digital transformation of societies in a volatile environment

The Global Advanced Research Conference on

Management and Business Studies

(GARCOMBS) 7th-8th October 2016, France

DIGITAL TRANSFORMATION OF SOCIETIES IN A VOLATILE ENVIRONMENT

Hosted By:

ISSN 2303 0003

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IAE of Caen France iCognitive Pte. Ltd. Singapore

Universitas Padjadjaran Indonesia Dhurakij Pundit University Thailand

PREFACE The Global Advanced Research Conference on Management and Business Studies (GARCOMBS) is the academic forum for the presentation of new advances and research results in the fields of Management and Business. The GARCOMBS 2016 will be held on October 7-8, 2016 in France at

IAE of Caen, the University Of Caen School of Management. The GARCOMBS 2016 conference will bring together leading international researchers, practitioners, and scientists in universities and industries. Considering the needs for responding

the complex and dynamics environment, the conference will be focused on:

Digital Transformation of Societies in a Volatile Environment Theoretical and empirical papers are also invited for submission to seven major areas. A. Organizational Behavior, Leadership and Human Resources Management

B. Innovation, Operations and Supply Chain Management

C. Marketing Management

D. Financial Management and Accounting

E. Strategic Management, Entrepreneurship and Contemporary Issues

F. Future Business Module

G. Government Agencies and Non-profit Organizations

Digital transformation is becoming a hot topic for companies across the globe. Industries are

using digital advances such as analytics, mobility, social media and smart embedded devices.

Executives are trying to improve their use of traditional technologies to change customer

relationships, internal processes, and value propositions.

Many companies get started on the digital transformation journey, but few tell how to do it.

What is the performance measurement, best practices, tools for digital transformation in a

volatile environment? What should be the road map and framework? Even though some of the

companies are gaining some value from transforming parts of their businesses, but it is only a

small part of the way toward achieving the potential of digital transformation. And still others

have not yet begun their digital transformation because of the lack of know-how. Besides, most

of the executives have common pressures to begin digital transformation, at least moderate

pressure to change. Digital transformation affects both individual businesses and whole

segments of the society, such as government, mass communications, art, medicine or science,

etc.

http://www.iae.unicaen.fr/EN/index.php

http://www.icognitive.com/

http://www.unpad.ac.id/en/

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Therefore, " Digital Transformation of Societies in a Volatile environment" is proposed as the

theme of this conference. Theoretical and empirical papers are also invited for submission to

seven major areas. Within each groups, several topics of interest include, but are not limited to:

A. Organizational Behavior, Leadership and Human Resources Management

Organizational Development, Knowledge Management, Best Practices to Manage Human

Capital, Future Directions for HRM Research, Global Human Resource Management, Human

Resource Planning, Technology in Human Resource Management, Training and Development,

Competency Mapping, Employer Branding, Organization Theory, etc.

B. Innovation, Operations and Supply Chain Management

Technology Management, Advanced Manufacturing Technology, Product and Process

Innovation, Quality Management, Operation Management, Project Management, New Product

Development, New Service Development, Inventory Management, Service Operations

Management, Global Operation Management, Distribution Management, Planning

Management etc.

C. Marketing Management

Advertising Management, Fundamentals of Marketing, Assessing Marketing Performance,

International Marketing, Marketing Research, Marketing Strategy, Service Marketing,

Integrated Marketing Communications, Marketing Innovation and Planning, E-Marketing,

Relationship Marketing, Sales Strategies, Marketing Data Analysis, Marketing and International

Consumers, Marketing Theory and Application, , Customer Relationship Management, etc.

D. Financial Management and Accounting

Corporate Finance and Governance, Cost Management, Finance & Investment, Financial

Markets and Institution, Capital Budgeting, Capital Market, Credit Risk Modelling and

Management, Financial Engineering, Foreign Exchange Markets, Law and Finance, Mergers and

Acquisitions, Digital Payment, Digital Bank, Regulations of Financial Markets, Venture Capital,

Accounting and Finance, Behavioral Accounting and Finance, Electronic Banking, Electronic

Finance, Financial Markets and Derivatives, Financial Services Management, etc.

E. Strategic Management, Entrepreneurship and Contemporary Issues

Models of Strategic Management, Digital Business Transformation, Challenges to Strategic

Management, Corporate Strategy Formulation Approaches, Business Competitive

Strategy,Situational Analysis for Strategic Planning, Global Strategy, , Strategic Issues,

International Strategic Performance Measurement, Strategic Issues in Managing Technology

and Innovation, Operations and Supply Chain Strategy.




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F. Future Business Module

Transforming Business Models, Omni-Channel Business, Digital Device, Transformation from

Physical to Digital, Supply Chain Risk, Operation Management, Technology Management,

Organizational Development, New Service Development, Data Analytics, Strategy

Transformation , Digital Maturity Research , Operation Management , Business Integration and

Innovation, Digital Capabilities, Customer Experience, etc.

G. Government Agencies and Non-profit Organizations

Digital Maturity, Citizen Service Models, Transformation Process, Technology Management,

Digital Cultural, Initiation challenges of Organization, Risk Tolerance, Organizational agility,

Digital Trends and Emerging Technologies, Leadership and Workforce Skill, Innovation and

Collaboration, Security Management, etc.




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Contents

Welcoming Message ............................................................................................................ 5

Official Garcombs 2015 Committee .................................................................................... 9

Map Venue ........................................................................................................................ 11

Overview Agenda ............................................................................................................... 12

Rundown Oral Presentation .............................................................................................. 13

City Tour Information ........................................................................................................ 18

Garcombs Committee ........................................................................................................ 24

Affiliated Journals .............................................................................................................. 26

Sponsors ............................................................................................................................ 27

The University of Caen Normandy (UNICAEN)................................................................... 28

IAE : the University of Caen Business and Management school ....................................... 32

Abstract .............................................................................................................................. 34

The End………………………………………………………………………………………………………………….…… 87




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Welcoming Message

Dean of the IAE de CAEN

Bienvenue à Caen !

It is a pleasure to welcome you all to the Global Advanced Research Conference on Management &

Business Studies (GARCOMBS) 2016 in Caen in France.

Our business school has a deep commitment to foster research in management and to develop its

international relationships. It is a leading player in e-learning programs and we have graduated more

than 20 000 students.

The faculty of the business school is consistently involved in developing innovative courses to train

future leaders and researchers. The theme of this conference on “the digital transformation of societies

in a volatile environment” is definitely one of the challenges that our students, practitioners and

academicians will have to undertake. I am convinced that the discussions from the conferences will lead

to valuable insights on that topic.

Normandy, with its beautiful seaside and history will also be a wonderful place to set up new

collaborations among researchers and practitioners from different countries. I wish you a nice time in

our city and hope that you will enjoy the food and hospitality of Normandy.

Dean of Ecole Universitaire de Management IAE Caen

Prof. Dr. Patrice Georget




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IAE de CAEN Representative

It is a pleasure to welcome you all to the Global Advanced Research Conference on Management

& Business Studies (GARCOMBS) 2016 in Caen in France.

Welcome to CAEN. Our business school has a long tradition of research and we have more than 40 PhD Students as well as 43 associates and full professors in business. We are very happy to welcome you here and we are convinced that we will have productive exchanges and that you will have as a nice time here in France. These event will offer great networking opportunities. This conference is also an opportunity for our school to sign an exchange agreement with Universitas Padjadjaran of Indonesia. We really encourage our students to spend time abroad to understand cultural differences and to deal with new business practices. We are happy to welcome professors or PhD students from the Indonesian university and even to go there in the future so it is an important milestone for our school. The president of the University of Caen will be here at 9.40 to sign a letter stating that we would like to become partners. This conference is a good opportunity to build connections between Europe and Asia, and more than 80 researchers are in the conference. Thank you for coming and wish you have a good time here.

Ecole Universitaire de Management IAE Caen

Maître De Conférences, Dr. Tarek Chanegrih




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President of 4th Garcombs Committee

Dear professors

Dear students and future PhD’s

Dear faculties

Madame, Monsieur

Welcome to all of you at IAE de Caen and welcome to you all at the University of Caen. Why?

Because IAE of Caen, school of management, is affiliated with the Université de Caen.

Université de Caen is one of the oldest French university. Founded in 1432, it has been entirely

destroyed during the Second World War and rebuilt after the war in 1954. Today, Université de

Caen Normandie represents more 28 000 students, 43 research units, including 23 labeled by

large organizations (CNRS, INRA, INSERM and CEA)

I am very pleased and honored to have contributed to the initiative that brings together the

prestigious Université de Caen - France, Universitas Padjadjaran – Indonesia and Dhurakij Pundit

University – Thailand.

One year ago this was just an idea and a challenge for me to make it happen.

I want to thank warmly the Université de Caen and IAE de Caen for having welcomed this

opportunity. I address a special thanks in the person of Tarek Chanegrih without whom we would

not be gathered here today. I want to thank as well Universitas Padjadjaran and Dhurakij Pundit

University for having responded so positively through their participation.

And finally the Garcombs organization committee for its full support to make this event

successful.

The MOU that will be signed today, seals the start of exchanges of professor and students

between Université de Caen, Universitas Padjadjaran. It signs all the richness that international

collaboration can bring through diversity and complementarity.

Today, we will spend the majority of our time in this place to meet, discuss, communicate,

exchange and share our point of view on different fields: social, economic and scientific domain.

The current trends in the 21 first century require us to be factual, to play with numbers, data and

information.

You will see through your life the naissance and renaissance of new expressions, new languages

and new faces of our societies shaping the future of our world.




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Dear colleagues I encourage you to visit the Université de Caen. Physically or virtually because it

is where things are happening. All ages are cooking, formulating, drafting and blending

imagination. As a result, we are harvesting new discoveries.

Normandy is a dynamic region. Rouen and Le Havre are part of this local network. You are now

part of this extensive network built year after year by the Université de Caen Normandy.

Dear colleagues and fellows welcome to Caen, welcome to IAE and welcome to France enjoy your

stay.

President of 4th Garcombs Committee

Prof. John Paul




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Official Garcombs 2015 Committee

ADVISORY COMMITTEE

– Dr. Pierre Denise (President of The Universite De Caen Normandie, France)

– Prof. Dr. med. Tri Hanggono Achmad, dr. (Rector of Universitas Padjadjaran, Indonesia)

– Dr. Darika Lathapipat (President of Dhurakij Pundit University (DPU), Thailand)

– Dr. Patrice Georget (Dean of the Graduate School of Management IAE, France)

– Nury Effendi, Ph.D (Dean of Economics and Business Faculty UNPAD, Indonesia)

– Prof. Dr. Ina Primiana (Head of Doctorate Program in Management UNPAD, Indonesia)

– Associate Professor Dr. Nit Petcharaks (Vice President of DPU, Thailand)

– Dr. Pattanant Petchchedchoo (Dean of College of Innovative Business and

Accountancy (CIBA), DPU, Thailand)

STEERING COMMITTEE

– Dr. Umi Kaltum (Deputy Head of Doctorate Program in Management UNPAD, Indonesia)

– Assistant Professor Dr. Teerasak Khanchanapong (Deputy Dean of CIBA, DPU, Thailand)

– Dr. Fanny Simon (Head of international program in the Graduate School of Management

IAE, France)

SCIENTIFIC COMMITTEE

– Prof. Dr. John Paul (iCognitive, Singapore)

– Prof. Dr. Ina Primiana (Universitas Padjadjaran, Indonesia)

– Dr. Patrice Georget (Dean of the Graduate School of Management IAE, France)

– Assistant Professor Dr. Teerasak Khanchanapong (Deputy Dean of CIBA, DPU, Thailand)

– Dr. Umi Kaltum (Universitas Padjadjaran, Indonesia)

ORGANIZING COMMITTEE

– President : Prof. Dr. John Paul

– Vice President : Efrata Denny Saputra Yunus

– Secretary 1 : Yaying Lan

– Secretary 2 : Vanessa Zhou

– Secretary 3: Mireille NOEL

– Treasury 1 : Veronique Paul




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– Conference Coordinator : Dr. Tarek Chanegrih

– Conference Relationship : Dr. Nina Kurnia Hikmawati

ROOM LIAISON OFFICER:

– Leila Ghalmi

– Amina Mounir

– Pieer Alexander




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Map Venue




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Overview Agenda 4th GARCOMBS 2016

7th October 2016 Activities Location

8.00-9.00 Registration Hall d'accueil IAE

9:00-9:15 Welcoming speech Amphi Léon Walras (Rez-de-chaussée)

9:10-9:15 Opening Amphi Léon Walras (Rez-de-chaussée)

9:15-9:40 Keynote speaker Amphi Léon Walras (Rez-de-chaussée)

9:40-9:50 MOU IAE CAEN & UNPAD Amphi Léon Walras (Rez-de-chaussée)

9:50-10:05 Plenary Session 1 Amphi Léon Walras (Rez-de-chaussée)



10:35-10:45 Photo session Amphi Léon Walras (Rez-de-chaussée)

Coffee/Tea - Welcome Salle 218 (2ème étage)

10.45-12.00 Parallel Sessions 1 Classroom

12.00-13.30 Lunch Time Room 124

13:30-15:30 Parallel Sessions 2 Classroom

15:30-16:00 Coffee/Tea Break Amphitheater

16:00-18:00 Parallel Sessions 3 Classroom

18:00-21:00 Welcome Dinner Le Benazir Restaurant

Award of 3 best papers Le Benazir Restaurant

8th October 2016

8:00-13:00 Sightseeing Le Mont-Saint-Michel

13:00-15:00 Closing Lunch Le Mont-Saint-Michel

17:00 Arrive IAE CAEN Campus




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Rundown Oral Presentation 10.45-12.00

Parallel Sessions 1-Salle 207 - Financial Management and Accounting

Paper #1

Irma Setyawati Determinants of Growth and Profitability by Bank Specific Variable and Market Structure in Islamic Banking in Indonesia

Paper #7

R Lina Ahmad, Erie Febrian, Aldrin Herwany and Mokhammad Anwar

Performance of Market Discipline under Deposit Insurance Regime: Evidence from Local Development Banks in

Indonesia

Paper #11

Erman Sumirat The Investment Analysis of Public Apartment under Public Private Partnership Model to Attract Investors in Indonesia

