Member of Amalthea Group

Digital Signage

Trailblazing. Effective. Reliable.

Interested in other business cases? www.gesys.ch/en/cases/disi

There is no getting around Digital Signage to gain the attention of your customers. Digitisation and the linking of IT systems is becoming

increasingly important in this area too. Regardless of which concept or Digital Signage device you use: with a holistic approach, you can

analyse and optimise your sales growth in general or the sales success of your special offers. Of course in a format which is CI compliant

and appealing to your customers as well as feasible also for smaller marketing organisations.

BUSINESS CASE 1: SALES INSTEAD OF DISPOSAL COSTS

Your inventory management system auto-

matically notices two hours before closing

time that certain perishable goods need

to be sold today. The following day you

would have to sell the item extremely

cheap or even throw it away.

Via a “perishable goods” (e. g. salad) spe-

cial offer, the item is reduced slightly after

a certain time. This reduces disposal of

such and the associated costs, automat-

ically.

Which Digital Signage device?

Outdoor display at the entrance!

BUSINESS CASE 3: YOUR SHOP WINDOW MAKES PEOPLE STOP AND LOOK

Your branches all look different but the shop window is

what ties them together. You are already using the shop

window as an advertising space. However, you see some

potential in reducing the costs which occure by maintain-

ing and updating the shop window constantly.

Much like in business case 2, your goal is to showcase cen-

tral and consistent messages in the shop window whilst

taking regional needs into account at the same time.

Which Digital Signage device? The eye-catching wide-

screen display in the shop window! Lively and highly

dynamic images attract attention. As with the other two

options, the increase in sales and profitability due to your

offers can be analysed and documented.

BUSINESS CASE 2: DO YOU MANAGE YOUR SPECIAL OFFERS REGIONALLY OR CENTRALLY? IDEALLY BOTH!

As a store manager, you want to present your store at-

tractively and often in a regional or seasonal context to

differentiate yourself from the local competition.

As a central business manager you want to increase net

sales and returns significantly by using a targeted spe-

cial offer programme.

A networked CMS with input templates, which still leave

room for the store manager’s ideas, does not only allow

you to sell off the promoted products. It also boosts ad-

ditional sales without relations to the advertised offers, if

the Digital Signage gets customers into your store.

Which Digital Signage device? The digital customer

stopper in the pedestrian area at the front of the shop!

DIGITAL SIGNAGE IS A MUST FOR YOUR SHOP CONCEPT!

Customer app

ESL

Outdoor/indoor display Digital flyer box

Product/department manager

Branch managers

Marketing and communication

Message & targets

Content creation with templatesCMS for creation and distribution

Media Asset Management

ERPPIM

Digital customer stopper

Shop window display

Outdoor and indoor

displays

Dynamic car park advertising or digital flyer box with touch func-

tion: Your outdoor area gets a new and revitalised look! More

and more new advertising spaces are being discovered and

used – in the car park, at the entrance to your shop or at the

checkout area.

This is not just about the electronic updating of your flyer box

and the associated cost optimisation. The profitable additional

benefit arises from the linking of your systems with the dynamic

advertising space, as in our business case 1: sales instead of

disposal costs for perishable goods.

Also: you decide when which advertising messages appear on

your dynamic ad space. It can also be that of a local craftsman,

it does not always have to be your own adverts.

TECHNICAL SPECIFICATIONS

• Display size 40", 46", 49", 55" (other sizes on request)

• Up to 3,500 cd/m2 brightness for the best display even in

direct sunlight

• Suitable for outdoor operation between -20 °C and +40 °C

• Project-specific solutions on request

• With or without touch function, depending on the

application and software used

OUTDOOR DISPLAY

In a simple business case, you use the outdoor

display as a dynamic display of your desired con-

tent, which is contributed by the local branch

manager, centrally managed or a combination of

both. The connection to your merchandise man-

agement system and marketing department can

provide interesting inspiration for increasing your

sales success.

THE DIGITAL FLYER BOX – TOUCH ME!

Would you like to promote interaction with your cus-

tomers and obtain information directly from this?

