Digital rates 2020 - Q4...Buy a speciic format during 1 week for a speciic region (local) and reach out to the visitors on those regional pages. Take advantage of a 25% discount compared

Digital rates2020 - Q4

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Our newsbrands are Digital Ad Trust certified. Digital Ad Trust is a unique cross-industry initiative launched by UBA and WE MEDIA. This label is intended to assess and enhance the quality of sites that engage in responsible advertising practices, through 5 key objectives: - Guarantee brand safety: ensure brands are safe in the environments in which they appear; - Optimize the visibility of online advertising; - Fight against ad fraud; - Improve the user experience (UX), and control the number of advertising objects per page; - Better inform internet users about the protection of personal data. Visit www.digitaladtrust.be for more information.

Table of content

1. DISPLAY ADVERTISING pg.

1.1. Display advertising direct 4

1.2. Display high impact national 5

1.3. Display high impact regional 6

1.4. Display advertising programmatic 7

1.5. Display performance advertising 8

2. VIDEO ADVERTISING pg.

2.1. Video advertising direct 10

2.2. Video advertising programmatic 11

3. NATIVE / PUBLI ARTICLE pg.

3.1. Native article 13

3.2. Publi article 14

4. DATA STUDIO - ADVANCED DATA SERVICES pg.

4.1. Data based targeting options 16

4.2. Data insights & profiling 17

4.3. Database matching 18

5. AUDIO ADVERTISING pg.

5.1. Audio advertising 20

6. MADE IN pg.

6.1. Made in displays CPM & branded/native content 22

6.2. Made in newsletters, partnermailings and packagers 23

7. ZIMMO pg.

7.1. Zimmo advertising 25

APPENDIX pg.

I. Digital formats 28

II. Traffic & audiences 31

III. Region maps 34

IV. Contact 43

Display advertising

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GENDER

Men + Women € 0

Men € 1

Women € 1

1.1. DISPLAY ADVERTISING DIRECT1.1. DISPLAY ADVERTISING DIRECT

START OFFER : € 5 CPM

CPM SOCIO-DEMO TARGETING

WEALTH

Wealth class 1-2 € 1

Wealth class 1-4 € 1

Wealth class 5-8 € 1CPM DATA SEGMENT TARGETING

Behavioural - standard € 2

Behavioural - specific € 3

Intent € 3

CONTEXT

Homepage € 3

Beauty € 5

Business € 10

Culture, leisure & media € 5

Fashion € 5

Food € 5

Health € 5

Housing € 5

Lifestyle € 3

News € 5

Regio € 3

Smarter live € 10

Sports € 3

Sports - football € 5

Travel € 5

Weather targeting € 3

CPM CONTEXTUAL TARGETING

AGE

18+ € 1

25+ € 1

35+ € 1

18-24 € 1

18-34 € 1

18-54 € 1

25-34 € 1

25-44 € 1

25-54 € 1

35-54 € 1

Millenials € 1

Silver Foxes 55+ € 1

Custom age € 1

CPM FORMATCPM NEWSBRAND

TV leaderboard / IAB billboard € 0

Medium rectangle € 0

Halfpage / Skyscraper (sticky) € 3

Takeover € 20

Page exclusive € 20

2 AD TV leaderboard + medium rectangle € 5

2 AD TV leaderboard + halfpage € 7

MOBILE ONLY

Paralax / Interscroller € 3

3D Cube € 1

Run of network1

€ 0

Run of newsbrands² € 0

Run of popular³ € 1

De Standaard € 7

Gazet van Antwerpen € 3

Het Belang van Limburg € 3

Het Nieuwsblad € 3

DESKTOP + MOBILE

HOW TO CALCULATE THE RIGHT CPM PRICE ?

1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be

² run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be

³ run of popular: gva.be + hbvl.be + nieuwsblad.be

4

see separate ratecard for format and targeting supplements

++ ++ ++

OR

CPM (Cost Per Thousand Impressions)

CPM Price = 5,00€ + CPM newsbrand + CPM format + [CPM contextual targeting OR CPM data segment targeting] + CPM sociodemo targeting

TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

See available data segments, page 16

Inmemoriam € 3

Made in (see also page 22) € 7

Zimmo (see also page 25) € 3

CPM OTHER BRANDS 4

TERMS AND CONDITIONSAll rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/

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1.2. DISPLAY HIGH IMPACT NATIONAL1.2. DISPLAY HIGH IMPACT NATIONALCPD (Cost Per Day)

1 run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be

² run of popular : gva.be + hbvl.be + nieuwsblad.be



Buy all homepage impressions of a specific format for 1 day and reach out to all site visitors (except regional pages).

FORMAT DE STANDAARD GAZET VAN ANTWERPEN HET BELANG VAN LIMBURG HET NIEUWSBLAD RUN OF NEWSBRANDS 1

RUN OF POPULAR²

TV leaderboard

€ 3.275 € 1.510 € 1.490 € 8.545 € 11.175 € 9.930

Medium rectangle

€ 4.285 € 1.745 € 1.670 € 10.775 € 13.875 € 12.200

Halfpage / Skyscraper (sticky) € 4.355 € 1.975 € 2.090 € 12.755 € 16.860 € 14.880

Takeover

€ 8.890 € 4.165 € 4.240 € 26.845 € 39.430 € 33.180

DESKTOP + MOBILE | 100% HOMEPAGE + ROS CAPPING 1

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1.3. DISPLAY HIGH IMPACT REGIONAL1.3. DISPLAY HIGH IMPACT REGIONALCPW (Cost Per Week)



Buy a specific format during 1 week for a specific region (local) and reach out to the visitors on those regional pages.Take advantage of a 25% discount compared to the standard rate.

