Digital Music Forum East February 25-26, 2009€¦ · musicians and record labels win fans and launch careers in ... In this keynote presentation ... Don't miss the opportunity to

` 1 From www.digitalmusicforum.com/east/index.shtml#agenda 6 March 2009

2009 Speakers

Exclusive Keynotes Dalton Caldwell, Founder/CEO, imeem Music-focused online social network imeem has raised over $50 million in funding from investors including Sequoia Capital and Warner Music Group, according to reports. The company, which counts 30 million registered users, has licenses from all four major labels and many independents to offer free, ad-supported streaming music. While many see social networks as a crucial component in helping indie musicians and record labels win fans and launch careers in

the Web 2.0 era, some are skeptical about the company's future. In this rare opportunity to meet imeem's 28-year-old founder, recently featured in BusinessWeek.com's up-and-comers under 30 story, you will get a view of the current inner workings of the digital music industry and what role he would like imeem and other social networks and streaming services to play in the music eco-system of the future.

Jim Griffin, Warner Music Advisor/President, Choruss For the past year, Jim Griffin has advised Warner Music Group on digital distribution and licensing models with the goal of bringing an end to the litigation that has put a wedge between the major labels and their customers and replacing it with a regular flow of income for right holders. The project known as Choruss, which is being incubated at Warner and is planned to be rolled out as a non-profit with Griffin at the helm, proposes to build a small music-royalty fee into university tuition payments received from students, and, if successful, could be expanded to make ISPs the collector of the fees. In this keynote presentation and Q&A, Griffin will give attendees an exclusive look under the hood of Choruss, an initiative that just could save the music

industry. Don't miss the opportunity to hear from and meet the man who CNN Money calls "one of the sharpest minds in digital music."


Celia Hirschman, Host of KCRW's On The Beat Each week, industry veteran Celia Hirschman hosts KCRW's popular talk show On the Beat, covering the changes and trends happening in the music business. An independent consultant for the music business, Hirschman founded the marketing consulting company Downtown Marketing and also runs the UK-based record label One Little Indian in North America. She works with artists such as Bjork, The Twilight Singers, Lloyd Cole, Daniel Agust, Polly Paulusma, and many others, and has served in senior management at Palm Pictures, Mercury Records and A&M Records. In her presentation, Hirschman will examine the music industry from

the perspective of "Artist Development in the Digital Age." This is a special presentation that you will not want to miss.

George Searle, CEO, LimeWire With LimeWire continuing to be a lightning rod for controversy among major music interests, CEO George Searle is determined to find a way to monetize the enormous traffic that this leading brand of file-sharing services generates. Can LimeWire be made acceptable – or even attractive – to the music industry? Don’t miss this no-holds-barred Q&A with the man at the helm of the most radioactive property in the digital music space. Prior to joining LimeWire, George Searle led a number of innovative new media ventures that created substantial value for music rights-holders, including Mediaguide, a joint venture with ASCAP, where he developed an automated tracking system to monitor, collect,

and disburse payments to rights-holders, while simultaneously expanding their royalty base. He also co-founded ConneXus, a revolutionary service that let consumers identify and purchase music they hear on ordinary radio using their mobile phones.

Panelists, Presenters and Moderators

Pete Watson Head of Business Development

Research in Motion (RIM)/BlackBerry

Rob LewisCEO & Co-Founder

Omnifone


Mark Eisenberg EVP & Head of Business &

Legal Affairs, Global Digital Business Sony BMG Music Entertainment

Alexander Ljung Founder & CEO SoundCloud

David Goodman President, Digital Media & Integrated Marketing

CBS Radio

Dan HoffmanEVP, Business & Legal Affairs

Razor & Tie Direct

Adam Farrell Head of Marketing

The Beggars Group & Matador Records

Anthony BattPresident & Founder

Buzznet Inc.

