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Media and Advertising Data 2019/20 JOINT VENTURE ANALYSIS In the quest to advance electrification technology, should auto manufacturers go it alone or combine their expertise? TWO GLOBAL TESLA DEBUTS Elon Musk has stunned the industry by not only unveiling a new electric truck, but also revealing the jaw-droppingly quick Roadster VOLKSWAGEN’S ROADMAP Dr Herbert Diess lifts the lid on the German auto maker’s extensive plans for its electrified vehicle range UKi Media & Events electric & hybrid vehicle technology international JANUARY 2018 ARE EVs KILLING THE PLANET? E&H Vehicle tackles some of the myths surrounding the environmental impact of electric and hybrid vehicle technology NEXT-GENERATION GENIUS Will the new wave of electrified vehicle designers and powertrain engineers need a completely new set of automotive skills? ELECTRIFYING DAIMLER Jochen Hermann explains why the German auto maker is pursuing multiple propulsion technologies UKi Media & Events electric & hybrid vehicle technology international July 2018 J uly 2018 How rigorous testing of hydrogen fuel tanks ensures FCEVs aren’t a spark away from disaster SOLID STATE OF AFFAIRS Having promised a step-change for EV ranges, solid-state batteries have yet to find a route to widespread application ELECTRIFYING THE OIL INDUSTRY Major petroleum companies are embracing electrification, investing heavily in charging technology and station infrastructure THE RETURN OF FISKER E&H Vehicle speaks to Henrik Fisker about breakthrough battery technology, new business models and affordable EVs UKi Media & Events electric & hybrid vehicle technology international January 2019 January 2019 The EXCLUSIVE development story behind the new luxury electric hypercar

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Media and Advertising Data 2019/20

JOINT VENTURE ANALYSIS

In the quest to advance electrification

technology, should auto manufacturers

go it alone or combine their expertise?

TWO GLOBAL TESLA DEBUTS

Elon Musk has stunned the industry by not

only unveiling a new electric truck, but also

revealing the jaw-droppingly quick Roadster

VOLKSWAGEN’S ROADMAP

Dr Herbert Diess lifts the lid on

the German auto maker’s extensive

plans for its electrified vehicle range

UKi Media & Events

electric & hybrid vehicle technology international

JA

NU

AR

Y 20

18

ARE EVs KILLING THE PLANET?E&H Vehicle tackles some of the myths

surrounding the environmental impact

of electric and hybrid vehicle technology

NEXT-GENERATION GENIUSWill the new wave of electrified vehicle

designers and powertrain engineers need

a completely new set of automotive skills?

ELECTRIFYING DAIMLERJochen Hermann explains why the German auto maker is pursuing

multiple propulsion technologies

UKi Media & Events

electric & hybrid vehicle technology international

July 2

018

July 2018

How rigorous testing of hydrogen fuel tanks ensures FCEVs aren’t a spark away from disaster

SOLID STATE OF AFFAIRSHaving promised a step-change for EV ranges, solid-state batteries have yet to find a route to widespread application

ELECTRIFYING THE OIL INDUSTRYMajor petroleum companies are embracing

electrification, investing heavily in charging

technology and station infrastructure

THE RETURN OF FISKERE&H Vehicle speaks to Henrik Fisker about breakthrough battery technology,

new business models and affordable EVs

UKi Media & Events

electric & hybrid vehicle technology international

January 2

019

January 2019

The EXCLUSIVE development story behind the new luxury electric hypercar

First published in 1995, and now sent free of charge twice a year to over 19,000* key specifiers and decision-makers throughout the global automotive industry, Electric & Hybrid Vehicle Technology International is firmly established as the world’s leading international showcase for technology and innovation in electric, hybrid and fuel-cell vehicle development and manufacture.

• Hard copy mailout, by name and job title, to around 10,000 key OE automotive personnel: Europe 40%, North America 40%, Asia/Pacific 15%, Rest of World 5%.

• Full-colour interactive digital version also available online at www.electrichybridvehicletechnology.com

• Distribution is to OE vehicle design, development and production companies, relevant independent design, engineering and R&D facilities, and to principal Tier One and Tier Two suppliers.

• Additional distribution at key industry events, including Electric & Hybrid Vehicle Technology Expo, The Battery Show, eMove360°, EVS, Engine Expo, Advanced Automotive Battery Conference and LCV.