FORMAT GAZET VAN ANTWERPEN HET BELANG VAN LIMBURG HET NIEUWSBLAD

TV leaderboard

Regional pages: HP + ROS € 1.920 € 1.245 € 570

Medium rectangle


Halfpage / Skyscraper (sticky) Regional pages: HP + ROS € 2.075 € 1.305 € 575

Takeover

Regional pages: HP + ROS € 5.070 € 3.380 € 1.450

DESKTOP + MOBILE | REGIONAL HOMEPAGE + ROS REGIONAL PAGES

FORMAT GAZET VAN ANTWERPEN HET BELANG VAN LIMBURG HET NIEUWSBLAD

TV leaderboard

Regional pages: HP + ROS € 960 € 625 € 285

Medium rectangle

Regional pages: HP + ROS € 1.000 € 670 € 195

Halfpage / Skyscraper (sticky) Regional pages: HP + ROS € 1.040 € 655 € 290

Takeover


DESKTOP + MOBILE | REGIONAL HOMEPAGE + ROS REGIONAL PAGES

100 % SOV

50 % SOV

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Run of network1

€ 3,50

De Standaard € 7,50

Gazet van Antwerpen € 4,40

Het Belang van Limburg € 4,40

Het Nieuwsblad € 4,40

CPM NEWSBRAND

Inmemoriam € 2,00

Made in € 4,40

Zimmo € 2,00

Flanders Today € 2,50

The Bulletin € 2,50

CPM OTHER BRANDS ²

CPM CONTEXTUAL TARGETING

Homepage € 7

Beauty € 7

Business € 10


Fashion € 7

Food € 7

Health € 7

Housing € 7

Lifestyle € 7

News € 7

Regio € 7

Smarter live € 10

Sports € 7


Travel € 7


Run of network1

€ 4,50

De Standaard € 9,70

Gazet van Antwerpen € 5,70

Het Belang van Limburg € 5,70

Het Nieuwsblad € 5,70

CPM NEWSBRAND CPM CONTEXTUAL TARGETING

Homepage € 7

Beauty € 7

Business € 10


Fashion € 7

Food € 7

Health € 7

Housing € 7

Lifestyle € 7

News € 7

Regio € 7

Smarter live € 10

Sports € 7


Travel € 7


OROR OROR

CPM TARGETING

Socio demo + € 1

Behavioural - standard + € 2

Behavioural - specific + € 3

Intent + € 3

OROR


OROR

AVAILABLE FORMATSTV leaderboard / IAB bilboard, Medium rectangle, Halfpage / Skyscraper (sticky), 2 AD TV leaderboard + Medium rectangle, 2 AD TV leaderboard + Halfpage, Leaderboard.

TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch.

For guaranteed only : Takeover, Page exclusive, Mobile interstial, Paralax / Interscroller.

TRANSACTION TYPES

HOW TO CALCULATE THE RIGHT CPM PRICE ?CPM price = [CPM website OR CPM contextual targeting] + targeting supplement.

Programmatic guaranteed (Google adex), preferred deal, private auction, open auction.

1 run of network : standaard.be + gva.be + hbvl.be + nieuwsblad.be + zimmo.be

² see separate ratecard for format and targeting supplements


Inmemoriam € 2,60

Made in € 5,70

Zimmo € 2,60

Flanders Today € 3,20

The Bulletin € 3,20

CPM OTHER BRANDS ²

CPM TARGETING

Socio demo + € 1

Behavioural - standard + € 2

Behavioural - specific + € 3

Intent + € 3



PMP DISPLAY PREFERRED DEAL DISPLAY

FLANDERS TODAY

1.4. DISPLAY ADVERTISING PROGRAMMATIC1.4. DISPLAY ADVERTISING PROGRAMMATIC

Publisher ID: pub-3977246851012126

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1.5. DISPLAY PERFORMANCE ADVERTISING1.5. DISPLAY PERFORMANCE ADVERTISINGCPC (Cost Per Click)

FORMAT

ADVERTORIAL PRICE PER CLICK

Desktop + Mobile (300 x 100) € 1


CONDITIONS

Period Minimum of 30 consecutive days

Capping 2 per day

Call-To-Action (CTA) An explicit CTA for a clear offer must be present in every frame

Landingpage The click-through-URL must link to a landing page where one can fullfill the CTA immediately

Click-Trough-Rate (CTR) If a minimum overall CTR of 0,09 % is not met after the first quarter of the campaign, new visuals should be delivered

Targeting No targeting options are available

Prior approval Performance campaigns and all related visuals must be approved by Mediahuis



CPC NEWSBRAND

RUN OF NEWSBRANDS1

Video advertising

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INSTREAM - PREROLL

Max 30'', skippable after 15'' € 25

Max 6', non skippable³ € 15

OUTSTREAM

In content € 13

Vertical video4

€ 20

CPM FORMAT ++ ++ Run of newsbrand

1€ 0

Run of popular² € 1

De Standaard € 7

Gazet van Antwerpen € 3

Het Belang van Limburg € 3

Het Nieuwsblad € 3

CPM NEWSBRAND CPM TARGETING

Socio demo € 1



Intent € 3See available data segments, page 16

++ No capping € 0

Capping 1 € 3

Capping 2 € 2

Capping 3 € 1

CPM CAPPING


CPM price = CPM format + CPM newsbrand + CPM targeting + CPM capping

TECHNICAL SPECIFICATIONS

All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch


² run of popular: gva.be + hbvl.be + nieuwsblad.be

³ 6’’ ads will be delivered on editorial video content of max 30’’

4

mobile only



Choose your type of video campaign

Dependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any agency commision charged on video advertising. There are no extra charges for contextual or location targeting. These are included in the basic format CPM price.

Instream : These video are prerolls and appear before video content on the Mediahuis websites.

Outstream : These video ads appear between editorial content on the Mediahuis websites.

Vertical video : Additional technical fee of € 250 for adding the parallax effect to the vertical video.

