Digital Marketing

Digital Marketing also called as Online Marketing, Internet Marketing, Digital Advertising or

Web Marketing

Digital Marketing means marketing or promoting that makes use of electronic devices such

as personal computers, Smartphone's, cell phones, tablets and game consoles to engage with

search users as well as social media users.

Digital Marketing Institute particular product, company, information or an brand on

various digital media services like TV, Internet, mobile etc.

Our  Digital Marketing Training Program divided into many sessions depending on latest

algorithm and latest techniques by professionals in the Digital Marketing Industry that gives

you an overview of total marketing channels in Digital Media.

Advanced Digital Marketing Course  Consists of 11 Modules as follows Search Engine

Optimization, Social media optimization, Search Engine marketing, Google

Analytics, Social Media Analytics, Mobile Marketing, E-Mail Marketing, Online

Reputation Management /Online Advertising, Content Marketing, Website Design

and Online PR.

Digital Marketing Introduction

1. What Is Digital Marketing?

2. Building a Digital Foundation

3. Planning a Web Site for Online Marketing

Site map

Site components

Meta tags

Header tags

Images

Tools

Home page best practices

4.Building or Optimizing a Web Site for Online Marketing

All about Domain names

Choosing a right hosting company

Analyzing the Website

5. Content Marketing

Article marketing

Social media content

Online PR

Web site and email content

6. Search Engine Marketing

Overview of search engine marketing (SEM)s

Search engine optimization (SEO)

Paid search

Local search

Link building In-depth

 

7. Social Media Marketing

Social media, social networking, and social media marketing defined

Blogging and micro blogging

Social Media Training

Social networking

Video sharing

Social bookmarking

Social events

Wikis

Social media strategy

What Is Social Media Optimization (SMO)?

What Is Social Media Optimization (SMO)?

With the help of the world wide web, we have been telling

stories through video, audio and, now, we are doing it with

the help of interactivity. Discovering content has passed

beyond the old way we used to broadcast information. Our

ability of steering all the influential conversations is now

enhanced by social networks, these living media through

which people exchange information, experience and

expectations.

uberVU White Paper May 2010

Page

But how does it work? The ‘keyword’ is Social Media Optimization, which is a method of search optimization that promotes content through social features, allowing it to be streamed across third-party communities and networks. Optimizing for social media makes your website more easy to link to and more visible in social media searches.

Basically, this happens when you put an RSS feed on your blog, a Retweet or Facebook sharing button, and other such usability improvements that will make your site more compelling for users. It also includes designating specific tags, titles and descriptions to your content so that it becomes ‘discoverable’. For example, using Facebook Connect and Twitter login means being present where the talk is already happening and arrive just in the middle of the conversation.

‘SMO is defined by the distribution of social objects and their ability to rise to the top of any related search query, where and when its performed.’ (Brian Solis)

Rules of Social Media Optimization

Increase Your Linkability

Make Tagging and Bookmarking Easy

Reward Inbound Links

Help Your Content Travel

Encourage the Mashup

Be a User Resource, Even if it Doesn’t Help You

Reward Helpful and Valuable Users

Participate

Know How to Target Your Audience

Create Content

Be Real

Don’t Forget Your Roots, Be Humble

Don’t Be Afraid to Try New Things, Stay Fresh

Develop an SMO Strategy

Choose Your SMO Tactics Wisely

Make SMO part of your process and best practices.

THANK YOU