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Course Outline 課程簡介 Digital Marketing Strategy Internet and media marketing approach Marketing communication with the right digital media channels Business to Business (B2B) vs Business to Consumer (B2C) marketing tactics. What is augmented Reality (AR)/Virual Reality (VR)/ Mixed Reality (MR)?

Digital Marketing Strategy - HKIoD Marketing... · Course Outline 課程簡介 Digital Marketing Strategy ‧ Internet and media marketing approach ‧ Marketing communication with

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Page 1: Digital Marketing Strategy - HKIoD Marketing... · Course Outline 課程簡介 Digital Marketing Strategy ‧ Internet and media marketing approach ‧ Marketing communication with

Course Outline 課程簡介

Digital Marketing Strategy

‧ Internet and media marketing approach

‧ Marketing communication with the right digital media channels

‧ Business to Business (B2B) vs Business to Consumer (B2C) marketing tactics.

‧ What is augmented Reality (AR)/Virual Reality (VR)/ Mixed Reality (MR)?