2.1. VIDEO ADVERTISING DIRECT2.1. VIDEO ADVERTISING DIRECT

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OROR

TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch.

TRANSACTION TYPES

HOW TO CALCULATE THE RIGHT CPM PRICE ?CPM Price = CPM format + CPM targeting.

Programmatic guaranteed (Google adex), preferred deal, private auction, open auction.

INSTREAM - PREROLL

Max 30'', skippable after 15'' € 12

Max 6', non skippable € 7

OUTSTREAM

In content € 10

CPM FORMAT ++



² gender, age, context, behavorial


CPM TARGETING

Socio demo € 1



Intent € 3

CPM TARGETING

Socio demo² € 1



Intent € 3



PMP VIDEO

2.2. VIDEO ADVERTISING PROGRAMMATIC2.2. VIDEO ADVERTISING PROGRAMMATIC

RUN OF NEWSBRANDS1

INSTREAM - PREROLL

Max 30'', skippable after 15'' € 15,60

Max 6', non skippable € 9,10

OUTSTREAM

In content € 13

CPM FORMAT ++


PREFERRED DEAL VIDEO

RUN OF NEWSBRANDS1

Publisher ID: pub-3977246851012126

Native / publi article

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Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content page on our news sites.

Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. You therefore only pay for the number of people who has read your content thanks to the reach of our Mediahuis news brands.

RATE COST PER READ

NUMBER OF READS RATE / CLICK TOTAL1

6.000 € 1,30 € 7.800

7.000 € 1,30 € 9.100

8.000 € 1,30 € 10.400

9.000 € 1,30 € 11.700

10.000 € 1,30 € 12.500

11.000 € 1,25 € 13.750

12.000 € 1,25 € 15.000

13.000 € 1,25 € 16.250

14.000 € 1,25 € 16.800

15.000 € 1,20 € 18.000

16.000 € 1,20 € 19.200

17.000 € 1,20 € 20.400

18.000 € 1,20 € 21.600

19.000 € 1,20 € 21.850

20.000 € 1,15 € 23.000

> 20.000 € 1,15 n.a.

1 exclusive technical & production costs

GUIDING TECHNICAL PRODUCTION COST

Fix set up cost € 300

Copywriting per article € 450

Video integration (production) € 3.000 - € 5.000

3.1. NATIVE ARTICLE3.1. NATIVE ARTICLE

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1 1 article, with or without take-over

² exclusive technical cost (€ 500 for layout / copywriting / creation of medium rectangle)



Responding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.

Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.

SITE1

RATE² FORMAT BOOSTER - TRAFFIC DRIVERS

Gazet van Antwerpen or

Het Belang van Limburgor

Het Nieuwsblad

€ 1.950 fixed format

1 week medium rectangle - provincial (= newsletter) ------ 1 week medium rectangle - 1 region cluster of your choice (medium rectangle 250.000 targeted impressions)

PUBLI ARTICLE WITH CONTENT

3.2. PUBLI ARTICLE3.2. PUBLI ARTICLE

Data Studio - Advanced data services

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NATURE LIFESTYLEBUSINESS &

FINANCECARS

CULTURE &

MEDIASPORTS

FOOD &

DRINKS

HOUSE &

GARDEN

MULTIMEDIA

& TECHNLOGYNEWS TRAVEL

ATTITUDE /

SHOPPING

LIFE

MOMENTS

Naturelovers

LifestyleBusiness interest

Carlovers

Culture lovers

Sportsfans

FoodiesBuiliding & renovation

Multimedia lovers

Opinion leaders

Travellovers

Web- shoppers

Parent with kids

Animallovers

Beauty queens

InvestorsElectric

car loversMusic lovers

Cycling fans

Healty foodies

Interior lovers

GamersCoronial news

junkieDaytrippers

Price conscious shoppers

Parents with babies (0-2 y.)

EcologistsFashionlovers

EntrepreursMovielovers

Soccer fans

Gastronomic foodies

Energy enthousiast

Hardcore mobile users

Mobilityreaders

StaycationParents with young kids

(2-9 y.)

Healthfanastics

Business B2B

Booklovers

Tennis fans

Cookingfans

Real estate enthousiast

Photographers Politics Grandparents

Luxurylovers

Made invisitors

TVlovers

DIY-sportfans

Drinklovers

GardenersNationalpolitics

Students

Luxury lovers- women

Smallbusiness

Festivallovers

Athletes / sporty spices

Winelovers

American politics

Luxury lovers-

men

Teachers / education

Podcastlisteners

Wintersport fans

Yoga & mindfulness

CRM database

(per sector)

CARS

IMMO

JOB

Carbuyers

Immobuyers

Jobseekers

Car buyers:popular cars

Immorenters

Car buyers:premium cars

Immoabout to move

Immorecently moved

Immostudent

room

Immoprofessional

property

PREREQUISITEA preliminary estimate of the available inventory will be required for any campaign.


4.1. DATA BASED TARGETING OPTIONS4.1. DATA BASED TARGETING OPTIONSBEHAVORIAL INTENT

PRICING

Behavorial - standard € 2

Behavorial - specific1 € 3

Intent € 3

Custom target € 3

Retargeting € 31 Behavioural specific targets are subsets of the above mentioned

behavioural target. Example: Soccer fans and Tennis fans

are a subset of Sports fans.

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23/10/2023/10/20All rates are in Euros, VAT excl. General terms and conditions: https://mediahuis.be/en/sales-conditions/

BASIC PACK € 1.500

General report with sociodemographic profile of the visitors of the advertisers’ site

Quarterly updates of the report

(re)targeting of the visitors of our news sites

Based on a pixel on the advertiser’s website.

ADVANCED ADD-ONS

Additional profiling data: interest segments, puchase intent, reading behavior,… € 600

Tailor-made segments based on the visitors profiles € 400

Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000

Lookalike modelling € 800

Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300

4.2. DATA INSIGHTS & PROFILING4.2. DATA INSIGHTS & PROFILING

CONDITIONS

Yearly fee

Can be used as an add-on for all digital campaigns or can be a stand alone service

No additional discount

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BASIC PACK € 1.500

Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to sell additional products.