Christian Jorg SVP, New Media & Commerce Island Def Jam Music Group

Universal Music Group

Syd SchwartzSVP, Digital Strategy EMI North America


Zahavah Levine VP, Business Development

& General Counsel YouTube

Tim WestergrenChief Strategy Officer

& Founder Pandora

John Fleckenstein SVP of International

RCA/Jive Label Group

Ziv Navoth SVP, Marketing & Business Development Bebo /

AOL's People Networks

Anthony Volodkin Founder

The Hype Machine

Matt Schwartz Manager Music Programming

& Business Development Verizon Communications

Mark Lam Chairman & CEO

Live365.com

Rich BengloffPresident

A2IM


Jim Merlis President

Big Hassle Media

Richard Gottehrer Founder & Chief Creative Officer

The Orchard

Lawrence Kenswil Of Counsel

Loeb & Loeb LLP

Ted CohenManaging Partner

TAG Strategic

Brad Duea President Napster

Michael Spiegelman Head of Music

Yahoo!

Cecily Mak Senior Counsel &

Director of Music Licensing RealNetworks

Frank Johnson VP, Data Solutions

Macrovision


Massimiliano Pellegrini CEO

Dada Entertainment

Aydin CaginalpPartner, Entertainment & Media Group

Manatt, Phelps & Phillips, LLP

Eliot Van Buskirk Staff Writer

Wired.com Epicenter

Ned ShermanCEO & Publisher Digital Media Wire

Kelli Richards President & CEO

The All Access Group

Maurice Russell VP, Licensing, Collections

& Business Affairs Harry Fox Agency

Andrew Fisher CEO

Shazam

Michael Petricone SVP of Gov't Affairs

Consumer Electronics Association

Tom Erskine Director of Global

Sales, Music Division Nokia

Jay RosenthalSVP & General Counsel

National Music Publishers Associations


Jon Potter Executive Director

Digital Media Association

Matthew Perpetua Founder

Fluxblog.org

Dinesh Mathew Senior Director, Consumer Insight

MTV Networks

David Card Vice President & Principal Analyst

Forrester Research

Jim Cooperman COO

Wind-Up Records

Mike Tunnicliffe Partner

Tuna Music LLC / The Sheppard LLC

Mark Fischer Attorney

Fish & Richardson P.C.

Joakim 'Jay' Baage VP, Content

Digital Media Wire


David Oxenford Partner

Davis, Wright, Tremaine LLP

Chris PhennerEVP, Business Development

Thumbplay

Amaechi Uzoigwe Co-Founder

Definitive Jux

Patrick Sullivan President & CEO RightsFlow LLC

David Leibowitz EVP, Business & Legal Affairs

Gotuit Media

Ann Sweeney EVP

Warner/Chappell Music

Jeremy Welt SVP, New Media

Warner Brothers Records

Robb McDaniels Founder, President & CEO

INgrooves

Tony van Veen CEO & President

Audio and Video Labs, Inc. (Disc Makers / CD Baby)

George Searle CEO

LimeWire


Ellen McGirt Senior Writer

Fast Company

Marty Lafferty CEO DCIA

Matthew J. DeFilippis VP, New Media & Technology

ASCAP

Mark Ghuneim CEO

Wiredset

Martin Heath Chief Executive

Lizard King Records

Maria Egan-Cohen A&R

Columbia Records

Russ Crupnick VP & Senior Industry Analyst

The NPD Group

Don Kimenker Founder & CEO

earBuzz.com

Alex Meshkin Michael Hausman


CEO Bopaboo

Artist Manager, Co-founder SuperEgo Records/United Musicians

Matt Laszuk CEO and Co-Founder

IRIS Distribution

Anders Hjelmtorp Executive Director

Export Music Sweden

Ron Berry e-Commerce Advisor

Isle of Man

Frank RoseContributing Editor Wired Magazine


Agenda DAY 1 – Wednesday, February 25

12:30pm – 1:15pm Registration

1:15pm – 1:30pm Welcome, Introductions & Opening Remarks Ned Sherman, CEO & Publisher, Digital Media Wire Ted Cohen, Managing Partner, TAG Strategic

1:30pm – 2:15pm RESEARCH PRESENTATIONS: Top Digital Music Trends Three leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital music and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Presenters David Card, Vice President & Principal Analyst, Forrester Research Russ Crupnick, Vice President & Senior Industry Analyst, The NPD Group Dinesh Mathew, Senior Director, Consumer Insight, MTV Networks Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

2:20pm – 3:05pm PANEL 1: The State of the Digital Union This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, online and mobile music product offerings and business models, new channels of digital revenue, subscriptions, MP3 stores, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? What is the current state of the online and mobile music markets and where is the industry heading?

