DIGITAL RATES - TownNews · newspaper online events magaines in the community : VW6W *UDQG,VODQG 1( ZZZ 7KH,QGHSHQGHQW FRP Mobile App Advertising Mobile Advertising is a style of

2017DIGITAL RATES

Digital Display

MobileAdvertising

EmailBlasts

Digital Business Builder

March 2017

newspaper | online | events | magazines | in the community

422 W. 1st St ● Grand Island, NE 68802 ● www.TheIndependent.com

TheIndependent.com• Over 1.9 million average monthly pageviews

including desktop, mobile web and mobile app*• 1.1 million monthly mobile and app page views*• 18,000 average unique readers daily• 48% of readers are either college graduates or have some

college education** • 59% of readers have household incomes of over $50,000**• 59% of readers are between the age 35-64**

Key MetricsUnique Visitors/Month: 132,000

Monthly Desktop Pageviews: 859,000

Monthly Mobile Pageviews: 855,000

Monthly App Pageviews: 338,000

*Google Analytics**Quantcast.com

OURAudience



Mobile App Advertising

Mobile Advertising is a style of marketing by means of mobile devices. TheIndependent.com app is compatible, easy to use and can display a digital advertising banner ad. This digital banner ad has high visibility and a great presence.

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Front Page Box• 600 x 500 pixels• Max per advertiser: 40,000 impressions• Minimum per advertiser: 5,000 impressions• CPM: $20.00

80,000 impressions available per month

RSS Feed• 640 x 360 pixels plus 40-character headline

and 80-character body text• Max per advertiser: 50,000 impressions• Minimum per advertiser: 5,000 impressions• CPM: $20.00

130,000 impressions available per month

Front Page Box

RSS Feed &

300x50



• Marketplace page on theindependent.com for SEO

• Reputation management• Listing correction• GI Network for expanded social

media reach• Real-time tracking dashboard for

your digital campaigns• Mirror site and call tracking

Reporting Includes:

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Search Engine Marketing (SEM)/Google AdWords




Frequency Rates(per thousand) Open 6 Month 12 Month

Desktop/Mobile Min. 15,000 per week, 25,000 for 2 weeks and 50,000 per month

$10 $8 $8

App $20 $18 $15

Display

Specialty PlacementsFrequency Rates

(per thousand) Day Week Month

Expandable Pencil (ROS Rotating)

$20 CPM

Expandable Pencil (Exclusive-ROS)

$499 n/a n/a

Expandable Pencil (ROS AM./12:00am - 11:59am or ROS PM./12:00pm - 11:59pm)

$279 n/a n/a

Expandable Pencil (Section Exclusive; News or Obits)

$299 n/a n/a

Expandable Pencil* (Section Exclusive; Homepage or Crimes)

$229 n/a n/a

Mobile Super Bottom** n/a $150 $399App Overlay*

n/a $150 $399

Frequency Rates(per thousand) Open 6 Month 12 Month

App RSS (min 5,000) $20 $18 $15App Front Page (min 5,000) $20 $18 $15

*Max of 5 advertisers at a time **Max of 10 advertisers at a time


Prices reevaluated quarterly & subject to change.


Digital AgencyPackage Cost Contract

Marketplace Package $169/mo 12 month (Required)

Targeted Display Advertising $10 cpm min 10k/mo, 3 monthsSearch Engine Marketing (Google AdWords)

$250/mo (min buy)

3 month contract min.


An “impression” is defined as the number of times an ad is displayed online whether it is clicked or not. Each time an ad dispalys is counted as one impression.

wiht TheIndependent.com Digital Banner Advertising dispalying on desktop computers and mobile devices you can put your business in front of thousands of viewers daily.

300x250 (Desktop, Mobile & App)

728x90 (Desktop & App)

970x90 to 970x300 (Expandable Pencil)

300x50 (Mobile & Mobile Superbottom



Cover your entire audience with our print and digital ad packages.

Take advantage of our engaged local audience in both print and online with these comprehensive, high-impact bundles! Each bundle of ads must be used in a one-week time-frame.

