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Digital Stories: The Voice that Motivates Action
Accessible Design in the Digital WorldSeptember 2008
“Accessibility provides the opportunity to disrupt your competitors, capture new markets and achieve remarkable ROI.”
Mike Paciello
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 2
Harold Thimbleby @ ICCHP 2008
Keynote Theme: “Digital Stories”
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 3
What I observed….
Harold
Digital Stories – A usability persuasion
methodology
Harold
Digital Stories – A usability persuasion
methodology
Audience
Digital Stories – Must be WAI & 508 compliant,
accessible
Audience
Digital Stories – Must be WAI & 508 compliant,
accessible
So I got to thinking…So I got to thinking…
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 4
A Brief History in Time: Standards & Mandates
ADAADA Accessible bathrooms
Ramps
Parking Spaces
Section 508Section 508 Website accessibility
Software UI design
Electronic information access
TodayToday State & Country Mandates
ISO/ANSI/HFES Standards
ADA Restoration 2008
15 years ago
10 years ago
On the horizonOn the horizon EU’s M/376
WCAG 2.0
Air Carrier Access Act
Alliance / Collaboration partnerships
Web Access Device Independence
Multimedia Languages
Voice Browsers
Web Anytime Anywhere
Device Profiles
User Preference Profiles
Social Networks
WAI / ARIA
“Fear-based Incentives” Helped Create…“Fear-based Incentives” Helped Create…
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 5
The IT / AT Accessibility Gap
“Accessibility Gap” Technological advances in the field of
accessibility lag behind greater advances in mainstream information technology
Disability demographics combined with aging population of computer users are creating demand for inherently accessible technology
The “Gap” is widening at an increasing pace leaving those with disabilities further behind from the rest of society in the ability to access electronic information and goods provided via the web or to utilize software Time
Ac
ce
ss
ibil
ity
Ga
p
Which led to TEITAC…Which led to TEITAC…
Technology
Accessible Technology
A Celebration of Usability in Civic Life Access + Usability
TEITAC
New Recommendations for Section 508Sarah Swierenga, Whitney Quesenbery, Kate Walser, Members, and Michael Paciello, Co-Chair, TEITAC
Who: The Telecommunications and Electronic and Information Technology Advisory Board Committee (TEITAC): 41 members from industry, government and disabilities advocacy groups
What: Recommendations for how the U.S. Access Board should update Section 508 (and Section 255) regulations.
Why: To make ICT products accessible to as wide a range of people with disabilities as possible.
When: July 2006 – April 2008
Requirements based on product characteristics rather than product types. How do we classify products that have so many features?
Functional Performance Criteria (FPC) refer to different disability categories and the necessity of providing access to the functionality of products. The FPC have been modified from the previous version to include a note on the role of assistive technology in meeting the FPC.
Products must provide at least one mode that allows access to all functionality of the product:
A – Without Vision G – Without SpeechB – With Limited Vision H – With Limited Reach, Strength or ManipulationC – With Color Vision Deficits I – Without Physical ContactD – Without Hearing J – With Cognitive, Language, or Learning LimitationsE – With Limited Hearing
Subpart B: Functional Performance Criteria
1194.23(g)Volume Reset2.2.F
1194.23(f)Volume (Gain)2.2.E
1194.25(f)Volume2.2.D
1194.25(e)Audio Connection2.2.C
1194.23(i)Interference with Hearing Device2.2.B
1194.23(h)Magnetic Coupling2.2.A
1194.25(j)Installed or Free-Standing Products2.1.F
1194.26(d)Standard Connection2.1.E
1194.25(c), 1194.26(b)Touch Operated2.1.D
1194.23(k), 1194.26(a)Mechanical Controls2.1.C
1194.21(i), 1194.25(j), 1194.25(k)Flashing2.1.B
1194.21(j), 1194,25(h)Reflectance Contrast for Legends and Passive Displays2.1.A
1194.23(e)Speech Operation1-H
Text size1-G
1194.21(i), 194.25(g)Color1-F
Visual Information1-E
Audio information1-D
1194.23(j)Pass Through1-C
1194.25(d), 1194.26(c) Biometric ID1-B
1194.25(a)Closed Functionality1-A