Match your customer / prospect database with our readers database.

ADVANCED ADD-ONS

Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400

Lookalike modelling € 800

Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000

Keep the database up to date, monthly or weekly frequency € 100 / update

Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly presentations

€ 800

4.3. DATABASE MATCHING4.3. DATABASE MATCHING

CONDITIONS

Yearly fee

Can be used as an add-on for all digital campaigns or can be a stand alone service

No additional discount

Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.

Format of database is a csv file

Audio advertising

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FORMAT 1 DE STANDAARD PODCASTS NIEUWSBLAD PODCASTS

Midroll - max 30'' € 12.000 € 5.000

OPTION

Technical fee Creation of sponsored message by Mediahuis.

€ 1.500

1 Price per month. Min commitment = 1 month

De Standaard Podcast is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.

Het Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.

DE STANDAARD PODCASTS

5.1. AUDIO ADVERTISING5.1. AUDIO ADVERTISING

NIEUWSBLAD PODCASTS

Made in

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6.1. 6.1. MADE IN DISPLAYS CPM & BRANDED/NATIVE CONTENT

START OFFER : € 12 CPM

MADE IN CONTEXT

Made in sectoren € 12

Homepage € 3

Starters € 5

Falingen € 5

Dossiers € 5

Agenda € 5

SPECIAL INTEREST (SECTOREN)

Behavorial - standard € 5

CPM CONTEXTUAL TARGETINGCPM FORMAT

TV Leaderboard / IAB billboard € 0

Medium rectangle € 0

Halfpage/Skyscraper (sticky) € 3

Takeover € 20

Page exclusive € 20

2 AD TV leaderboard + medium rectangle € 5

2 AD TV leaderboard + halfpage € 7

MOBILE ONLY

Paralax / Interscroller € 3

3D Cube € 1

DESKTOP + MOBILE


Traffic generated via : - 1 week in the "Made in Select" carousel + homepage

- 100.000 impressions RON B2B Newsbrands & Made in (national 500.000 impressions)

- 1 week mention in the newsletter under "Made in Select"

- posting on social media (Facebook & Linkedin) + boost

++

OROR


CPM price = € 12 + CPM format + CPM contextual targeting.

TECHNICAL SPECIFICATIONS

All ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail: https://mediahuis.be/en/advertising/technisch

DISPLAY ADVERTISING BRANDED / NATIVE CONTENT

MADE IN CONTEXT RATE TECHNICAL COSTS

Regional € 2.100 € 250

National (1 report) € 8.225 € 350


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6.2. MADE IN NEWSLETTERS, PARTNERMAILINGS AND PACKAGES6.2. MADE IN NEWSLETTERS, PARTNERMAILINGS AND PACKAGES

MINI package : - 6x native reports, incl. traffic drivers - 6x medium rectangle in sectorial newsletter

- 100.000 impressions display ad in a contextual tageted sector

- 1x partnermailing

SECTOR PACKAGES

PERIOD RATE

MINI package 3 months € 15.000

MAXI package 1 year € 50.000

MAXI package : - exclusivity on sector-level

- 20x native reports, incl. traffic drivers

- 20x medium rectangle in sectorial newsletter

- 500.000 impressions display ad in a contextual tageted sector

- 1x partnermailing

1 number of newsletters on daily average

² number of addresses that opted-in on our third parties newsletters


- choice for 1 sector

- always national

- exclusivity within this package for the duration of 1 year of 3 months

PARTNER PACKAGES

MADE IN CONTEXT RATE

Made in Limburg € 37.500

Made in Kempen € 24.000

Made in Antwerpen € 24.000

Made in Mechelen € 17.500

Made in Oost-Vlaanderen € 20.500

Made in Vlaams-Brabant € 19.500

Made in West-Vlaanderen € 20.500

Nationaal € 125.000

- visibility for at least 1 year

- branding + content

- come out as an expert

- professional content plan


PARTNERMAILING CPD (COST PER DAY)

CIRCULATION ² CPD

Made in Limburg 15.000 € 6.000

Made in Kempen 8.300 € 3.300

Made in Antwerpen 10.200 € 4.100

Made in Mechelen 4.000 € 1.500

Made in East-Flanders 8.500 € 3.300

Made in Flemish Brabant 7.000 € 2.800

Made in West-Flanders 6.500 € 2.600

National 59.500 € 20.000

NEWSLETTERS CPW (COST PER WEEK)

CIRCULATION 1

CPW MEDIUM RECTANGLE 1 CPW MEDIUM RECTANGLE 2

Made in Limburg 18.500 € 1.100 € 700

Made in Kempen 12.250 € 700 € 500

Made in Antwerpen 14.000 € 800 € 600

Made in Mechelen 6.150 € 300 € 200

Made in East-Flanders 12.000 € 700 € 500

Made in Flemish Brabant 9.700 € 600 € 400

Made in West-Flanders 11.000 € 600 € 400

National 83.600 € 3.250 € 2.450

ZIMMO

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Nieuw

DISPLAY ADVERTISING

RATE

Leaderboard € 8

Medium Rectangle € 8

Halfpage € 11

TARGETING

RATE

Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2

CONTENT MARKETING

RATE

Sponsored article on Zimmo blog, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 3.075

NATIVE ADVERTISING

RATE

Dossier on Zimmo blog, 5 articles, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo Content creation included

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Zimmo is the only real estate platform with a true 360°-approach. Through a perfect mix of online, print and mobile media we bring our high-quality real estate offering and professional advice to each Belgian.The brand Zimmo encompasses the classifieds site zimmo.be, which hosts more than 120.000 real estate ads and reaches well over 6,2 million visitors each month. Every day, Zimmo also diffuses the most recent real estate offerings through the 4 newsbrands of Mediahuis: Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg. In addition, we publish informative dossiers about construction, home improvement and investing in real estate.

