Digital transformation,

eller transpiration?

Landskrona 151015

Digital transformation is greater

than digital marketing

It’s not a thing – it’s a way of doing things

Digital transformation is not

something new..

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

Drivers of digital transformation

Generation Z

The Digital Customer

Operational Agility

Globalization

RegulatoryPressure

Digital Technologies

Källa: Disrupt or die

Mark J Barrenecha, Tom Jenkins

“ relating to or noting a new product, service, or idea

that radically changes an industry or business

strategy, especially by creating a new market and

disrupting an existing one”

Disruptive business models

Disruptive business models

Digital disruption is stronger and faster

Källa: Digital Disruption: Unleashing the Next Wave of Innovation, James McQuivey, Forrester Research, 2013

10xthe innovators

1/10ththe cost

100xthe power

Digital Quotient (DQ)

Källa: Raising your digital quotient, McKinsey Quaterly, June, 2015

The elements of digital

transformation

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

Reshaping the customer value

proposition

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

VOLVO

Reshaping the operating model

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

SKF

Paths to digital transformation

Källa: Digital transformation – creating new business models where digital meets physical, IBM, 2015

Digital maturity

MIT Sloan & Cap Gemeni Consulting,The digital advange, How digital leaders outperform their peers in every industry, 2012

Digital intensity

Investment in:

• Digital technology

• Business model

transformation

• Customer experience

Transformation

management intensity

Senior management’s ability

to drive tranformation

Consumer Packaged Goods

Insurance

Utilities

Manufacturing

Pharmaceuticals

Travel and

hospitality

Telecom

High Technology

Retail Banking

Digiratis are far more profitable

MIT Sloan & Cap Gemeni Consulting,The digital advange, How digital leaders outperform their peers in every industry, 2012

Every industry has Digirati...

Where do you start?

Business Model Generation (BMG)

Read more: http://www.businessmodelgeneration.com/

Challenging your Business

Model Canvas

Pivot

LearnExperiment

Improving vs. Inventing

Improve Invent

ExistingNew

Business Model Innovation– in Existing Companies

Execution Search

FORECAST PLAN+

Sony vs Apple

Digital transformation is going to hit you whether you like it

or not – focus on the opportunities!

Agree upon what digital transformation means for you

It’s not a marketing question – adress it from a business

model perspective

Always focus on customer experience

Be agile - always be ready to adapt

Be bold

Summary

Success is not final, failure is not fatal:

It is the courage to continue that counts.Winston Churchill

Want to know more and get help with

digital transformation in your company?

Kim Hedberg

Business Consultant

kim.hedberg@stratiteq.com

0766-447008