Panelists Brad Duea, President, Napster/BestBuy Ziv Navoth, SVP, Marketing & Bus. Dev., Bebo/AOL's People Networks Richard Gottehrer, Founder & Chief Creative Officer, The Orchard Michael Spiegelman, Head of Music, Yahoo! Syd Schwartz, SVP, Digital Strategy, EMI North America Jeremy Welt, SVP, New Media, Warner Bros. Records Moderator: Ted Cohen, Managing Partner, TAG Strategic

3:05pm – 3:45pm NETWORKING BREAK sponsored by:


*Delegate Roundtables - Join a Discussion Group* Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) in the 2nd Floor Exhibit Hall at 3:10pm. The topics are: -Mobile Music - What's Next? (moderator: Dick Wingate, Nellymoser) -Greening the Music Business (moderator: Shawn Kilmurray, Rock the Earth) -Digital Music/International Perspectives (moderator: Martin Heath, Lizard King Records US) -The Digital Copyright Debate (moderators: Gary Greenstein, Wilson Sonsini Goodrich & Rosati and Bob Kohn, RoyaltyShare) -The Future of Internet Radio (moderator: Doug Perlson, CEO & Co-Founder, TargetSpot) -Online Advertising & Privacy Protection (moderators: Katrina Gleber & Lou Levy, Lerman Senter) -Digital Music Testing on the Isle of Man (moderator: Ron Berry, e-Commerce Advisor, The Isle of Man) If you are registered for the event and would like to volunteer to moderate one of the discussions above or propose a new topic to moderate, please email us at [email protected].

3:45pm – 4:30pm SPECIAL PRESENTATIONS: The Future of Internet Radio Three presenters give their opinions of what needs to happen for Internet radio to survive and grow in the current digital music environment. How can the popular Internet radio services of today make money and grow their businesses while avoiding the pitfalls of their now extinct predecessors? Each presenter will have 10 minutes to present. Following the presentations, the presenters will have a discussion of the issues raised and take audience Q&A.

Presenters David Goodman, President, Digital Media & Integrated Marketing, CBS Radio Mark Lam, Chairman & CEO, Live365.com Tim Westergren, Chief Strategy Officer & Founder, Pandora Moderator: David Oxenford, Partner, Davis Wright Tremaine LLP 4:40pm – 5:25pm PANEL 2: Can Mobile Save the Music Industry? For years, we've been hearing that a new generation of mobile phones would be the savior for the record industry, offering a new secure and protected platform to sell digital music. Now that new smart phones are rolling out with music offerings, slow adoption and low sales are causing some to question whether mobile music is, in fact, all that it's been hyped to be. This panel of mobile insiders will discuss the latest in mobile developments, including new smart phones, portable devices and other mobile-related innovations that are hitting the mobile music market.


What's working and what's not? What are the main inhibiting factors handicapping mobile music’s growth? What needs to happen for mobile to meet the industry's expectations? Panelists Andrew Fisher, CEO, Shazam Christian Jorg, SVP, New Media & Commerce, Island Def Jam, Universal Music Group Rob Lewis, CEO & Co-founder, Omnifone Tom Erskine, Director of Global Sales, Music Division, Nokia Massimiliano Pellegrini, CEO, Dada Entertainment Matt Schwartz, Manager Music Programming & Bus. Dev., Verizon Communications Pete Watson, Head of Business Development, RIM Moderator: Ralph Simon, Chairman Emeritus, Mobile Entertainment Forum Americas

5:30pm – 6:00pm KEYNOTE "Artist Development in the Digital Age" Celia Hirschman, Host of KCRW's On The Beat 6:00pm – 7:00pm COCKTAIL RECEPTION