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7.1. ZIMMO ADVERTISING7.1. ZIMMO ADVERTISING

Appendix

I. Digital formats

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MEDIUM RECTANGLE

Medium Rectangle

300x250

300x250 or

320x250

TAKEOVER

Wallpaper 1680x1000

XL Leaderboard995x123

320x200

Medium Rectangle300x250

300x250 / 320x250

VIDEO

Pre-roll1280x720

(recommended)

TV-LEADERBOARD

TV Leaderboard995x250

320x200

IAB Bilboard970x250

320x200

XL Leaderboard 995x123

Leaderboard 728x90

SKYSCRAPER (STICKY)

Skyscraper (sticky)160x600

320x250

*

HALF PAGE

Half Page (sticky)300x600

320x250

*

*Mobile Skyscraper/Halfpage (sticky) formats aren't available on mobile, they are replaced by medium rectangle.

I. DIGITAL ADVERTISING FORMATSI. DIGITAL ADVERTISING FORMATS

29

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PARALAX (MOBILE ONLY)

Paralax 300x600

3D CUBE (MOBILE ONLY)

3D Cube 320x250

VERTICAL VIDEO (MOBILE ONLY)

Paralax 1280 x 1980 (recommended)

I. MOBILE ADVERTISING FORMATSI. MOBILE ADVERTISING FORMATS

For details go to the ‘Digital’ PDF on mediahuis.be/en/advertising/technisch/

II. Traffic & audiences

31

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1run of newsbrands : standaard.be + gva.be + hbvl.be + nieuwsblad.be ²

run of popular: gva.be + hbvl.be + nieuwsblad.be

Source: CIM Internet - 12+ - all devices - averages calculated on period from 01/07/2020 to 30/09/2020.

Terms and conditions are available on demand or via mediahuis.be/en/sales-conditions/

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 289.044 1.583.120 1.482.402 45.460.334

Homepage 81.347 414.568 382.178 11.720.127

Nieuws & Opinie 258.116 1.501.136 1.004.006 30.789.503

Lifestyle 9.121 207.284 18.365 563.186

Biz 21.182 399.784 39.808 1.220.791

Sport 16.894 285.880 37.502 1.150.073


Run of Site 980.846 3.101.448 4.982.021 152.781.973

Homepage 184.442 693.000 1.071.234 32.851.175

Nieuws 720.768 2.661.540 2.374.055 72.804.356

Sportwereld 186.824 1.323.196 545.599 16.731.694

Lifestyle 112.022 1.190.168 206.706 6.338.971

Regio 191.447 1.697.612 386.873 11.864.103

Biz 7.957 206.388 11.726 359.610

Extra 218.558 1.731.520 385.219 11.813.372


Run of Site 238.061 1.372.140 1.026.845 31.489.925

Homepage 55.926 307.384 281.456 8.631.309

Nieuws 114.871 841.736 305.469 9.367.730

Sport 25.467 321.860 55.972 1.716.485

Lifestyle 3.366 92.092 8.748 268.257

Extra 19.778 325.612 72.890 2.235.305

Regio 136.936 1.039.220 301.078 9.233.055


Run of Site 200.669 1.096.396 855.593 26.238.195

Homepage 52.583 302.176 275.004 8.433.457

Nieuws 121.416 847.504 274.746 8.425.555

Sport 24.465 295.008 54.605 1.674.561

Lifestyle 3.797 90.468 9.438 289.432

Regio 101.322 672.084 216.346 6.634.605

STANDAARD.be NIEUWSBLAD.be

GVA.be HBVL.be


Run of Site 95.975 1.043.028 667.387 20.466.550

ZIMMO.be

REACH/MONTH VIEWS/MONTHNEWSLETTERSSUBSCRIBERS

Run of Site 735.000 2.400.000 85.000

MADE IN

Source: Google Analytics (April 2020)

RUN OF NEWSBRANDS1


Run of Site 1.311.215 3.535.280 8.346.862 255.970.426

RUN OF POPULAR² REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.190.369 3.368.680 6.864.460 210.510.093

II. TRAFFIC AND REACHII. TRAFFIC AND REACH

32

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CPD (Cost Per Day) campaigns Newsbrands

Source: Google Ad Manager - daily averages calculated on period from 29/08/2020 to 28/09/2020

Terms and conditions are available on demand or via mediahuis.be/en/sales-conditions/

100% HP + ROS CAP 1 DE STANDAARD GAZET VAN ANTWERPEN HET BELANG VAN LIMBURG HET NIEUWSBLAD RUN OF NEWSBRANDS 1 RUN OF POPULAR²

