How new platforms and technologies are

revolutionising the industry we once thought

we knew so well

Jon Hewson, Advertising Business Director, EMEA

19th March 2012

Agenda • Who are Rovi?

• The Evolving Media Landscape

• TV’s Future

• Smart TV

• Advertising Opportunities

Who are Rovi?

Page

4 Page 4

Create – innovate with new features to enhance the user experience

Discover – With data, recommendations and guides, uncover what’s on and when, what’s relevant, what’s trending, what’s new

Acquire – help your customers find their media quickly, easily, without hassle

Enjoy – increase consumer enjoyment through simplicity, choice, and access to content anytime, anywhere

Rovi Vision

Rovi power digital entertainment

• Guide advertising technology active in over

67 million homes worldwide

• Rovi represents advertising in up to 16.5M

US homes

• Approximately 122 million viewers use our

guide technologies

• 163 million+ CE devices with guide

technologies

• 7 million+ CE devices using content networking

technologies

• Information on 3 million+ TV programs since

1954

• Information on 2 million album releases and

20 million tracks

• Information on 460,000+ movie titles

Rovi helps people connect to movies, TV shows, music, photos and other entertainment content

Smart TV Advertising – UK Smart TV Field Trial

Vertical Banner Horizontal Banner SmartHub Main

TV listings App & Your Video

Main Page w/embedded video Download App

The Evolving Media Landscape

Connectivity & Interconnectivity

• Nearly All Devices will be internet connected

• Consumers want content on any device anywhere - high quality content designed for and available on the most convenient screen

• Connected/TV – the holy grail for content & advertising?

• Mobile & Tablet – every screen is a TV

• Social Media – Social TV integration

• Browser v App

• DLNA and Ultraviolet

… & there’s rapid innovation further ahead • Voice activation

• Facial recognition

• Motion and touch control

• Augmented reality

• Automotive display and connectivity

• Gamification – Mindcraft, Waze, Foursquare

• Even bendable interfaces.....

TV’s Future

Copyright ® 2011 Rovi Corporation. Company Confidential.

Reports of the demise of Television

may have been exaggerated.....

The definition of TV has changed

Page 12

CHOICE

QUALITY

MULTI-TASKING

FLEXIBILITY

What is TV now?

• TV = Movie theater

• TV = Video Store

• TV = Radio

• TV = Games Arcade

• TV = Record Store

• TV = Stereo

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Page

18

Your TV will start to look like your phone…

The Changing TV Landscape

Samsung Smart TV

Page 19

Smart TV the holy grail for content & advertising?

Smart TV Driver #1

• By 2013, Cisco predicts that 90% of all traffic on the Internet will be Video/Audio

• Today, majority of Internet Video/Audio is consumed on a PC

• But, consumers want this content on the big screen TV in the living room

75% of Internet traffic is multimedia*

*Source: Wired Magazine, 8/2010

Smart TV Driver #2

• All Major CE brands have launched Internet-connected TVs and Blu-ray players

• Major retailers showcasing connected devices

• Smart TV is becoming a noun

Page 22

Internet TV is going mainstream

Smart TV Driver #3

• Consumer comfort with apps on mobile will likely extend to the TV screen

• Compelling content cases such as LoveFilm, Blinkbox, Netflix, YouTube,

BBC iPlayer and Spotify will drive consumers to connect their TVs to the

internet

Page 23

Internet is coming to TV as Smart TV and Apps

2005 2012

Projected surge in IP connected devices

24

UK Installed Base (M Units)

27.1

1.3 1.5

17.0

1.3

48.3

30.7

20.0 17.0 16.8

0

10

20

30

40

50

60

Smartphones Connected TV BD Players Games Consoles Tablets

2010 2015

* Source Futuresource Consulting Ltd

Connected TV Market Development: UK

Annual Shipments

(m)

9.2

10.0 10.1 10.1 10.5 10.5

10.8

Millions of units

* Source Futuresource Consulting Ltd

Advertising Opportunities

• More advertising types

• More creativity across platforms

• More consumers to reach

• More global reach

• Better audience segmentation

• Better measurement & reporting

• Better targeting

A Multitude of New TV Advertising Opportunities

In Summary

Page 28

Revolutionary changes are taking place in Television …but they

will create enormous opportunities for viewing and for advertising

Thank you.

This document contains confidential information of Rovi Corporation and may not be shared with any party other than the recipient. The information in this document is provided for informational use only and is subject to change without notice. Rovi assumes no responsibility or liability for any errors or inaccuracies that may appear in this document or for any omissions. No part of this publication may be reproduced, stored in a retrieval system, transmitted, adapted, translated in any form or by any means without prior written authorization of Rovi.