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Module 1 – Introduction To Digital

Marketing

Topic 1 – What is Digital Marketing?

Topic 2 – Scope of Digital Marketing

Topic 3 – Various Topics in Digital Marketing

Topic 4 – How to Lean and Excel in Digital

Marketing?

Module 2 – Introduction To Internet

Topic 1 - The Internet Overview

Topic 2 - The HTTP Protocol

Topic 3 - The HTTPS Protocol

Topic 4 – The SMTP Protocol

Topic 5 – Outbound Mail Delivery

Topic 6 – Network Basic – LAN and WAN

Topic 7 – Network Ports and Firewalls

Digital Marketing Basic – Modules

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Module 3 – Web Hosting and System

Requirements

Topic 1 - Web Hosting Packages Overview

Topic 2 - Shared Hosting

Topic 3 - VPS Hosting

Topic 4 - Dedicated Hosting

Topic 5 - Cloud Hosting

Module 4 – Domain Names

Topic 1 - Introduction to Domain Names

Topic 2 - Domain Name Registrars

Topic 3 - Domain Registration

Topic 4 - Registration and Privacy Protection

Topic 5 - Control Panel Sign-In

Topic 6 - Auto-Renewal and Domain Lock

Topic 7 - Domain Forwarding

Topic 8 - Nameservers

Topic 9 - Update Registration Information

Module 5 – Create Website Using Wordpress

Topic 1 - How to Create a Website to Learn

Digital Marketing

Topic 2 - Introduction to Wordpress

Topic 3 - Customizing the Dashboard

Topic 4 - Creating Pages and Menus

Topic 5 - Wordpress Setting

Topic 6 - Plugin Installation and its Uses

Topic 7 - Theme Installation and its

Customisation

Topic 8 - Creating Menu and Widgets

Topic 9 - Creating Website using Siteorigin Page

Builder

Topic 10 - Creating Website using WP Bakery

(Visual Composer) Page Builder

Topic 11 – Monitor Uptime of Website

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Module 6 – Google Products

Topic 1 - Google Analytics

Topic 2 - Google Tag Manager

Topic 3 - Google PageSpeed Insights

Topic 4 - Google Search Console (Previously

Google Webmaster)

Module 7 – Search Engine Optimization

Topic 1 – Basics of SEO

Topic 2 – On Page SEO

Topic 3 – Off Page SEO

Topic 4 – Long Tail Keywords For SEO

Module 8 – Facebook and Instagram Ads

Topic 1 – Introduction to Facebook and

Instagram Ads

Topic 2 – Facebook and Insta Page Creation and

Account Set-up

Topic 3 – Facebook and Insta Page

Management Tools

Topic 4 – Content Strategy & Tips & Insta

Topic 5 – Types of Promotions

Topic 6 – Audience Targeting

Topic 7 – Bidding Strategies

Topic 8 – Understanding Pixel

Topic 9 – Ad Formats & Ad Dimensions & Rules

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Module 9 – Google Ads

Topic 1 – Introduction to Google Ads

Topic 2 – Types of Google Ads

Topic 3 – Different Bidding Strategies

Topic 4 – Campaign Structure and Setting

Topic 5 – Ad Group Structure and Setting

Topic 6 – Different Keyword Types

Topic 7 – Creating Your First Google Search Ad

Topic 8 – Understanding and Creating Landing

Pages

Module 10 – Native Ads and Sponsored

Content

Topic 1 – Understand Native Ads and

Sponsored Content

Topic 2 – Different Types of Native Ads

Topic 3 – Product Placements

Topic 4 – Paid Post

Topic 5 – Understanding Taboola, Revcontent

and Outbrain

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Module 11 – Online Sales Funnel

Topic 1 – What is Sales Funnel?

Topic 2 – What is Conversion Ratio?

Topic 3 – Different Digital Marketing Funnels

Topic 4 – Improve Conversions Using Heatmap

Topic 5 – Testing Different Landing Pages Using

Unbounce

Topic 6 – Understanding A/B Testing

Module 12 – Email Marketing

Topic 1 - Introduction to Email Marketing

Topic 2 – Understanding Drip Marketing

Module 13 – Affiliate Marketing

Topic 1 - Introduction to Affiliate Marketing

Topic 2 – How to Become Affiliate

Topic 3 – Different Affiliate Networks

Module 14 – Earn While You Learn

Topic 1 – Earning through Freelancing

Topic 2 – Earning through Agency

Topic 3 – Earning through The Digital Society

Topic 4 – Earning through Teaching