Digital Outdoor Network

8/8/2019 Digital Outdoor Network

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2010

DIGITALOUTDOOR

NETWORKM E D I A K I T

visit our website: ccodigital.com


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FEATURES BENEFITS

Flexibility Customize and adapt your digital program to meet time-sensitive needs.

Efciency Ability to react to what works. Eliminates time and printing costs.

Community DialogueBuild ongoing interactive relationships with consumers by creating intrigueand anticipation.

High Reach High impact locations are strategically placed throughout our markets.

High Frequency Our networks deliver repeated exposures or increased impact.

InnovationThis new technology is transorming the industry into the most fexible andresponsive o all advertising platorms.

WHYDIGITAL?


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ULTIMATE FLEXIBILITY

LAST MINUTE UPDATES

TIME-SENSITIVEMESSAGING

DYNAMICCONTENT

UNLIMITEDCREATIVE EXECUTIONS


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ULTIMATE FLEXIBILITY

CHANGEYOUR MESSAGE

The Benets ofCustomizing yourAd Cycle Better communicate

your changing productsand services.

ROI, no extra productioncosts.

Targeted response.

Understanding TrafcFeaturesClear Channel Outdoorwould like you to takeadvantage o the fexibilityo this advertising medium.Please take a ew minutesto amiliarize yoursel with

the DONs unique traceatures.

CycleA cycle is the sum o all youradvertising messages and theorder in which they play.

Day PartA day part is an advertisingcycle that revolves around the time o day. You can day part so thatdierent ads appear at dierent times o day.

Week PartA week part is an advertising cycle that revolves around the day othe week. You can week part so that dierent ads appear on dierentdays o the week.

Standard FrequencyA cycle in which all ads display equally throughout the day or week.

Skewed FrequencyA cycle in which certain ads get more or less display time.

CommercialAn 8-second spot in which one advertisers message is displayed.

RotationA 64-second period in which all eight advertisers messages aredisplayed.

ScheduleA 24-hour period in which all eight advertisers cycles are displayed.


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WHAT HOW

Headlines

We can lit headlines rom websites. Great or news organizations to post real time

inormation next to their logo or brand. As the website headline changes, so doesthe digital billboard creative. I top headlines are not available rom your site othersources are available or us to include vital and relevant inormation. Some topicsmay include headlines, business, real estate, entertainment, health, travel, politics,among many others.

Sports ScoresSports radio, sports bars, sports drinks or other related businesses can automaticallypost scores rom various games.

Time / Temp / TrafcA modern approach to an older idea. Show up-to-the-minute time, todays orecast orcurrent road conditions. Great or any brand and a sure crowd pleaser.

Pictures

I you have visual inormation that is automatically posted on a website, or instancethe progress o a new business location, Clear Channel Outdoor Digital billboards

can dynamically lit those pictures and include them in your creative execution. Asdrivers and pedestrians pass by the Digital Outdoor Network billboards, they willsee the progression over time, making this a tremendous interest builder.

Upcoming EventsHave a venue where events are constantly being updated? New acts? New artists?New shows? Movie theaters, concert venues and a host o other businesses canbenet by having new inormation posted dynamically.

One of the amazing thingsabout the Clear Channel

Digital Outdoor Network ishow we can dynamically

update information from othersources and incorporate itdirectly into your creative.

Interesting, relevant or time-sensitive facts can be placedwithin your advertisement at

the speed of the internet.

DYNAMIC CONTENT

DIGITALIDEAS


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1A base piece of creative is designedwith consideration of space for dynamiccontent (either text or imagery).

2Dynamic content is selected from aclients website and pulled from the HTMLsource directly.

3The source data is incorporated intothe base creative, by Clear Channel,and updates whenever the client sourcechanges ... keeping the content timelyand relevant.

2

1

3

DYNAMIC CONTENT

HOW IT WORKS


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TESTIMONIALS

DIGITAL OUTDOORNETWORK CLIENTS

ABCAmerican FireworksAppleApplebeesAT&TAuto ShowBlockbusterBurger KingCadillac

CBSChase BankChavezCoca-ColaComcast

DisneyFarmland FoodsFordFOX TVGeneral MillsGol ShowGoodwill IndustriesIntercontinental Hotel

Jameson

LA TimesLietime TVLockersMcDonaldsMGM

NBCPapa JohnsRed BullSaint Francis HospitalState Farm InsuranceStoliSubwaySummer FestTaco Bell

TCF BankTime Warner CableWisconsin State FairVerizonYMCA

These large, computerized displays marry the choice location o traditional road-side billboards with the opportunity or customization and requent updating thatis the hallmark o web advertising.

Inc. Magazine, March 2008

The attraction or advertisers is the versatility o the network and its capacity to runtime-sensitive messages that can be changed at the push o a button.

Mediaweek, January 2007

washingtonpost.com ... now at the cutting edge o advertising thanks to digital technology.Washington Post, May 3, 2007


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DIGITAL OUTDOOR GARNERS ATTENTION

& DRIVES CONSUMERS TO TAKE ACTION

Source: AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008

MAKE AN IMPACT

GETMORE ATTENTION

Digital Signage 63%

Magazine 57%

TV 56%

Internet 47%

Mobile Phone 10%

Newspaper 40%

Radio 37%

Percentage of people who report thatadvertising on the media catches their attention.