Swalwell Productions515-681-5004

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Pizza • Pasta • Roast Beef • Fried Chicken • Fresh Salad

2245 N. Webb Rd • Grand Island • 308-382-7711

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Continued from 1BWhen she lived in Colo-

rado, Lindsey Berglund en-joyed snowboarding, moun-tain biking and hiking. Upon moving to Kearney, she found roller derby a welcome pur-suit “and probably more chal-lenging than any of the other activities that I used to par-ticipate in.”

Trumbull calls her time with the Roller Vixens her “own personal time.” She has a child and a full-time job and goes to school full-time. So roller derby is a nice outlet for her.

Adrian calls the team a “tribe of very strong women.” The “strong family of females takes care of one another, looks out for one another (and) helps each other grow on and off the track,” said Adrian, whose derby name is Venus the Victorious.

“Getting to play a full-con-tact sport as an adult woman is also fun because there’s not really a lot of avenues for you to participate in that kind of stuff at our age,” said Steph Gallaway, 29.

Members of the Roller Vixens live in Grand Island, Kearney and Hastings. The team, founded in 2011, plays its Grand Island home games at the Fonner Park Swine Arena. Remaining home games, or bouts, are April 16 in Grand Island and June 25 at the Viaero Event Center in Kearney.

Trumbull, 26, describes a roller derby bout as “in-tense and exciting.”

“I still get butterfl ies be-fore every game,” she said.

In their last game, the Roller Vixens came from be-hind to beat Central Kansas 149-148.

Curtis, 24, likes how the team members “were so pos-itive the whole time.” They were “encouraging each other to do better,” confi dent they were going to catch up “and ultimately we did. It was just a really fun game to be a part of. It was a clean game. It was fun to have everybody just so positive and ready to play,” she said.

Every roller derby bout includes collisions. “Yes, there’s a lot. I’m still pretty sore from the game,” Curtis said three days later.

But the sport does have rules. “You can’t hit anybody in the back because of back injuries. You can’t hit any-body above the shoulders. You can’t hit anybody in the face. You can’t trip anybody,” Trumbull said.

A lot of people think roller derby is violent or staged, Berglund said. “And it’s actually neither one of those things. We do hit each other but we try our best to do everything legally. We don’t want to do something that could hurt another player on the track.”

The rules are plentiful. “I still don’t even know all the rules,” said Emalie Petersen, 25. “It’s very complicated. I still get penalties and don’t know why I did.”

Like Trumbull, Petersen likes seeing the skaters exe-cute a play they’ve worked on.

“I think it makes us all proud, especially when we’ve

practiced it week in and week out,” said Petersen, whose derby name is Inspect Her Gadget.

Each team consists of jammers and blockers. Jam-mers are the point scorers.

Berglund, 33, is a jammer. “And so I get hit and I get knocked down a lot.”

When Berglund gets knocked down, she likes to pop right back up. Her atti-tude is, “I’m going to get up and I’m going to do it as fast and possible and move on.”

Adrian loves to hear the announcer say, “Venus Vic-torious, lead jammer!” That indicates she has broken through the pack and is ready to score some points.

“You kind of use what-ever you’re built with to your advantage,” Adrian said.

“Just because you’re small doesn’t mean you can’t be a good blocker or jammer,” Adrian said. “You might be able to whip around and get in front of somebody fast enough to block them. If you are of a sturdier build, you can use that to your advan-tage in roller derby as well,

because we need to knock other opponents out of the way.”

The Roller Vixens don’t dress immodestly, Curtis said. “We do encourage kids to come out and watch be-cause it is a very fun sport.”

Some people think a bout consists of “all-out vulgar violence, like girls in fi shnets and all that, and it’s not,” Trumbull said.

“We put a lot of time into trying to look uniform as a team.” Trumbull said. The language is also clean, she said.

The women get frustrated at times, but they try to “watch our mouth on the track.” Trumbull said.

Berglund likes the fact that the team supports orga-nizations like the Central Ne-braska Humane Society and the Crisis Center.

