Digital Signage in Healthcare

What we will discuss…..

•  Overview

•  Components of Digital Signage

•  Benefits of Digital Signage

•  Convergence with existing TV Systems

•  Return on Investment & Return on Objective

•  Best Practices

•  Digital Signage 2.0

•  Summary Roadmap

Digital Signage

Overview……

§  Why Digital Signage? - Eliminates Cost - Enhanced Image - Patient & Guest Engagement - Increases Efficiency - Safety

§  How is Digital Signage different from the Television System? - There may not be a difference, it depends upon your definition - Technically, there is difference in the Distribution Infrastructure - Television Systems provide Entertainment over an MATV System - Digital Signage provides Information over a CAT5 network

Digital Signage

Components of Digital Signage……

§  Display Panels / Kiosks §  Digital Media Players & WebOS §  Connectivity (USB--Wired--Wireless--Remote Access--Local Server Storage)

§  Content Management System (Design—Schedule--Manage Devices)

§  Content (Videos--Images--Internet--TV--Creative Services)

Digital Signage

Components of Digital Signage……

Digital Signage

Digital Signage

Business • Objectives • ROI, ROO • Partnering • Revenue

Content • Media • Advertising • Marketing

Design • Deployment • Purpose • Environment

Software • Scheduling • Player • Control • Creation

Hardware • Displays • Mounts • Players • Infrastructure

Connectivity • Wired • Wireless • Cellular • Internet

Operations • Installation • Network • Maintenance • Service • Support

Digital Signage Benefits of Digital Signage……

Messaging - Information to the Patients & Guests - Communication to the Staff - Wayfinding

Marketing - Advertising - Promotion of the Brand & Other Facilities - Instant and Dynamic

Merchandising - Promoting System-wide Services - Encouraging use of Cafeteria & Gift Shops - Interactive Experience

Typical Television System…… Educational, Informational & Entertainment

Television System

LOCAL OFF-AIR CHANNELS

SATELLITE CHANNELS

(4 - 5 - 8 - 11 - 21 - 27 - 33)CBS - NBC - ABC - UHF

LOCAL CABLE COMPANY INPUT

HEAD-ENDAMPLIFICATION

SYSTEM

MASTER VIDEO SYSTEMS, INC - 4334 Scottsdale Drive - Dallas, Texas 75227 214.388.3446 office 214.381.6467 fax

TTELEVISIONS A ANTENNA SYSTEM SSATELLITE

SYSTEM I INHOUSEBROADCAST

SYSTEM C ADDRESSABLE CONTROL SYSTEM A ANCILLARY SYSTEMS

CCTV SurveillancePaging/Sound/Intercom

ADDRESSABLE CONTROL SYSTEM

TELEVISIONS

INHOUSE BROADCAST SYSTEM(Local Origination Channels)

Bulletin Board Channel 21

CABLE DISTRIBUTION SYSTEM

DIGITAL VIDEO CONTROLSYSTEM WITH

TELEPHONE ACCESS

ESPN CNN

TBS WGN

Message Generator

Chapel Vision Channel 22

Patient Education Channel 23

Staff Education Channel 24

CCTV Surveillance System Overhead Paging System

Area Zone

* Engineering, Design & Installation

* Service & Maintenance

* Ongoing Inservice Training

* Video Digitizing, Programming & Licensing Fees

Digital Signage

Typical Digital Signage System…… Digital Signage

Convergence of TV System & Digital Signage…… Digital Signage

-  Traditional Television Programming -  IPTV -  Digital Signage -  Video on Demand -  Interactivity

Return on Investment & Return on Objectives….. Digital Signage

Identify and articulate the SMART OBJECTIVES for the project.

Brand building

Patient experience and/or entertainment

Facilitating by function

Ad revenue generation

Information and/or way finding

Increasing efficiency

Time saving

Technical support

Other-TBD

-  Investment ($$ and Resources) -  Define & Articulate -  Understand -  Measure & Manage

Return on Investment & Return on Objectives….. Digital Signage

Identify and articulate the SPECIFIC OBJECTIVES of the project.

-  Improve HCAHPS Patient Scores

-  Better Utilize Electronic Health Records (HER)

-  Ensure Meaningful Use Compliance

-  Enhance Patient Outcomes

-  Reduce Readmissions

-  Comply with Joint Commission Education Requirements

-  Maximize Staff & Operational Efficiencies

-  Investment ($$ and Resources) -  Define & Articulate -  Understand -  Measure & Manage

Best Practices….. Digital Signage

§  Include all Stakeholders Administration Marketing Education Engineering Information Systems Digital Signage Solution Provider

§  360° Solution Provider providing Concept to Completion

§  Consultation of Business Objectives

§  Existing Conditions

§  Network Architecture & Equipment

§  Drawings & Floor Plans

§  Site Survey Investigation

§  Technical Planning

§  Engineering Requirements

§  Field & Project Coordination

§  Content Management System

§  Documentation of Systems & Equipment

§  Future Proof Plan

§  Project Management

§  Construction Services

§  System Integration

§  Field Installation

§  Content Aggregator

§  Content Licensing

§  Maintenance & Support

§  Ongoing Operations

Digital Signage Best Practices…..

§  Devices §  Mobility

§  Wearable Technology

§  Touch Point Interactivity

§  Agnostic Connectivity

Digital Signage Digital Signage 2.0 (Next-Gen)…..

§  Analytics §  Knowing the Audience

§  Data Collection

§  Facial Recognition

§  Targeting the Message

§  Plan Now

§  Implement

§  Execute

§  Measure

§  Assess

Digital Signage Summary for a Roadmap….. The driver is to initiate “Productivity of Place”