DAY 2 – Thursday, February 26

9:00am – 9:30am KEYNOTE Jim Griffin, Advisor, Warner Music Group / President, Choruss 9:40am - 10:30am PANEL 1: The Pros and Cons of 360 Deals 360 deals are becoming an increasingly common deal structure for major labels and others like Live Nation who are taking a larger role with artists. In addition to their standard cut of CD and digital download sales, 360 deals give the partner (the label or LIve Nation for example) a percentage of event ticket profits, merchandise sales, endorsement deals and anything else that uses the artist’s brand or music. Labels have defended 360 deals as justification for investing in an artist in a time of decreasing CD sales, but others argue that they are not in the best interest of artists and that established artists can leverage their own brands and fan bases, going direct on their own (with smart managers and advisors in their camps) and managing the spokes of their 360 wheel to their own direct advantage. On the other end of the scale, emerging artists, who don't have a brand, proven track record, or sizeable loyal following, have little leverage when it comes to negotiating with labels about whether their new deal should be a 360 deal or not. This panel will look at both scenarios and discuss the pros and cons of 360 deals. This is one session that you don’t want to miss! Panelists Jeffrey Epstein, VP Bus Dev/Artist Acquisition, Elite Artist Services Dan Hoffman, EVP, Business & Legal Affairs, Razor & Tie Direct Michael Hausman, Founder, Michael Hausman Artist Management, Inc. Mike Tunnicliffe, Partner, Tuna Music LLC / The Sheppard LLC Maria Egan, A&R, Columbia Records


Moderator: Kelli Richards, CEO, The All Access Group 10:30am – 11:00am NETWORKING BREAK sponsored by:

11:00am – 11:30am KEYNOTE INTERVIEW Dalton Caldwell, CEO & Founder, imeem Interviewed by: Ellen McGirt, Senior Writer, Fast Company

11:40am – 12:30pm PANEL 2: DEBATE CLUB: What Changes Are Needed to Reform the Digital Copyright System? This panel of music and copyright experts will present their views of the top legal and policy issues facing the music industry today. Why do so many in the industry feel that the current copyright system does not fairly protect their interests? What needs to happen so that artists can live off their creativity, labels and publishers can see a fair return on their investments, technology companies have an incentive to innovate and receive a fair share of the pie and music fans can satisfy their current hunger for and exploration of new and/or alternative music? Each presenter will have 5 minutes to give an opening statement to make his or her case for changes needed to reform the system. Following the presentations, the presenters will discuss in a panel format giving each panelist a chance to agree with or refute the ideas presented by his or her colleagues.

Panelists Jim Cooperman, COO, Wind-up Records Jonathan Potter, Executive Director, Digital Media Association Michael Petricone, SVP, Government Affairs, Consumer Electronics Association Jay Rosenthal, SVP & General Counsel, National Music Publishers Association Moderator: Mark Fischer, Attorney, Fish & Richardson P.C.

12:30pm – 1:00pm KEYNOTE INTERVIEW George Searle, CEO, LimeWire Ron Berry, e-Commerce Advisor, The Isle of Man Interviewed by: Marty Lafferty, CEO, DCIA

1:00pm – 2:00pm LUNCH BREAK 2:00pm – 2:30pm Presentations from Delegate Roundtables One member of each roundtable group will present the 3 to 5 take-aways from the roundtable discussions.


2:40pm – 3:25pm PANEL 3: Digital Music from an International Perspective This panel will discuss developments in digital music from an international perspective. What trends are driving the music business beyond our borders? What are the challenges and opportunities for U.S.-based labels, publishers and artists to develop worldwide digital revenue? Which markets outside the U.S. present the greatest opportunities? What are the challenges and opportunities unique to foreign labels, publishers and artists in the U.S. market? Panelists Martin Heath, Lizard King Records US / Former Managing Director, Arista UK John Fleckenstein, SVP of International, BMG Label Group Anders Hjelmtorp, Executive Director, Export Music Sweden Alexander Ljung, Founder, SoundCloud Ann C. Sweeney, EVP, Warner/Chappell Music Robb McDaniels, Chairman & CEO, INgrooves Moderator: Aydin Caginalp, Partner, Entertainment & Media Group, Manatt, Phelps & Phillips, LLP 3:25pm – 3:55pm NETWORKING BREAK

3:55pm – 4:40pm PANEL 4A: Licensing 2.0 How does licensing really work in the digital world? This panel of experts representing the various components of the licensing chain - from publisher and clearing house to licensee – will engage in a detailed discussion about how the licensing business really works. How flexible is the current regime when it comes to new digital business models?