Parallel Sessions 1-Salle 208- Innovation, Operations and Supply Chain Management

Paper #4

Dani Ramdani, Yudi Azis and Umi Kaltum

Innovation as a Driver for Enhancing Transient Competitive Advance in Volatile Environment - A Literature Review

Paper #9

Jul Thanasrivanitchai Using Control Theory and Cognitive Age to Explain Differences in Internet Usage

Paper #14

Ahmad Heryawan, Ina Primiana Sagir, Martha Fani Cahyandito and Erie Febrian

Supply Chain Management, Sustainable Development And Business Ecosystem In Water Management

Parallel Sessions 1-Salle 216- Marketing Management

Paper #6

Abraham Mose and Syaifuddin The Analysis of Macro and Micro Marketing Environment on the Marketing Strategy Formulation and the Influence to Competitive Advantage

Paper #10

Baby Amelia Fransesca Impact Of Coffee Product Labeling And Packaging On Purchase Behaviour With Mediating Of Brand Image And Brand Trust

Paper #19

Rahajeng Widyarsih Gender, Product Category And Creativity Advertising That Influenced To Attitude Toward The Brands And Attitude Towards The Advertising And How They Impact To Purchase Intention

Parallel Sessions 1- Salle217 - Strategic Management, Entrepreneurship and Contemporary Issues

Paper #91

Lina Auliana The Influence Of Competitive Strategy On Business Performance Of The Fashion Creative Industry In West Java

Paper #23

Yocie Gusman and Erie Febrian The Influence of Managerial Cognition, Human Capital and Social Capital on Strategic Entrepreneurship and Corporate Performance: Evidence from Indonesian Islamic Bank




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Paper #29

Ahmad Irfan, Ina Primiana Sagir, Aldrin Herwany and Erie Febrian

Factors Determining Business Competitiveness In Banking Industry: Evidence From Indonesian Local Development

Banks

12.00-13.30

Lunch Time

13:30-15:30

Parallel Sessions 2- Salle 207 - Financial Management and Accounting

Paper #32

Klemi Subiantoro, Ina Primiana Sagir, Aldrin Herwany and Erie Febrian

Determinant Factors for Bank’s Unique and Dynamic

Capabilities: A Literature Review

Paper #33

Teguh Budiman, Erie Febrian, Aldrin Herwany and Wardhana Wardhana

Bank Size and Managerial Ownership as Moderating Variables between Risk Profile and Profit Growth: Evidence

from Indonesian Islamic Banks

Paper #53

Reni Marlina Analysis of Financial Performance Differences Bank in Indonesia based on BUKU

Paper #61

Layyinaturrobaniyah, Aldrin Herwany and Muhammad Zarkasih

The Comparison of Explanatory Power of Volatility Index (VIX) and GARCH Model in Predicting Future Volatility

(Empirical Study on Futures LQ45 Period 2010-2014) Paper

#80 Sasiprapa Samakketkarnpol, Nopporn Peatrat, Ravi Klangpraphan, Arporn Klaewtanong, Pimpisa Promma and Rakchanok Sumnianglum

The Value Relevance of Accounting Numbers: Evidence from

Thai listed firms in SET 100 Index

Parallel Sessions 2-Salle 208 - Innovation, Operations and Supply Chain Management

Paper #48

Rachata Khumboon and Benjamaporn Isaradech

The Effects of RFID Applied in Ground Handling System on Aircraft Turnaround Process: A Simulation-Based Analysis

Paper #38

Darman Mappangara Optimization of External Factors In Photovoltaic Industry Creation Strategy In Competitive Renewable Energy Company in Indonesia: Theoretical Review

Paper #43

Sofi Suryasnia, Ina Primiana, Sucherly Sucherly and Aldrin Herwany

Banking Strategy And Implementation Of Banking Asean Integration Framework ( ABIF ) In Asean Economic

Community (AEC)’S Era 2020

Paper #58

Umi Kaltum, Aji Widodo and Andreas Widiasmono Yanuardi

Local TV Goes to Global Market Through Digital Transformation

Paper #60

Adilla Pongyeela The survey of supply chain of Chili Spur Pepper for food industry in Thailand




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Parallel Sessions 2- Salle 216 - Innovation, Operations and Supply Chain Management & Marketing

Management

Paper #89

Phoommhiphat Mingmalairaks, Siridech Kumsuprom, Chatrudee Jongsureyapart, Supunnee Kamwass and Leela Tiangsoongnern

Value Creation And Core Competency Enhancement With Technology And Innovation Adoption In Thai Medium Sized Companies: A Case Study Of The Car Materials Industry

Paper #37

Charunya Parncharoen Buying Behaviors via Social Network of Generation Z: A Case

Study in Bangkok

Paper #100

M. Fariza . Y. Irawady and Popy

Rufaidah

The Impact of New Service Innovation on Public Satisfaction

Paper #45

Mohamad Ary Budi Yuwono Impact Of Coffee Product Labeling And Packaging On Purchase Intentions With Mediating Of Brand Image

Paper #55

Dani Dagustani, Mutia Tri Satya and Herry Achmad Buchory

Integrated Marketing Communication : Brand Contact and

Consumer Insight (Empirical Study on Traditional Snack Food

in Bandung)

Parallel Sessions 2-Salle 217 - Strategic Management, Organizational Behavior, Leadership and Human

Resources Management

Paper #36

Nila Krisnawati, Ernie Tisnawati Sule, Erie Febrian and Meydia Hassan

Do the Brand Image and Customer Loyalty determine the Competitive Strategy of Chain Hotels

Paper #52

Satria Yunas Marzuki, Ina Primiana, Umi Kaltum and Martha Fani Cahyandito

New Model of Competitive Advantage of Supply Chain Management Practices (Case: Indonesian Cacao Industry

Manufacturing) Paper

#18 Hilmiana Hilmiana and Waode Zusnita

Work Ethics Development Of Tourism Business Actors In West Java

Paper #90

Christanto Triwibisono National Culture and Leadership Style in Indonesia

Paper #17

Waode Zusnita and Hilmiana Hilmiana

Human Resource Competency Development Of Creative Industries In West Java (Culinary Cluster)

15:30-16:00

Coffee/Tea Break

16:00-18:00

Parallel Sessions 3-Salle 207- Government Agencies and Non-profit Organizations & Financial

Management and Accounting




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Paper #81

Chollada Love, Chutinuch Intharaprasiti, Ratchadapon Semakhan, Supicha Srisukont and Thanathon Chongsirithitisak

Earnings Quality of Accounting Information after IFRS Adoption: An Empirical Study of Thai Listed Firms after IFRS

Adoption

Paper #54

Mutia Tri Satya and Lina Said Comparative Analysis of Consumer Behavior Across Cultures

Paper #40

Mudji Sabar Carrying Capacity and Visitors’ Satisfaction of the Ecotourism

Object of Cave Pindul Tubing, Gunung Kidul, Yogyakarta, Indonesia

Paper #73

Muhammad Awaluddin Value Based Technology Model on Smart City Nusantara

Paper #96

Imas Soemaryani Pentahelix Model To Increase Tourist Visit To Bandung And Its Surrounding Areas Through Human Resource Development

Parallel Sessions 3-Salle 208 - Future Business Module

Paper #8

Syaifuddin The influence of Transformational Leadership and Work Stress on the Work Motivation and their implication on Employee’s Performance

Paper #30

Edi Witjara Enhancing Digital Business Value Through Implementation of Strategic Threshold Canvas : A model of Value-Pertaining

Strategy of Transforming Telco

Paper #97

Yudi Sutrasna Organizational Climate, Compensation, Emotional Intelligence, Job Satisfaction And Organizational Commitment

Paper #3

Brian Pratistha The Influence of Strategic Control, Strategy Orientation, and Business Environment on Competitive Strategy and Its Effect to Business Performance

Paper #57

Nina Kurnia Hikmawati The Influence Of Marketing Relational And Brand Image On Customers Trust Of The Telecommunications Mobile Services Operators In Indonesia

Parallel Sessions 3-Salle216 - Strategic Management, Entrepreneurship and Contemporary Issues &

Marketing Management

Paper #47

Santo Dewatmoko, Sucherly Sucherly and Aldrin Herwany

Creative Economy Based on Opportunity and Unique Competency on Business Strategy of Tourism Business in West Java

Paper #28

Erikson Sianipar and Maria Sugiat Customer Behavior Analysis Digital Impact Transformation (Study On Customer Indihome Bali)




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Paper #75

Prerapha Taweesuk and Teerasak Khanchanapong

Consumer Characteristics and Social Media Marketing for Organic Products: the Case of Consumers in Bangkok,

Thailand

Paper #44

Maria Sugiat and Aldrin Herwany Marketing Strategic Concept for Fashion Industry – Case

Study in West Java

Paper #99

Siti Mufattahah Service Quality and Satisfaction Evaluation: Case of an

Indonesia State Owned Hospital

Parallel Sessions 3-Shale217 - Future Business Model

Paper #27

Efrata Denny Saputra Yunus, Ina Primiana Sagir, Umi Kaltum, Martha Fani Cahyandito

The Influence Of Supply Chain Flexibility On Company Performance In Indonesian Pharmaceutical Industry

Paper #98

Robert Edward The Influence of ICT-Based Customer Value Creation

Performance and Customer Win Back Performance on Customer Trust Of Mobile Telecommunication Service Companies In Indonesia

Paper #102

Popy Rufaidah Testing Branding Strategy Development Model

Paper #101

Elfien Goentoro, Sucherly Sucherly, Nury Effendi and Yunizar Yunizar

Implementation Strategy As Intervening Of Resources And Regulation To Form Business Performance: A Study On The

Business Units Of Pt Pertamina

Paper #103

Lan Yaying The impact of new digital transformation on sourcing

Paper #104

John Paul A Framework for Your Digital Supply Chains Transformation




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City Tour Information Paris Regions and Destinations

Paris, France's capital, is a major European city and a global center for art, fashion, gastronomy and culture. Its 19th-century cityscape is crisscrossed by wide boulevards and the River Seine. Beyond such landmarks as the Eiffel Tower and the 12th-century, Gothic Notre-Dame cathedral,

the city is known for its cafe culture and designer boutiques along the Rue du Faubourg Saint-Honoré

Eiffel Tower

Landmark 324m-high 19th-century tower

Gustave Eiffel's iconic, wrought-iron 1889 tower,

with steps and elevators to observation decks.

Notre Dame de Paris

Iconic Gothic church with literary link

Towering, 13th-century cathedral with flying

buttresses & gargoyles, setting for Hugo's novel.

Arc de Triomphe

Triumphal arch & national monument

Iconic triumphal arch built to commemorate

Napoleon's victories, with an observation deck.




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The Louvre

Landmark art museum with vast collection

Former historic palace housing huge art

collection, from Roman sculptures to da Vinci's

"Mona Lisa."

Champs-Élysées

The Avenue des Champs-Élysées is a boulevard

in the 8th arrondissement of Paris, 1.9 km long

and 70 m wide, running between the Place de la

Concorde and the Place Charles de Gaulle,

where the Arc de Triomphe is located. It is

known for its theatres, cafés and luxury shops,

for the annual Bastille Day military parade, and

as the finish of the Tour de France cycle race.

Musée d'Orsay

Masterpieces of 19th- & 20th-century art

Major 19th- & 20th-century European art

collections housed in a monumental, former

railway station.

Sacré-Cœur, Paris

Landmark hilltop white basilica

Iconic, domed white church, completed in 1912,

with interior mosaics, stained-glass windows &

crypt.




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Jardin du Luxembourg

Park with manicured lawns & statues

17th-century park with formally laid-out

gardens, trees planted in patterns & statues on

pedestals.

Palais Garnier

Italian-style opera with Library Museum

Italian-style opera house with ceiling painted by

Chagall & library museum in 19th-century

building.

Centre Georges Pompidou

Avant-garde multicultural complex

Architecturally avant-garde complex housing

National Museum of Modern Art, library and

music center.

Parc Monceau

Wooded park with 18th-century follies

Public park with trees, tarmac trails & statues

plus 18th-century colonnade & pyramid follies.




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Château de Chambord

Vast Renaissance palace in a wooded park

Expansive, 16th-century, former royal palace

with multiple towers and cupolas, surrounded

by a moat.

Grand Palais

1900 exhibition hall with glass roof

Art nouveau hall with domed glass roof, built

in 1900, hosting exhibitions and cultural

events.

Disneyland Paris

Iconic amusement park with themed rides

Theme park complex featuring family-friendly

rides, shows and costumed characters, plus

hotels.

Tuileries Garden

Vast statue-studded 17th-century gardens

Expansive, 17th-century formal garden dotted

with statues, including 18 bronzes by Maillol.




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Normandy Regions and Destinations

Normandy’s eventful history encompasses both William the Conqueror, who subjugated

England in 1066, and the D-Day landings of World War II, an audacious British campaign which

turned the Western Front in their favor. The region also has a fascinating cultural heritage, and

the landscapes around the mouth of the Seine inspired some of Impressionism’s most loved

paintings and painters. These landscapes remain beautiful to roam today, an experience made

all the more pleasurable by the region’s superb cheese, cider, seafood and sweet pastries.

MONT-ST-MICHEL

The spire-top silhouette of this mighty offshore

mound, dubbed the Marvel of the Occident, is

one of the greatest sights in Europe. Plan to

arrive at high tide, when the water races across

the endless sands.

BAYEUX

Come not just for the splendor of the tapestry

telling how William conquered England, but

also for untouched medieval buildings and the

beefy, bonnet-top cathedral.

HONFLEUR

From France's prettiest harbor, bobbing with

boats and lined with beam-fronted houses, you

can head to the ravishing wooden church of Ste-

Catherine.




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ROUEN

Sanctified by the memory of Jeanne d'Arc,

hallowed by its towering Gothic cathedral, and

graced by a huge Renaissance clock, Rouen is the

gateway to Normandy.

D-DAY BEACHES

Contemplate the dramatic deeds of World War II

by visiting Caen’s Mémorial, then touring the

beaches from rocky Omaha to pancake-flat Utah.

Château de Caen

It is a castle in the Norman town of Caen in

the Calvados département (Basse-Normandie). It

has been officially classed as a Monument

historique since 1886.