After each bout, the two teams dine together. Some-times, the home team puts together a potluck. In Grand Island, Dickey’s Barbeque Pit, one of the team’s spon-sors, feeds both squads. “And then we all go out,” Berglund said.

North Platte is a fi erce ri-val, but the team members are also friends who know each other well.

Berglund told the North Platte skaters that when they’re waiting for a game to begin, she never looks at their faces. “I’ve got to do what I’ve got to do to play this game,” she said.

She doesn’t want to see who she might have to hit, because she might be tempted to let up “when I need to go full force,” she said.

She knows the two teams are going to hang out with each other afterward. “And I don’t want anybody upset with me at the end of the day.”

Weather(W): s-sunny, pc-partly cloudy, c-cloudy, sh-showers, t-thunderstorms, r-rain, sf-snow flurries, sn-snow, i-ice

City Hi/Lo/W Hi/Lo/W Hi/Lo/W City Hi/Lo/W Hi/Lo/W Hi/Lo/W

Precipitation (in inches)

Almanac

Barometric Pressure / Humidity

National CitiesRegional Cities

The Moon Rise Set

The Sun Rise SetSun and Moon

Temperature

Five-Day Forecast For Grand Island

Shown are today’s noon positions of weather systems and precipitation. Temperature bands are highs for the day.

Shown is today’s weather. Temperatures are today’s highs and tonight’s lows.Regional Weather

GRAND ISLAND

Lincoln

Hastings

Beatrice

Columbus

Central City

Kearney

Alma

Minden

York

St. PaulBroken Bow

BurwellAlbion

Stanton

Wahoo

Aurora

24 hours ending 6 p.m. ........................................ 0.00”Month to date .................................................... 0.00”Year to date ....................................................... 2.79”Last year to date ............................................... 1.36”Normal year to date .......................................... 3.18”

High temperature ....................................................64°Low temperature .....................................................31°Record high.................................................87° in 1921Record low ................................................ 10° in 1936

Barometer at 6 p.m. ............................ 30.05”, steadyHumidity at 6 p.m. ............................................... 30%

Today 4:50 a.m. 3:49 p.m.Monday 5:30 a.m. 4:59 p.m.Tuesday 6:08 a.m. 6:11 p.m.

Today 7:13 a.m. 8:01 p.m.Monday 7:11 a.m. 8:02 p.m.Tuesday 7:10 a.m. 8:03 p.m.

Forecasts and graphics provided by AccuWeather, Inc. ©2016

Alliance 63/26/pc 67/32/pc 71/39/pcAmes, KS 71/31/s 80/48/s 75/50/sCedar Rapids, IA 43/30/s 70/34/pc 50/31/pcColumbus 59/31/s 74/40/s 61/45/sCouncil Bluffs, IA 55/34/s 75/43/s 59/43/sDes Moines, IA 50/34/s 75/41/s 58/39/pcFalls City 60/31/s 80/44/s 65/43/sHastings 66/31/s 76/42/s 65/46/pcHyannis 64/32/pc 67/33/pc 70/46/pcImperial 67/32/pc 73/37/s 73/45/pcKearney 66/31/s 75/42/s 68/47/pcLincoln 61/31/s 77/42/s 63/43/sMason City, IA 40/29/pc 66/29/pc 49/33/pcMcCook 70/31/s 76/40/s 75/48/pcNorfolk 57/30/s 73/39/pc 59/42/sNorth Platte 67/28/pc 73/35/s 72/44/pcOmaha 58/33/s 76/42/s 62/43/sPierre, SD 64/32/s 71/35/pc 61/42/sRapid City, SD 67/32/pc 66/35/pc 66/41/pcScottsbluff 64/29/pc 69/35/pc 74/42/sSidney 62/29/pc 67/35/pc 72/40/pcSioux City, IA 54/30/s 74/38/pc 59/42/pcSioux Falls, SD 49/33/s 67/30/pc 54/41/pcValentine 65/31/pc 69/34/pc 67/46/pc

