PowerPoint Presentation

IVIS Group Digital Performance Report

July 2015

Managing principle

Overall performance

Community features

Content highlight

Recommendations

Content

Managing principle

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Considering LinkedIn being the most powerful B2B social network and WeChat having the strongest influence in China, the focus of social media management is primarily on LinkedIn & WeChat. (Basic content and non-commercial management)

Content category

Content posted across all social platforms follow below categories:

Managing principle

Overall performance

Community features

Content highlight

Recommendations

Content

Social media performance

IVIS Group 2015

Copyrights 2015 by IVIS Group- All Rights Reserved

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PlatformCurrent status Since 2015.1 (pure organic)PostPost frequencyfollowersEngagement level (likes, shares, comments)Link clicksTotalPost typeNumber of postReachReach rate*Total numberIncreased since 2015.1LinkedIn104original266,527251.03Every other day54317961255Re-posting7820,699 265.37Twitter219 original43--Daily 2-3 tweets222 50100105Re-tweet176--WeChat60Original37555 (estimated)15Twice a week58605010Re-posting23253(estimated)11YouTube23All originalWhen theres content2 subscribers1945 views-Weibo108original325,809181.53Daily74741228Re-posting764,81063.29Facebook50original2858620.93Every other day431430-Re-posting2234315.6Youku12All originalUploading all existing content from YouTube0 subscribers097 views-

*Reach rate = Reach/number of post (The higher the reach rate, the more efficient the post performs in terms of impression within that platform)

Website performance

Google Drive link: https://docs.google.com/spreadsheets/d/1XzM_ucjvMFsPY1-KgldQjbl6DRfVxF9AzA6Z-aHeqiY/edit#gid=0

LinkedIn follower number increased most dramatically (179 in 6 months time) across all platforms

Overall, original content created more impressions on social media

Content update on company event and industry news drove more engagement (likes, comments, sharing)

New launched Chinese social media started to raise the company profile online in China

On website, visits peak in May & June due to more event updates and UK is the primary audience group

Performance summary

Managing principle

Overall performance

Community features

Content highlight

Recommendations

Content

LinkedIn

Consistent branded header image

Edited profile summary to introduce IVIS Group

Utilise Pin to Top to highlight feature event, press coverage content

WeChat

Promoted content featured on profile home page Peking Uni lecture, company offerings

Company information/contact accessible anytime

Follow & keyword auto-respond available CRM maintenance

Call-to-action message attached with each post

Twitter

Consistent branded header image

Interaction with event organisers, media contacts to promote events and press coverage

Feature image-based update to enrich the profile

Featured content Pin to Top

Cross sharing with other platforms

Weibo

Consistent branded header image

Interaction with key influencers to promote company profile

Promoted content header image to highlight key event

YouKu app integration to increase online exposure

Cross-promotion of WeChat

Auto-respond feature available to maintain CRM

Facebook

Consistent branded header image

Twitter app integration

Event-based & press-based albums

Call-to-action

YouTube & YouKu

Consistent branded header image

Group-based video collection (album)

Managing principle

Overall performance

Community features

Content highlight

Recommendations

Content

LinkedIn & Twitter

E.g.

Industry insights & event update

Internal sharing

Interaction from organiser and media connects

Facebook & Weibo

E.g.

Event news & image-based update

Interaction from organiser

WeChat

E.g.

Event & industry insights & press update

Managing principle

Overall performance

Community features

Content highlight

Recommendations

Content

LinkedIn Showcase page creation to maximise utilisation of the platform

Key Opinion Leader archive (both Western & Chinese, for event engagement)

Social integration to website articles

E-commerce blog update on website (e.g. news on ecommerce)

Recommendations

End of Presentation

-Thank you-

www.ivisgroup.com