Dieppe

It is a coastal community in the Arrondissement of

Dieppe in the Seine-Maritime department.A port on

the English Channel, at the mouth of the Arques

river, famous for its scallops, and with a regular

ferry service to Newhaven in England, Dieppe also

has a popular pebbled beach, a 15th-century castle

and the churches of Saint-Jacques and Saint-Remi.

The mouth of the Scie river lies in the Canton of

Dieppe-Ouest at Hautot-sur-Mer.




https://en.wikipedia.org/wiki/Caen

https://en.wikipedia.org/wiki/Calvados

https://en.wikipedia.org/wiki/Departments_of_France

https://en.wikipedia.org/wiki/Basse-Normandie

https://en.wikipedia.org/wiki/Monument_historique

https://en.wikipedia.org/wiki/Monument_historique

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Garcombs Committee

IAE : the University of Caen Business and Management school

The IAE of Caen, the University Of Caen School of Management, offers a full range of courses, from Bachelor degrees to PhDs, in an international and professional environment. The school has specializations in Logistics, Supply

Chain, Finance, Marketing, Accounting, International Development and Trade, Human Resources and Social and Health Management. The IAE was founded in 1956 and has educated more than 23,000 students and trainees/interns

in different types of programs: full-time education, executive education, apprenticeship contracts,

and e-learning programs. As an innovator in e-learning education, the Institute was designated, in a report conducted by

the European Commission in 2006, as one of the 8 best institutes in its field. E-learning education

is a unique technique of teaching through the Internet, for workers and people who cannot attend daily courses; with documents and teachers' videos online, students and trainees can follow their diploma on a regular basis. The Institute has dual missions: to educate tomorrow's responsible executives and to make

improvements in management research. Each year, the IAE of Caen develops new projects to

adapt its teaching to economic and social trends, and to meet its students' needs.

Facilitator: iCognitive iCognitive is an international consulting firm specializing in supply chain management optimization, with offices in Asia and Europe. iCognitive guide customers through every phase of their Supply Chain transformation journey and every activity involved in planning, sourcing, manufacturing and distribution to optimize their operational and financial performances. Enabling their organization to reach the highest levels of

efficiency and profitability.





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iCognitive examine customer’s current business processes using a structured approach to

improve their efficiency and effectiveness within their organization, while increasing visibility across suppliers and end-to-end processes. iCognitive provide a comprehensive range of supply chain consulting services, in-depth analysis,

pragmatic solutions, and a capability to produce practical and measurable results for our customers Co-organizer: Universitas Padjadjaran Indonesia Universitas Padjadjaran (Padjadjaran University or UNPAD) is an

institution of higher learning located in Bandung, which is the provincial capital of West Java, Indonesia. UNPAD was established

on 11th of September 1957, and officially opened by the President of Republic Indonesia Soekarno on the 24th of September 1957. As one of leading university, Padjadjaran

University has much vision to be the best for academic activities including teaching and learning.

Co-organizer: Dhurakij Pundit University Thailand Dhurakij Pundit University (DPU), which in Thai means University of

Business Knowledge, is one of the most distinguished, private universities in Thailand, increasingly recognized by the international academic community. It was established in 1968 as a simple business

college with some 40 students by its two founders, Dr. Sawai

Sudhipitak and Mr. Sanan Ketudat. From a small beginning, Dhurakij Pundit College grew rapidly in student numbers and academic programs. DPU owes its success mainly to the vision and dedication of Dr. Sawai, who served as

the university's first president until his death in 1994, and Khun Sanan, who guided its expansion as Honorary Chairman of the University Council while pursuing a distinguished career in government followed by private law practice. In 1984, the country's Ministry of University Affairs conferred university status on DPU in recognition of its high academic standards and achievements. Only three other private colleges

earned a similar distinction at that time.




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Affiliated Journals

1. Academy of Strategic Management Journal

ISSN: 15441458, 19396104

H Index: 5

2. Academy of Marketing Studies Journal

ISSN: 10956298, 15282678

H Index: 4

3. Academy of Accounting and Financial Studies Journal

ISSN: 10963685, 15282635

H Index: 2

4. Academy of Entrepreneurship Journal

ISSN: 10879595, 15282686

H Index: 3




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Sponsors




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The University of Caen Normandy (UNICAEN) UNICAEN is a major player for Basse-Normandie higher education and research developments.

UNICAEN is member of Normandie Université, a research and higher education cluster, gathering

the universities of Caen, Rouen, Le Havre and the engineering schools of Caen (ENSICAEN) and

Rouen (INSA).

The seaside, cross-channel exchanges and a direct link to Paris through a motorway access are

many assets of the territory UNICAEN takes advantage of. UNICAEN offers a rich cultural

programming and many attractive sporting activities. UNICAEN’s cultural heritage has recently

been marked by worldwide international events, like the 70th anniversary of the D-Day Landing

and the Battle of Normandy and the World Equestrian Games in 2014.

The University of Caen Normandy has a student population of over 25,000 on 6 campuses in Caen

and 5 more in the Basse-Normandie region at Cherbourg-Octeville, Alençon, Lisieux, Saint-Lô and

Vire.

Founded in 1432 by Henry VI, King of England, the University of Caen Normandy is one of the

oldest French universities. Its main campus (in Caen) is classified as historic monument. The

university was destroyed during the 1944 bombings, and reconstructed according to the plans of

architect Henry Bernard, under the supervision of Chancellor Pierre Daure.

The main campus (Campus 1) was inaugurated in 1957. It reflects post-war reconstruction

techniques and an innovating vision related to space layout and to the establishment of

University life in the city.

An outstanding cultural heritage

5 centuries separates the Quoniam Bull from the university reborn as a Phoenix. This continuity

is the result of the works of Pierre Daure. An amphitheatre bears his name. When the university

was reconstructed, works of art were ordered to chosen artists.

The artistic heritage of UNICAEN

Louis Leygue, Charles-Emile Pinson, Henri-Georges Adam, Jean Picart Le Doux, Raymond Subes,

Louis-Marie Jullien, Yvonne Guégan, Jacques Pasquier, André Bizette Lindet, Françoise Bizette,




29



Samuel Papazian, François hubert, Pierre Auvray. Many artists whose works punctuate the

interiors of the University of Caen Normandy.

Governance

President

Pierre Denise is the President of the University of Caen Normandy. He was elected in 2016 for 4

year. The President has the responsibility of running the university with the help of Vice-

Presidents.

Vice-Presidents

Members of the Board of Administration : Dominique Kervadec, Marc Zabalia

Members of the Research Council : Daniel Delahaye, Anne Guesdon

Members of the Studies and University Life Council : Karim Salhi, Chantal Meyer-

Plantureux

The President is also assisted by 3 delegated Vice-Presidents :

Isabelle Duchatelle is Vice-President delegate of digital affairs

Stanislas Hommet is Vice-President delegate of communication

Benoît Véron is Vice-President delegate of international affairs

Director General of Services

Nathalie Hauchard-Seguin is Director General of Services. Her missions are to run and organize

the administrative, financial and technical services of the university.

Faculties, Institutes and Schools

Faculties :

Faculty of Law and Political Sciences

Faculty of Economics, Business Management, Geography and Land Settlement

Faculty of Humanities and Social Sciences

Faculty of Medicine

Faculty of Psychology

Faculty of Sciences

Faculty of Foreign Languages

Faculty of Science and Technology of Physical Activities and Sports (STAPS)




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Faculty of Pharmaceutical Sciences

Institutes and Schools :

Alençon University Institute of Technology (IUT Alençon)

Caen University Institute of Technology (IUT Caen)

Cherbourg Manche University Institute of Technology (IUT Cherbourg Manche)

Business and Management School (IAE Caen)

Teaching and Education Graduate School (ESPE)

Engineering School of Normandy (ESIX)

Research

The University of Caen Normandy counts 43 research units (22 of them are joint with the CNRS,

INSERM, INRA, CEA and 6 of them are common with the ENSICAEN) and 5 research federations.

Research has been organized into 3 multidisciplinary poles :

Integrative Biology, health, environment

Humanities and Social Sciences

Sciences and Technologies

These three poles federate all stakeholders of Caen’s site: ENSICAEN, GANIL,CYCERON, CHU,

François Baclesse regional centre for research on cancer.

The Research Centre on Humanities

MRSH, the Federative Research Institute Interaction cell bodies and environment

ICORE, the Research Centre on coastal environment

CREC, the Cyceron imaging platform are all involved in organizing those poles.

UNICAEN is a co-founder member of the technology business incubator “Normandie Incubation”

whose mission is to promote the creation of innovative technology companies by helping

entrepreneurs’ projects acquire their full potential.

The university develops partnerships in the context of the research and higher education cluster

Normandie Université.




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IAE : the University of Caen Business and Management school

IAE Caen, University School of Management, offers a full range of courses, from Bachelor degrees

to PhDs, in an international and business oriented environment.

Founded in 1956, it has educated more than 28,000 students in different types of programs : full-

time education, executive education, apprenticeship contracts, and e-learning programs.

In 2013, the school has opened its first full English track program designed for students with a

Licence or bachelor's degree, without a sufficient study level or knowledge of French : the

Graduate Diploma in Management Studies.

All the courses have been designed in order to integrate an international trend and an

understanding of European topics. In addition to traditional in class teaching, students have

access to an e-learning platform where they have access to videos and auto-evaluation exercises

used for more interactive learning. They can follow the courses, watch teachers and

professionals' videos and train themselves through case studies and exercises. This diploma has

been specifically created for non-French speaking students, who are willing to carry on their

studies with a Master's degree in management at IAE Caen or with one the schools' partners in

the United States.

Founded in 1432, the University of Caen, Normandy is one of the most historic universities in

France. This public university welcomes 28,000 students per year, including 4000 international

students. The University of Caen provides a very comprehensive range of disciplines for a total of

23 academics and researches department, including the University School of Management, IAE

Caen.

In 1955, Gaston Berger, the founder of the IAE University Schools of Management intent on

developing management schools in France based on the American Business School model. Since

then 32 IAE have been created within each French public universities and are linked together

under the network IAE France. IAE Caen is one of its members representing the University of

Caen, Normandy.

IAE Caen was one of the earliest IAE University Schools of Management created in France back in

1956. The school has a strong reputation for high-quality teaching and a comprehensive range of

programs from the Bachelor to the Master degree in marketing, finance, human resources,

logistics, and international business.

An open, enthusiastic and dynamic academic atmosphere creates an extraordinary opportunity

for our students and teachers to work in an interactive way. Each year, 2,000 students choose

IAE Caen for their management studies.




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IAE Caen has always been devoted to promoting the relationship between their students and

enterprises through internships and by inviting 200 professional consultants to interact in class

each year.

Our school is also dedicated to offering students international experiences with opportunities of

studying abroad with one of the 30 international university partners around the world while also

welcoming international professors.

1956 : IAE Caen created

2000 students per year

9 bachelor programs

18 master programs

82% employment rate

28000 alumni




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Abstract




Determinants of Growth and Profitability

by Bank Specific Variable and Market Structure

in Islamic Banking in Indonesia

Irma Setyawati

Lecture of Economic Faculty at Institut Bisnis & Informatika Kosgoro 1957, Jakarta, Indonesia

Tel : (+62)811847114, Email : [email protected]

Abstract. This study aims to assess bank specific variable (finance to deposit ratio, capital adequacy ratio,

operating expenses to total assets ratio, non-financing income to total assets ratio, non performing financing) and

market structure (market share) to profitability and Islamic banking growth in Indonesia. This research is

explanatory survey with seemingly unrelated regression methods by using data from financial reports

from 2011 January until 2013 December. Overall, this research model can explain that the bank specific

variables and market structure increase the profitability and total assets growth of Islamic banks

significantly. Finance to deposit ratio was not significantly and negative effect both to the return on assets

and total assets growth. Capital adequacy ratio was not significantly and negative effect to return on

assets but was significantly and negative effect to total assets growth. Operating expenses to total assets

ratio was significantly and negative effect both to return on assets and total assets growth. Non-financing

income to total assets ratio was not significantly and positive effect to return on assets and significantly

and positive effect to total assets growth. Non-performing financing was significantly and negative effect

both to return on assets and total assets growth. Market share was significantly and negative effect both

to return on assets and total assets growth.

Key words: bank specific variable, Islamic banking growth, profitability, market structure

Proceedings of The Global Advanced Research Conference on Management and Business Studies 2016 Paper Code # 1

mailto:[email protected]

The Influence of Strategic Control, Strategy Orientation, and

Business Environment on Competitive Strategy and Its Effect

to Business Performance

Brian Pratistha*

Doctorate Program in Management

Faculty of Economic and Business

Universitas Padjadjaran, Bandung, Indonesia

Mobile Phone: (+62) 81284408172, Email: [email protected]

Abstract. Top managers of firms provide a strategic control as a defence mechanism to anticipate the change

from their business environment. And they also should create the best strategy orientation to formulate a

suitable competitive strategy, especially in companies who are users of Indonesian space technology. This

article used literature review to develop theory and proposition concerning (a) the relation among strategic

control, strategy orientation, and business environment; (b) the relation of strategic control, strategy

orientation, and business environment on formulating competitive strategy; (c) the relation between

competitive strategy and business performance. The result shows that there are relation between its variables

to achieve business performance in companies who are users of Indonesian space technology.

Keywords: Strategic Control, Strategy Orientation, Business Environment, Competitive Strategy, and

Business Performance.



Innovation as a Driver for Enhancing Transient Competitive

Advantage in Volatile Environment – A Literature Review Dani Ramdani

Doctorate Program in Management Faculty of Economics and Business

Universitas Padjadjaran, Bandung, Indonesia Tel: (+62) 812-103-2434, Email: [email protected]

Yudi AzisFaculty of Economics and Business

Universitas Padjadjaran, Bandung, Indonesia Email: [email protected]

Umi Kaltum Faculty of Economics and Business


Abstract. In a volatile environment condition, any company is expected to be able to increase their performance. This article intends to analyze essence thought of prominent management leaders in improving business performance. In doing so, this study use literature review by comparing those prominent leaders ideas using Malcolm Baldrige. Seven prominent management leaders are selected through their publication i.e. from their published book, which is selected by purposive judgment criteria that closely related with the selected topic. The results of the comparison showed that prominent management leaders believe that innovation affect business performance. In fact there is a statement that the business organization can change the world by innovation. Innovation classification is divided into two categories, sustaining innovation and disruptive innovation. Sustaining innovation aims to improve efficiency or to improve product quality while disruptive innovation aimed at creating new business opportunities or to be able to disrupt a competitor's business. Because of the importance innovation, they recommend that it should be equipped with the resources and organization.