Panelists Matthew DeFilippis, VP, New Media & Technology, ASCAP Cecily Mak, Senior Counsel & Director of Music Licensing, RealNetworks Maurice Russell, VP, Licensing, Collections & Business Affairs, Harry Fox Agency Patrick Sullivan, President, RightsFlow Alex Meshkin, CEO/Founder, Bopaboo Moderator: Lawrence Kenswil, Of Counsel, Loeb & Loeb LLP 3:55pm – 4:40pm PANEL 4B: Music Blogs: The Ultimate Digital Tastemakers Music blogs are playing an increasingly important role in making or breaking artists. This panel will discuss the role of music blogs in the digital music ecosystem. Panelists Anthony Batt, President & Founder, Buzznet Inc. Adam Farrell, Head of Marketing, The Beggars Group & Matador Records Jim Merlis, President, Big Hassle Media / former Head of Publicity, Geffen Records Matthew Perpetua, Founder, Fluxblog.org Anthony Volodkin, Founder, The Hype Machine Moderator: Eliot Van Buskirk, Staff Writer, Wired.com Epicenter


4:45pm – 5:30pm PANEL 5A: Online Video and Music Broadband video is hugely popular and is creating opportunities for the music industry. This panel will discuss opportunities and business models for the music industry utilizing online video platforms. What impact will a robust market for online video have on the future of the music industry? What types of deals are being done? Panelists Mark Eisenberg, EVP of Head of Bus./Legal Affairs, Global Digital, Sony BMG Music Mark Ghuneim, CEO, Wiredset Frank Johnson, VP, Data Solutions, Macrovision David Leibowitz, EVP, Business & Legal Affairs, Gotuit Media Zahavah Levine, VP, Business Development & General Counsel, YouTube Moderator: Frank Rose, Contributing Editor, Wired Magazine

4:45pm – 5:30pm PANEL 5B: Indies in the Digital Age Sponsored by:

The independent share of the global music market has been steadily increasing over the past few years due in great part to the increase of digital distribution and the availability of low cost digital tools for music production, marketing and promotion. This panel will discuss the role of the Internet, mobile and digital technologies in the growth and future of the independent sector. What are the pros and cons of being an Indie in today's market? Panelists Don Kimenker, guitarist/artist / Founder, earBuzz.com (Sam Ash) Matt Laszuk, President, IRIS Distribution Chris Phenner, EVP, Business Development, Thumbplay Amaechi Uzoigwe, Co-Founder, Definitive Jux Tony van Veen, CEO & President, Audio and Video Labs (Disc Makers/CD Baby) Moderator: Rich Bengloff, President, A2IM

6:30pm – 9:00pm VIP ATTENDEES' RECEPTION Hosted by:


Our Sponsors

www.ce.org The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members, which combined account for more than $140 billion in annual sales. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

www.manatt.com The Entertainment and Media Group at Manatt, Phelps & Phillips, LLP, is one of the world’s most accomplished entertainment law groups. Our clients encompass high-profile talent in the music, motion picture, television, stage, radio, and publishing industries, as well as leading global entertainment and media companies. Our lawyers are distinguished by comprehensive industry experience involving both the law and the business of entertainment. Our attorneys have substantial experience in the new and non-traditional ways in which entertainment is delivered to the consumer. These include production for traditional means of delivery as well as IPTV, video games, digital publishing, content licensing and exploitation over the Internet and wireless devices.

www.macrovision.com Macrovision is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to bring greater value and a more robust user experience to their customers. The result of deploying Macrovision’s solutions is a simple end user experience for discovering, managing and enjoying digital content. Macrovision provides


connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. More information about Macrovision can be found at www.macrovision.com.

www.loeb.com Loeb & Loeb is at the forefront of digital media and has structured a significant number of the earliest agreements for ring tones, digital downloading, digital content, aggregations, P2P distribution and webscasting.

www.dada-ent.com Dada Entertainment, a joint venture between Dada S.P.A. and Sony BMG Music Entertainment, is a leading direct-to-consumer entertainment service. Dada Entertainment offers the next generation web and mobile personalization and entertainment services, combining a wide variety of music content from full length audio and video tracks to ringtones, with a rich Web 2.0 and social networking experience.

www.dwt.com As the evolution of technology and corporate ownership continues to blur the traditional boundaries of media, entertainment, telecommunications and information technology law, DWT remains sharply in focus as a national leader ready to address all the legal issues in these areas. From media and First Amendment issues to telecommunications and entertainment. From broadcast and cable to intellectual property. From advertising and marketing to technology, eBusiness and digital media. In all of these areas, our firm has the breadth of expertise to provide top-level counseling, regulatory, business and litigation services for international, national and regional clients. DWT has more than 120 attorneys —based in seven cities from coast to coast— who specialize in the many aspects of communications law. Davis Wright Tremaine provides the counsel our clients need, helping them stay ahead of the trends and guiding them through the evolving legal landscape.