Then you can use your digital flyer interactively:

• Zoom function for offer products

• Display of QR codes for use in the

shopping app

• Display of shop stock

• Evaluation of the most popular products

• Automatic switching between “flyer display”

and “interactive mode”

As a joint product of Grossenbacher Systeme AG

and Online Software AG, the digital flyer box uses

the software products “Display Engine” and “Event-

handler”.

Innovative and digital use of new advertising space with new technology:

this is also key to the displays that are specially designed for use outdoors.

DIGITAL SIGNAGE SYSTEMS FOR 24/7 USE BOTH INDOORS AND OUTDOORS

Use new outdoor spaces for advertising messages: interested?

Perfectly staged, regardless of whether you want to advertise in a dynamic and interactive style or win over customers with infotainment.

ATTRACTIVENESS AND EFFECTIVENESS

The effectiveness of the classic customer

stopper, which “stops” passers-by and

makes them customers, is on the de-

cline. The optical impulse in the walkway

is present, but the sensory overload in

the environment lets the customers walk

past your store front.

With the digital customer stopper from

Grossenbacher Systeme you can specif-

ically gain a different kind of attention

thanks to the dynamic and high-frequen-

cy changing content, which is highlighted

by the intensive brightness of the display!

Whether you pursue an omnichannel or store-only strategy: your sales development

will depend on your shop front! The focus is on tempting people to step into your shop.

The dynamics of the display achieve the intended effect and attention.

NEW INSPIRATION AT YOUR SHOP WITH THE DIGITAL CUSTOMER STOPPER

YOUR OPTIONS!

The device can be designed according to your

wishes depending on the number of pieces

you require.

In addition to the brightness monitoring, addi-

tional sensor modules may be useful, such as

presence detectors, microphones or cameras.

Speakers are also possible for interactions.

SOME DATA AT A GLANCE:

• Up to 46" display incl. brightness control

and temperature monitoring

• Maximum 2,500 cd/m2 brightness

• Battery life up to 14 hours (typically)

including charge monitoring

• WiFi communication

• Operating temperatures from -10 °C to +40 °C

with temperature protection circuit

Digital customer stopper

SALES INCREASE FOR PROMOTIONAL PRODUCTS AND MORE!

The mobile digital customer stopper is connected via WiFi.

The battery is charged overnight. Your sales staff put the

digital customer stopper outside in the morning. Placing

it in front of the shop window activates theft protection

and operation starts automatically.

The desired content managed centrally and locally/re-

gionally now reaches passers-by:

• For indoor (e. g. shopping mall) or outdoor use

• With double-sided display for both directions of

the walkway

• Conform to the regulations of authorities

and public order offices

What this does for you: the people in front of your shop will step in!

Dynamic content for more awareness and effectiveness.

Personal fragrance

consultationAre you looking for your

new favourite perfume?

Whether classic-elegant

or seductive: we advise

you in our store!

Widescreen “portrait” can also be an

alternative to optimise the use

of space in your window display:

Space-saving. Surprising. Attention-grabbing.

With a colour brilliant widescreen display (for example in the 32:9 format) you can make the most out of

new opportunities to display your advertising messages in the shop window. Whether with videos or well

combined images in different areas: your shop window becomes extraordinarily eye-catching!

YOUR SHOP WINDOW: DIGITAL AND DYNAMIC FOR MORE AWARENESS AND EFFECTIVENESS

The

shop window

display

VARIOUS ADVANTAGES

• Limited installation costs

• Reduce the cost of continuously

redesigning the shop window

• Better use of existing space for

multiple advertising messages in the

same shop window

Like several displays or TV monitors

next to each other, it meets a number

of requirements:

• Interesting options for division: static

and dynamic text areas, multiple dy-

namic areas with video overlays, static

and dynamic positioning of your logo

• Combination of centrally controlled

content with local/regional content at

the same time

• Interaction with potential customers,

e. g. via QR codes

SMART ALTERNATIVE!