PUBLISHING SCHEDULE 2019/20:

July 2019 issue:Copy deadline: Friday 7th June 2019

January 2020 issue:(Published December 2019)Copy deadline: Friday 1st November 2019

ADVERTISING RATES:

Double Page Spread: £6,500Full Page Colour: £4,450Half Page Colour: £3,100Quarter Page Colour: £1,750

Special 10% discount for booking both issues at the same time.Premium advertisement positions (covers etc) also available - prices upon request.Technical editorial and interviews also available to advertisers on a strictly ‘first come, first served’ basis!

Banner advertising available on www.electrichybridvehicletechnology.com and also our weekly e-newsletters - sizes and prices upon request.

For further information, please contact Simon Edmands, UKi Media & Events,Abinger House, Church Street, Dorking, Surrey RH4 1DF, UK.Tel: +44 (0)1306 743744 Fax: +44 (0)1306 742525 Email: [email protected]

(*combined printed/digital distribution)

106 // July 2017 // Electric & Hybrid Vehicle Technology International

Electric & Hybrid Vehicle Technology International // July 2017 // 107

THE FUTURE FOR KERS

How is the pursuit of increased efficiency

levels shaping the development of kinetic

energy recovery systems in motorsport?

WORDS: LEM BINGLEY

RECOVER

STORY

Cars with bright glowing brakes

are a familiar sight in racing, as

the hard-won momentum of a fast

straight is shed going into a corner.

But could those blistering discs

become a thing of the past? If kinetic energy

could be recaptured, stored, and reused to

accelerate again, there would be no need for

any red-hot rotors.

The prospect of race cars without friction

brakes remains a long way off, but the notion

of grabbing and recycling at least some kinetic

energy has been around since KERS (kinetic

energy recovery systems) landed in Formula 1

in 2009.

“If you can get hold of energy that’s normally

wasted as heat and reuse it then you’re onto

a winner,” notes Paul McNamara, technical

director at Williams Advanced Engineering.

“The brakes are the biggest source of lost

energy. That’s how they work. They convert

motion into heat.”

When Formula 1 first introduced KERS,

the best way to store captured energy wasn’t

immediately obvious. “We investigated

Multiple options of energy

storage have been trialled,

but lithium-ion batteries,

such as those in the LMP1

above, remain popular,

even in series that allow

alternative solutions

putting it into a flywheel, because of the

amount of energy you can store and release

versus the weight,” says McNamara. “But all

the other teams went for electrical systems

and so did we in the end.”

KERS arrived in F1 with a battery to store

energy and a reversible electric machine to

act as both generator and motor. It would

generate current on the approach to corners,

and switch to motor mode to assist the engine

on straights – typically during overtaking.

KERS technology evolved into today’s

MGU-K (kinetic motor generator unit), where

an electric machine capable of 50,000rpm

is geared direct to the engine’s crankshaft. A

second motor generator, MGU-H, connected

to the engine turbo, also recovers energy from

the exhaust.

Current F1 rules allow a 25kg battery as

an energy store, fed by the two MGU systems.

A maximum of 2MJ per lap can be captured

by the MGU-K, while up to 4MJ per lap can

be fed back to it from the battery. There are

no limits on what the MGU-H can supply

to either the battery or direct to the motor.

THE FUTURE FOR KERS

www.electrichybridvehicletechnology.com

www.electrichybridvehicletechnology.com

‘E-BLAST’ PRICES (as of 1st January 2019)

Distribution by dedicated/exclusive email to over 13,500 key professionals within the global OE electric and hybrid vehicle industry.

One ‘e-blast’: GBP4,250 Two ‘e-blasts’: GBP6,750 Three ‘e-blasts’: GBP8,950

Prices for additional ‘e-blasts’ upon request.

Digital Media

For further information, please contact Simon Edmands, UKi Media & Events,Abinger House, Church Street, Dorking, Surrey RH4 1DF, UK.Tel: +44 (0)1306 743744 Fax: +44 (0)1306 742525 Email: [email protected]

BANNER ADVERTISING RATES FORwww.electrichybridvehicletechnology.com(as of 1st January 2019)

Site Header – 600x75px:Twelve months: GBP11,000Six months: GBP6,600

Beneath Header Menu – 900x90px:(desktop only, no smartphone coverage)Twelve months: GBP9,500Six months: GBP5,700

Large Banner – 300x300px:Twelve months: GBP7,995Six months: GBP4,795

Junior Banner – 300x150px:Twelve months: GBP6,750Six months: GBP4,050

WEEKLY E-NEWSLETTERSWe also offer banner

advertising on our weekly e-newsletters

(sent out every Thursday)

GBP1,000 per banner per email.

‘SUPPLIER SPOTLIGHT’

ENTRIESGBP1,200

for twelve months