Base: Among those who have seen ads in the media in the past 12 months.

RAISEMORE INTEREST

Digital Signage 53%

TV 51%

Magazine 51%

Internet 34%

Radio 33%

Newspaper 33%

Percentage of people who report thatadvertising on the media was interesting.


GETRESULTS

Percentage of people who took some action asa result of seeing advertising on digital signage.

Total Adults 36%

Ages 18-24 51%

Ages 25-34 41%

Ages 35-44 37%

Ages 45-55 16%


BECOOL

... are a cool way toadvertise 64%

... have current andrelevant inormation 54%

... provide useulinormation 46%

... are a good way to learnabout new products 44%

Digital billboards ...

Base: Persons 18 years+ living in the Cleveland, OH, Metro area who traveledon I-77, I-90, I-271 or I-480 in the past 30 days.


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NATIONAL NETWORK COVERAGE AVAILABLE, CONTACT YOURCLEAR CHANNEL OUTDOOR ACCOUNT EXECUTIVE FOR DETAILS.

ORLANDO

WEST PALM BEACH

DAYTONA / MELBOU

OCALA

WICHITA

MEMPHIS

ATLANTA

ALBUQUERQUE

PHOENIX

EL PASO

DALLAS

PHILADELPH

SALISBURY

DES MOINESCLEVELAND

TAMPA BAY

MIAMI

LAS VEGAS

LOS ANGELES

SACRAMENTO

SAN FRANCISCO

SEATTLE

NEW JERSEY

WHITE PLAINS,

NYRENO

MINNEAPOLIS

MILWAUKEE

CHICAGO

INDIANAPOLIS COLUMBUS BALTIMORE

AKRON

SAN ANTONIO

FORT SMITH

BOSTON

HOUSTON

NATIONAL COVERAGE


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DIGITAL CREATIVE

GUIDELINES & SPECS

Make the Text LargeOutdoor designs should be simple, clear and easy to read. Digital Bulletins shouldbe legible rom 500 eet away, Digital Posters rom 300 eet away.

Use Bold, Non-Serif FontsAlways use large, legible typeaces. At 500 eet, thin lines optically ade orbreak up and very heavy onts blur together. Avoid decorative, italic, or serionts. As a general rule, upper and lower case sans seri onts provide the bestreadability. When designing or digital outdoor, we highly recommend adding athin dark stroke around the text to separate it rom the background.

Works Works Doesnt Work Doesnt Work

Stick to One Message or IdeaSimpliy everything. Dont present a complex message or numerous images. Haveone thing that you want your audience to do or to recognize. The best outdoormedia reduces a complex message to its essential elements.

Be Short and SweetUse no more than ten words total on the entire billboard and that includes the

logo/product tagline. We recommend seven words or less or the headline. Keepthe words short or aster comprehension.

ColorUse only RGB color les or digital displays.Design as you would or a website, TV orcomputer monitor.

Avoid White BackgroundsTo achieve white, a combination o all three colorsmust be turned on to their maximum brightness.Consequently, white backgrounds will wash outand compete with the remainder o your creative.

Use Bright, Bold ColorsStick with ully saturated web-sae hues. Complimentary colors, such as red andgreen, are not legible together because they have similar value. Contrasting colorcombinations work best or viewing outdoor designs at ar distances.

SIMPLICITYIS THE KEY TO

CREATING GREAT

OUT-OF-HOMEDESIGN.

A billboards main purpose isunctionality. Creating a bill-

board is mainly about makingit read. Even the best designis worthless i it is not legible

rom a distance. It is only aterlegibility has been mastered that

creativity can ollow.

Although very similar, thereare variances in designing ordigital as opposed to traditionalOut-o-Home. With that in mind,

listed here are Clear ChannelOutdoors recommended guide-

lines or designing a digitalbillboard.


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DIGITAL CREATIVE

GUIDELINES & SPECS

Design with High ContrastBeing subtle does not work at great distances. Strong contrast in both hue and valueare essential or creating good digital out-o-home.

NATIONAL DIGITALPRODUCTIONREQUIREMENTS

File TypeUncompressed JPG

Color ModeRGB

Art Pixel DimensionsDigital Bulletins

400h X 1400w

Digital Posters400h X 840w

Pick Your Image WiselyTake a small object and make it large (like a watch) rather than a large object small(like a building). Avoid using landscapes or complex scenes. We recommend 3visual elements or less, total. For example: 1 image, 1 logo and 1 headline.

Forget About White SpaceWhite space does not apply in Outdoor like in printed material. Increase yourlogo, ont sizes and imagery! Having unused visual space at 300 - 500 eet is notrecommended.

Test Your IdeaA billboard is not a print ad, the average viewing time is only about 5 seconds. A

good test is to show the design to someone rom a distance or only 5 seconds andthen ask them about it. Did they understand it? Who was the advertiser? What dothey think the advertiser wants them to do?


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DIGITAL CREATIVE

SPECIFICATIONS

NATIONAL DIGITALPRODUCTIONREQUIREMENTS

File TypeUncompressed JPG

Color ModeRGB

DIGITALBULLETINS 400 pixels

1400 pixels

DIGITALPOSTERS 400 pixels

840 pixels

400 pixels

764 pixels

DIGITAL PREMIERES


Documents

Digital Outdoor Network