Digital Ready Workshop Proposal

Digital Marketing Workshop


Welcome

Digital Ready is Indias leading institute for digital marketing training. It is an

enlightenment center, where passionate industry experts have stepped forward to

illuminate and cater to the ever-growing demand of evolving digital marketing industry

in India. Digital Ready offers digital marketing courses for students, professionals and

startup entrepreneurs.

Innovative Courseware

Award-winning digital marketers have designed our practical and innovative

courseware. It is finely blended with live projects and interactive case studies that will

provide our students a perfect platform for gaining hands on experience and exposure

to every minute aspect of digital marketing.

Leading Digital Experts

Leading expert practitioners working in the digital marketing field teaches all our

courses at Digital Ready. Your learning will be shaped by their practical experiences and

vast knowledge.

Flexible Study Options

Our flexible batches on weekends and weekdays help students to learn digital marketing

with convenience and peace of mind. We provide course content in printed as well as

digital form, which will be available anytime from anywhere in the world.

State of Digital Marketing Industry in India

Digital marketing industry spending is booming at an incredible rate. Due to its wider

reach, companies are embracing digital marketing to reach to their target audience. This

resulted in creation of new jobs and career opportunities for students in India.

According to a report published by Manipal Global Education Services, it is estimated

that 1.5 lakh new jobs will be available in digital marketing field by the end of 2016.


In India, the digital marketing industry is experiencing a major transformation and set to

flourish more in coming years. It has become more essential than ever for businesses

today. Some of the key highlights are:

Google is all set to help India implement Prime Minister Mr. Narendra Modi's

"Digital India" initiative, and the government has a well laid out plan to realize it,

said Google's Chief Internet Evangelist Vinton G. Cerf. Digital India is a Rs 1.13

trillion (US$ 18.27 billion) government initiative that seeks to transform the

country into a connected economy, attract investment in electronics

manufacturing, and create millions of jobs and support trade.

Advertising spending in India is expected to grow 12.6% year on year to Rs 48,977

crores, of which Digital Advertising spends will account for Rs 4,661 crore,

according to estimates by GroupM.

The Internet's share in total advertising revenue is anticipated to grow twofold

from 8 per cent in 2013 to 16 per cent in 2018, as per a joint report by

Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC).

Online advertising, which was estimated at Rs 2,900 crore (US$ 468.84 million) in

2013, could jump threefold to Rs 10,000 crore (US$ 1.61 billion) in five years,

increasing at a compound annual rate of 28 per cent.

Indians paid Rs 25,200 crore (US$ 4.07 billion) to access the Internet in 2013, a

figure greater than the Rs 22,300 crore (US$ 3.61 billion) the print medium

garnered in subscription and advertising.

Gartner predicts a 70% growth rate for the eCommerce industry and

expects $6 billion worth of business in 2015.

Carat, the leading global media network, predicts digital spend to reach

more than 25% of total advertising spend in 2016, fuelled by upsurge in

mobile advertising spending in 2015.

By 2018 more than half of digital ad spend will go to mobile (total digital ad

spend $1,775 million, mobile 942 million).

The below table highlights digital marketing spending in India, which clearly indicates

significant growth from 2013 to 2018. Surprisingly, mobile ad spending is estimated to

increase by whopping 3500% by 2018. All these statistics reveals that companies are

allocating huge budget for their digital marketing activities and they are in great need of


certified digital marketing professionals to effectively execute their strategies for

maximum ROI.

Digital media continues to show the maximum growth with 37% in 2015. According to a

study conducted by GroupM, video, mobile and social are the next biggest growth

drivers in India.

E-Commerce is leading the charge in 2015 in terms of ad spend growth although from a

relatively smaller base than more established categories. There is increased competition

in this sector and no dearth of funding.

The below GroupM estimates clearly define considerable growth in Indian digital

marketing industry. This will result in creation of new jobs and opportunities because

any business that wants to reach its targets via digital channels will have a need for

digital marketing skills.

This is an excellent opportunity for students to start pursuing career in rewarding and

lucrative industry of digital marketing. Colleges should take the initiative themselves and

get their students certified in digital marketing discipline as soon as possible.


Objective of Workshop

To give an overview of Digital Marketing Concepts, Advantages, and Potential Job

Opportunities and to provide Hands on practical experience on some of the digital

marketing practices.

At the end of the program, the students will have a better understanding on how the

digital marketing is done and how to learn and practice further.

Approach

At Digital Ready we have our unique approach to make each student understand the

concepts in an intuitive way and make them research and learn further.