Even though a digital flyer box or a digital cus-

tomer stopper hold more of a wow factor: a

display in the shop window may be the only al-

ternative for Digital Signage to make your shop

more appealing to customers. Not every out-

door area is suitable for “classic” Digital Signage.

The shop window area makes installation and

device design easier. However, the noticeability

for passers-by is lower than with the other op-

tions. This is counteracted by the exceptionally

wide design of the shop window display!

SOME DATA AT A GLANCE

• Widescreen format, e. g. 37" diagonal,

resolution 1,920 x 540 px

• Brightness up to 1,000 cd/m2 for

shop window requirements, incl. brightness

control based on levels of light outside

• Fanless design for long-term availability

without maintenance

• Embedded industrial PC with high graphics

performance

• Interactive user interface technologies can be

implemented, e. g. in mobile phones

• Turn the display on/off via remote access

What this does for you: expand your advertising space in the shop window!

New formats for a modern appearance and new options.

THE FOUNDATIONS: OUR EXPERTS

You can rely on the knowledge and experience of our experts. Our product manage-

ment focuses on the requirements in the market. For project-specific solutions, the

concept is designed according to your needs and goals.

DEVELOPMENT: HARDWARE – SOFTWARE – MECHANICAL CONSTRUCTION

Our experienced and competent engineers create reliable and sustainable solutions.

The application software, e. g. the content management system, is not our area of par-

ticular expertise but we can integrate any software you would like for you. The Digital

Signage device is delivered to you ready to install for easy and hassle-free on-site

installation and commissioning.

MANUFACTURING: COMPETENT DEVICE ASSEMBLY

At our sites in Tachov (CZ), Lottstetten (D) and St. Gallen (CH) we produce display

systems for industrial automation, access systems and Digital Signage for both in-

door and outdoor use. In a total production area of over 12,000 m2 we manufacture

electronics for lots of international long-standing customers.

We develop your

success!

We have been developing and manufacturing display systems for many years and are pleased to integrate our

modular system concept into your customised solution. You have the idea – we inspire you with the solution.

We create outstanding and reliable Digital Signage solutions for you using our creative engineering!

Reliability and sustainability for you: total cost of ownership.

GROSSENBACHER SYSTEME – YOUR SPECIALIST FOR DIGITAL SIGNAGE SOLUTIONS

For you as our customers we keep the demand on ourselves high: we cre-

ate extraordinary products and specific solutions based on our innovative

engineering concepts. In addition to smart product features, we impress

with high quality and longevity. And also lifecycle management is part of

the process: Our expertise enables us to develop solutions that are form-

fit-function compatible.

COMMISSIONING & ROLLOUT SERVICES

As a development and production company, we focus on in-house ser-

vices. This makes sense with regard to the diversity of our customers and

their setups. If necessary, we provide our customers or their installation

and rollout companies with training on the respective project. Of course,

we can also recommend suitable partners, which can assist you during

the project. This way, individual and therefore ideal solutions can be de-

signed for you.

SERVICE PORTAL & PREDICTIVE MAINTENANCE

Our ability to integrate surveillance sensors into electronics enables us to

communicate the condition of the products to your service technicians via

our own cloud solution at all times. You can also call sub-contractors into

the process, e. g. divided up by region.

This way, you can learn more about your devices in the field, manage up-

dates yourself and optimise on-site service calls!

Let’s get in touch!

www.gesys.ch

Grossenbacher Systeme AGSpinnereistrasse 10CH-9008 St. GallenT +41 71 243 29 29

Grossenbacher Systeme GmbHFeldwiesenstrasse 8D-79807 LottstettenT +49 7745 928 69 71

Member of Amalthea Group

5/2019 · © Grossenbacher Systeme AG · Design: www.fritzdesign.de · All product or other names or marks referenced herein are trademarks or registered trademarks of their respective owners, with all rights reserved. Errors and changes are reserved.5/2019 · © Grossenbacher Systeme AG · Design: www.fritzdesign.de · All product or other names or marks referenced herein are trademarks or registered trademarks of their respective owners, with all rights reserved. Errors and changes are reserved.