas
GCC
&
14Digitrans 2017 Report
Technology & Transformation
In early October, the digitrans team put together
a special focus magazine on ‘Technology &
Transformation for its readers which again, went out
to over 50,000 readers and specially delivered to
over 100 C-suites executives in UAE
Famous technology authors, Didier Bonnet & Gerald
Kane contributed to this special magazine, which
also gave our event sponsors an opportunity to pen
down their thoughts about digital transformation
without selling their solutions.
15Digitrans 2017 Report
“Practice as you preach” goes the saying, and following what we were preaching,
the DigiTrans forum went completely paperless during the two days of the event.
Right from pre-registrations, feedback, sessions, agenda to Q&A, all were curated
from the WhatMate app, developed by HGS
Digital MediaKhaleej Times enjoys a
dominance on digital as the
nation’s leading news agency
on the web platform. Entire
pre, during & post-event
coverage gathered staggering
750,000+ impressions
spreading the message
beyond the borders of the
United Arab Emirates
Marketing Reach
16Digitrans 2017 Report
Outdoor Media
Digitrans offered a never-seen-before exposure
to its sponsors through an outdoor campaign it
ran on the busiest route in Dubai – the Sheikh
Zayed Road. The campaign, which ran for 30 days
gathered over 500,000 impressions
Marketing Reach
17Digitrans 2017 Report
Gallery
Digitrans 2017 Report 18
19Digitrans 2017 Report
20Digitrans 2017 Report
THANK YOU!
Contact: PO BOX 11243, Dubai
United Arab Emirates
www.digitransforum.com
+971 4 3383535
+971 4 4050841
GCC
