Digital Media Advertising - Retriever News Home1/3 page $400 $450 $500 1/4 page $300 $350 $400 1/6 page $200 $225 $250 1/8 page $150 $175 $200 1/12 page $110 $120 $130 Black & White

FINDING the most effective venues for advertising can be confusing and overwhelming. There are many different options available … So which ones are right for your business? Well, we would like to invite you to consider advertising with the Retriever News franchise, which offers unique access to the elite performers and leadership of the AKC performance field retrievers in both Field Trials and Hunting Tests. We believe we offer the most direct, potent and effective access available for this target market of consumers.

Digital Media Advertising:TheRetrieverNews.com Website (RN)ü Website Banner Advertising ($40 – $300/mo.)

• Regular Average Website Visits: 10,000+ per month • Regular Average Pageviews: 30,000+ per month • During National Event Website Visits: 40,000+ per month • During National Event Pageviews: 110,000+ per month

ü National Event Blog Advertising ($400 per event – bundle price available) • Master Amateur Blog Banner (April 2017)

– 28,192 pageviews http://2017mai.blogspot.com/ • National Amateur Championship Blog Banner (June 2017)

– 645,694 pageviews http://2017narc.blogspot.com/ • National Open Championship Blog Banner (November 2017)

– 355,543 pageviews http://2017nrc.blogspot.com/ • National Derby Championship (October 2017)

– 70,129 pageviews http://2017nrdc.blogspot.com/

Retriever News | N8W22195 Johnson Drive | Suite 105 | Waukesha, WI 53186Office 262-278-4201 | Fax 262-278-4204 | [email protected] | www.TheRetrieverNews.com | www.EntryExpress.net

EntryExpress.net Website (EE)ü Website Banner Advertising ($39 – $300/mo.) • Average Website Visits: 81,000+ per month • Average Pageviews: 900,000+ per month

ü Event Entry Banner Advertising ($400/mo.) • These high-traffic event entry pages consist of 3 separate

check-out pages where your shared banner will be located.

I look forward to working with you in 2018 and going forward.

Sincerely,

Sara SommerfeldDirector of Advertising/Marketing


FOR ANYONE who has ever watched the Retriever News team in action during a National event, you know that creating these blogs for the National events is a true labor of love with the Retriever Community in mind. Daily hours begin around 4 am and go on until the last dog has run each day…. It is HARD WORK to say the least! And, what you may not know … is that these blogs are run mostly by volunteers!! Yes, volunteers…putting in countless hours of work and dedication each day at the event …. However, without you, OUR GENEROUS SPONSORS, it is just not possible to put these blogs out each year. It is our hope, that with your help, we can keep the national blogs going! They get bigger and better each year!

SPONSORING THE RETRIEVER NEWS ONLINE BLOG during the Nationals is a fantastic way to help us support the Retriever Sport, to become a part of the National, and to also help support our efforts to cover these historical events. AND EVEN BETTER FOR YOU, this is an excellent way to advertise your business and show your support at the same time!

Please take a moment to look over the information below, and consider sponsoring the retriever news blog coverage of the 2018 Retriever National Championships. We really appreciate your time and your support!

When: The official blog coverage begins before the event even starts (usually a month or two before!) and continues live through the entire national event. It then continues to be viewed for years to come!Some Quick Stats from years past: • National Amateur Championship Blog Banner (June 2017)

– 645,694 pageviews http://2017narc.blogspot.com/ • National Open Championship Blog Banner (November 2017)

– 355,543 pageviews http://2017nrc.blogspot.com/

Cost: The cost for a 2018 MAI, NARC, NRC or NRDC sponsorship shared clickable banner will only be $400 for each event, during the event and then also in the permanent archives as well. AND … If you would like to participate and sponsor Multiple National Blogs – 2018 Master Amateur Invitational, 2018 National Amateur, 2018 National Open, 2018 National Retriever Derby Championship – we have a Bundle Price that will make sponsoring each event ONLY $350 each.

