Digital Television & HDTVTIF Cable & Broadcasting Group

26th April 2007

Michael O’Shea

Panasonic

DVB - EU Policy & Timeline

Time

2. Switchover

Switchover completed

1. Turn-on

100%

Penetration

Analogue broadcasting

Digital reception 3. Final ATO

Analogue reception

Source : BIPE

2012

Consumers: Multichannel access & Picture/Sound quality are the main drivers for DTV

• Movie channels 90% • Digital quality of picture and sound 88%• Quality of programmes 87%• Documentary channels 87%• Variety of programmes/channels 86%• Information channels 61%• Sports channels ` 60%• Kids channels 51%• Access to pay-per-view 39%Source : Baromètre Cabsat Ipsos/Stratégie

75% of homes are multi-channel (73.3% digital)

Three-quarters of current conversion via DTT: 8.6 m homes have satellite TV

7.8 m homes have Freeview

3.3m homes have cable

Most UK homes already multi-channel

0

5

10

15

20Analogue cable

Digital cable

Digital terrestrial

Free-to-viewdigital satellite

Analoguesatellite

Pay digitalsatellite

Source: Ofcom Q3 Digital TV Progress Report

Market share of UK multichannel TV homes, Q3 2006

Analogue switchoff 2012

Netherlands – completed analogue switch-off on 11th Dec 2006

Sweden - 50% of the Swedish population have now switched overFinland - remain on track for switch-off by 31 August 2007

Germany - remain on-track to achieve a 2008 switch-off

Italy - switchover slated for completion by 31 December 2008

Norway - will switch-off analogue terrestrial between end of 2008 and late 2009 / early 2010

USA - have set a switchover date of 17 February 2009

Australia – have set a target switchover timeframe of 2010-2012

Ireland – target 2012, or before?

2005 2006 2007 2008 2009 2010 2011 2012 2013

Germany

Sweden

Netherlands

Finland

Norway

Italy

UK

Denmark

Switzerland

USA

Australia

Austria

France

Ireland

Portugal

Spain

Japan

Year Starting:

UK Finish

UK Start

TODAY

Switchover completedSwitchover in progressSwitchover plan setTentative switchover dates

Switchover is a global phenomenon

Digital TV Reception

• Signal received by – Standard aerial (roof-top or set-top) - DTT– Satellite dish– Cable– (DSL; DVB-H)

• Decoded by– Set top box– Integrated decoder in TV (IDTV)

• Displayed on screen

Irish DTT Pilot – Mar 2007–Aug 2008

• Four Multiplexes (MUXs)

• Up to 1,000 homes Dublin/Louth

• MPEG2 & MPEG4 transmissions– Focus on MPEG4 (HDTV)

• HD Trial starts July 2007

• Transmitters on Three Rock & Clermont Carn (Dundalk)

DTT Pilot – Coverage (Fixed Aerial)

DTT Pilot – Coverage (Set-Top Aerial)

Ireland – Planned DTT Pilot Content

Multiplex 1• RTÉ 1• RTÉ 2• TV3• TG4• Radio 1 FM• Radio 2 FM• Lyric FM• RNaG FM• Today FM• Radio 1 AM

Multiplex 2– Channel 6– CBeebies*– BBC 4*– Sky News– Extreme Sport– Radio Channels

Multiplex 3– CBBC*– BBC 3*– BBC News 24– Sky Sports 1– UKTV History– Radio

Channels

Multiplex 4 – HD Trial

HD Televisions

• EICTA Specification for “HD Ready” TV– Minimum native resolution of the display 720lines in wide aspect

ratio – accepts HD input via DVI or HDMI & supports content protection

(HDCP) • Most LCD & Plasma TVs are now 1024 x 768 or greater• “Full HD” – 1920 x 1080p• BUT – these sets will only display a HD picture when

connected to a HD receiver (eg Sky HD set-top box)• No HDTVs yet available in UK or Ireland– no FTA digital

terrestrial HD services

HD STBs

• SKY HD Box

• BBC HD Trial 2006– Humax HDCI-2000T

• Irish DTT Pilot 2007-08– Humax HDCI-2000T

HD TVs & STB’s - Australia

• HDTV– TVs with integrated DTT HD receiver– LG, NEC, Philips, Samsung, Schaub, Sharp– Retail from A$2,200 (€1,350)

• DTT HD STB– LG, NEC, Philips, Samsung, + 10 others– Retail A$500 (€300)

Future TV Development – Irl/UK

• HDTV with integrated MPEG2 and MPEG4 DTT receiver

• Available 2009, possibly 2008

• The key specification for TVs for Ireland from 2008 on

• Future-proof UK consumers for migration to MPEG4 post-2012

More Information

• www.hdready.org.uk• www.dba.org.au• www.humaxdigital.com• www.dvb.org