Digital Transformation Means Losing Control

- Can you handle it?

Doug Tedder

Tedder Consulting LLC

• Hyper-focus on customer experience

• Operational processes well-defined, streamlined, and transparent

• Clear integration between data and process

• Cultural shift to “value” not “activities”

Four Characteristics of Digital

Transformation

• Platform

• Ecosystem

Two critical elements of

Digital Transformation

The platform and ecosystem in action

Consumer

Traditional Flow of Commerce

Supplier

Commerce

Flow

after Digital

Transformation

Ecosystem

Platform

Control only what is

essential.

Stop trying to control

essentially everything.

The biggest learning for

successful digital

transformation:

Really – you have to give up control

Photo Credit: F8 Studios (Shutterstock)

What’s in the way?

Change is damn uncomfortable

5 tips for losing control

(but not losing your job!)

• Clearly define the vision and goals for a digital transformation initiative

Tip #1

• Think holistically, work iteratively

Tip #2

• Take on role of advisor and advocate

• Business often doesn’t understand its own processes – much less have them documented

Tip #3

• Look for creative opportunities

Tip #4

• Build an online change agent community

Tip #5

• Digital Transformation is moving us from a Supply Economy to a Demand Economy

• Digital Transformation requires Leadership

• It’s all about the Customer Experience

• Don’t just pave over the cow paths

• Be data-driven

• Process powers transformation

• Give up control - Control only the essential – not essentially everything

Key Takeaways

Doug Tedder

Principal Consultant

Tedder Consulting LLC

doug@dougtedder.com

dougtedder

317 703-4075

Thank you

• Gartner. “Building the Digital Platform: Insights from the 2016 Gartner CIO Agenda Report”. www.gartner.com, Retrieved 9/1/2016.

• Hinchcliffe, Dion. “The Hardest Lesson of Digital Transformation: Designing for the Loss of Control”. www.dionhincliffe.com, 1/4/2016. Retrieved 4/21/2017.

• McConnell, Jane. “The Company Cultures that Help (or Hinder) Digital Transformation”, HBR, August 2015.

• Van Alstyne, Marshall, et al. “Pipelines, Platforms, and the New Rules of Strategy”, HBR, April 2016.

References