Keywords: Innovation, Volatile, Transient competitive advantage.


Analysis of Macro and Micro Environment on the Marketing Strategy Formulation and the

Influence to the Competitive Advantage (Case Study)Abraham Mose

Doctorate Program in Management Faculty of Economic and Business

Universitas Padjadjaran, Bandung, Indonesia Tel: (+62) 8112344222, Email: [email protected]

SyaifuddinMagister Manajemen

STIE Sebelas April, Sumedang, Jawa Barat, Indonesia Tel: (+62) 818645113, Email: [email protected]

Abstract. The globalization requires a paradigm change in all fields, including the field of marketing. Business competition has demanded that the company has taken action quickly and appropriately in the face of competition. Therefore, every company should formulate appropriate marketing strategies to gain competitive advantage. The objective of this study is to investigate the role of a macro and micro environment in Marketing Strategy Formulation and its effect on competitive advantage. This research is conducted by using descriptive and explanatory survey methods. The tool of analysis is the structural equation models. The unit of analysis is the enterprises in Len Industri group while the unit of observation is the leaders and managers. The sampling technique is used the stratified random sampling. The characteristics are measured from each respondent of a macro and microenvironment, marketing strategy, and competitive advantage. The study result shows that the marketing environment concerning the macro environment: economy, local government policy, and technology; as well as the micro environment: vendor, mediator, consumer market, competitors, and consumers affect on the marketing strategy and the competitive advantage.

Keywords: Marketing Environment, Marketing Strategy, Competitive Advantage


Performance of market discipline under deposit insurance regime: Evidence from local development

banks in indonesia

R. Lina Risnaeni Ahmad Doctorate Program in Management, Faculty of Economics & Business

Universitas Padjadajaran, Indonesia Tel.(+62)22 2534388, Email: [email protected]

Erie Febrian Faculty of Economics & Business


Aldrin Herwany Doctorate Program in Management, Faculty of Economics & Business


Mokhammad Anwar Doctorate Program in Management, Faculty of Economics & Business


Abstract. Intervention of Deposit Insurance in Market Discipline has been empirically investigated using data of banks operating in developing and developed economies. Nevertheless, effectiveness of Market Discipline under Deposit Insurance regime has never been adequately studied using data of local development banks. The nature of such banks may not meet the required circumstances of effective Market Discipline, since they operate under local government’s full protection. Therefore, this study is to reveal how depositors react to risk level of local development bank in Indonesia.

This study employs monthly data of five local development banks operating in Jawa, which is obtained from Indonesia’s Financial Service Authority. We conduct analysis using Reduced Form Equation. In this approach, the first model is to calculate risk of each bank using Probit equation and data from 2014.1 to 2016.3. The results of this model are then used as exogenus variable in the second model, Multiple Regression Equation. The second model utilizes data from 2015..1 to 2016.3 to reveal the sensitivity of depositors to risk of the observed banks.

Keywords: Market Discipline, Deposit Insurance, Local Development Bank


The Influence of Work Stress and Transformational Leadership on Work Motivation and Implication of

Employee’s Performance (Case Study) Syaifuddin

Magister Manajemen STIE Sebelas April Sumedang, Jawa Barat, Indonesia

Tel: (+62) 818645113, Email: [email protected]

Abstract. The existence of human resources in the organization plays a very important role, including in the business sector. Transformational leadership is very appropriate to be applied in any organization that demands change. Many studies have noted that the work stress and transformational leadership can influence work motivation and employee’s performance. The objective of the research is to study the influence of the work stress and transformational leadership on the work motivation and their implication on employee’s performance. This research is conducted in PT. Len Industri Bandung. The research method used analytic descriptive statistical and inductive, with a tool is path analysis, and the object of research are 500 employees of PT. Len Industri. The measured characteristics from each respondent are work stress, transformational leadership, work motivation and employee’s performance. The result of data analyzes is that the influence of work stress and transformational leadership to work motivation is significant, as well as the influence of work motivation on employee’s performance.

Keywords: Work Stress, Transformational Leadership, Work Motivation, Employee Performance.


Using Control Theory and Cognitive Age to Explain

Differences in Internet Usage

Jul Thanasrivanitchai

Lecturer for the Department of Marketing

Faculty of Business Administration

Dhurakit Pundit University, Bangkok, Thailand Tel: (+662) 954-7300, E-mail: [email protected]

Abstract. Older consumers who believe that technologies can help them solve problems and accomplish goals in

their daily lives invest time and effort into using the Internet. This paper investigates the effect of different strategies

older consumers employ when they use the Internet to accomplish goals in life. It explores differences in the context

of control theory, which explains behaviour on the basis of strategies older consumers use to control outcomes in their lives. The Control Theory framework is well suited to explore the concept of technological innovation

acceptance for older consumer behavior because this theory focuses on the individual’s goal and development

regulation across the life-span. It is expected that goal influences on directions, vigor, energy, persistence of action

and finally termination. This study will also merge Cognitive age as a moderator variable with Control Theory

because this variable has the potential to moderate the relationship between four types of control strategies and

Internet usage frequency. For example, older adults who still feel very young at heart may invest more time and

effort (selective primary control) to solve the Internet problems.

At the conceptual level, this paper tries to seek a better understanding regarding the differences between

primary and secondary control strategy (goal engagement strategy/ goal disengagement strategy). Knowledge is

needed as to whether different types of control (goal) strategy might affect older consumer’s behavior regarding

Internet acceptance.

Keywords: Older consumers; consumer behaviour; Internet adoption; control theory; goal engagement



Impact of Coffee Product Labeling and Packaging

on Purchase Behavior with Mediating of

Brand Image and Brand Trust

Baby Amelia Fransesca S

Lecturer at Multimedia Nusantara University Jakarta Indonesia

Doctorate Program in Business Management


The University of Padjadjaran Bandung, Indonesia


Ina Primiana




Mobile Phone: (+6222) 2534388,Email : [email protected]

Nury Effendi




Mobile Phone: (+6222) 2534388,Email: [email protected]

Aldrin Herwany




Mobile Phone: (+6222) 2534388 ,Email: [email protected]

Abstract. Packaging acres tools to delivered product that represent the product and services of product. In the

hyper-competition business, packaging become one of its Washington decisions to buy the product. Packaging

and labeling coffee p roduct created brand trust and brand image coffee product. Engulfed was much bigger

through the packaging and labeling coffee product will increase brand image and brand trust so the customer

will decide to buy the coffee product. The purpose of this research is to know the in fluence of packaging and

labeling to purchase behavior through the brand image and brand trust consumers of c offee bean from and

coffee powder across a number of grocery stores, traditional market and modern market channels at Jakarta.

Keywords: Coffee Product Labeling, Coffee Product Packaging, Brand Image, Brand Trust, Purchase

Behavior






The Investment Analysis of Public Apartment under

Public Private Partnership Model

To Attract Investors in Indonesia

Erman Sumirat



University of Padjadjaran, Bandung, Indonesia

Tel: (+62)812-203-8021, Email: [email protected]

Abstract. Indonesia is currently experiencing the rapid growth. However the growth caused the low income groups

(LIG) cannot afford to buy a house due to expensive price of land. Government has a responsibility to provide

affordable housing for LIG despite lack of government’s budget. Public private partnership (PPP) can be conducted

in which private sector develop mixed used buildings and play cross subsidy between commercial and public

apartments under government’s guarantees. To attract private investors, government should calculate the investment

analysis resulted in feasible output. Case study takes public apartment project in Bandung by applying the investment

analysis tools: capital budgeting as well as risk management using risk matrix and scenario analysis especially if

portion for public apartment increases over the commercials. Benchmark from other countries will also be taken as a

reference. As the proportion for LIG increases, feasibility output like NPV and IRR declines, so subsidy from

government could be needed. This paper will recommend subsidy types for covering the portion of LIG in Public

Apartment in order to make the project feasible. Once this investment model succeed, it can be used as a reference for

further public apartment development under PPP in Indonesia

Keywords: Investment Analysis, Public Apartment, Public Private Partnership, Capital Budgeting, Risk Management


Water Value Chain, Business Ecosystem, and Environment-based Business Behavior: A Literature

Review

Ahmad Heryawan Doctorate Program in Management, Faculty of Economics & Business


Ina Primiana Sagir Faculty of Economics & Business




Marta Fani Cahyandito Faculty of Economics & Business


Abstract. Although there is significant number of studies having been carried out to investigate the role of supply chain management in business, study on interconnection among supply chain management, sustainable development and business ecosystem is inadequate. Any study on this concern becomes even more crucial in developing areas, since environmental and sustainable development issues still get insufficient attention and need comprehensive action by stakeholders. This study conducts extensive literature review on the interconnection of the main concepts, particularly related to natures of developing country like Indonesia. This study would contribute on academic and practical measures on environment and resource-based business, particularly in water management.

Keywords: supply chain management, sustainable development, business ecosystem, water management


HUMAN RESOURCE COMPETENCY DEVELOPMENT OF CREATIVE INDUSTRIES IN WEST JAVA

(CULINARY CLUSTER)

Wa Ode Zusnita Muizu Faculty of Economic and Business

Universitas Padjadjaran, Bandung, Indonesia Tel: (+62) 813-2066-8149, Email: waode.zusnita@unpad

Hilmiana Faculty of Economic and Business


Abstract

West Java has become a favorite destination of the national tourism along with Bali and DIY Yogyakarta due to the variety of uniqueness, natural beauty, and creative industries. West Java has a lot of creative industries which become increasingly popular as tourist attractions, such as culinary place, art performance, design and fashion. The development of tourism sector is expected to directly advance the creative industries; and so will the advanced creative industry certainly make West Java become a remarkable tourism destination. Statistical data in 2013 showed that economic contribution of the creative industries is IDR 641.8 trillion or 7% of national GDP. Creative Economy also posted a trade surplus during the period 2010 to 2013 with a surplus of IDR 118 trillion. This reality has led to a realization that the current business world will become industry driven by the development of science and technology (knowledge and technology-based industry), not by the availability of natural resources (resource intensive industry). To face this challenge, the main priority to be the concern of the tourism sector and creative industry actors is how to produce business competitiveness through the proper management of human resources (HR). In facing the changing strategic environment which is very competitive, fostering and development of human resources are must things to do. The ability of creative industries and tourism sectors in conducting HR management activities depends on the management capacity to generate, modify and utilize competency of its human resources to achieve the desired result. The application of competency cannot be separated from someone's ability to use intellectual thought and control emotion. In order that the management can run well, the creative industries need to pay attention to the development of their creative human resources. This is important because the investment in human resources is not small and the results often can only be felt in the long term. This program is also aimed at developing quality and competency of the creative business actors so that they can develop their creative businesses by boosting their productivity and business competitiveness.

Keywords: HR Competency, Creative Industries


WORK ETHICS DEVELOPMENT OF TOURISM BUSINESS ACTORS IN WEST JAVA

Hilmiana Faculty of Economic and Business

Universitas Padjadjaran, Bandung, IndonesiaTel: (+62) 813-2283-7777, Email: [email protected]

Wa Ode Zusnita Muizu Faculty of Economic and Business

Universitas Padjadjaran, Bandung, IndonesiaTel: (+62) 813-2066-8149, Email: [email protected]

Abstract

West Java has a lot of sectors of creative industry becoming increasingly popular tourist attractions, such as culinary, art performance, design, and fashion. The tourism’s positive progress is expected to directly bring positive impact to the creative industries; and conversely the advanced creative industries will certainly make West Java become an outstanding tourism destination. In facing the challenges, the main priority of the actors in the tourism sector and creative industries is how to produce business competitiveness through the proper management of human resources (HR) supported by a high work ethics. Work ethics is the spirit to make an achievement which is not only ‘good’, but ‘excellent’. This spirit is sustainable in which people with high work ethics always try to get success. The work ethics is basically derived from the encouragement within the individual himself (inside-out) although people often assume that a work ethics could result from the encouragement coming from outside himself (outside-in). Environmental and organizational support are essential in building a sustainable work ethics. Therefore, it is necessary for a more in-depth study about the work ethics in the tourism industry and its environment by using Pentahelix perspective.

Keywords: tourism industry, work ethics


AV Rahajeng Widyarsih1, Wardhana

2

“The Influence of Advertising Creativity, Gender, and Product

Category toward Consumer Attitudes on Advertising, Consumer

Attitudes on Brand to The Purchase Intention”

AV Rahajeng Widyarsih 1

Doctoral Program in Business Management, Faculty of Economic and Business, Padjadjaran University

Lecturer of Perbanas Institute Jakarta

[email protected]

Abstract.

Advertising became one of the important part for businesses in the marketing activities of products and services. Ads

may provide one method of effective expenditure to communicate with a broad audience So that the appeal could be

created, need creativity in making high ad Creativity also can attract consumer involvement in the process of

purchasing decisions on products and services on offer through advertisements.

With the design of conceptual of (1) message (creative and noncreative), (2) gender (men and women) and (3) product

category (durable and consumer good) as an independent variable will be influenced to attitude towards the ad, attitude

towards the brand and purchase intentions.

The hypothesis proven, that it does not look different responses attitude toward the ads, attitude toward the brand and

the desire to buy the product offerings delivered through ad creative or not creative for the durable product (high

involvement) (p> 0.05, two-tailed ). This shows to the male consumer durable product marketing messages

delivered through ads creative or non-creative ads in the same effect.

And these results show that variable Attitude and Attitude toward brands, give more positive response to the attitude

toward the ads, attitude toward the brand and purchase intention if the message conveyed through creative

advertising for consumer products (low involvement). (P <0.05, two-tailed).