Anchorage 45/39/c 44/33/c 48/35/pcAtlanta 64/51/pc 64/45/s 74/51/sBoston 57/47/r 38/27/sn 35/24/snChicago 40/30/sn 64/33/c 40/27/pcCincinnati 53/37/pc 56/49/s 56/31/cDallas 71/44/s 78/53/s 84/57/sDenver 60/29/pc 66/38/s 70/43/sDetroit 43/34/sn 44/31/pc 39/22/cHonolulu 83/71/pc 83/71/pc 84/70/pcHouston 71/48/pc 73/49/s 79/50/sJuneau 49/42/sh 53/37/c 52/40/rLas Vegas 81/56/s 84/61/s 85/63/sLos Angeles 76/56/pc 78/56/pc 76/56/pcMiami 91/77/pc 80/69/c 83/69/pcMinneapolis 38/27/pc 59/29/pc 47/33/pcNew Orleans 70/56/pc 72/53/s 76/56/sNew York City 66/51/r 42/35/pc 49/27/rOrlando 84/70/t 76/54/pc 81/55/sPhoenix 83/57/s 88/62/s 91/62/sPittsburgh 51/42/sh 46/41/pc 47/23/shSt. Louis 58/38/s 71/52/s 62/38/pcSan Francisco 65/50/pc 64/52/pc 65/50/pcSeattle 62/47/pc 66/47/pc 56/46/shWashington, DC 65/53/sh 55/43/s 66/34/pc

Yesterday Today Mon. Yesterday Today Mon.

Breezy with times of clouds and sun

Periods of sun; a shower, windy and

cooler

Breezy and warm with clouds and sun

Mostly sunny and cooler

ClearSunny and warmer

75° 41° 64° 47° 72° 43° 57° 37° 64° 36°

Wednesday ThursdayMonday TuesdayTonightToday

Grand Island through 6 p.m. yesterday

New First Full Last

Apr 7 Apr 13 Apr 22 Apr 29

73/3873/39

73/39

74/40

75/4275/4172/37

75/42

75/41 75/42

76/41

77/42

78/43

74/43

75/43

75/42

76/42

What’s going on

Sunday, April 3Rodgers and Hammerstein’s “Cinderella,” presented by the Central Catholic Fine Arts Department, 2 p.m., 1200 N. Ruby. Tickets are $8 for adults, $5 for students grades K-12 and are on sale at U Save Pharmacies, Five Points Banks, Hy-Vee, Ron’s Music, Ace Hardware Central Catholic’s school offi ce, and at the door. Information: Jeannee Mueller Fossberg, (308) 379-2015, or the school, (308) 384-2440.

Hastings College student music recital, featuring vocalist Nathan Jensen of Hastings and organist Phillip Clay of Grand Island, 3 p.m., First Presbyterian Church, 621 N. Lincoln Ave., Hastings. No admission charge.

Monday, April 4Spring New Growth Experience fundraiser, hosted by Revive Ministries, First St. Paul’s Lutheran Church, 501 N. Burlington Ave., Hastings. Event includes a silent auction from 5 to 6:30 p.m.; and dinner and a program at 6:30. Tickets are $55 per person and $500 for corporate tables of eight and areavailable at Horizon Recovery & Counseling Center, 835 S. Burlington Ave. Information: (402) 462-2066.

Wednesday, April 6Genealogy assistance,

1 to 4 p.m., Grand Island Public Library, 211 N. Washington. Representatives of the Prairie Pioneer Genealogical Society will be on hand to offer assistance to those researching family history; no charge, but donations appreciated. Information: [email protected].

Friday, April 8Peace Dance, for middle school students, 7 to 10 p.m., Peace Lutheran Church, 1710 N. North Road. Admission is $5 and the dress code mirrors that of Grand Island Public Schools; doors do not open until 7 p.m. Information: (308) 384-5673 or www.peacelutherangi.org

www.theindependent.com The Grand Island Independent SUNDAY, APRIL 3, 20166B yourTIME

connect with your customers!