TV Leaderboard 174.839 104.387 100.306 596.628 976.160 801.321

Medium Rectangle 230.327 119.789 112.971 758.554 1.221.639 991.313

Halfpage/Skyscraper (sticky) 200.975 111.948 116.561 735.112 1.164.597 963.621

Takeover 230.327 120.501 121.571 783.420 1.255.818 1.025.491

II. AVERAGE DAILY IMPRESSIONSII. AVERAGE DAILY IMPRESSIONS

1 run of newsbrands: standaard.be + gva.be + hbvl.be + nieuwsblad.be

² run of popular: gva.be + hbvl.be + nieuwsblad.be

III. Region maps

34

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Antwerpen

Mechelen

Turnhout

Kruibeke

Zwijndrecht

Stabroek

KapellenBrasschaat

Brecht

Malle

Schoten

Schilde

Wijnegem

Wommelgem

BorsbeekMortsel

Edegem

Hemiksem

Bornem

Aartselaar

Schelle

NielBoom

Puurs -St-Amands

Willebroek

Rumst

Kontich Lint

Hove

Boechout

Lier

Ranst

Duffel

Nijlen

Berlaar

Zandhoven

Herenthout

Grobbendonk

Bonheiden

Putte

Heist-op-den-Berg

Hulshout Herselt

Westerlo

Olen

GeelHerentals

KasterleeLilleZoersel

Meerhout

Laakdal

Balen

Mol

Dessel

Retie

Oud-TurnhoutVosselaar

Beerse

Rijkevorsel

HoogstratenWuustwezel

Kalmthout

Essen

Merksplas

Baarle-Hertog

Ravels

Arendonk

LonderzeelKapelle-op-den-bos

Zemst Boortmeerbeek

Keerbergen

Vorselaar

Sint-Katelijne-Waver

Zandvliet

Berendrecht

Lillo

Merksem

Ekeren

Hoboken

Wilrijk

Berchem

Borgerhout

Deurne

1 Metropool Noord

2

3

4

5

6

7

Kempen Noord

Mechelen

Metropool Zuid

Metropool Stad

Metropool Stad Zuid

Kempen Zuid

3

1

7

6

5

4

2

REGION MAP REGION MAP

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1 Lommel (Noord)

2

3

4

5

6

7

Sint-Truiden (Zuid-West)

Tongeren (Zuid-Oost)

Beringen (West)

Genk

Bree (Oost)