This study shows that gender is a very significant effect in response to the message conveyed by the publicity and

advertising. Female consumers to significantly will respond more positively the product offerings delivered through

creative advertising. In response to the creative advertising messages also seen significant differences between men and

women. Women respond more positively the product offerings delivered through creative advertising both for products

and consumer durable than men

Keywords: Creativity Advertising; Gender; Durable Goods; Consumer Goods; Purchase Intention




The Influence of Managerial Cognition, Human Capital and Social Capital on Strategic Entrepreneurship and Firm Performance: Evidence from Indonesian Islamic Bank

Industry

Yocie Gusman Ph.D student in Management Faculty of

Economic and Business Universitas Padjadjaran, Bandung, Indonesia

Tel: (+62) 22-2534388, Email: [email protected]

Erie Febrian Doctorate Program in Management

Universitas Padjadjaran, Bandung, Indonesia Tel: (+62) 22-2534388 Email: [email protected]

Abstract. Debates arise amongst scholars and yet, to date, recent studies have not provided a proper explanation on the importance of process in generating strategic entrepreneurial firms to continuously discover opportunities and exploit their advantages. This paper draws on the dynamic managerial capabilities in an attempt to clarify the process of creating and developing strategic entrepreneurship that enable firms to continuously find balancing exploration and exploitation to be more effective. In particular, this paper proposes a conceptual framework that depicts on how managers with strong capabilities on the elements of dynamic managerial capabilities-managerial cognition, managerial human capital and managerial social capital enable firms to intensely discover opportunities and exploit their advantages, which in turn enhance firm performance. To develop the conceptual framework, the paper is built on the extant literature review of dynamic capability, dynamic managerial capability and strategic entrepreneurship. The study takes place Islamic banking industry in Indonesia considered as a highly regulated industry as the relevant context, through which little conceptual model has been previously existed. The article concludes with theoretical and research implications.

Keywords: Dynamic capabilities, dynamic managerial capabilities, strategic entrepreneurship, firm performance, Islamic banking.


The Influence Of Supply Chain Flexibility On Company Performance In Indonesian

Pharmaceutical Industry Efrata Denny Saputra Yunus

Doctoral Program in Business and Management Universitas Padjadjaran, Bandung, Indonesia

Email: [email protected]

Abstract. The purpose of this study is to find resolutions for problems in Indonesian Pharmaceutical Industry when it is associated with Supply Chain Flexibility and Company Performance. The latest study literature about the concept of Supply Chain Flexibility and Company Performance will be discussed. This paper aims to introduce the relationship between Supply Chain Flexibility and Company Performance in Indonesian Pharmaceutical Industry. The literature review reveals that Supply Chain Flexibility has a significant implication on Company Performance. Based on the literature review, this paper generates a research model to investigate the relationship between Supply Chain Flexibility and Company Performance in Indonesian Pharmaceutical Industry.

Keywords: Supply Chain, Supply Chain Flexibility, Company Performance, Pharmaceutical Industry

Ina Primiana Sagir Faculty of Economics & Business


Marta Fani Cahyandito Faculty of Economics & Business


Umi Kaltum Faculty of Economic and Business



Consumer Behavior Analysis Digital Impact Transformation (Study on Consumer Indihome Bali)

Erikson Sianipar Doctorate Program in Management Science,



Tel: (+62) 81-180-709-66, Email: [email protected]

Maria Apsari Sugiat

Doctoral Program in Management Science,

Faculty of Economics and Business, Universitas Padjadjaran,

Lecturer in Creative Industry, Telkom University, Bandung, Indonesia

Tel: (+62) 812–234-1996, Email: [email protected]

Abstract. Digital transformation currently taking place in the world. This has an impact on the consumer behavior

changes that it getting faster. An understanding of the consumer behavior is the key to success of a company. If

the consumer behavior is known it will get the satisfaction of consumers. If consumer satisfaction were already

on their way, so the company sales would increase then be able to achieve its goals. Consumers behavior factor

consists of cultural factors, social factors , personal factors , and psychological factors . This study aims to

determine the impact of the digital transformation of the consumer behavior that began in 1990. The method used

in this research is descriptive analysis. Descriptive analysis was used to address the problem in this research. The

population in this study is Indihome consumers who were lived in Bali. The Sampling Method was carried out by

quota sampling based on the proportion of market share PT . Telkom Akses in Indonesia. Result of the research

are among the factors of consumer behavior mentioned by Kotler (2008); the social factor is the most dominant

factor than other factors. This is because when the digital transformation at this time, information is easily

accessible to all consumers anytime, anywhere, and anyone so it makes consumers have very high social

interaction, especially in the digital society.

Keywords: digital transformation, consumer behavior, digital society



EFFECT OF BUSINESS STRATEGY, SUPPORT REGULATIONS, LEADERSHIP,

AND CULTURAL WORK ON BUSINESS PERFORMANCE AND THE IMPACT ON

COMPETITIVENESS BANK BJB

Ahmad Irfan Doctorate Program in Management, Faculty of Economics & Business

Universitas Padjadajaran, Indonesia

Ina Primiana Sagir Doctorate Program in Management, Faculty of Economics & Business

Universitas Padjadajaran, Indonesia Email: [email protected]

Tel.(+62)22 2534388



Tel.(+62)22 2534388



Tel.(+62)22 2509055

ABSTRACT. The aim of this study was to determine the effect of business strategies, regulatory support, leadership and work culture on business performance and its impact on the competitiveness of the Regional Development Bank (BPD) in Bank bjb. The analytical method used is a descriptive method. The results showed that the right business strategy, regulative support strong, capable leadership patterns, as well as good work culture affects the overall performance at the business and has a major impact on the competitiveness of the Regional Development Bank (BPD), particularly in the Bank bjb.

Keywords: business strategy; regulative support; leadership; work culture; business performance; BPD competitiveness; Bank bjb.


Enhancing Digital Business Value Through Implementation of Strategic Threshold Canvas: A Model of Value-Pertaining

Strategy of Transforming Telco

Edi WitjaraDoctorate Program in Management Faculty of Economic & Business


Abstract.Today the world has been flourishing by the New Digital Economy. Among the symptoms is the fact that the Voice and Text Services provided by Telcos have been challenged heavily by the emerging of data-driven services that has been absorbed almost instantly by the crowd. This phenomenon amplifies the understanding that the business must run for the low-margin Digital Business and says farewell to high-margin Legacy Portfolios. The stakeholders would be satisfied if business brings profit and can shows some degrees of sustainability. The company is now need to secure their new Portfolio or creates another brand new one with manageable Margins and Values. Regarding the phenomenon, Telcos need to define a model that could ensure Value-Pertaining-and-Leveraging stances especially in their Digital Portfolios meanwhile maintaining their cashcows. This research aimed to build such a model by exploring the effect of Product, Funding Management and Stakeholders Assurance to Business Valuation both directly or through "Digital Death Valley" by using Quantitative and Creative Problem Solving Method. While Quantitative method calculates the effects of variables and generate the foundation of the solution, the Creative Problem Solving method explore alternatives that can be build to achieve the objective. Data sample collected from 30 Legal Entity of Telkom Group between 2013 - 2016 that is the period when early Digital transformation took place in Telkom Group. Quantitative run showed that Product is the most influencing factor to Digital Business Valuation followed by funding Management and Stakeholders Assurance. The Conclusion suggests that Digital Death Valley must be suppressed to the lowest level not only because it's direct impact to the profitability calculation but also affect long term Enterprise Value as Digital Death Valley comprises of Commitments, Concept Alteration and Partnership Strategy as Dimensions. By considering the relationship between variables a model called "Strategic Threshold Canvas" is suggested to oversee New Digital Business Portfolio initiatives that can be run by Business Analyst unit in Telcos. Essentially this model suggest a new Company Policy and Chain of Business Processes Standard that can be enacted to achieve Digital Glory.

Keywords: Business Valuation, Digital Product, Funding Management, Stakeholder Assurance, "Valley of Death".


Determinant Factors for Bank’s Unique and Dynamic Capabilities: A Literature Review

Klemi Subiantoro Doctorate Program in Management, Faculty of Economics & Business

Universitas Padjadajaran, Indonesia Tel.(+62)22 2534388

Ina Primiana Sagir Doctorate Program in Management, Faculty of Economics & Business


Tel.(+62)22 2534388



Tel.(+62)22 2534388



Tel.(+62)22 2509055

Abstract. Banks mostly deal with retail and intensively competitive market. In some regions, market becomes even more complex and challenging due to regional economic integration. In this sense, some banks inevitably need to redefine their strategy to meet the new challenge requirements. There have been significant number of studies conducted to reveal how banks develop and sharpen their strategies to adequately respond the challenges and survive the industrial competition. Nevertheless, there have been no sufficient literature studies conducted to reveal how local development banks identify and develop their unique and dynamic capabilities. This study aims to extensively investigate literatures on bank’s unique and dynamic capabilities. In particular, this study elaborates the concepts in the context of local development banks and formulates relevant strategies based on the concepts.

Keywords: unique capabilities, dynamic capabilities, bank management


Bank Size and Managerial Ownership as Moderating Variables between Risk Profile and Profit Growth: Evidence from Indonesian Islamic Banks

Teguh Budiman, Erie Febrian, Aldrin Herwany, Wardhana Doctorate of Science Management Program

Faculty of Economic & Business Padjadjaran University, Bandung, Indonesia

Abstract. It has been widely accepted that high risk investment normally generates high profit. However, the concept has not been the case in Islamic bank industry, particularly in Indonesia. Despite bearing higher risk, Islamic banks in Indonesia could hardly record profit at a level suitable to their risk level. Some studies try to reveal factors determining this circumstance. However, there have been limited studies done to investigate the role of mediating variable in the relationship between risk and profitability of Islamic banks. This study is aimed at empirically investigating the role of bank size and managerial ownership in mediating the relationship between Risk-Based Bank Rating (RBBR) and profit growth of Islamic banks. We observed the 2011-2015 data of 12 Islamic banks and conducted analysis using Moderated Regression Analysis (MRA). This study finds that components of risk profile influence the profit growth. Nevertheless, bank size and managerial ownership failed to moderate the influence of RBBR on the banks’ profit growth.

Keywords: Bank Size and Managerial Ownership, Risk Profile, Profit Growth


Do the Brand Image and Customer Loyalty determine the Competitive Strategy of Chain

Hotels

Nila Krisnawati Doctorate Program in Management Faculty of Economic and Business


Ernie Tisnawati Sule Doctorate Program in Management Faculty of Economic and Business


Erie Febrian Doctorate Program in Management Faculty of Economic and Business


Meydia Hassan Doctorate Program in Management Faculty of Economic and Business


Abstract. This study purposes to examine the influences of brand image and customer loyalty towards the competitive strategy for chain hotel in Bali. Partial Least Square was used with bootstrap model. The respondents involved were 117 respondents. The results suggest that in conducting its operations, brand image and customer loyalty affect the competitive strategy of chain hotels in Bali, therefore it can run properly. Nevertheless, a thorough intepretation of these implementation will be critical for the success of future hotel strategy. This research is a step toward assessing other hotel competitiveness, by suggesting classified groups of brands/hotels type to enhance a long-term hotel sustainability.This is one of the few research studies, to assess brand image and customer loyalty through a management representative’s point a view. Further, the results suggest that other indicators of strategies could be well developed.

Keywords: brand image, customer loyalty, competitve strategy, chain hotel .




Buying Behaviors via Social Network of Generation Z:

A Case Study in Bangkok

Charunya Parcharoen Faculty of Business Administration

Dhurakij Pundit University, Thailand

Tel: +662-954-7300, Email: [email protected]

Abstract. The objectives of this research are to study the buying behaviors via social network of generation Z in

Bangkok and to study the effect of gender on the buying behaviors via social network of generation Z in Bangkok.

The research samples were 400 social network users who were born after 1995 and lived in Bangkok. The

questionnaires were used as the tool of data collection. The data was analyzed by frequency, percentage, and Chi-

Square. The results show that most customers bought goods via Facebook and mainly bought shoes/bags/jewelry,

followed by clothing. Most of them had buying transaction less than once a month. They usually spend

approximately 501-1,500 baht per transaction and paid it by transferring money. Mostly, decision to buy via social

network was done by themselves and the major reason of buying was easy and convenience. The hypothesis

testing indicates that gender of generation Z in Bangkok had the effect on regularly used social networking sites

and types of goods purchased via social network.

Keywords: Social Network, Buying Behaviors, Generation Z


Optimization of External Factors on Photovoltaic Industry

in Creating Competitive Strategy of the Renewable Energy

Company in Indonesia: Theoretical Review

Darman Mappangara Doctorate Program in Management




Abstract. Indonesia government targets to 5% in 2025 in use of photovoltaic as renewable energy, be

accompanied by regulation support of feed in tariff. The phenomenon impacts on the growth of photovoltaic

industry in Indonesia and competition of the Renewable Energy Company. One of the key faces company

competitions is company’s ability in optimizing of external factors. The study focuses on theoretical review,

relates to external factors relationship with creation of company competitive strategy. This study uses qualitative

approach with theoretical review from the previous studies, to appear the newest research model about external

factors relationship and competitive strategy. The study result found the importance of optimization of external

factors on photovoltaic industry for the Renewable Energy Company, in creating competitive strategy.

Optimization observes external factors on political, economic, social, competitor, technological, and

environmental. The case supports the creation of competitive strategy on photovoltaic industry. In competitive

strategy is needed some strategies, such as: cost-based strategy, differentiation-based strategy, and value-based

strategy. The study appears new model about positive relationship between external factors with competitive

strategy in the Renewable Energy of photovoltaic industry. That model completes the previous study in industry

generally, it is also recommended to be developed empirically inthe Renewable Energy Industry in Indonesia.

Keywords: External Factor, Competitive Strategy, Photovoltaic, the Renewable Energy.