ROLLER DERBY: Good avenue to forming fi erce friendships

C O U P O N

2249 North Webb RoadGrand Island308-384-6964

Dine-In • Carry Out Delivery or Catering

With over 25 years serving the Grand Island

area, we’ve built our reputation on great food

& customer service.

www.hunangi.com

7 Days a Week

Come enjoy our Delicious & Healthy Authentic Chinese Cuisine

Off er valid only on Sundays. Must present ad. 2 coupons per party. Expires 5/31/2016. Not valid with any other off er.

BUY 1 DINNER ENTRÉEEvery Sunday Evening

1/2 PRICEGET 2ND FOR

Independent/Andrew Carpenean

Jammer referee Boxcar, of the Central Kansas Roller Dolls, signals lead jammer with an “L” shape position of her arms at Swine Arena.

DINNER FOR THE FAMILY YOU CAN MAKE TONIGHT

yourMENUWEDNESDAYS in The Independent

Great Price and Superior Quality

• Large Single-Topping Pizza

• Family-sized Baked Lasagne with Heavy

Meat Sauce

• Family-sized Salad with Dressing

• Six Fresh Baked Breadtwists

• Two Liter Bottle of Pop

• Large Single-Topping Pizza

• 8-Piece Broasted Fried Chicken


• 2 Large Single-Topping Pizzas

• 2 Orders of Fresh Baked Breadtwists

• 8-Piece Chicken Tenders

• 8-Piece Broasted Fried Chicken


Dipping sauce choice:

Honey Mustard, BBQ, Ranch

• Medium Single-Topping Pizza

• One Family-sized Salad with Dressing



• One Jumbo 16” Large Single-Topping Pizza


• 8 Buffalo Wings (or BBQ)

$3399

$2699

$3499

$2499

$2499

$2499

1

2

4

6

3

5

308-382-7711CARRY OUT OR DELIVERY

2245 N. WEBB ROAD

GRAND ISLAND, NE 68803

FAMILY VALUE PACKS

30 yearsCelebratingof service in Grand Island!

Enjoy our NEW family

value packs!

2245 N. Webb Rd • Grand Island • 308-382-7711

Coupon only good in Grand Island

Express Lunch

50¢ off

Express Lunch starting at $3.99

Bundle #1

• 15,000 banner impressions* - $150 Value

• 1 e-blast - $295 Value

• 1 2x5 print ad and Print to Web (b&w) - $277.50 Value

$399

Bundle #3

• 15,000 banner impressions* - $150 Value


$199

* not available on app

Bundle #2

• 1 e-blast - $299 Value


$299

Total Audience Bundle





• Directory Package

• Marketplace page for SEO

• Reputation management

• Listing correction services

• Real-time tracking dashboard

• Call tracking

• Mirror Site

• Weebly website with monthly updates

• 15,000 ROS local banner impressions

Website Bundle

$339per month




EffectiveReach up to 10,000 email subscribers who have opted in. Email marketing is one of the most effective advertising options for delivering results with a strong ROI.

EngagingWith a “flyer style” design, email blasts stand out to our audience. The ability to save, print, forward and click make these a high-engagement product.

Banner & E-blast Combination Rates

Open 12 Month15,000; 1 E-blast $439 $29925,000; 1 E-blast $595 $39950,000; 1 E-blast $895 $599

Impression levels are within 30 days except 15,000 will run over 10 days or less. E-blasts are scheduled on an availability basis over the contract period.

24 Hour Phone:

308-382-1100

Doctors of Medicine Since 1922

2444 W. Faidley Ave. Grand Island, NE

We’ve been providing

caring, compassionat

e healthcare since 1

922.

Heart disease is the

leading cause of death for

both men and women,

but preventing and

controlling it is in our

hands. Share these tips

for a heart-healthy

lifestyle with someone

you love during

American Heart Month.

• Eat a healthy diet low in fat and rich in fresh fruits and vegetables.

• Monitor your blood pressure and cholesterol levels.

• Exercise regularly and maintain a healthy weight.

• Quit smoking, and limit alcohol use.

