DIGITAL TRANSFORMATION EDITEDeotsphere.com/assets/files/DIGITAL-TRANSFORMATIONforRE...DIGITAL TRANSFORMATION FOR REAL ESTATE COMPANIES PRESENTER: DR. SYED MAHSUD ALI DBA, CIO, AZIZI

D I G I T A L

T R A N S F O R M A T I O N

F O R R E A L E S T A T E

C O M P A N I E S

P R E S E N T E R :D R . S Y E D M A H S U D A L I D BA , C I O, A Z I Z I D E V E LO P M E N T S L LC

P ro p Te c h , 4 - 5 N o ve m b e r 2 0 1 9 , H a b t o o r G ra n d Re s o r t , D u b a i M a r i n a .

R E A L E S TAT E C H A L L E N G E S & S O L U T I O N S

Customers1:

• Finding right homes, though tons of information

is available

Seller2:

• Growing online competition in portals

• Costly lead generation

Developer3:

• Rapid technological changes

• Internal communications

Customers1:

• Personalised customer experience

Seller2:

• Neighborhood website

• Solution for organic traffic

Developer3:

• Adapting modern technology

• Appropriate IM system

CHALLENGES SOLUTIONS

Digital Business Transformation

RESULT

Sources : Dolinskigroup.com1 , Becomealocallearder.com2 , Manageplaces.com3

• Digital customers are the focal point

of digital disruption due to their

ever-increasing expectation of

better and consistent quality, faster

delivery and cheaper products.

• Digital customers communicate with

sellers through digital interfaces,

such as computers or other portable

devices.

D I G I TA L T R A N S F O R M AT I O N

G O O D N E W S

DATA-DRIVEN ORGANISATIONS1

34% Revenue

2X Profitability

2.7X OpEx

Forbes - 7 Examples Of How Digital Transformation Impacted Business Performance2

Source : Forbes.com

Emerging Technology and Modern IT: The Key to Unlocking Your Data Capital1Source : Dellemc.com

B A D N E W S

McKinsey – Transformations are hard, and digital ones are harderSource : Mckinsey.com

Failure70%

Success30%

E o T – E X C E L L E N C E O F T H I N G S

• Digital Transformation effectively connects buyers to sellers and sellers to

developers

• Digital Transformation can be achieved in different ways

• EoT is one of the means of achieving digital transformation

• Named after IoT’s “of things”

E o T I N T R A N S F O R M I N G A R E C O M PA N Y

Digital Transformation based BE framework - EoT

Source : eotSphere.com

T R A N S F O R M I N G A R E C O M PA N Y

1) Identifying the DRIVERS

2) Defining ENABLERS and classifying them into CoT, LoT and DoT

3) Defining the RESULTS

4) Strictly following EoT PRINCIPLES

5) Building an ERM based on focus areas

6) Assessing the current state with ECAM

7) Applying the LEAD Cycle for each Transformative Focus Area

(TFA) or combined related TFAs

1 . I D E N T I F Y I N G D R I V E R S



E o T D R I V E R S


People, Culture & Organisation

48%

Process23%

Performance15%

Quality8%

Business Intelligence

6%

2 . I D E N T I F Y I N G E N A B L E R S



E N T R E P R E N E U R E S H I P O F T H I N G S ( E o T )

Relationship of CoT Elements


L E A N O F T H I N G S ( L o T )

Relationship of LoT ElementsSource : eotSphere.com

D ATA O F T H I N G S ( D o T )

Relationship of DoT ElementsSource : eotSphere.com

3 . I D E N T I F Y I N G R E S U LT S



4 . S T R I C T LY F O L L O W I N G P R I N C I P L E S



4 . S T R I C T LY F O L L O W P R I N C I P L E S

• Principle 1: People-oriented – ‘People, Culture and

Organisation’ are the top-most priority in a digital firm as

people are the main resources that run the entire system.

• Principle 2: Process-driven - Processes acts as mediators

between people and the product. People run processes; and

processes also help people to add value in business.

• Principle 3: Technology passionate – People-oriented and

process-driven digital firms require technology to transform,

compete in the market and satisfy customers.

• Principle 4: Holistic - Being ‘holistic’ is key in addressing all

functional areas of a digital business transformation

framework. Finally, with the help of DT, the overall business

improves together, by utilising people, processes and

technology in a holistic manner (Angell & Corbett, 2009).


5 . B U I L D I N G E R M - B A S E D T R A N F O R M AT I V E F O C U S A R E A S ( T FA s )



E O T R E F R E N C E M O D E L ( E R M )

EoT Reference Model

• ERM is the heart of the DT-

based BE framework, EoT.

• ERM shows the

relationship between

building blocks of digital

transformation or TFA

(Transformative Focus

Area).


6 . A S S E S S I N G T H E C U R R E N T S TAT E W I T H E C A M



E o T C A PA B I L I T Y A S S E S S M E N T M O D E L ( E C A M )

• Like other capability models,

ECAM performs a similar

assessment on each TFA, which

are the building blocks of the

digital transformation journey.

• ECAM provides a way to gauge

the performance and identify the

improvement factors of each

focus area so that it can pave the

way for DT-based BE, EoT (ISACA,

2013a).


6 . A S S E S S I N G T H E C U R R E N T S TAT E W I T H E C A M

• A TFA cannot move to the next

ECAM level unless it achieves ‘L’

or ‘F’ in its current level.

• ECAM is utilised separately on

each of the TFAs for going ahead

in the journey of digital

transformation and achieving it

in RE companies.

SCORE MEANING % OF SCORE DESCRIPTION

N Not achieved 0% to 15% There is little or no evidence of achievement of the defined focus

area.

P Partially achieved 15% to 50% There is some evidence of an approach to, and some achievement

of, the defined focus area.

L Largely achieved 50% to 85% There is evidence of a systematic approach to, and significant

achievement of, the defined focus area.

F Fully achieved 85% to 100% There is evidence of a complete and systematic approach to, and full

achievement of, the defined focus area.


7 . A P P LY I N G T H E L E A D C Y C L E F O R T FA s



L E A R N - E X P L O R E - A G I L E - D E L I V E R ( L E A D ) I M P L E N TAT I O N C Y C L E

Learn-Explore-Agile-Deliver Cycle

• L = ‘Learn’ regards increasing awareness of focus areas/ initiatives

and their connection with the digital ecosystem

• E = ‘Explore’ revolves around gathering in-depth info and analysis

of the gaps

• A = ‘Agile’ entails ensuring agile actions are identified based on gap

analysis

• D = ‘Deliver’ involves taking measures in disruptive innovation.

• These stages are iterative processes that continuously rotate clock

wise


L E A D I M P L E M E N TAT I O N C Y C L E

• Regardless of the types of

building blocks or TFAs, the

LEAD cycle can be applied

Detailed LEAD Cycle Stages


E o T F O R T R A N S F O R M I N G R E C O M PA N Y



QUEST IONS

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DIGITAL TRANSFORMATION EDITEDeotsphere.com/assets/files/DIGITAL-TRANSFORMATIONforRE...DIGITAL TRANSFORMATION FOR REAL ESTATE COMPANIES PRESENTER: DR. SYED MAHSUD ALI DBA, CIO, AZIZI