What You Get: Being an official Sponsor of our blog will include a permanent clickable banner on the National blog (of your choice), with a link to your website and advertising benefits in our magazine! We proudly mention our Sponsors as often as we can during the event on the blog, and we also publish a list of our Sponsors in the Retriever News magazine. We will name our Sponsors on other social media facets as well, such as Facebook, Twitter and Instagram to get the word out. We appreciate our Sponsors!

**If you would like to donate any prizes, products, etc. to be given away during the event via the blog and/or Facebook … just let us know! That is another great way to offer your support to the blogs during these events!** Please note, we will help you to create your clickable banner if you are in need of this design assistance, at no cost to you!

Thank you, we appreciate your consideration!

2018 National Blog Sponsorship


Page Width HeightFull page (live) 7.625” 10”Full page (trim) 8.375” 10.875”Full page (bleed) 8.625” 11.125”2/3 (H) 7.625” 6.543”2/3 (V) 5” 10”1/2 (H) 7.625” 4.875”1/2 (V) 5” 7.436”1/3 (H) 7.625” 3.207”1/3 (V) 2.375” 10”1/3 (sq) 5” 4.875”1/4 (H) 7.625” 2.311”1/4 (V) OBIT only 3.688” 4.875”1/6 (H) 5” 2.311”1/6 (V) 2.375” 4.875”1/8 (H) OBIT only 3.688” 2.311”1/12 (sq) 2.375” 2.311”

■ The deadline is the first of each month prior to the date of publication, except for the February | March combined issue –– that deadline is January 10.

■ All ads are subject to publisher’s approval. After the first printing, it is the advertiser’s responsibility if any errors are repeated.

■ The letters “OFA” will be used in an ad only if the corresponding num-ber is supplied.

■ Ads cancelled after layout/design services are rendered will be billed at 25% of the ad rate. Ads cancelled after the magazine layout is complete for the scheduled publish month (7th of the month) will be billed at 50% of ad rate.

■ Print-Ready files should be provided in this order of preference: Press quality (high resolution 300 dpi) PDF; Adobe InDesign; Adobe Illustrator; Adobe Photoshop; .JPG.

Issue DeadlineJan .....................Dec 1Feb|Mar.............Jan 10Apr .....................Mar 1May ....................Apr 1Jun .....................May 1Jul ......................Jun 1

Issue DeadlineAug .............. Jul 1Sep ............... Aug 1Oct ............... Sep 1Nov .............. Oct 1Dec ............... Nov 1

2018 Retriever NewsAdvertising Rates■ Placement of your ad in the Retriever News will also place your ad in the

new online version of our magazine – Retriever E-News. Be sure to include yourwebsite or e-mail address in your ad. Then your customers can easily find out more about you or contact you with the click of a mouse!

— A D R A T E S —

— A D S I Z E S —

— AD DEADLINES & GUIDELINES —

Four Color 11x 6x 1xFull page $1000 $1100 $1200

2 page spread $1800 $1900 $2000

2/3 page $800 $850 $900

1/2 page $600 $650 $700

1/3 page $400 $450 $500

1/4 page $300 $350 $400

1/6 page $200 $225 $250

1/8 page $150 $175 $200

1/12 page $110 $120 $130

Black & White 11x 6x 1xFull page $650 $700 $750

2 page spread $1000 $1050 $1100

2/3 page $450 $500 $550

1/2 page $300 $350 $400

1/3 page $200 $225 $250

1/4 page $150 $175 $200

1/6 page $105 $115 $125

1/8 page $80 $90 $100

1/12 page $55 $60 $65

Black Plus One Color (less than 1/2 page) Add $25Black Plus One Color (1/2 page or larger) Add $50

Premium Pages 11x 6x 1xCenter spread $2300 $2400 $2500

Back cover $1800 $1900 $2000

Inside front cover $1600 $1700 $1800

Inside back cover $1600 $1700 $1800

Page 3 (4/C only) $1300 $1400 $1500



ONLYOBITUARIES

READER PROFILE■ Retriever News is the leading magazine dedicated to

performance retrievers since 1944.■ Our target market consists of field trial and hunt test

competitors, both male and female.■ The participants in our sport have significant disposable

income that supports the demanding lifestyle necessary to actively train, campaign and hunt retrievers.