www.swedenabroad.com The Consulate General of Sweden in New York represents Sweden in the United States, specifically in the New York area. Its broad mission is to provide assistance to Swedes and to promote Swedish interests in the United States.

www.dcia.info The DCiA is a voluntary organization representing all sectors of the distributed computing industry. This includes content providers, software developers and distributors, and service-and-support companies. The DCIA is engaged in developing standards-and-practices to advance this innovative consumer-based distribution channel.

www.fr.com Fish & Richardson’s Media and Entertainment Group provides proven transactional, intellectual property, and litigation services for clients in the ever-changing entertainment industry. Our attorneys remain on the cutting edge of emerging legal and business trends.

www.filter-mag.com The goal of Filter is to bring great music to people who will enjoy it. With the demise of radio, and the rise of teen pop sensations, finding new and creative artists has become increasingly frustrating. Filter uses every resource to expose artists that we feel intelligent credible music fans will love.

www.a2im.org The American Association of Independent Music (A2IM, www.a2im.org) is a non-profit trade organization fighting for and protecting the rights of the Independent music label community. A2IM is an organization made up of Independent music labels that have banded together to form a central voice advocating for the health of the Independent music sector. Our membership


includes both labels and associate members (those who work with, depend upon, or support Independent music). A2IM’s mission statement is to obtain tangible economic gains for its members via lobbying, commerce opportunities, and member services. INDEPENDENT LABELS MEAN BUSINESS! A2IM is hard at work every day to improve the business of Independent music companies.

www.kcrw.com KCRW, a community service of Santa Monica College, is Southern California's leading National Public Radio affiliate, featuring an eclectic mix of music, news, information and cultural programming. KCRW.com extends the station's profile globally. KCRW is a recognized tastemaker for new music from around the world, with trendsetting hosts such as Music Director Nic Harcourt, who features live in-studio sessions and interviews with established and emerging artists on Morning Becomes Eclectic and the nationally syndicated Sounds Eclectic; music supervisor and electronic music champion Jason Bentley with Metropolis; indie and alternative rock on The Open Road with music supervisor Gary Calamar.

www.narip.com Now in its 10th year, the National Association of Record Industry Professionals (NARIP) promotes education, career advancement and good will among 45,000 record executives, reaching over 81,000 subscribers worldwide. Headquartered in Los Angeles with chapters in New York, Las Vegas, San Francisco, Phoenix and London, NARIP offers professional development opportunities, educational programs with top executives, opportunities to meet and interact with peers, a job bank, mentor network, newsletter and more. The best of NARIP is now available online with lectures and programs, available for download. Top record execs and experts discuss topics including A&R, producing, music supervision, hit-making, management, publicity, promotion, the digital age and more.

www.musicconnection.com Music Connection magazine is a monthly music trade publication catering to the music industry, its loyal fans, and support services every other Thursday since 1977. Commonly referred to as "the musicians bible," Music Connection caters to the songwriter, producer, studio manager,


agent, attorney, publicist, label executive and, of course, the professional and semi-pro musician.

anderson.ucla.edu UCLA Anderson's Entertainment and Media Management Institute brings together industry, students and researchers to embrace new ideas on how companies and executives can manage and thrive in the face of transforming entertainment and media business model. We challenge companies and managers to focus on the impacts of technology, globalization and deregulation on both content and distribution.

www.hypebot.com Hypebot.com is the #1 source of news and commentary at the junction where music and technology. Edited by Bruce Houghton, Hypebot.com chronicles the new music industry. From major label struggles to indie d.i.y. triumphs Hypebot offers hope in tough times by sharing the new technologies and strategies that are revolutionizing music discovery and monetization.

www.midem.com MIDEM, the world’s definitive music market, brings together many key international players from the recording, publishing, digital & mobile, audio/video and the live sectors, under one roof.

www.experientialforum.com The Experiential Marketing Forum is an international community of professionals, students, and other who share ideas and keep abreast of the newest trends and exciting things happening in the media world — including viral marketing, advergaming, guerrilla marketing, word-of-mouth advertising, and stealth marketing.


