DIGITAL MARKETING TREND 2016
DIGITAL MARKETING TREND 2016 /2017
Digital 2016Digital StrategyDigital devicesDigital
platformsDigital ChannelsDigital FormatsDigital ProductionDigital
ContentDigital AdsDigital PR
I. Digital Strategy Chin lc DigitalABC to ART - M hnh nh gi sng
to v truyn thng c ABC (Attention - Branding - Communication) c thay
bng ART (Authentic - Relevant - Talkability).
T Story Telling sang Doing TellingGrowth hacking Marketing: S
dng cng ngh s trong pht trin cc ng dng cho marketing tng t bin s
lng ln ngi s dng s pht trin mnh na.Truyn thng Tri nghim pht trin
mnh
Gim c Truyn thng ca Unilever
2010Nm 2010-2015 : Truyn thng gy ch , Thng hiu, Sales
2016Chuyn sang to s Chn thc Ph hp vi khch hng v d bn lun, lan
truyn
II-Digital DevicesMobile computerSmart TVWearableSMACIoT / M2M
VR
Mobile computer
Smart TV
Wearable
SMAC
IoT / M2M
Virtual Reality
III.Digital Platforms Social Search Plaforms : Search MXHIn-door
Location Positioning : nh v trong nhCommunity Action Platforms :
Cng ng hnh ngCrowdsourcing Platforms : Cng ng tnge-Commerce
Platforms : Nn tng TMTLOPOMO Platforms : Nn tng nh v v v
trAutomation Platforms : H thng t ng haSocial CRM Platforms : CRM
MXH\Big data / Social monitoring ngy cng d khai thc v tch hp, SMAC
pht trin mnh.Online training : o to trc tuyn ngh Digital pht
trin
Social Search Plaforms
In-door Location Positioning
Community Action Platforms
Crowdsourcing Platforms
e-Commerce Platforms
LOPOMO Platforms
Automation Platforms
Social CRM Platforms
IV-Digital ChannelsSocial (FB..) v Search vn c tn, s thm Social
search.Cc knh Data demand ti u d liu targetCc knh Data ti u theo v
tr v a imCc knh ch bun bn/ ch dealsCc knh OTT - ng dng lin lcCc knh
App v Game tng mnh
V-Digital FormatsFacebook VideoVideo Content v MarketingLive
video marketing Mobile assistance Apps/ OTT app Slide contentMobile
paymentMobile authoring 3D/ VR Game online
VI-Digital ProductionVideo/ PhotoGameAppsWeb AppsContent
copywriting services3D/VR
Digital ContentContent marketing tip tc pht trin mnhConcept is
King tng khc bitContext is King Ng cnh v hon cnh, tip th thi gian
thc v theo ng cnh hin ti.Benefits Xy dng li ch cho khch hngCi ti v
ni au C hi by tAuthentic S tht Hnh ng ngha hip hn cu chuyn hayVn cp
bchGiao lu vn ha quc t
Digital AdsVideo ads tng mnh v kt hp xuyn to cc hnh thc
copywriting ads khc.Instagram ads tng mnhExpanded ads/Richmedia tng
mnh, ban u l 1 vi richmedia network lan sang GG sau l cc h thng
adnetwork v FB.Expanded / Interactive ads trn mobileMobile ads
Blocking : H thng chn qung coLeads/ CPA ads s xut hin ngay trong cc
h thng CPC/CPM ads cng nh Publisher l.Programmatic ads - DSP
Video ads tng mnh v kt hp xuyn to cc hnh thc copywriting ads
khc.
Instagram ads tng mnh
Expanded ads/Richmedia tng mnh
Expanded / Interactive mobile ads
Leads/ CPA ads
Programmatic adsReal-time-Bidding ads thng qua cc DSP
Digital PRSocial Media InfluencerDoing TellingExperienced
activation lan truyn / Online Referal :
Cc kha hc ti Vinalink Academywww.vinalink.edu.vn : VinalinkA :
Hc vin Chuyn o to Digital marketing ln nht Vit namKha hc Digital
Marketing : http://im.edu.vn Kha hc Content Mar :
http://3c.edu.vnKha hc SEO VUA : http://daotaoseo.comKha hc
Facebook Mar : www.vinalink.edu.vnKha hc bn hng online :
http://www.onlinesales.edu.vnThit k Qung co- bn hng :
www.vinalink.edu.vnKha hc 72 Cng c truyn thng :
www.vinalink.edu.vnLp thc hnh content :
http://www.vietbaithue.com