Subpart C
Section 508 SourceTEITAC Recommendations
Accessible Content 2.D
Accessibility Configuration2.C
Video Support 2.B
Relay Services Accessibility2.A
Training1.2-C
Manufacturer Contact1.2-B
1194.41(c)Support Services1.2-A
Support and E&IT related services1.2
Keyboard Shortcuts1.1-B
194.41(a), 194.41(b)Accessible Documentation and Features1.1-A
Product Documentation and Help1.1
Information, Documentation & Support1
Subpart D Accessible Templates7.D
Prompts7.C
Preserve Accessibility Information7.B
Accessible Output7.A
Authoring Tools7
External Alerting Devices6.G
Audio clarity for VoIP6.F
Video Support6.E
Caller and Status Information6.D
1194.23(c) IVR, Auto-Attendant and Messaging6.C
1194.23(a)Voice Terminal Hardware & Software6.B
1194.23(b)Real-Time Text Reliability & Interoperability6.A
1194.24(d), 1194..22(b)Interactive Elements5.C
1194.24(d) Video Description5.B
1194.24(c)Captions and Transcripts5.A
Access to Caption and Video Controls4.C
1194.24(b)Supplemental Audio Playback (Process?)4.B
1194.24(a)Caption Process4.A
Headings and Labels3.BB
Error Identification3.AA
On Input3.Z
On Focus3.Y
Labels or Instructions3.X
Multiple Ways3.W
Assistive Technology3.VV
Accessibility Services3.V
1194.21(d), (c), (f) & (m)AT Interoperability3.U
1194.21(c)Focus Indicator3.T
Visual Indication of Keyboard Shortcuts3.SS
1194.21(a), (e), (f), (k), (l) & (m)Keyboard Operation3.S
1194.22(p), 1194.23(d), 1194.25(b)Timing3.R
1194.21(b)Disruption of Access Features3.Q
1194.21(l), 1194.22(l), 1194.22(n)User Interface Components3.P
1194.22(g), (h), (i), & (n), & (o), 1194.21(l)Information and Relationships3.O
Link Purpose3.N
1194.22(d) Reading Sequence3.M
1194.25(e)Audio Turnoff3.L
1194.21(e)Consistent Identification3.K
1194.21(k), 1194.22(j), 1194.25(i)Flashing (Content and User Interfaces)3.J
1194.21(h)Pausing3.I
Language of Parts3.H
Human Language3.G
1194.22(a)Non-text Objects3.F
1194.21(j)Color Adjustment3.E
1194.21(g)User Preferences3.D
Size, shape, location3.C
1194.21(j)Contrast3.B
1194.21(i), 1194.22(c), 1194.25(h) Color3.A
What’s New?
We considered:
Testability – Can we create standards that are precise and unambiguous enough to easily determine if products meet the requirements, but open enough so that the provisions do not stifle innovation?
Assistive Technology – How can we promote interoperability?
Accessibility for People with Cognitive Disabilities – How do we meet their needs?
Usability of the Standard and Guidelines – How can we make technical requirements clear?
What Else?
1. General Technical Requirements
Subpart C: Technical Provisions
6. Additional Requirements for Real-Time Voice Conversation Functionality
5. Requirements for Audio and/or Video Content
4. Additional Requirements for Audio-Visual Players or Displays
3. Requirements for User Interface and Electronic Content
2. Requirements for Hardware Aspects of Products
7. Additional Requirements for Authoring Tools
The Recommendations
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 7
F. Scott Fitzgerald and The Opposable Mind
“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.
One should be able to see that things are hopeless yet be determined to make them otherwise…”
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 8
The Opposable Mind Asks:
Harold
Digital Stories – A usability persuasion
methodology
Harold
Digital Stories – A usability persuasion
methodology
Audience
Digital Stories – Must be WAI & 508 compliant,
accessible
Audience
Digital Stories – Must be WAI & 508 compliant,
accessible
What’s Wrong with this Picture?What’s Wrong with this Picture?
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 9
Digital Stories – Voice that Motivates Action
- Short, meaningful, and effective vignettes
- Textureless: specific to audience, inherently interesting- Predicaments, tension, unexpected events
- Get listeners involved
- Stories at every level – Gov’t, Industry, Community
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
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Digital Stories
Dana Rees**
Kerry Thompson
**http://www.bbc.co.uk/wales/southwest/sites/digitalstories/pages/dana_rees.shtml
© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.
ADDW2008.ppt
Page 11
Digital Stories
Increase Voice
Communicate Need
Effect Change