www.billboardpublicitywire.com Billboard Publicity Wire is a major press release distribution service that delivers breaking entertainment and music news to millions of consumers and journalists through a vast SEO and social media network that includes search engines, news sites, RSS feeds and opt-in email.

www.womeninmusic.org Women in Music is a dynamic group of music industry professionals working together to support, cultivate and recognize the talents of women in our field. Through educational seminars, panels, networking events, showcases, our Touchstone Awards, and other gala events, we provide camaraderie and tools for advancement to hundreds of members at all stages of their careers. Founded in 1985, Women in Music, Inc. is now in its third decade of service to the music community. Our members are inspired by the resources and opportunities WIM offers. We, in turn, are inspired by their wonderful achievements and contributions across all areas of the music industry.

www.parksassociates.com Parks Associates is a market research firm exclusively focused on all product and service segments that are “digital” or provide connectivity within the home, including entertainment, home networking, controls, wireless networking, boradband, and on-demand services.

www.nvpr.com NVPR is a communications firm based in Los Angeles. It has rich experience and contacts in the digital media sector. Long before Steve Jobs ever figured out what an MP3 file was, our firm


has been guiding the digital music revolution since launching MP3.com, Napster, and many other major players. NVPR has launched and built many of the biggest or most talked about brands in mobile entertainment and digital media. NVPR's founder, Hal Bringman, has been featured in The New York Times and is a "Trendspotter" and "a PR pro if ever there was one" as described by power bloggers like BoingBoing.net and uber- influencers like Rafat Ali of PaidContent.org, respectively. With offices in Los Angeles, London, Washington, DC, and Buenos Aires, our team is prepared to help revamp websites, improve copy or launch global PR/marketing campaigns. Our track record speaks for itself. For more information, visit http://www.nvpr.com.

www.aquariumdrunkard.com Aquarium Drunkard has a reputation as being a resource at the vanguard of influential music sites in the web 2.0 era. In three short years, aquariumdrunkard.com has been responsible for shaping trends with an affability and purpose that belies the larger and more established media outlets of the day. Aquarium Drunkard hosts the awarded Blog Radio Show on Sirius Satellite Radio.

music.newyork-tokyo.com Started in 2001, NYT is a company with a mission to provide exposure of techno-cool, eye-popping production from Japan to the U.S.. NYT is currently holding two monthly events: GNG (Gamers Nite Groove) and MDS (Monthly Director Series), and two annual Festivals: Tokyo Robots and eNerGy (Game+Anime+Music).

consequenceofsound.net Consequence of Sound brings the premier music resource to the Web 3.0 world, serving as a news outlet, interactive community, festival tracker and technological hotbed.


Recorded Sessions and interviews

Digital Music Forum East Audio Files Day01

Welcome, Introductions & Opening Remarks Ned Sherman, CEO & Publisher, Digital Media Wire Ted Cohen, Managing Partner, TAG Strategic / Chairman, Mobile Entertainment Forum Americas The State of the Digital Union Brad Duea, President, Napster Greg Scholl, CEO, The Orchard Mike Rich, SVP & GM, AOL Entertainment and AOL Black Voices David Del Beccaro, Founder & President, Music Choice Ted Mico, Head of Digital, Interscope Geffen A&M Glenn Otis Brown, Strategic Partner Developer, YouTube Moderator: Ted Cohen, Managing Partner, TAG Strategic / Chairman, MEF Americas Social Networking & Music Discovery: What It All Means for Music Businesses Mark Fischer, Attorney, Fish & Richardson Steve Jang, CMO & Head of Business Development, imeem Benjamin Masse, President & Founder, Double V3 Ali Partovi, CEO, iLike Maria Thomas, SVP, NPR Digital Media Navarrow Wright, President & CEO, Global Grind Moderator: Eric Garland, CEO, BigChampagne [Note: Not available, the Web site link points to The Future of Mobile Music] The Future of Mobile Music Rachna Bhasin, VP, Business Development, Dell-ZING Dorrian Porter, CEO, Mozes Matt Schwartz, Manager, Music Programming & Business Dev, Verizon Wireless Dave Ulmer, Senior Director, Entertainment Products, Motorola Media Solutions Chris Phenner, SVP, Business Development, Thumbplay Moderator: Aydin Caginalp, Partner, Ent. & Media Group, Manatt, Phelps & Phillips, LLP KEYNOTE INTERVIEW Thomas Hesse, President, Global Digital Business, Sony BMG Music Entertainment Interviewed by: John T. Frankenheimer, Chair, Music Group/Co-Chair, Loeb & Loeb LLP