■ 97% of readership owns one or more dogs and invests considerable time and money in their care and training.

■ The readership resides in all 50 states and Canada, and is a highly mobile population, many with more than one residence.

■ 93% of subscribers archive their past issues; therefore, readership is higher than the approximate 2500 subscribers.

Jan

Feb/Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Cover: 2017 National Open Champion 2017 National Open Coverage

Cover: 2017 High Point Open & Amateur Dog 2017 Performance Summary

Cover: 2017 High Point Derby Dog Elective Features and Departments

Cover: Historical Elective Elective Features and Departments

Cover: 2017 Nat’l Amateur Defending Champion Elective Features and Departments

Cover: Master Amateur Invitational MAI Coverage

Cover: 2018 National Amateur Champion 2018 National Amateur Coverage

Cover: Historical Elective Commemorative Cover: 2018 CNARC Champion 2018 Canadian National Amateur Coverage

Cover: Historical Elective Elective Features and Departments

Cover: 2017 Nat’l Open Defending Champion Commemorative Cover: 2018 CNRC Champion 2018 Canadian National Open Coverage

Cover: National Retriever Derby Club Cover: 2018 National Derby Champion 2018 NRDC Coverage

NOTES■ The Retriever News is published entirely through electronic

desktop media. Files should be provided in this order of preference: Press quality (300 dpi) PDF; Adobe InDesign; Adobe Photoshop; Adobe Illustrator; .JPG or Microsoft Word file. Advertising materials should be sent electronically with an Epson proof for color match if necessary.

■ Please contact Sara Sommerfeld in the Advertising Department if you have any questions regarding your digital file set-up. Production and design assistance are available. [email protected] or call 262-278-4201

■ Every effort will be made to comply with special position requests. Publisher reserves the right to reject any advertising or request alteration in content.

Full Page

1/2 H 1/4 V

1/3 SQ 1/6 V

1/6 H 1/4 H 1/8 H

1/8 H

1/4 V

1/3 H

1/2 V1/3 V

1/2 V1/6 V

1/12 2/3 V

2/3 H1/3 V

1/8 H

1/8 H

Reader ProfileEditorial Calendar

2018 EDITORIAL CALENDAR


Retriever News Web BannersEntry Express Web Banners

ENTRY EXPRESS Banner Rates (per month)

■ .jpg or .png file formats for static banners■ .gif files for animated banners■ Large Banner max file size: 40K■ Small Banner max file size: 25K■ 72 dpi only

■ No sound or flashing is allowed■ For Animations –

Maximum Frames: 3 frames Loop Time: 15 seconds Banner is static after 15 seconds

■ .jpg or .gif file formats accepted for static banners

■ .gif files for animated banners■ Large Banner max file size: 40K■ Small Banner max file size: 25K■ 72 dpi only

■ RGB color space■ No sound is allowed■ For Animations –

Maximum Frames: 3 frames Max Loop Time: 15 seconds No Loop Limits

■ Average Website Visits: 10,000+ / Pageviews: 30,000+ per month ■ During National Event Website Visits: 40,000+ / Pageviews: 110,000+ per month

ü National Event Blog Advertising ($400 per event) ■ National Open Championship Blog – November 2017 – 355,543 pageviews ■ National Amateur Championship Blog – June 2017 – 645,694 pageviews ■ Master Amateur Invitational Blog – April 2017 – 28,192 pageviews ■ National Derby Championship Blog – October 2017 – 70,129 pageviews

■ Average Website Visits: 81,000+ per month ■ Average Pageviews: 900,000+ per month

ü Event Entry Check Out Banner Advertising ($400/mo.) ■ These high-traffic event entry pages consist of

3 separate check-out pages where your shared banner will be located.