Carrying Capacity and Visitors’ Satisfaction of the Ecotourism Object of Cave Pindul Tubing

Gunung Kidul, Yogyakarta, Indonesia Mudji Sabar

Lecturer of Management Faculty of Economic and Business

University of Mercu Buana, Jakarta, Indonesia Tel: (+62) 8128031764; Email: [email protected]

Abstract. This study is meant to identify the carrying capacity and the visitors’ satisfaction of Cave Pindul Tubing located in the village of Bejiharjo, the regency of Gunung Kidul, the province of Yogyakarta, Indonesia. There were three-step research activities done during the weekend occasions. The first step was conducted on 15-18 October 2015 for a field observation. The second step was executed on 25-27 March 2016 for field observation and interviews. The third step was done on 20-22 May 2016 for questionnaire, field observation, and interviews. This is a case study approach employing descriptive statistics and qualitative analysis. The sample size is 300 respondents, and the accidental sampling technique is applied to collect the primary data from the respondents through the questionnaire. Depth interviews were done with the prominent figures of the local community operators, tour operators, and local tourism officers. The result of this study shows the evidence that Cave Pindul Tubing has over capacity visitors at the weekends, and most visitors were less satisfied with this condition. Therefore, it is recommended that the local government should regulate the number of visitors as well as the trip arrangement at the object by implementing the IT-based reservation system. The Local Tourism Office should initiate effective and meaningful coordination with all local community operators and other parties involved to realise mutual understanding and respect in implementing the basic principles of ecotourism at the site.

Key words: carrying capacity, visitors’ satisfaction, and regulation


BANKING STRATEGY AND IMPLEMENTATION OF BANKING ASEAN INTEGRATION FRAMEWORK ( ABIF ) IN ASEAN ECONOMIC COMMUNITY (AEC)’S

ERA 2020

Sofi Suryasnia PT. Bank Pembangunan Daerah Jawa Barat dan Banten. (Bank bjb)

Doctorate Program in Management Faculty of Economic and Business Universitas Padjadjaran, Bandung Indonesia, +(62)8122040363

Email [email protected] Ina Primiana

Doctorate Program in Management Faculty of Economic and Business Universitas Padjadjaran, Bandung Indonesia,

Email : [email protected] Sucherly


Email : [email protected] Aldrin Herwany


Email : [email protected], Chairman of Indonesian Economist Association (ISEI) West Java, Member of Governance Integration Committee of PT. Bank Pembangunan Daerah Jawa

Barat dan Banten

ABSTRACT

As the preparation and to support the integration of ASEAN banks in 2020, through the establishment of ASEAN Banking Integration Framework (ABIF), banks and business people are expected to develop their businesses in the region with broader scope, more efficient and stable financial. The main purpose of ABIF 2020 is to provide Qualified ASEAN Banks (QAB) which has adequate capital, resilient, well managed and meet the prudential banking requirements, with more access to the regional markets and freedom to operate in ASEAN member countries. However, currently most Indonesian banks still have limited resources compared to the large banks from other ASEAN countries. Even Indonesia’s largest bank assets is only 1/6 of the largest bank in Singapore. Therefore, if Indonesian Banks want to compete, they certainly have to improve their overall performance.

This study is aimed to analyze the strategy that Bank should implement to deal with ABIF. One that must be done is to develop a business strategy that allows banks to achieve the optimum level of profitability and efficiency. The method that will be used in this research is the Seemingly Unrelated Regressions (SUR) for Panel Data. The data used is the entire banking listed in the Stock Market in ASEAN countries.

The results of this study are expected to provide a clear picture of the Banking Business Strategy in dealing with the enactment of ABIF in AEC’s era, and enrich the research literature in the field of Banking Business Strategy to challenge the increasing competition in the region. Keywords: Banking Strategy, ABIF (ASEAN Banking Integration Framework, ASEAN

Economic Community (AEC).


Marketing Strategic Concept for Fashion Industry – Case Study in West Java

Maria Apsari Sugiat Doctoral Program in Management Science,

Faculty of Economics and Business, Universitas Padjadjaran, Lecturer in Creative Industry, Telkom University, Bandung, Indonesia

Tel: (+62) 812–234-1996, Email: [email protected]

Aldrin Herwany, Doctoral Program in Management Science,

Faculty of Economics and Business, Universitas Padjadjaran, Chairman at Indonesian Economist Association in West Java, Indonesia

Tel: (+62) 896-2883-1852, Email: [email protected]

Abstract. According to data from the Central Bureau of Statistics in 2013, West Java is the fourth biggest contribution to Gross Domestic Product (GDP) which is 14% of the National GDP. This condition is not proportional to the total number of West Java industry that in fact 50% of the total national industry with the millions of SMEs which reaches millions of units and only thousands of large businesses. The contribution of employment that is not optimal from SME sector became one of the problems that must be solved. Besides other factors that are still an obstacle today is the marketing system are still relying on the conventional and manual, so that competitive advantage is still weak. Therefore, to achieve maximum marketing needs-based digital marketing system, which is still dominated by large firms. Digitalization aims to expand the market both domestic market and international market. The purpose of this study is to develop a model SME Fashion in West Java-based digital marketing. This study uses qualitative factor analysis approach. The data used in this research is secondary data is the use of information technology SMEs in marketing products based on digital fashion creative industries in West Java. Results from the study are expected to be used by SMEs, in particular offender creative industry of fashion based on digital in West Java. As well as the West Java provincial government and related working unit in their policy to accelerate the development of SMEs. In terms of academic research is expected to be a reference in conducting further studies related to the development of SMEs Creative Industries Fashion based on digital

Keywords: Digital, Creative Industry, Small Medium Enterprise (SME)


Impact of Coffee Product Packaging and Labeling

on Purchase Intentions with Mediating of

Brand Image

Mohamad Ary Budi Yuwono

Lecturer at Mercu Buana University Jakarta Indonesia

Doctorate Program in Applied Economic




Abstract. Packaging and labeling has a powerfu l effect on event at stores. Packaging and labeling coffee

product created brand image coffee product and push purchase intentions. Packaging and labeling also stimulate

and helps customer to decide the product from various product at point of sale. Brand image and its

advertisement include packaging and labeling have strong positive influence on customer buying decisions.

Consumers will have higher purchase intentions with a familiar brand. A well known the product coffee brand

will have a higher purchase intention. This study examines the mediating role of brand image to better exp lain

the effects of packaging and labeling on purchase intentions. The result of study indicates that coffee product

Packaging and Labeling have impact to purchase intentions mediates Brand Image .

Keywords: Coffee Labeling, Coffee Packaging, Brand Image, Purchase Intentions,



Creative Economy Based on Opportunity and Unique

Competency on Business Strategy of Tourism Business in

West Java Santo Dewatmoko



Sucherly Doctoral Program in Management Faculty of Economic and Business


Aldrin Herwany Doctoral Program in Management Faculty of Economic and Business


Abstract. The role of regional creative industries is an integral part of nationwide creative economic development. Creative economy plays a strategic central role and a significant contribution to creating added value for the national and regional economy. However, products of creative industries have been not prime attractiveness of West Java. Hence, the region requires some uniqueness as identity of the attractiveness of tourism in order to be competitive to other regions. In this sense, West Java needs a business strategy to leverage its competitive advantage. The purpose of this study is to investigate the influence of the developing and exploiting an opportunity and competency, and the business strategy of the tourism sector in West Java. This research is a literature review for building literature background for the next phase of the research, which will be an empirical research. The empirical research will be conducted in 27 regencies and cities in West Java. The expected outputs of this research are some hypotheses about the influence of creative economy, which consist of developing and exploiting opportunity and unique competency on business strategy of tourism sector in West Java.

Keywords: Business Strategy, Creative Economy, Opportunity, Tourism, Unique Competency.


The Effects of RFID Applied in Ground Handling System on

Aircraft Turnaround Time: A Simulation-Based Analysis

Rachata Khumboon Logistics and Supply Chain Management Program,

Faculty of Business Administration, Dhurakij Pundit University, Thailand, Tel: (+66) 02-954-7300, Email: [email protected].

Benjamaporn Isaradech Logistics and Supply Chain Management Program,

Faculty of Business Administration, Dhurakij Pundit University, Thailand, Tel: (+66) 02-954-7300, Email: [email protected].

Abstract. Digital transformation is of interest for airports, across the globe, to overcome the challenges and improve their service offerings. As one of key airports in Thailand, Don Mueang International Airport at present has several plans in order to improve its service performance for serving almost 30 million passengers annually, increasing by 15 percent every year. One of those qualified plans includes the adoption of Radio Frequency Identification (RFID) devices in ground handling system in the airport. This new identification technology is believed that may improve the aircraft turnaround efficiency and increase the passenger satisfaction. This research paper aims to present a simulation model for the assessment of the effects of RFID applied in ground handling operations in aspect of turn-around time. Based on numerical data collected from the airport, the discrete-event simulation results show that the adoption of RFID can significantly enhance the efficiencies in passenger boarding process. In addition, the baggage handling procedure is improved in terms of shorter operating time and higher system reliability.

Keywords: RFID, Ground Handling System, Aircraft Turnaround Process


New Model of Competitive Advantage of Supply Chain Management Practices

(Case: Indonesian Cacao Manufacturing Industry)

Satria Yunas





Abstract: One of phenomenon of cocoa industry in Indonesia is problem along its supply chain from upstream

to downstream which effect to the competitive advantage and its impact to the performance. The latest theory of

operation management and hot topic to be discussed is concept of supply chain management and strategy. There is

a limited research on supply chain and strategy with this combination of variable and specific case in cacao industry

of make this study will give a high contribution and value advantage for cacao industry. This paper aims to

introduce the study of new model of competitive advantage and performance which is driven by supply chain

management practices and supply chain strategy. Main purpose of the study was to build and to validate an

instrument to measure the effect of supply chain management practices, strategy and competitive advantage and

impact to business performance perception among Indonesian cacao companies.

The methods used in this study are descriptive and explanatory methods. The Unit of analysis in this research is

Indonesian cacao manufacturing industry, while observation units were Chairman and Senior Managers. Analysis

tools used are structural equation modeling base on variant with new SmartPLS and SPSS.

Finding of this research are a new model of competitive advantage which research results are (1) supply chain

management practices (SCM) factors influencing on competitive advantage but not influencing the performance

directly (2) supply chain strategy factors influencing the performance both direct and indirect (3) competitive

advantage influencing on the performance.

Keywords: Supply Chain Management Practices, Strategy, Competitive Advantage, Performance, Indonesian

Cacao Manufacturing Industry



Analysis of Financial Performance Differences Bank in Indonesia based on BUKU

Reni Marlina STIE EKUITAS, Bandung, Indonesia

Tel : (+62)8122119513, email : [email protected]

Abstract. ASEAN financial sector integration plan from 2020 which will open free opportunities for banks in the ASEAN region that qualify as Qualified ASEAN Banks (QAB) conduct operational activities should a local bank in the ASEAN countries. Multilicence policy issued by Bank Indonesia in 2012 is expected to increase bank capital strengthening to anticipate the risks posed by the complexity of the business activities and the need for opening of bank branch network and be able to improve banking intermediation function optimally. Multilicence terms of business activities implemented by categorizing the business activities of commercial banks into four BUKU based on the number of its core capital. This study aims to determine whether there differences performance of banks in Indonesia based BUKU. The population in this study is a conventional bank listed in the FSA report period December 2014 to March 2016. The sample used was 112 conventional banks. This study uses secondary data collection and analysis techniques used are Multivariate Manova.Analisis carried out showed that there are significant differences for each financial ratios for the Bank BUKU 1, BUKU 2, BUKU 3 and BUKU 4 . Capital Adequacy Ratio (CAR) Buku 2 better than the other BUKU. LDR for Buku 3 better than the other BUKU and BUKU 4 better for BOPO, NIM and ROA compared with other BUKU.

Keywords: Commercial Bank Business Group (BUKU), Financial Performance


Comparative Analysis of Consumer Behavior Across Cultures

Mutia Tri Satya1, Lina Said2

STIE EKUITAS Bandung, Jawa Barat, Indonesia

As the biggest archipelago country, Indonesia have a lot of ethnicity with different culture, language and others. This uniqeness can give many thing to be explored.

Cultural issues illustrate the development of the cultural differences in consumer behavior and the importance of understanding the cultural context of consumer behavior to increase market. Diversity of culture in Indonesia, create each other's behavior, lead to characteristic differences that make this study interesting.

Hofstede (1980) defines culture as "interactive aggregate of common characteristics that influence a group's response to its environment", by identifying five criteria from different cultures, namely power distance, individualism versus collectivism, uncertainty avoidance, masculinity versus feminists, and long- term orientation. (Mooij, 2004).

By using five criteria of the culture above, the researchers tried to show the difference between customer across culture in everyday life and in terms of shopping.

Keywords: culture, consumer, accross culture


Integrated Marketing Communication : Brand Contact and Consumer Insight

(Empirical Study on Traditional Snack Food in Bandung)

DaniDagustani1, Mutia Tri Satya2, HerryAchmad Buchory3

STIE EKUITAS Bandung, Jawa Barat, Indonesia

Marketers need to make planning and get messages through the form of evaluation of brand contact with customers and to understand the customer in order to make the product more precise and effective. The purpose of this study was to determine the quality of the customer experience when there is brand contact and consumer insight to the product. The method in this study are the analysis of brand contact, quadrant analysis with descriptive method and depth interviews to determine customer insight. The results of the analysis will be presented in the table inventory brand contact, Brand contact prority grid and customer insight illustration.

Keywords: Brand Contact, Consumer Insight, Customer Experience


THE INFLUENCE OF RELATIONAL MARKETING AND BRAND IMAGE ON CUSTOMER TRUST

(Study on Customer of Postpaid Service of Mobile Provider in Indonesia)

Nina Kurnia Hikmawati

Abstract

Mobile telecommunication business is currently at the level of increasingly fierce competition, especially in a variety of mobile telecommunications products and services that are increasingly diverse. Mobile operators are not only relying on the product and price alone, but also to create positive value which can be enjoyed by customers in accordance with customer wants and needs. Each mobile operator seeks to create creations and innovations of the new features. The number of subscribers of mobile telecommunications services operator continues to experience growth. But the customers trust on mobile operators still not reached the high trust category. The situation allegedly due to some problems in relational marketing and brand image.Based on this background, this study aims to examine the influence of relational marketing and brand image on customer trust of mobile telecommunications operator services in Indonesia. This research uses explanatory survey method. The unit of analysis in this study is mobile providers in Indonesia with the unit of observation is subscribers of postpaid service in Indonesia. This study is based on a cross sectional coverage in 2015. The data is analyzed by descriptive and verification. In analyzing the relationship between variables, indicators, research variables, and its error used SEM (Structural Equation Modeling) approach. The study reveals that Relational Marketing and brand image are influential on customer trust. Meanwhile, Relational Marketing has a greater contribution than brand image in influencing customer trust

Keyword : Relational Marketing, Brand Image, Customer Trust.