Digital Music Forum East Audio Files Day02

KEYNOTE INTERVIEW David Pakman, CEO, eMusic Interviewed by: Frank Rose, Contributing Editor, Wired Top Digital Media Trends Impacting the Music Business Jeff Zakim, Senior Director, E-Commerce & Internet Mktg, The Blue Note Label Group Gerd Leonhard, CEO, Sonific LLC Alan Cohen, VP, Strategic Business Development, Guitar Center Brian Young, SVP, Fifth Generation Systems Syd Schwartz, SVP, Digital Strategy, Capitol Music Group Moderator: David Card, VP, Research & Senior Analyst, Jupiter Research KEYNOTE Gary Shapiro, CEO & President, CEA The Copyright Debate: "Is the System Broken? If So, How Do We Fix It?" David Israelite, President & CEO, National Music Publishers Association Steve Marks, EVP & General Counsel, RIAA Jonathan Potter, Executive Director, Digital Media Association Michael Petricone, SVP, Government Affairs, Consumer Electronics Association Moderator: Gary Greenstein, Of Counsel, Wilson Sonsini Goodrich & Rosati KEYNOTE INTERVIEW Michael Robertson, Founder & CEO, MP3tunes / Founder, MP3.com Interviewed by: Jim Griffin, Managing Director, OneHouse LLC / Co-Founder, Pho Group TRACK 1 • Global Music Marketing in the Digital Age John Fleckenstein, SVP of International, BMG Label Group Mark Ghuneim, CEO, WiredSet Peter Rojas, CEO & Co-Founder, RCRD LBL Shahi Ghanem, CEO & President, Brickfish Doug Perlson, CEO, TargetSpot Vicki Saunders, Director, Music Marketing & Promotions, TouchTunes Music Moderator: Celia Hirschman, Host, KCRW's On The Beat TRACK 2 • The Kids Are Alright: The Tween, Teen & College Market for Music Jim Donio, President, National Association of Recording Merchandisers (NARM) Mike Bebel, President & CEO, Ruckus Entertainment, Inc. Edith Bellinghausen, SVP, New Media, Razor & Tie / Kidz Bop Matt Mason, Author-The Pirate’s Dilemma: How Youth Culture Reinvented Capitalism Bobby Rosenbloum, Shareholder, Co-Chair, Ent. Practice - ATL; Int. Property & Tech.; TMT, Greenberg Traurig, LLP


Moderator: Aram Sinnreich, Co-Founder & Managing Partner, Radar Research TRACK 1 • Digital Rights and Clearances for Music Ray Farrell, SVP, Business Development & Label Relations, RoyaltyShare, Inc. Cecily Mak, Sr. Counsel, Legal & Business Affairs, RealNetworks Maurice Russell, VP, Licensing & Label Relations, The Harry Fox Agency Julie Florida, Attorney, Ent. & Devices, Legal & Corporate Affairs, Microsoft Moderator: Robert Driscoll, Partner, Davis Wright Tremaine, LLP TRACK 2 • A&R in the Digital Age Maria Egan-Cohen, A&R, Columbia Records Daniel Werner, A&R, Epic Records Elliot Mazer, Multi-Platinum Producer/Engineer/ Founder, Left Turn Music Benjamin Campbell, CEO, OurStage, Inc. Allen Kovac, Founder & President, Tenth Street Entertainment Moderator: Kelli Richards, President & CEO, The All Access Group TRACK 1 • The Indie Takeover? Jim Cooperman, COO, Wind-up Records Amaechi Uzoigwe, Co-founder, Definitive Jux Jaylaan Ahmad-Llewellyn, Owner, Bluhammock Music Mitchell Wolk, EVP, ADA Matt Laszuk, President, IRIS Distribution Moderator: Rich Bengloff, President, A2IM TRACK 2 • What’s Next for the World’s First Free and Legal P2P Music Service? INTERVIEW Allan Klepfisz, Chairman & CEO, QTRAX Interviewed by: Marty Lafferty, CEO, DCIA

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Digital Music Forum East February 25-26, 2009€¦ · musicians and record labels win fans and launch careers in ... In this keynote presentation ... Don't miss the opportunity to