Hasselt

Maaseik

Hasselt

Tongeren

Lommel

Pelt

Hamont-Achel

Bocholt

Peer Bree Kinrooi

Hechtel-Eksel

Leopoldsburg

Ham

Tessenderlo

Beringen

Heusden-ZolderHouthalen-Helchteren

Oudsbergen

As

Dilsen-Stokkem

MaasmechelenGenk

Zutendaal

ZonhovenLummen

Halen Herk-de-Stad

Diepenbeek

Lanaken

BilzenAlken

Nieuwerkerken

Kortessem

WellenHoeselt

Riemst

St-Truiden

Gingelom

Borgloon

Heers Voeren

Diest

Geetbets

Zoutleeuw

Landen Herstappe

1

2

3

5

7

6

4


36

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Brugge

Veurne

Diksmuide

Ieper

Roeselare

Kortrijk

Tielt

Gent

Eeklo

Sint-niklaas

Oudenaarde

Aalst

Antwerpen

Mechelen

Turnhout

Maaseik

Hasselt

Tongeren

Halle

BrusselBruxelles

Leuven

Dendermonde

Oostende

Knokke-Heist

Damme

Blankenberge

Zuienkerke

De Haan

JabbekeOudenburg

GistelNieuwpoort

AlveringemKortemark

Koekelaere

IchtegemZedelgem

TorhoutWingene

Oostkamp

Lichtervelde

Hooglede

StadenHouthulstLo-Reninge

Vleteren

Poperinge Zonnebeke

Moorslede

Izegem

Ledegem

Lendelede

Heuvelland

Mesen

WervikMenen

Wevelgem

KuurneHarelbeke

Deerlijk

Zwevegem

Avelgem

Anzegem

Waregem

OostrozebekeIngelmunster

Meulebeke

Ardooie

Pittem

Dentergem

Ruislede

Beernem

Maldegem

LievegemEvergem

St-Laureins

Kaprijke

Assenede

Zelzate

WachtebekeMoerbeke

StekeneSint-Gillis-Waas

LochristiLokeren

Waasmunster

Temse

Beveren

Kruibeke

Hamme

Zele

Destelbergen

Sint-Martens-Latem

MerelbekeMelle

Laarne

W etterenDeinze

Zulte

Kruisem

Nazareth

De Pinte

Gavere

Wortegem-Petegem

Kluisbergen

Maarkedal

Ronse

Horebeke

Zwalm

BrakelLierde

Geraardsbergen

Ninove

HerzeleZottegem Denderleeuw

Erpe-Mere

Haaltert

Sint-Lievens-Houtem

Oosterzele

Wichelen

Lede

Lebbeke

Berlare

Buggenhout

Zwijndrecht

StabroekKapellen

Brasschaat

Brecht

Malle

Schoten

Schilde

Wijnegem

Wommelgem

BorsbeekMortsel

EdegemHemiksem

Bornem

Aartselaar

Schelle

Niel

Boom

PuursSint-Amands

Willebroek

Rumst

Kontich Lint

Hove

Boechout

Lier

Ranst

Duffel

Nijlen

Berlaar

Zandhoven

Herenthout

Grobbendonk

Bonheiden

Putte

Heist-op-den-Berg

HulshoutHerselt

Westerlo

Olen

GeelHerentals

Kasterlee

LilleZoersel

Meerhout

Laakdal

Balen

Mol

Dessel

Retie


Beerse

Rijkevorsel


Kalmthout

Essen

Merksplas

Baarle-Hertog

Ravels

Arendonk

LommelPelt

Hamont-Achel

Bocholt

Peer Bree KinrooiHechtel-Eksel

Leopoldsburg

Ham

Tessenderlo

Beringen


Meeuwen-Gruitrode

Opglabbeek

AsDilsen-Stokkem

MaasmechelenGenk

Zutendaal

Zonhoven

Lummen

Halen

Herk-de-Stad Diepenbeek

Lanaken

BilzenAlken

NieuwerkerkenKortessem

W ellenHoeselt

Riemst

St-Truiden

Gingelom

Borgloon

Heers Voeren

BeverHerne

Galmaarden

Gooik

Pepingen

Lennik

Roosdaal

St-Pieters-Leeuw

Beersel

DrogenbosLinkebeek

Sint-Genesius-Rode

HoeilaartOverijse

Tervuren

Huldenberg

Oud-Heverlee

Wezembeek-Oppem

KraainemBertem

Dilbeek

Liedekerke

Ternat

Affligem Asse

Opwijk

Merchtem

Londerzeel

Meise

Wemmel

Grimbergen

Kapelle-op-den-bos

Zemst

Vilvoorde

Machelen

Zaventem

Steenokkerzeel

Kampenhout

Kortenberg

Boortmeerbeek

Haacht

Keerbergen

Herent

Tremelo

Rotselaar

Holsbeek

Begijnendijk

Aarschot

Tielt-Winge

Lubbeek

Bierbeek

Scherpenheuvel-Zichem

Diest

Bekkevoort

Kortenaken Geetbets

Glabbeek

BoutersemTienen

Hoegaarden

Linter

Zoutleeuw

Landen

Spiere-HelkijnHerstappe

Vorselaar

Langemark-

Poelkapelle


Middelkerke

Koksijde

De Panne

Bredene

Wielsbeke

Aalter

1

2

3

5

7

6

4

8

9

10 19

18

17

16

15

1413

12

11

21

33

31

30

29

32

28

27

26

25

24

23

22

34

35


20

37

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1 Roeselare

2

3

4

5

6

7

Ieper

Diksmuide

Waregem

Kortrijk

Tielt

Oostende

Brugge

Veurne

Diksmuide

Ieper

Roeselare

Kortrijk

Tielt

Oostende

Knokke-Heist

Damme

Blankenberge

Zuienkerke

De Haan

JabbekeOudenburg

GistelNieuwpoort

AlveringemKortemark

Koekelaere

IchtegemZedelgem

TorhoutWingene

Oostkamp

Lichtervelde

Hooglede

StadenHouthulstLo-Reninge

Vleteren

Poperinge Zonnebeke

Moorslede

Izegem

Ledegem

Lendelede

Heuvelland

Mesen

WervikMenen

Wevelgem

KuurneHarelbeke

Deerlijk

Zwevegem

Avelgem

Anzegem

Waregem

OostrozebekeIngelmunster

Meulebeke

Ardooie

Pittem

Dentergem

Ruislede

Beernem

Spiere-Helkijn

Langemark-

Poelkapelle

Middelkerke

Koksijde

De Panne

Bredene

Wielsbeke

1

2

3

5

7

6

4

8 Brugge

9 Torhout

8

9

REGION MAP - WEST FLANDERSREGION MAP - WEST FLANDERS

38

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10 Eeklo

11

12

13

14

15

16

Gavere

Lochristi

Gent

Deinze

Aalter

Oudenaarde

17 Dendermonde

18 Ninove

Gent

Eeklo

Sint-niklaas

Oudenaarde

Aalst

Dendermonde

Maldegem

Aalter

LievegemEvergem

St-Laureins

Kaprijke

Assenede

Zelzate

WachtebekeMoerbeke

StekeneSint-Gillis-Waas

LochristiLokeren

Waasmunster

Temse

Beveren

Kruibeke

Hamme

Zele

Destelbergen

Sint-Martens-Latem

MerelbekeMelle

Laarne

W etterenDeinze

Zulte

Kruisem

Nazareth

De Pinte

Gavere

Wortegem-Petegem

Kluisbergen

Maarkedal

Ronse

Horebeke

Zwalm

BrakelLierde

Geraardsbergen

Ninove

HerzeleZottegem Denderleeuw

Erpe-Mere

Haaltert

Sint-Lievens-Houtem

Oosterzele

Wichelen

Lede

Lebbeke

Berlare

Buggenhout

11

20

19

18

17

16

15

10

1413

12

19 Sint-Niklaas

20 Lokeren

REGION MAP - EAST FLANDERSREGION MAP - EAST FLANDERS

39

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21 Halle

