Bob HazlettDigital Marketing & Web Strategy

Career Highlights

director of online marketingMemphis Convention & Visitors Bureau 2010 - Present

Appointed to Establish a credible, focused and profitable Destination site and platform.

Results: 20% increase in revenue and transformed digital presence into a lean and authoritative content powerhouse.

- Introduced new and original content across multiple channels. Designed, wrote and produced much of the content on MemphisTravel.com

- Added $200k to annual revenue by creating formal sponsorship offering an array of web, print and mobile channels. Projected to triple revenue in 5 years.

- Boosted web traffic 18%. Visitors spent 75k hours on our pages last year.

- Launched new web presence and content management system to keep company lean, nimble and vibrant.

online marketing liaisonALSAC/St. Jude Children's Research HospitaL 2006 - 2010

Developed new business opportunities, helped grow web team and expand st. Jude digital footprint. Raised over $50MM online in the first 3 years. Increased Web revenue 90% year-over-year.

- developed, managed and implemented paid search and display campaigns. in-depth understanding of what makes people click. managed $2mm online ad budget.

- social media - created organizational-wide strategy and tactics for social media presence. developed fan base of over 200k community members and $1mm in revenue.

- mobile - implemented and helped created the first mobile fundraising strategy for the organization.

Marketing and communication consultant, fifth third bank 2005 - 2006

Education

Wright State University, Dayton, OHio Bachelor of Science in Business 2003

Misc.

In my free time, I speak at and attend various web conferences, mentor youth and try my best to golf. Find out more at onehalfamazing.com

385 N. Graham Street Apt. 1Memphis, TN 38117

901-205-9830Rhazlett@gmail.com

Passionate, Forward-thinking Digital Marketer with experience and interest in Online Strategy, web marketing, social media and advertising

Deep inside the halls of many companies, folks are perplexed about their digital strategy.

how do they plan holistically and work with new forms of media yet also try to fulfill meaningful business objectives?

how do they use new tools and technologies to engage their customers, their prospects and even their own employees?

Bob Hazlett

I can Help this web team

grow

A Dash of User

Experience, vibrant content

and a whole bunch of passion

I'm a strategist with cool logic and business acumen. Able to balance and emphatically prioritize the needs of internal teams, offset daily fire drills and meet the goals of the company and user community.

I'm a creative problem-solver, collaborator and life-long learner.

I lead a team responsible for the long-term vision of our web properties. In the past year, we've brought over 10MM visitors to Memphis and increased revenue online 18%.

At St. Jude, I spearheaded company-wide tactics and strategy for implementing and growing our social media presence. We developed a fan base of over 200k fans and generated $1mm in attributable revenue.

I won a National Social

Media Competition featured in the NY

Times and on Mashable

This red tape

messed with the wrong

guy

I have the ability to communicate within all levels of the organization, understant and represent the needs of multiple stakeholders.

I understand the direction and strategy of the company, and know how to use the web to meet those needs.

my current job is great and very rewarding, but i want more. not more stuff or possessions, but i want to learn and get better. I want to be one of your best. You need someone amazing! let's chat.

Loads of skills - content strategy, project management and the ability to define clear and concise objectives. no body armor required.