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Digital Strategies to Reach
Residential Customers
Renewable Energy Markets 2017
Digital Strategies
“This panel will focus on successful
marketing campaigns to attract and
keep residential customers engaged in
renewable energy programs. Panelists
will explore the challenges and
rewards of their work.”
Who is the
customer?
Digital Strategies
What is the
experience?
Where is
the
customer?
Digital Strategies
Sign UpDoes the customer need to lean in?
Ongoing EngagementCan you make the customer want to
lean in?
Digital Strategies
50% of searches will occur without a screen by 2020 - comScore
Digital Strategies
Gamification is always useful.
Ideas You Can Steal
Make it mobile friendly
Make sign up a breeze
Make engagement feel good
Get ready for what’s coming