Workshop Schedule DAY 1

9am 10am Rising Demand for Digital Marketing Professionals Industry Requirements - Present and Future

10am 11am What is Digital Marketing? Evolution, Process and Advantages

11am 1pm Search Engine Optimization Importance, Process and Best Practices

1pm 2pm LUNCH BREAK

2pm 4pm Online Advertising Importance, Methods and Process

4pm 6pm Intelligent Digital Marketing with Marketing Automation Tools

DAY 2

9am 11am Social Media Marketing Importance, Methods and Process

11am 1pm Web Analytics Measure the response with Analytics

1pm 2pm LUNCH BREAK

2pm 6pm Practical Digital Marketing & Assessment Hands on Experience with SEO, Online Advertising, Social Media and Analytics

Pricing

Price Rs.1000 per student

Requirements LCD Projector, Computer Lab (or) Laptops (one for a group of 5 students) and a Printer, Wi-Fi Facility, Audio


Workshop Topics

Rising Demand for Digital Marketing Professionals

There is an increased demand for digital marketing professionals as organizations seek

to improve productivity and profitability through digital uptake. Digital marketing is still

a new industry and the rise in the industry remains significant. As the use of and

dependence on the Internet increases, marketing departments have had to shift the

focus of their marketing strategies to include digital marketing or else fear falling behind

the competition. Bigger budgets, increased pay and more career choice are just some of

the benefits digital marketing professionals can look forward to this year and beyond.

What is Digital Marketing?

Digital marketing is the process of reaching your target customers in a more effective

and precise way through various digital channels to attract, engage and convert them.

Search Engine Optimization

Search engine optimization is a methodology of strategies, techniques and tactics used

to increase the amount of visitors to a website by obtaining a high-ranking placement in

the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and

other search engines.


SEO helps to ensure that a site is accessible to a search engine and improves the

chances that the site will be found by the search engine. It is common practice for

Internet users to just focus on first page and overlook further pages and pages of search

results, so where a site ranks in a search is essential for directing more traffic toward the

site. The higher a website naturally ranks in organic results of a search, the greater the

chance that that site will be visited by a user.

Online Advertising

Online advertising is a process through which you place your advertisements at various

places on the web to attract your target audience. Major Online Advertising Channels

are Google Adwords, Facebook Ads, LinkedIn Ads and Twitter Ads.

Intelligent Digital Marketing with Marketing Automation Tools

Marketing automation is the use of software to automate marketing processes such as

customer segmentation, customer data integration, and campaign management. The

use of marketing automation makes processes that would have otherwise been

performed manually much more efficient, and makes new processes possible.

Marketing automation is an integral component of customer relationship management.

Social Media Marketing

Social media marketing is the process of marketing through social media sites like

Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media

marketing is able to connect and interact on a much more personalized and dynamic

level than through traditional marketing.

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for

purposes of understanding and optimizing web usage. Web analytics is not just a tool

for measuring web traffic but can be used as a tool for business and market research,

and to assess and improve the effectiveness of a website.


Some of our Past Workshops and Seminars

02 to 03 February 2015 - At Vagdevi Institute of Technolgy and Science, Proddatur

14 to 15 March 2015 - At Brindavan Institute of Technolgy and Science, Kurnool


17 June 2015 - At ICFAI Business School (IBS), Hyderabad

29 November 2014 - At ISTTM Business School, Hyderabad


Trainer Profiles

Chiranjeevi Maddala Founder & Director SWEET Digital & Digital Ready

Chiranjeevi Maddala is an award winning digital marketing strategist with over 15 Years of experience in digital media development and Marketing. After working in the services business for 11 years as a digital business analyst, he started SWEET Digital, a digital marketing agency in 2011. He also offers consulting services for startups, corporate and small businesses on creating digital marketing strategies, enterprise search engine marketing (SEO), content marketing, customer data and communication management. He is also passionate about nurturing digital talent. He has also founded a digital skill development platform, Digital Ready. Through digital ready, he wants to create more talented digital professionals that are needed by the industry.


Sandesh Krishnapati Digital Marketing Analytst SWEET Digital

Sandesh Krishnapati a management graduate from Osmania University having a good amount of experience in business consulting for an ecommerce companies and tech startups has bagged expertise in multiple areas which is the soul for the functioning of a Sweet Digital Marketing Agency. He is an avid explorer of Technology too. He is a Marketer you cannot say a no to.

Contact Us

Digital Ready

#204, Sai Datta Residency

Arunodaya Colony, Madhapur

Hyderabad, India 500081

Phone: 040-6012-4499

Email: [email protected]

Website: www.digitalready.co


Terms and Conditions

The maximum allowed number of students in a workshop is 50

The dates for the training workshop needs to be intimated at least 2 weeks in advance

50% of the total Workshop fee has to be paid in advance and 50% after completion of the program

The institute should be taking care of the local travel, lodging and food for the resource persons

Documents

Digital Ready Workshop Proposal