Adobe Digital Marketing Accreditation Datasheet

Digital Marketing AccreditationAre you ready for digital transformation?

Digital experiences are everywhere. You need clear insights to deliver cross-channel, integrated experiences that resonate with your customers, in a world where digital is evolving faster than ever before. Marketers are looking for help to innovate and disrupt in a rapidly changing digital landscape. How do you get an edge, across customer experience, big data, social media and mobile? Digital marketing mastery is critical to your success.

Adobe Digital Marketing Accreditation: Enabling digital marketing masters With digital marketing accreditation from Adobe, you’ll access the expertise to help your organization accelerate and elevate your digital transformation and build the critical skills needed to execute. It’s a series of dynamic courses from leading digital experts around the world. The curriculum is constantly refreshed as best practices in digital marketing evolve, with a focus on the skills that digital marketers need now and in the future. The content shares proven methodologies that industry thought leaders are using to achieve results. Through a combination of self-paced video, interactive lectures, study guides, and

all delivered using Adobe’s learner-focused environment, Captivate Prime. A�er successful completion of the program, participants receive a digital badge that con�rms their mastery of the subject ma�er.

Unlock the business potential of digital marketing technologyTechnology is only as good as the value it helps you deliver. With the Adobe Digital Marketing Accreditation, marketers gain a robust understanding of how digital tools, skills, and insights drive business performance. By combining technical knowledge with strategic thought leadership, marketers learn to harness digital marketing innovations that can drive growth and deliver a unique edge to their business - se�ing you apart from your competitors.

Contact Adobe today to learn more about how to unlock the full potential of marketing through great digital experiences.

• 76% of marketers believe that marketing has changed more in the past 2 years than in the past 50 years

• Only 48% of digital marketers feel

• Only 40% of marketers think their

Source: Adobe, Digital Distress study, available at www.cmo.com/features/articles/2013/9/22/adobe_study_half_of_.html

Bridge the digital gap.• Access content from global industry

experts

• Gain critical insights to integrated, cross-channel digital marketing best practices

• Acquire essential learning about the rapidly changing digital environment

• Showcase your mastery with an Adobe Accredited badge

Contact us at adls@adobe.com or �nd us at adobe.com/training.html

Adobe Systems Incorporated345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

© 2016 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

4/19

Ready to transform?Contact us at adls@adobe.com or �nd us at adobe.com/training.html

Adobe Digital Marketing Accreditation: Courses

Build a Digital FoundationMarketing in the Experience Era

The Power of Digital ExperiencesBuild a Digital FoundationWhat is Adobe Experience Manager?Digital Foundations Use Case

Digital TransformationThe Digital Marketing and Media LandscapeThe Art and Science of Digital Transformation at Adobe Intro to Data and AnalyticsAn Integrated View of Campaign Performance at Adobe What is Adobe Analytics?The Experience Business - A feature customer

Testing and OptimizationA/B Testing and OptimizationTesting and Personalization at AdobeWhat is Adobe Target?The Virtuous Cycle of the Experience Business

Mobile FoundationsThe Evolution of Mobile MarketingCustomer Success Story

Content Marketing

Harmonize Your CampaignsCampaign Orchestration

Harmonize your Cross-Channel Campaigns Cross-Channel execution with Adobe CampaignCampaign Development at AdobeCampaign Orchestration Use Case Visual Campaign Orchestration with Adobe CampaignCustomer Success Story

Email MarketingIntro to Email MarketingAEG Sports Personalizes Campaigns for LA Kings FansCreating an Email Marketing PlanEmail Marketing at AdobeWhat is Adobe Campaign?Customer Success Story

Display AdvertisingIntroduction to Display AdvertisingDisplay Advertising at AdobeWhat is Adobe Media Optimizer?Personalization Using Adobe Media Optimizer

Know Your CustomersWhole Customer Insights

Know Your CustomersCross-Channel Engagement at AdobeWhat is Adobe Audience Manager?Whole Customer Use CaseIntegrated Customer Profiles with Adobe Campaign Customer Success Story

Harness Data to Power DecisionsIntroduction to Data AnalyticsWhat is Adobe Reports & Analytics?Data Acquisition, Sources, and Uses Adobe Marketing Cloud and Data Science What is Adobe Data Warehouse?

Customer Journey Purchase Funnel and New Customer Journey What is Adobe Ad Hoc Analysis?Customer Success Story

Manage Social ContentWhat is Adobe Social?

Engage Customers with MobileMobile Engagement

The Evolution of Mobile Marketing Engage Customers with Mobile Mobile Engagement Use Case What is AEM Sites?Dupont Goes Global with Mobile

Understanding Mobile Marketing

Mobile Apps

Applying a Mobile-First MentalityCustomer Success Story

Marketing a New Mobile AppWhat is AEM Apps?

Mobile MeasurementMobile Analytics and MeasurementWhat is Adobe Analytics Mobile Apps?

Deliver Continuous, Connected Experiences MarketingConnected Experiences

Deliver Continuous, Connected Experiences Inspiring Experience Through Creativity Creating a Holistic User ExperienceWhat is AEM Sites?Customer Success Story

Cross-Channel EngagementMarketing New Products Across ChannelsCross-Channel Engagement at AdobeWhat is Data Workbench?Customer Success Story

Connecting with Customers Through MobileUnderstanding Mobile Customer an Their DevicesLocation-Based Marketing for MobileConnected Experience Use Case

Make It Relevant Introduction to Content MarketingPersonalization and Video with Adobe Marketing CloudDeliver Relevant ContentWhat is AEM Assets?Content Velocity Maxim Integrated Engages Customers Across ChannelsAutomated Personalization with Adobe Target

Content Marketing StrategyCreating a Content Marketing StrategyContent Marketing Use CaseWhat is AEM Sites?Real-Time MarketingReal-Time Interaction Management with Adobe CampaignCustomer Success Story

Search MarketingGlobal Search Marketing at AdobeWhat is Adobe Media OptimizerSearch & Promote with Adobe Target

Community ManagementIntroduction to Community ManagementWhat is AEM Communities?