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Digital & Social Media Marketing and Analytics
02 – 05 August 2017
Executive Education Programmes, Indian Institute of Management Bangalore
Programme Director: Kumar, Dinesh Venue: M-24
Day & Date Session - 1 Session – 2 Session – 3 Session – 4 Session - 5
09.00-10.15 10.30-11.30 12.00-13.15 14.30-15.45 16.00-17.15
Wednesday 02 August 2017
Introduction to Digital
Marketing and Social Media
Analytics (Kumar, Dinesh
& Shah, Ami)
Digital marketing – Setting objective,
defining metrics and measuring results
(Shah, Ami)
Overview on Search Engine Optimization (SEO)
Google Search Console Google SERP and Google Trends
(Shah, Ami)
Scraping Social Media Data (Pradhan,
Manaranjan)
Thursday 03 August 2017
Overview on Search Engine Marketing (SEM)
Google Keyword Planner and Google AdWords.
(Shah, Ami)
SEM Assignment (Shah, Ami)
Social media marketing: Best practices and examples for key social media platforms – Microsites, Facebook, Twitter, LinkedIn, Communities.
(Shah, Ami)
Friday 04 August 2017
Big Data Analytics (Pradhan,
Manaranjan)
Predictive Analytics (Kumar, Dinesh)
Influencer Marketing Online Reputation Management
Mobile Marketing (Shah, Ami)
Saturday 05 August 2017
Analysis of unstructured
Data (Kumar, Dinesh)
Content Marketing – Firm Generated Content & User
Generated Content (Shah, Ami)
Social listening: How to use social platforms to gain insights?
Social Listening Assignment. (Shah, Ami)
Wrap-up (Kumar, Dinesh &
Shah, Ami)
Note:
Session Breaks: 10.15-10.30, 11.45-12.00, 15.45-16.00 Lunch: 13.15-14.30
Programme Administrator: Mr. Rex Wilson (Contact No: 080 26993053) Email: [email protected]