Large Banner $300/mo 468 x 60 pixels

X-Large Top Premium Banner

$500/mo

936 x 60 pixels Exclusive Space

RETRIEVER NEWS Banner Rates (per month)

Small Rotating 190 x 50 pixels $39/mo Button

Small Rotating 190 x 50 pixels $40/mo Button

Large Side 190 x 90 pixels $300/mo Banner


Entry Express

Advertising Location Now Available!

Premium

These high traffic Event Entry Pages will showcase your sponsorship banner. It consists of 3 separate pages/steps in the Check-out process that every handler goes through for each event he/she enters! Which equates to hundreds of views per day!

*1 Year contract gets one month FREE! Prepaying contract balance in full gets additional 5% discount!

Large Shared Rotating Premium Banner $400/mo*★ An average of 3,600 checkouts per month,

and 44,000 throughout the year.

Advertising RatesEntry Express Event Entry Banners | Check-Out Pages

■ .jpg or .gif file formats accepted■ Banners are Statatic Only: Animations / Weblinks /

Sound NOT allowed■ 72 dpi / RGB color space only■ 480 x 97 pixels

SPECIFICATIONS



PREMIUM 1 Yr ContraCt* 6 Mo ContraCt*PAGES Get 1 Month Free! Get ½ Month Free!

Center Spread $1000/mo.

Inside Cover 2 $550/mo. $600/mo.

Inside Back Cover 3 $550/mo. $600/mo.

Outside Back Cover 4 $550/mo. $600/mo.

First Page $550/mo.

Last Page $500/mo. $500/mo.

PaGE WIDtH HEIGHt

Full Page 3.75” 10.5"

Back Cover 4 3.75" 6.25"

1/2 Page 3.75" 5.125"

1/4 Page 3.75" 2.44"

SOLD

SOLD

AD SIZES 1 SInGlE EvEnt all EvEntS

Full Page (Interior) $50 $350/mo.

1/2 Page $30 $200/mo.

1/4 Page $20 $120/mo.■ Advertising deadlines for each event will be approximately

1 week before the event closes, or 2 weeks before the event occurs.

■ Event catalogs are published entirely through electronic desktop media, and should be submitted electronically or furnished on a CD with a hardcopy to ensure accuracy. Files should be provided in this order of preference: Press quality (high resolution 300 dpi) PDF; Adobe InDesign; Adobe Illustra-tor or Adobe Photoshop.

■ If you have any questions regarding advertising or your digital file set-up, please contact Sara Sommerfeld in the Advertising Department by Phone (262) 278-4201 or E-mail: [email protected]. Production and design assistance are also available.

■ Publisher reserves the right to reject any advertising or request alteration in content.

* 6 month contracts are for date ranges of January-June or July- December only. All prices are prorated at the time of purchase.

Handle Dogs. . . Not Paperwork

www.entryexpress.net800-863-DOGS (3647) [email protected]

Event Catalog Statistics

Yearly Field Trial Events: 292Yearly Hunting Test Events: 237Yearly HRC Events: 20 Total Events Each Year: 549

Field Trial Starters: 35,676Hunting Test Starters: 35,306HRC Starters: 2,339 Total Starters Each Year: 73,321

Total Catalogs per Year (75% of Total): 54,990

SOLD

Advertising RatesEntry Express Event Catalogs

PREMIUM AD RATES (per month/all events)

REGULAR AD RATES

AD SIZES

Documents

Digital Media Advertising - Retriever News Home1/3 page $400 $450 $500 1/4 page $300 $350 $400 1/6 page $200 $225 $250 1/8 page $150 $175 $200 1/12 page $110 $120 $130 Black & White