Local TV Goes to Global Market Through Digital Transformation

Umi Kaltum Doctorate Program in Management Faculty of Economic and Business


Aji Widodo Divisi Digital Services

PT Telekomunikasi Indonesia Tel: (+62) 81-2200-1455, Email: [email protected]

Abstrak. Indonesia television industry is unique, free-to-air TV has better opportunities than pay TV. Advertising as a free-to-air revenue is dominated by only dozenz of national private free-to-air companies, the rest are contested by more than 300 local TVs nationwide. Local TV is an important media that represent culture and local wisdom. Indonesian migrant always hope can watch their origin local TV, unfortunately local TV can not reach their audience outside region because of limitation broadcasting coverage by the law. The limitation also make the market hampered and difficult to grow. The study is to find out the solution of limited broadcasting coverage problem through digital transformation and define a new business models of local TV on future digital television industry. The research methodology is descriptive survei. Data were collected through in-depth interviews and focus group discussion. Respondents are the audience, local TV companies and local TV associations. The case of study is useetv.com as a streaming aggregator in Indonesia. Digital streaming is the way of digital transformation to provide solution to break limitation of conventional radio broadcasting coverage problems and all at once expand to global market. In today’s digital business model, TV company must focus on creating content. Distribution content to audience will be done efficiently by streaming aggregator.

Keywords: local TV, digital transformation, global market, business model, digital streaming.


The Survey of Supply Chain of Chili Spur Pepper for

Food Industry in Thailand

Adilla Pongyeela Doctoral Program in Business Administration

Faculty of Business Administration

Dhurakij Pundit University, Bangkok, Thailand 10210


Sirichai Pongwichai Department of Statistics

Faculty of Commerce and Accountancy

Chulalongkorn University, Bangkok, Thailand 10330


Abstract: The study of the survey of supply chain of Chili Spur Pepper for food industry in Thailand had 3

objectives which aim to (1) survey the planters and analyze the output, problems of Chili Spur Pepper for

food industry which affecting to price and quantity, (2) study the purchasing process of Chili Spur Pepper,

problems which the middlemen had faced including the manufacturing plants, and (3) study purchasing

behavior of imported distributors for buying Chili Spur Pepper products in ASEAN market, and study the

adoption process of Chili products developed by the co-project of this study in Indonesian market. This

research was done through the survey, in-depth interview and focus group methods. There were 4 groups of

population, which were Chili Spur Pepper planters in Thailand, the middlemen, the manufacturing plants, and

Indonesian distributors and consumers. The sample size was 409 planters, 133 the middlemen, interviewed 21

manufacturing plants, market testing was done through 24 Indonesian distributors, and 171 Indonesian

consumers. The questionnaire was used as a research instrument, including in-depth interview forms. The

data were analyzed by descriptive statistics and content analysis. The results of this study shows (1) upstream

supply chain, (2) middle stream supply chain, (3) downstream supply chain of the Chili Spur Pepper for food

industry in Thailand including problems and suggestions, and also the opportunity to do market expansion in

Indonesian market.

Keywords: Supply chain, Food industry, Chili Spur Pepper, Purchasing behavior, Adoption process


The Comparison of Explanatory Power of Volatility Index (VIX) and GARCH Model in Predicting Future Volatility

(Empirical Study on Futures LQ45 Period 2010-2014) Layyinaturrobaniyah

Department of Management and Business Faculty of Economic and Business


Aldrin HerwanyDepartment of Management and Business

Faculty of Economic and Business Universitas Padjadjaran, Bandung, Indonesia


Muhammad Zarkasih Alumni of Economics and Business Faculty Universitas Padjadjaran, Bandung, Indonesia


Abstract. . Based on the report of Bank Indonesia, Indonesia's economic growth amid the global economic crisis in 2009 reached 4.5 %, which is the third highest after China and India. Nevertheless, the Indonesian Capital Market should bear the negative effects of the crisis, which can be seen from the fall of the Composite Stock Price Index (IHSG) to expel most foreign investment funds of BEI to be converted into cash as attempt to reduce exposure to risky assets and the anticipated the tendency of tight global liquidity. The magnitude of the risk exposure faced during the global financial crisis also shows the volatility that can be said as the "fear gauge" or the size of investor fear, due to the volatility shows the risks faced by investors in certain circumstances. Therefore, we need a model that can accurately measure the level of volatility to be able to anticipate the risks faced by investors in the face of uncertain market conditions. This study aimed to compare the explanatory power of the two models, namely Volatility Index (VIX) and GARCH model (time series volatility). We used data from LQ45 Futures contracts which is used as underlying assets of LQ45 index in the Indonesia Stock Exchange period 2010-2014. The results showed that the Volatility Index Model (VIX) is best used when the market is bullish, while the GARCH Model is best used when the market condition is bearish.

Keywords: Volatility Index Model (VIX), GARCH Model, Volatility, LQ45 Futures.


Value Based Technology Model on Smart City Nusantara Muhammad Awaluddin

School of Economic and Business Telkom University, Bandung, Indonesia

Tel: (+62) 8121150168, e-mail: [email protected]

Abstract. The Government of the Republic of Indonesia has launched Indonesia Broadband Plan development as a commitment to improve the quality of life through better digital technology based public services. Smart city development become one of the implementation agenda. However, smart city development in Indonesia has not been as expected due to its implementation has not been perceived equally by the society. Smart city implementation considered successful if it has been widely used by the society and has value added in improving public services quality.

This study aimed to examine the influence of a value-based technology are perceived by society towards the successful implementation of smart city. The unit of analysis in this study was the Bandung Municipality of West Java Province in Indonesia with e-Kelurahan application as a case study. While the observation unit was Bandung society who use e-Kelurahan service application. This study use Mixed Methods Research design with Exploratory Sequential Mixed Methods Design approach.

The research results showed a high influence on the three aspects of the value-based technology, namely Usefulness (benefits of use), Suitableness (convenience of use), and Ease of Use that underlying the society willingness to use e-Kelurahan application. e-Kelurahan application performance in this case study is considered as good enough, however however there are possibilities for further development to improve society satisfaction.

This study has resulted in findings the USE model, as well as a specific model of Smart City Nusantara program initiated by PT. Telekomunikasi Indonesia, Tbk.. This model can also be used by other municipalities in Indonesia to develop the Smart City Nusantara with digital technology-based public services in order to improve the society life quality.

KEYWORDS :E-KELURAHAN, SMART CITY, USE MODEL, VALUE BASED TECHNOLOGY


Consumer Characteristics and Social Media Marketing for Organic Vegetables: The Case of Thailand

Dr. PreraphaTaweesuk

Lecturer, Master of Business Administration Program

Panyapiwat Institute of Management (PIM), Thailand

Tel: (+66) 2 832 0311, Email: [email protected]

Assistant Professor Dr. Teerasak Khanchanapong

Director of Master of Business Administration Program in ASEAN Business

Faculty of Business Administration, Dhurakij Pundit University (DPU), Thailand

Tel: (+66) 2 954 7300 ext. 892, Email: [email protected]

Abstract. The purpose of this paper is to investigate the relationship between consumer characteristics and social media

marketing for organic vegetables. The Thai organic product industry was chosen because, recently, it has been growing quickly,

especially in Bangkok. The consumers of these vegetables have also been influenced by social media marketing, especially

Facebook. Despite the importance of understanding whether organic product consumers, who have different characteristics, have

the same opinion towards the contents on the company’s Facebook page, there have been few studies focusing on this area. By

utilizing a survey research method, we collected data from 400 organic product consumers that are loyal clients of the big four

retailers in Bangkok, Thailand: Big C, Tesco Lotus, Macro, and Foodland. The findings showed that consumers believe that the

most important content on the company’s Facebook page was “VDO clips presenting experts’ opinions on the benefits from

consuming organic vegetables,” followed by “infographic animation presenting information related to organic vegetables,”

“suggestions for useful links providing in-depth information related to organic vegetables, raw materials, and ingredients,”

“pictures presenting the differences between organic vegetables and conventional vegetables,” “sources of organic production,”

and “in-depth information related to organic certification.” Moreover, the chi-square tests revealed that gender and occupation

were not related to the consumers’ opinion toward the contents on the companies’ Facebook page, while the consumers’ favorite

shopping places, income, age, and levels of education were related to this opinion. Clearly, these findings are useful for

effectively creating content on Facebook.

Keywords: Social Media Marketing, Facebook, Organic Vegetables, Consumers, Bangkok


The Value Relevance of Accounting Numbers: Evidence from SET100 firms in Thailand

Sasiprapa Samakketkarnpol Doctoral Program in Accounting

Faculty of Accountancy Dhurakij Pundit University, Bangkok, Thailand


Nopporn Peatrat Doctoral Program in Accounting



Ravi Klangpraphan Doctoral Program in Accounting



Arporn Klaewtanong Doctoral Program in Accounting



Pimpisa Promma Doctoral Program in Accounting



Rakchanok Sumnianglum Doctoral Program in Accounting



Abstract. After IFRS adoption in a number of countries, there have been many studies investigating the value

relevance of accounting numbers prepared under IFRS. Value relevance can be defined as the ability of

accounting numbers to capture the economic performance of firms. In this study, value relevance is measured

by investigating the association between financial information prepared under IFRS and the market value of

the firm, by using a price model or a return model. The main purpose of this paper is to extend the literature by

examining the value relevance of major accounting numbers that include earnings and book values. Thai firms

listed in the SET 100 index were selected and a regression model was employed. By using the 4-year financial

data of the listed companies, the results of the empirical tests indicate that earnings and book values have an

explanatory power for market prices. Moreover, the joint value relevance of earnings and book values increases

over the 4-year period, except 2012. It can be implied that reported earnings have become more informative to

investors in determining the value of listed companies after post-IFRS adoption. It is suggested that further

studies can be conducted to study the association between the market value of the firm and other financial

numbers such as financial leverage.

Keywords: Value Relevance; Accounting Numbers; Price Model; Financial Reporting


Earnings Quality of Accounting Information after IFRS

Adoption: An Empirical Study of Thai Listed Firms after

IFRS Adoption Chollada Love

Doctoral Program in Accounting

Faculty of Accountancy

Dhurakij Pundit University, Bangkok, Thailand


Chutinuch Intharaprasiti





Ratchadapon Semakhan





Supicha Srisukont





Thanathon Chongsirithitisak





Abstract IFRS adoption in Thailand in 2011 has led to a concern regarding earnings quality of accounting information due to

economic and social environments. Although it is arguable that convergence with IFRS improves a quality of financial

reporting and provides better communication on meaningful information to the stakeholders. However, some researchers

assert that IFRS are irrelevant to developing countries due to differences in cultural, economic and political contexts. As a

consequence, this study examines earnings quality of accounting information prepared after first-time IFRS adoption under

Thailand‟s contexts. Earnings quality is measured in terms of accrual quality and earnings smoothness. We focus our analysis

on the sample firms listed on Thailand‟s SET 100 index over the period 2011 through 2014. Based on our sample of 220 firm

year observations, the main result indicates that earnings quality measured in terms of accrual quality and earnings

smoothness are relatively stable over the sample period, although there were two new mandatory IAS, namely deferred tax

(IAS No. 12) and accounting for government grant and disclosure (IAS No.20) in 2013 and sixteen mandatory IFRS

revision (2012) in 2014. This implies that earnings reported are informative in the sample period. It can be suggested that

further research should be conducted by studying informativeness of each IAS or IFRS to provide concise information of

earnings quality affected by IFRS adoption.

Key words: IFRS adoption; Earnings Quality; Accrual quality; Earnings smoothness


Value Creation and Core Competency Enhancement with

Technology and Innovation Adoption in Thai Medium Sized

Company: A Case Study of the Car Material Industry

Phoommhiphat Mingmalairaks

School of Management, Mae Fah Luang University

Chiang Rai, Thailand


Siridech Kumsuprom

School of Accountancy, Dhurakij Pundit University

Bangkok, Thailand


Chatrudee Jongsureyapart

School of Management, Mae Fah Luang University

Chiang Rai, Thailand


Supunnee Kamwass

School of Accountancy, Dhurakij Pundit University

Bangkok, Thailand


Leela Tiangsoongnern

DPU International College

Bangkok,Thailand


Abstract. This study reports on IT adoption and application of information technology and innovation that

has created value through core competency enhancement in Thai medium sized companies looking at

companies in the Car Materials cluster industry. The overall research on which this is based is to investigate

the technological, organizational and environmental factors that contribute to the perceptions of successful

implementation of innovation management in Thai medium sized companies. This study uses a qualitative

approach and the face-to-face interview method as it allows the researcher to explore in-depth perceptions,

ideas and contributions of the interviewees. This study will be helpful for Thai medium sized companies, car

materials businesses, to strengthen themselves and enhance value creation from within their organization and

eligible to compete with their competitors in the industry. This study also provides a better understanding in

identifying the performance of Thai medium sized companies in relation to technological, organisational, and

environmental factors; and the impact of these factors on innovation and performance in improving business

success. This paper reports on some initial findings.

Keywords: Information technology adoption, innovation, core competency.





National Culture and Leadership Style in Indonesia

Christanto Triwibisono

School of Industrial Engineering,

Telkom University, Bandung, Indonesia;


Faculty of Economics and Business



Abstract. Leaders have the same characteristics in different countries, but their behavior varies according to the

country where they live. Much research has been done regarding leadership style, but no one has discussed the

Indonesian national culture influences on effective leadership style in Indonesia. This study aims to explore the

relationship between the culture of Indonesia and leadership style. The research uses a literature research method.

This study discusses the existing literature to understand the key concepts in the nation's culture and leadership

style. The research is then conceptually connect the nation's culture with effective leadership style. The results of

this study indicate that the consultative leadership style is the most effective leadership style in Indonesia. This

research is useful to assist enterprise leaders to understand the culture of Indonesia and adjust his leadership style

appropriate to the nation culture so that they can be implemented effectively. The study also help scholar to

understand the culture of Indonesia and its influence on effective leadership.

Keywords: National Culture, Leadership Style, Consultative Leadership Style.