Email Blast Rates

Open$250

3x$237

6x$213

12x$199

Additional e-blasts can be purchased at $199 each and banners at an $8 CPM with a 12-month contract.Banners can be run on desktop or mobile, but not app.

Effective & Engaging

Email Blasts



Daily Headline Newsletter

Each day the Grand Island Independent sends out a Daily Headline email newsletter with that day’s top headlines to 11,000+ email subscribers.

The What’s Hot newsletter recaps the top stories and videos of the week, and is sent to 13,000+ subscribers on Friday afternoons.

Both newsletters contain two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day!

Daily Headlines

$399/mo

One Day per Week w/ contract (2nd spot)* $249/mo

One Day w/ no contract (2nd spot) $75/day

One Day w/ no contract (1st spot) $125/day

TOP SPOT

SECOND SPOT

One Week w/ contract (1st spot)

Effective & Exclusive


Daily Obituaries Newsletter

Right to you in your inbox making it even easier to access the

information you depend on.

Daily Obituaries Newsletter Rates

300x250 Spot #1 SOLD

300x250 Spot #2 (everyday) $750/mo

Frequency Rates

Each day the Grand Island Independent sends out a Daily Obituary email newsletter with that day’s current obituaries to nearly 7,500 email subscribers

300x250 Spot #2 (one day per week)* $250/mo

115 Wilmar Ave • Grand Island, NE • 308.381.3678

Order Now!

Send your condolences withstyle.




• Print: An ad promoting your deal will appear in the Grand Island Independent on the day your deal runs to over 16,000 subscribers.

• Online: A tile in the homepage feature box will run the day the deal starts.

• Email: An email is sent out to our 11,000+ Daily Deal Grand Island subscribers on the day your deal runs.

• Social Media: We at the Grand Island Independent promote your deal on our Facebook and Twitter pages.

The program is simple – you offer a great deal of 50% or more off regular prices and we get the word out utilizing a comprehensive $3,500 promotional package in digital and print with no upfront cost to you!

Daily Deal Grand Island is a deal-of-the-day program that guarantees customers with no upfront cost. With unmatched media exposure in the Grand Island Independent and TheIndependent.com we place your deal in front of the audience that you want.

After your deal has completed you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Grand Island Independent or you can be reimbursed 50% of the net revenue. (some processing fees applied)

The Breakdown…50% or 100%?

Merchant’s share of Net Proceeds

Administrative Cost & processing fees

Merchant takes 100% of Gross

Gross Proceeds from 100 deals sold

Proceeds in advertising credit

-7%

$465

$1,000

100%

-$70

50%

100%

$1,000

ExampleRestaurant Deal Offer

“Pay 10 and receive $20 worth of Food and Beverage”



GIHomefinder.com• 125,000 average monthly pageviews • 7,700 unique readers monthly• 41 pages/session average

HOMEFINDERG R A N D I S L A N D

g i h o m e f i n d e r . c o m

Key Features

RatesOpen 6 Month 12 Month

728x90 $13.50 cpm $11.45 cpm $9.90 cpm300x250 $13.50 cpm $11.45 cpm $9.90 cpm

Pencil Homepage* $399 a month $349 a month $320 a monthPencil Inside Pages* $250 a month N/A N/A

• Full Grand Island area MLS Listing• Advanced search options• Detailed listing pages

• Mortgage Rate calculator• Open House listing• Mobile optimized



* Share of voice. Maximum of 5 advertisers


2017 Digital Services

Start Date:

End Date:

Advertiser/Client Signature: Date:

Account Executive Signature: Date:

Management Signature: Date:

Contact Name: Phone Number:

I, __________________________, agree to purchase ____________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

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__________________________________________________________________________________________________

__________________________________________________________________________________________________

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__________________________________________________________________________________________________

__________________________________________________________________________________________________

and acknowledge that i will be billed a total price of $______________ per month for ____________ months.

Business Name:

Documents

DIGITAL RATES - TownNews · newspaper online events magaines in the community : VW6W *UDQG,VODQG 1( ZZZ 7KH,QGHSHQGHQW FRP Mobile App Advertising Mobile Advertising is a style of