22

23

24

25

26

27

Tienen

Haacht

Leuven

Asse

Brussel

Diest

Halle

BrusselBruxelles

Leuven

BeverHerne

Galmaarden

Gooik

Pepingen

Lennik

Roosdaal

St-Pieters-Leeuw

Beersel

DrogenbosLinkebeek

Sint-Genesius-Rode

HoeilaartOverijse

Tervuren

Huldenberg

Oud-Heverlee

Wezembeek-Oppem

KraainemBertem

Dilbeek

Liedekerke

Ternat

Affligem Asse

Opwijk

Merchtem

Londerzeel

Meise

Wemmel

Grimbergen

Kapelle-op-den-bos

Zemst

Vilvoorde

Machelen

Zaventem

Steenokkerzeel

Kampenhout

Kortenberg

Boortmeerbeek

Haacht

Keerbergen

Herent

Tremelo

Rotselaar

Holsbeek

Begijnendijk

Aarschot

Tielt-Winge

Lubbeek

Bierbeek

Scherpenheuvel-Zichem

Diest

Bekkevoort

Kortenaken Geetbets

Glabbeek

BoutersemTienen

Hoegaarden

Linter

Zoutleeuw

Landen

22

26

25

21

24

2723

REGION MAP - FLEMISH BRABANTREGION MAP - FLEMISH BRABANT

40

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28 Antwerpen

29

30

31

32

33 Geel

Turnhout

Lier

Mechelen

Wijnegem

Antwerpen

Mechelen

Turnhout

Zwijndrecht

Stabroek

Kapellen

Brasschaat

Brecht

Malle

Schoten

Schilde

Wijnegem

Wommelgem

Borsbeek

Mortsel

EdegemHemiksem

Bornem

Aartselaar

Schelle

Niel

Boom

PuursSint-Amands Willebroek

Rumst

Kontich Lint

Hove

Boechout

Lier

Ranst

Duffel

Nijlen

Berlaar

Zandhoven

Herenthout

Grobbendonk

Bonheiden

Putte

Heist-op-den-Berg

HulshoutHerselt

Westerlo

Olen

GeelHerentals

Kasterlee

LilleZoersel

Meerhout

Laakdal

Balen

Mol

Dessel

Retie


Beerse

Rijkevorsel

HoogstratenWuustwezelKalmthout

Essen

Merksplas

Baarle-Hertog

Ravels

Arendonk

Vorselaar


29

32

30

28

31

33

REGION MAP - ANTWERPREGION MAP - ANTWERP

41

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34 Hasselt

35 Genk

Maaseik

Hasselt

Tongeren

Lommel

Pelt

Hamont-Achel

Bocholt

Peer Bree KinrooiHechtel-Eksel

Leopoldsburg

Ham

Tessenderlo

Beringen


Oudsbergen

AsDilsen-Stokkem

MaasmechelenGenk

Zutendaal

ZonhovenLummen

Halen

Herk-de-Stad Diepenbeek

Lanaken

BilzenAlken

NieuwerkerkenKortessem

W ellenHoeselt

Riemst

St-Truiden

Gingelom

Borgloon

Heers Voeren

Herstappe

35

34

REGION MAP - LIMBURGREGION MAP - LIMBURG

42

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23/10/2023/10/20

Lanaken

As

GenkZonhoven

Bilzen

Herstappe

Voeren

HASSE

ONGEREN

Dilsen-Stokkem

Maasmechelen

Zutendaal

Diepenbeek

AlkenNieuwerkerken Kortessem

WHoeselt

RiemstBorgloon

Heers

LT

T

Lummen

Halen

ellen

St-

Diest

Bekkevoort

KortenakenGeetbets

Linter

Zoutleeuw

Herk-de-Stad

ruiden

GingelomLanden

T

Oudsbergen

Leopoldsburg

Beringen


MAASEIK

Lommel

Hamont-Achel

Pelt

Bocholt

Bree KinrooiHechtel-Eksel

Meerhout

Laakdal

Balen

Peer

Ham

essenderlo

Grobbendonk

Hulshout

Herselt

Westerlo

Olen

Geel

Kasterlee

Lille

Mol

DesselRetie

T

orselaar

Herenthout

Heist-op-

den-Berg

Herentals

Vommelgem

BorsbeekMortsel

EdegemHemiksem

Aartselaar

Lint

Boechout

Lier

Ranst

fel

Nijlen

Berlaar

Zandhoven

ANTWERPEN

Zwijndrecht

Brasschaat

SchotenSchilde

Wijnegem

W

Schelle

NielBoom

Rumst

Kontich

Du

Hove

fBornem

PuursSt-Amands

Willebroek

Bonheiden

Putte

Sint-Katelijne-

MECHELEN

Waver

TURNHOUTStabroek

Kapellen Brecht

Malle

Zoersel

Oud-Turnhout

Rijkevorsel


Essen

Merksplas

Baarle-Hertog

Ravels

Arendonk

SIN

aas Beveren

Kruibeke

osselaar

Beerse

Kalmthout

-NIKLAAS

StekeneSint-Gillis-

emse

V

W

T

DENDERMONDE

Evergem

Zelzate

W

T

GENT

Kaprijke

Assenede

achtebeke Moerbeke

LochristiLokeren

aasmunster

HammeZele

Laarne Berlare

Destelbergen

W

Zemst

VOORDE

Keerbergen

Herent

Tremelo

Rotselaar

Begijnendijk

Aarschot

Steenokkerzeel

Kampenhout

Boortmeerbeek

Zichem

VOORDE

Haacht

TGrimbergen

Machelen

ZaventemKortenberg

Holsbeekielt-Winge

Lubbeek

Scherpenheuvel-

ezembeek-Oppem

KraainemBRUSSEL

BRUXELLES

T

W BierbeekGlabbeek

T

LEUVEN

ervuren

Huldenberg

Oud-Heverlee

Bertem

Boutersem

ienen

Hoegaarden

HALLEBever Herne

GalmaardenPepingen

Dilbeek

W

VI

Lennik

St-Pieters-Leeuw

Beersel

Drogenbos

Linkebeek

Sint-Genesius-

Rode

HoeilaartOverijse

Asse

Meise

emmel

VI

Lebbeke

L

AALST

Geraardsbergen

Ninove

Denderleeuw

Haaltert

Opwijk

Londerzeel

Kapelle-op-

den-Bos

L

Buggenhout

Gooik

T

A

Roosdaal

Liedekerke

ernat

fligem

Merchtem

f

OUDENAARDE

Melleetteren

Gavere

ortegem-

Petegem

Kluisbergen

Maarkedal

Ronse

Horebeke

Zwalm

BrakelLierde

HerzeleZottegem

Erpe-MereSint-Lievens-

Houtem

Oosterzele

Wichelen

Lede

Aalter

W

Sint-Martens-Latem Merelbeke

Deinze

Kruisem

Nazareth

De PinteArdooie

W

ROESELARE

TRIJK

Hooglede

Staden

Moorslede

LedegemLendelede

KuurneHarelbeke

DeerlijkAnzegem

T

Meulebeke

Pittem

Dentergem

Lichtervelde

Zulte

aregem

TIEL

Wingene

W

Ruislede

Wielsbeke

Izegem OostrozebekeIngelmunster

Zwevegem

velgem

Spiere-

Helkijn

KOR

A

Menen

evelgem

IEPER

Lo-Reninge

Vleteren

Poperinge

HeuvellandMesen

W

W

Houthulst

Zonnebeke

ervik

Langemark-

Poelkapelle

Kortemark

orhoutVEURNE

DIKSMUIDE

OOSTENDE

JabbekeOudenburg

Gistel

Nieuwpoort

Alveringem

Koekelaere

Zedelgem

Middelkerke

Koksijde

De Panne

Ichtegem

T

OostkampBeernem

EEKLO

Maldegem

Lievegem

St-Laureins

BRUGGE

Knokke-Heist

Damme

Blankenberge

De Haan

BredeneZuienkerke

1

2

3

4

5

West-Flanders

East-Flanders

Flemish Brabant

Antwerp

Limburg

3

2

1

4

5


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