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DIGITAL MARKETINGWORKSHOP
Day 1
Day 1 Agenda
▸ Traditional Marketing VS. Digital marketing
▸ What is Digital Marketing?
▸ Digital marketing Branches
▸ Social Media Marketing [SMM]
▸ Who needs it?
▸ How much it affects brands (statistics and
explanation)
▸ Intro to Social Media Strategy
Which is better !!
Use big image.
Want big impact?
Points to consider
Level playing field & better reach
Cost
Measurements, Real time results.
Time & Frequency
Targeting
MKT materials
Some statistics
▸ For context, as of July 2015, total worldwide population is 7.3 billion▸ The internet has 3.17 billion users▸ There are 2.3 billion active social media users▸ 91% of retail brands use 2 or more social media channels▸ Internet users have an average of 5.54 social media accounts▸ Social media users have risen by 176 million in the last year▸ 1 million new active mobile social users are added every day. That’s 12 each
second▸ There are 1.65 billion active mobile social accounts globally
Social media stats.
▸ Social networks earned an estimated $8.3 billion from advertising in 2015▸ 38% of organizations plan to spend more than 20% of their total advertising
budgets on social media channels in 2016, up from 13% a year ago▸ Only 20 Fortune 500 companies actually engage with their customers on
Facebook, while 83% have a presence on Twitter▸ People aged 55-64 are more than twice as likely to engage with branded content
than those 28 or younger▸ 96% of the people that discuss brands online do not follow those brands’ owned
profiles▸ 78 percent of people who complain to a brand via Twitter expect a
response within an hour
Global AD SPEND
The Key Benefits to Inbound Marketing
▪ Lead Generation▪ Higher ROI: instead of a turned off tv.
▪ Brand Awareness▪ Building Relationships▪ Added Value :
is that unlike outbound marketing where a billboard is up for a specific amount of time and then taken down, inbound marketing stays online and adds value to your site. Throughout the process of inbound marketing you are gathering leads, building relationships but also adding value to your site by producing more content.
The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour
Social media MarketingHOW IT ALL STARTED ? WHY NEEDS IT ? HOW BRANDS USE IT?
What else ?
▸ Research
▸ Customers
▸ Job posts
▸ Personal branding
▸ Politics affairs
▸ BRANDS AND CORPORATES
Why brands use social media ?
Reviews
Brand awareness
Listening
lEADS
Customer search
Reputation management
يستحمى _عايز_حمزة#
The cost of Not-listening !
New product / ideas inspiration
Brand awareness
Mate 8
ظ ى_حاف ن _عل م_حض أ #
The campaign’s video generated more than 1.8M views in one week on
Facebook, reaching 2.7M Instagram users.
The campaign advertised Mother’s Day in an engaging, easy and
emotional form of online donation, instead of regular click-funding
model.
Social media
strategy
ENGAGEMENT IS NOT
A STRATEGY
ENGAGEMENT IS NOT A STRATEGY
ENGAGEMENT IS A TOOL
SHOULD BE TIED TO A
MESAURABLE GOAL
Social media Strategy
▸ Business Goals▸ Analysis .
Social media assessment.Competitive analysis
▸ Social media objectives▸ Target segments
Personas Tone of voice
▸ Content planningPhases Types
▸ Media mix▸ KPIs& reporting
After reviewing your business’s mission, vision, Market
opportunities, you will need to discuss the digital campaign objectives which can be :
▫ Increase market share▫ Enhance the company brand▫ Improve business intelligence▫ Reduce costs of doing business and enhance productivity
Objectives
Business Goals