THE INFLUENCE OF COMPETITIVE STRATEGY ON BUSINESS PERFORMANCE OF THE FASHION

CREATIVE INDUSTRY IN WEST JAVA

Lina Auliana School of Business Administration,


Abstract. The fashion industry has a contribution to the economy and become a locomotive in the development of creative industries nationwide. However, the national development of fashion creative industryis experiencing less favorable growth, which in a period of more than 5 years tend to fluctuate. This indicates that business performance of the fashion industry tend not optimal. This condition related to some problems in developing competitive strategy.

The objectives of this study are to uncover competitive strategy and the influence on business performance of the fashion creative industry in West Java. The nature of this study are descriptive and causality. The unit of analysis is the company’s management of fashion industry, which is located in West Java, with a total sample of 200 respondents through stratified random sampling method. Time horison in this study is cross sectional, meaning the study is conducted at a single period of time simultaneously. Primary data is collected by a questionaire and interviews with the company’s management of the fashion industry according to the Ministry of industry and trade in the area of West Java, as well as interviews with trade ministry official particularly the ILMATEL (Industrial Metals, Telematics and Textile) as well as several agencies and parties related, such as the Chamber of Commerce and Bureau of statistics center. Causality analysis is done by using the model of Structural Equation Modeling (SEM).

The findings show that competitive strategy has not been appropriate, and Business Performance has not been quite good. Competitive strategy has an influence on business performance. But the magnitude of that influence is facing a problem in developing competitive strategy in fashion creative industry in West Java.

Keyword : Competitive Strategy, Business Performance


PENTAHELIX MODEL TO INCREASE TOURIST VISIT TO BANDUNG AND ITS SURROUNDING AREAS THROUGH HUMAN RESOURCE DEVELOPMENT

Imas Soemaryani

Lecturer of Doctorate Program in Science Management, Faculty of Economic and Business,

Universitas Padjadjaran, Bandung,Indonesia, Email: [email protected]

Abstract. In 2019, Indonesia has a target to bring 20 million foreign tourists, and the city of Bandung is expected to pick up to 7.5 percent of the 20 million tourists who visit Indonesia. In other words, Bandung should have 1.5 million foreign visitors in 2019. The target achievement is certainly not an easy thing. It needs an integrated preparation as well as continuous provision and improvement of all parties involved. So far it just involves the local government, represented by the Department of Culture and Tourism, and the entrepreneurs engaged in the field of tourism. For the betterment, five parties should be involved: (i) the local government; (ii) the entrepreneurs; (iii) the academicians; (iv) the community itself and; (v) the media. The five parties should sit together to manage the various potentials and available resources. Because tourism is a service sector, the human resource play an important role in supporting the achievement of the target above. Therefore, a model which integrates the various parties involved in supporting the achievement of tourists visit both foreign and domestic is essentially needed.

Keywords : Tourism, government, entrepreneurs, academicians, pentahelix


Organizational Climate, Compensation, Emotional Intelligence,

Job Satisfaction And Organizational Commitment Yudi Sutrasna

Dewan Ketahanan Nasional Jakarta, Indonesia


Abstract. Insurance agents are front liners in gaining insurance premiums for insurance companies. Therefore his/her existence must be fostered and maintained in order to have a high organizational commitment to the company/organization. Efforts in developing and maintaining the agents can be done through a variety of variables that influence either directly or indirectly that may include the organizational climate, benefits, emotional intelligence and job satisfaction. This research uses descriptive and explanatory methods; the samples used are 10 life insurance companies that have the largest market share in Jakarta Greater Area (Jabodetabek). Data analysis was performed using the interval range and path analysis. The result with the range of interval analysis shows that organization climate is conducive; reward, emotional intelligence, job satisfaction and organizational commitment are in high level. Furthermore, the results of path analysis shows: 1) organizational climate and emotional intelligence in return affect the life insurance agent either partially or simultaneously, 2) organizational climate and job satisfaction in return affect the life insurance agent either partially or simultaneously, 3) organizational climate and reward effect on organizational commitment of life insurance agents both partially or simultaneously, 4) organizational climate and reward in return affect the organizational commitment through emotional intelligence of life insurance agents, 5) organizational climate and reward in return affect organizational commitment through job satisfaction of life insurance agents, 6) Intelligence emotional and job satisfaction effect organizational commitment of life insurance agent either partially or simultaneously.

Keywords: Organizational Commitment, Organizational Climate, Emotional Intelligence, Job Satisfaction, Insurance Agent


The Influence of ICT-Based Customer Value Creation Performance and

Customer Win Back Performance on Customer Trust Of Mobile

Telecommunication Service Companies In Indonesia

Robert E

Doctoral Student of Management Departement, Faculty of Economics & Business,Padjadjaran

University,Bandung,Indonesia

[email protected]

Sucherly

Professor, Faculty of Economics & Business,Padjadjaran University, Bandung,Indonesia

[email protected]

Erie Febrian

Lecturer, Padjajaran University of Faculty of Economics & Business, , Bandung,Indonesia

Meydia Hasan

Lecturer, Padjajaran University of Faculty of Economics & Business, , Bandung,Indonesia

Abstract

This study aims to determine the effect of ICT-based Value Creation Performance and Customer

Winback Performance on Customer Trust simultaneously and partially in the case of e-money on

cellular operators in Indonesia. The result of Structural Equation Modelling test showed that

ICT-based Value Creation Performance and Customer Winback Performance significantly and

positively affect the Customer Trust whether partial or simultaneous. This result demonstrated

that the amount of customer intimacy depends on ICT-based value creation that is happening

where the ICT-based value creation performance are growth, it will lead to the increase of

customer trust and an increasing of Customer Winback Performance (CWP) will lead to

increasing of customer trust.

Keyword: Value Creation Performance, ICT, Customer Winback Performance, Customer Trust,

E-Money, Cellular Operator




“Service Quality and Satisfaction Evaluation: Case of an Indonesia State Owned Hospital”

Siti Mufattahah Doctorate of Science Management Program

Faculty of Economics and Business Universitas Padjadjaran

[email protected]

Aldrin Herwany Faculty of Economic & Business


Wardhana Faculty of Economic & Business


Abstract.

This study focuses on measuring the quality of service in Polyclinic Orthopaedic at Fatmawati Hospital using five dimensions of SERVQUAL. The approach in this study applied on 134 randomly selected patients visiting Polyclinic Orthopaedic of the Hospital. The period of data collection is about two months. Each patients asked about expectations of the ideal hospital services, and their perceptions of the service they received during treatment at the Polyclinic. The results are negative gap between the expectations of patients with what they received. Fatmawati Hospital as a state owned/public hospital, which excels in the field of Orthopedics, need to make improvements in the quality of service, and adapt to today's strategic environment, especially the rise of national competitive health business environment, and the context of major changes in the social security system, especially in the field of healthcare sector.

Keywords: SERVQUAL, Patient Expectations, Patient Perception, Gaps, Healthcare Service Sector, Famawati Hospital, Polyclinic Orthopedics, Social Security


The impact of new service innovation on public satisfaction M. Fariza Y. Irawady



Popy Rufaidah Departement of Management and Business

Faculty of Economic and Business Universitas Padjadjaran, Bandung, Indonesia


Abstract. Departing from passion to improve the service quality to the public, the department of police force in one of the cities in Indonesia innovates its services by developing a Panic Button on Hand (PBOH) application. The key tasks of the city police are to maintain security and public order, enforce the law and provide protection and services to the community. With this application citizens who need the polices’ help simply press the Help button through their smartphones and the immediate help from the police will be arrived in a few minutes at the informed location. The purpose of the present study is to investigate the effect of new service innovation on public satisfaction as regards to the application of PBOH. The total of 261 users of PBOH had been randomly selected from 7600 user database. The respondents were invited to fill in the online survey. The major findings of the study show that public satisfaction is influenced by the five factors of new service innovation, namely: new service concept, new client interface, new service delivery, new technology and new value system. This research is one of the first to investigate simultaneously the modified dimension of the service innovation. The management of the police offices should therefore pay attention in maintaining new service innovation when pursuing public satisfaction. As the extent to which public perceived service innovation is related to the development of public satisfaction.

Keywords: new service innovation, public satisfaction, panic button.


IMPLEMENTATION STRATEGY AS INTERVENING OF RESOURCES AND REGULATION TO FORM BUSINESS PERFORMANCE:

A STUDY ON THE BUSINESS UNITS OF PT PERTAMINA

Elfien Goentoro, Sucherly, Nury Effendi, Yunizar Doctoral Program in Business and Management

Universitas Padjadjaran, Bandung, Indonesia Email: [email protected], [email protected], [email protected], [email protected]

ABSTRACT

Many studies have been carried out on strategy implementation. However, they have not been able to explain the integrated effectiveness of strategy implementation from the perspectives of Programme, Budget and Procedures towards Business Performance. This study intends to fill the literature gap. This study is aimed at revealing the empirical relationship between Company’s Resources, and Regulation, through Strategy Implementation as the intervening variable, and the associated implication on the business performance of business units of PT. Pertamina (Persero). This research was conducted with quantitative approach, whereas business units were set as unit of analysis and heads of the business unit as the unit of observation. The 2015 cross sectional data was collected through a census of 30 business units of PT. Pertamina (Persero). The data was then processed using Partial Least Square (PLS). The result shows that the Resources contributed to strategy implementation more significantly than did egulatory. Both factors were not significant to Business Performance. Meanwhile, Strategy Implementation showed the greatest contribution to Business Performance. This study reveals a new model of relationship among Regulation, Strategy Implementation, Resources and Business Performance.

Keywords: Business Performance; Company Resources; Regulations; Strategy Implementation.


Testing Branding Strategy Development Model Popy Rufaidah

Department of Management and Business Faculty of Economic and Business


Abstract. The purpose of this paper is to test branding strategy development model. It proposed the relationship of the three variables in branding strategy development, namely branding strategy development based on innovative behavior (BSD-BOIB), branding strategy development through knowledge creation (BSD-TKC) and dynamic capability in branding strategy development (DC-IBSD). The validation is executed through the use of Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling. The results from this study suggest that the branding strategy development based on innovative behaviour provides an attractive avenue for influencing dynamic capability through knowledge creation activity. The paper explains the theoretical background of the study, which describes the test of conceptual models and discusses the theoretical as well as managerial implications of the study. The concept of branding strategy development if executed properly could enhance the positive image of the firm that suffers from negative product image. This research is one of the first to investigate simultaneously branding strategy development as variable that integrates into innovative behavior, knowledge creation and dynamic capability.

Keywords: branding, innovative behaviour, dynamic capability, knowledge creation.



The Impact of New Digital Transformation on Sourcing

Lan Yaying MSc Global Supply Chain Management

Singapore


Abstract：The impact of digitization on all aspects of businesses, especially in supply chain operation. Today,

all the technologies such as GPS, sensors and RFID have enabled the company to transform the hybrid supply

chain structures into more flexible, collaborative and agile digital models. The traditional approaches to

sourcing will impede, not facilitate successful migration to the digital business Era. In this case what elements

should be part of the new framework in your supply chain? What steps should you take to implement a valued

riven sourcing model? Key characteristics and features of the new sourcing model will ensure a company is

well prepared to survive and thrive in the emerging digital world. Rules for partnering and contracting with

technology suppliers are aggressively changed since if the sourcing doesn’t change, IT will fail. This paper

mainly focus on the new value-driven sourcing model with the new sourcing strategic cater to the digital

transformation. Besides, bimodal sourcing models are implemented in many place to keep in-house skills

relevant, so best practice and steps are introduced. Understanding the characteristics and the steps to

implement can help to uncover unexpected sources of growth.

Keywords: digital transformation , sourcing strategy , technology , bimodal sourcing


Digital supply chain transformation framework

John Paul Pr. Paul john MD at iCognitive Pte Ltd Singapore

Professor at Kedge Business School –ISLI –Bordeaux France

Visiting professor at IAE de Caen, university de Caen. France i

Tel:+65 96216047. [email protected] www.iCognitive .com

Abstract. The objective of this paper is to set a framework for digital supply chain transformation by

conducting a deeper literature research and review on this emerging best practice that is taking the industry

and the academia by storm. The aim is to evaluate what is currently happening in the field by analyzing real

cases, assessing cases by cases, industry by industry and defining end to end frameworks that companies of all

types will be able to follow as an initial guideline.

What we can now define as traditional supply chain management versus digital supply chain need to be

compared and the areas of differences need to be visualized. This paper can serve as starting point or a point

of reference for this new concept. What is the fundamental benefit for all of us? The main interest of doing

such exercise is to avoid confusion and set some clarifications by reformulating and answering the questions

related to digital supply chain: what is the scope of digital supply chain, what are the critical components of a

digital supply chain, from where starts the implementation road map versus the normal or traditional supply

chain. In the absence of any official framework from academia and industry, we are witnessing a proliferation

of standards and definitions emerging from everywhere capturing the audience by just following the

practicality. Common sense seems to be the main characteristic. Intuition and pragmatism seem to be the

rule of the market but are not by definition synonyms of efficiency and optimization.

The concept of supply chain management is mature and applied in all types of companies from value added

service, commercial companies to manufacturing. All are thinking to create market difference through their

supply chain management excellence. The supply chains objective were to satisfy all customers’ requirements

at cost and leave substantial margin to operating companies. To hit this target, modern supply chains need to

overcome several paradoxes like enhancing service level to 100%, decreasing the number of resources

engaged to reduce the cost to serve by 50% and increase the assets utilization by high percentage. It appears

as a norm today in certain market places. How sustainable these models are?

The customer is still the focus point and part of the supply chain management but we are more targeting the

customers' sphere and customer experience that will define the needs and the market requirement. We will

explore endless combinations of customer’s sphere, multiple dimensions of dynamic customer experience that

will reshape in real-time supply chains configurations with optimized sets of resources needed to fit the

requirements.

We will formalize the digital supply chains transformation framework in such a way that we start with a

clear understanding of the past and current supply chain (AS IS) before deriving to the future supply chain

(TO BE design) with either a special focus handling transformation by touch point or with an end to end

supply chain transformation vision. In this framework, processes will be empowered by the technologies to

leverage the speed, the density of relationship and the final cost to serve or TCO depending on the operating

environment.

Keywords: digital supply chain, supply chain optimization, supply chain algorithm, supply chain predictive

analytics, supply chains models

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In 5th GARCOMBS




Documents

digital transformation of societies in a volatile environment