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Digital Marketing Solutions Empowering Marketers for Omni-Channel U.S. INFORMATION SOLUTIONS

Digital Marketing Solutions · Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that

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Page 1: Digital Marketing Solutions · Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that

Digital Marketing SolutionsEmpowering Marketers for Omni-Channel

U.S. INFORMATION SOLUTIONS

Page 2: Digital Marketing Solutions · Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that

Powering Digital Marketing

The key to successful omni-channel marketing is to create a seamless, customized experience for your target customers to interact with your brand.

Marketers need to be able to identify the right audience for their messages, assemble customer data for use across digital channels, and leverage the right intelligence to make performance-improving adjustments to their campaigns on the fly.

Just as important, marketers need to measure the impact that their digital marketing efforts have on their business.

Why Companies Work with Equifax for Digital Marketing■■ Trust: Protecting sensitive data is at the core of what we do

■■ Transform: We onboard offline customer data to an online format for digital campaigns

■■ Segment: Hundreds of companies have used our consumer financial and economic measures to better identify and target their optimal audience

■■ Message: We help you send customers the right message based on their likely financial profile and propensity for your brand and offer

■■ Execute: Benefit from our extensive industry relationships to execute online, mobile, social, addressable TV, targeted radio and other digital efforts

■■ Measure: Find out if your marketing is working with our analytical expertise, tools and closed-loop attribution

Our Digital Industry Relationships■■ Cable and satellite providers

■■ Internet radio

■■ Social platforms

■■ Data Management Platforms (DMPs)

■■ Publishers

■■ Display ad networks

■■ Agencies

■■ Infrastructure partners

Leverage our consumer financial insights and industry relationships to help you extend your campaigns, better reach your target customers, and tie digital efforts to bottom-line results.

Page 3: Digital Marketing Solutions · Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that

Enable Customer Data for Use Across Channels

Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that can be used for online and mobile ads, addressable TV, targeted radio and other digital channels. Companies can benefit from our relationships with leading online publishers, cable and satellite TV companies, social media platforms, mobile ad publishers, and data exchanges to easily activate their audiences for digital marketing.

Find the Right Audience, on the Right Platform

IXI Digital Targeting Segments To enable advertisers and agencies to target audiences online with ease, we offer over 350 intuitive targeting segments based on our proprietary measures of households’ estimated financial capacity, propensities, preferences, and behaviors. These segments leverage IXI™ Services’ foundation of direct-measured™ asset data, aggregated credit information from Equifax, and our proprietary segmentation systems to help companies better target consumer and small business audiences via online, mobile, addressable TV and other channels.

Send Tailored TV Advertising to Specific Households

Addressable TVWe work with leading cable providers to allow advertisers to help reach millions of households with targeted TV commercials. TV audiences can be defined by virtually any segmented attribute, and we help measure campaign performance by matching audiences who viewed the ads with the marketer’s offline conversion metrics.

Digital Solutions

Reach desired customers through the channels they interact with and experience throughout their day

Financial Capacity Segments■■ Wealth■■ Investments■■ Financial Cohorts®

■■ Income■■ Discretionary Spending■■ Ability to Pay■■ Economic Cohorts®

■■ Economic Spectrum™

■■ Aggregated FICO®

Vertical Propensity Segments■■ Retail Banking■■ Insurance■■ Mortgage■■ Credit Card■■ Student Loan■■ Small Business■■ Retail■■ Auto■■ Communications■■ Sports■■ Travel & Leisure■■ Restaurant

Page 4: Digital Marketing Solutions · Digital Onboarding Onboarding enables marketers to convert their offline customer or prospect data in a secure environment to a digital format that

CONTACT US TODAY

Evaluate Your Audience in Real Time

Real-Time MeasurementOur AudienceIntel digital marketing analytics tool enables advertisers to better evaluate, on-the-fly, what types of consumers are viewing and responding to their website and display ads in terms of their estimated financial characteristics and purchase propensities. Marketers can then make rapid adjustments to websites and online ad campaigns to help optimize use of budgets and ensure the right message is reaching the right audience.

Create Tailored Content

Ad and Site Personalization InsightsWe help marketers customize their ads and websites based on what really matters – consumers’ likely financial positions and ability to buy. By better understanding the likely financial position and propensities of web traffic, marketers can ensure they are delivering the right message, creative and offer for the audience.

Measure Campaign Impact on Business Outcomes

Closed-Loop AttributionAdvertisers need to connect their online ad spend to their bottom line. Our proprietary Closed-Loop Attribution measurement solution allows marketers to measure – in a repeatable and turnkey manner – the impact online advertising has on firm-specific metrics and revenue, whether the ‘conversion’ was done online or offline.

Copyright © 2016, Equifax Inc., Atlanta, Georgia. All rights reserved. Cohorts, Equifax and EFX are registered trademarks of Equifax Inc. Direct-measured, Economic Spectrum, and IXI are trademarks of Equifax Inc. FICO is a registered trademark of Fair Isaac Corporation. 16-9126

Digital Solutions from Equifax offer a one-stop shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results.

For more information, please contact:[email protected] www.ixiservices.com

For more information, go to www.ixidigital.com