M&M SponsoredDigital Signage System

Juan Ramon MontoyaUmesh Pisal

Ioannis BoutkarisRodrigo Maldonado

Prateek Ballal

Understanding The Company

● M&M's were born in 1941.● The name comes from Forrest

Mars and Bruce Murrie from Hershey's.

Traditional M&M's packaging has been The tubes since 1941 and the bags Since 1948.

M&M's have had their traditionalTrademark since 1950. In 1954 The “m” was changed from blackTo white and in 1960 m&m's Started making red, yellow, and Green candies.

The tagline “Melts in your mouth, not your hands.” was invented in 1950.

M&M's have always had a special interest in their customers. In 1976 a research study showed the red dye amarath was linked to known carcinogens, even though red M&M's did not contain this dye, they were taken off the market for 10 years and replaced by the color orange which is still sold today.

Understanding The CompanyIn 1980 the company went international.Today M&M's are sold in over 100 Countries all over the world.

Fact:M&M's are part ofOfficial NASA supplies For Astronauts.

When introducing a new color M&M's always takes in mindThe customers. .M&M's founded M&M World in Las Vegas in 1997.

Company Philosophy

● We understand the company bases its fundamentals on Fun.

They achieve this with largely using colors and eye appealing displays.

These, not only attract the attention of children but also of adults.

● The company is greatly interested in maintaining tradition.

● We need to understand that even though we are working for the subsidiary

M&M's we are working primarily for Mars Incorporated.

Digital Signage Systems

● Electronic display that show television programming, information, and other forms of advertising.

● Usually computer controlled, but can be controlled by human beings.The type of advertising is called “Out of Home Advertising.”

Digital Signage Systems

Common uses for Digital Signage Systems● Advertising

● Brand Promotion● Affecting Consumer Identity/Behavior

● Enhancing Consumer Experience● Menus (pricing, pictures, ingredients of something.)

● Internal information (Corporate messages for a company)

● Enhancing the Environment (useful for museums and tourist attractions)

● Public Information (news, maps, and weather)

Digital Signage Systems

Technology in DSS● DSS usually are composed of powerful LCD or LED

displays.● Although the most common is to find these

displays in 2D, Toshiba and Sharp have introduced 3D screens that don't need

glasses to appreciate this added value.● The network structure by which the

information is displayed, is usually via VGA, HDMI, or DVI

cable formats.● With Cellular technology and Bluetooth,

DSS can be highly interactive with the customers and viewers.

Identifying The Aimed Customer

● The main objective is to design a Digital Signage System for a supermarket in the United States.

● Therefore, we need to identify an Aimed Customer.

● The Aimed Customer(s) are the typical American families of now a days.

● Why?Usually it's the families who attend supermarkets for their weekly/monthly grocery shopping.

● These families are usually composed oftwo adults, and children ranging from 1 20 years of age. Varying ages in all cases.

Image taken from NBC's Modern Family

Linkage with our Purpose

Objective: Digital Signage System for M&M's in a supermarket in the United States.

● We know it must be sponsored by M&M's, M&M's doesn't have to create it from scratch.

● The software used in the display could show important information from the supermarket with advertisement for M&M's.

● The display must not only be colorful but interactive and eye appealing.

Bibliography

● Digital Signage Systems Research● http://www.iseurope.org/home.php?site=DOOH● http://www.abiresearch.com/press/1385-US+Digital+Signage+Market+to+Grow+by+One+Third+in+2009● http://www.beaver-group.com/digital-signage.htm● http://www.gizmag.com/go/3863/

● M&M's Research● Www.mms.com/us/● Web.mit.edu/invent/iow/mars.● Wayback.archive.org/web/jsp/Interstitial● Www.vitualnewarknj.com/memories/newark● Www.allbusiness.com/