Digital marketingUndergraduate Study Programme (3 years)

1st Cycle

Study

Programme

Programme Objective

Why Choose Digital Marketing?→ Fast growing field of marketing. Digital marketing is the fastest field of

marketing and business in general in development. The digital marketing experts are one of the most employable and demanded employment profiles.

→ Major focus on practice. Analysis of case studies, study practice obligation, participating in student challenges with leading companies in the Slovenian market, numerous lectures of guest experts.

→ Renowned lecturers and professionals. Our lectures are the top experts in the field of digital marketing, advertising and entrepreneurship.

→ Unique programme in Slovenia. The unique study programme, which offers specialised skills in digital marketing; content forming and creating, social media management, online browser optimisation, web analytics, e-mail mar-keting, online advertising etc.

Who is the Programme Intended For?→ Creative individuals with marketing and sales tendencies, who wish to work

in an advertising or media agency, a marketing or sales department of a larger or smaller company or the employees of information and technology companies.

→ Enthusiasts of the digital age, mobile and other digital devices, who create online content.

→ Employees in the field of marketing, sole proprietors and start-up entrepre-neurs, who wish to acquire knowledge of digital marketing to guarantee greater synergy of marketing, online media and information technology.

www.gea-college.si

To educate skilled professionals in the field of digital marketing, who will gain fundamental marketing and business knowledge, understanding of the local and global business environment and successfully work in competitive markets using the new technologies.

Traditional study programme

Digital Marketing

Higher Professional Study Programme

CurriculumStudy Programme and Modes of Study→ ENROLMENT CONDITIONS: Completed vocational or general Matura exam-

ination or final examination of any 4-year secondary education programme. The possibility of enrolling directly to the 2nd or 3rd year. Detailed enrolment conditions are available at www.gea-college.si.

→ DURATION OF STUDY: 3 years and 180 ECTS.

→ DEGREE: Bachelor’s degree in Digital Marketing (HP).The programme is accredited through the Ministry of Education of the Republic of Slovenia and is consequently recognized worldwide under the EU directive. The studies are in line with the Bologna Declaration (3+2) and the European Credit Transfer System (ETCS).

→ PART-TIME STUDY: The programme is implemented according an adapted schedule for part-time students (entrepreneurs, employees, athletes). The lec-tures are organised during the week in the afternoon (possible organisation of lectures on Friday or Saturday in a group).

→ STUDY MODE: Traditional study programme. We offer a variety of learning and teaching approaches including lectures, seminars, case studies, workshops, presentations, group discussions and project work. Modules are assessed by a mix of coursework assignments, presentations and exams.

→ ADDITONAL ACTIVITIES AND ADVANTAGES: Collaboration with companies, excursions and visits to companies, international exchange programme (study or practice) to over 30 partner institutions, Career Centre support, interna-tional conferences, the Alumni Club. Studies are supported with a modern e-portal with student contents available 24 hours per day.

GEA College - Faculty of Entrepreneurship Dunajska cesta 1561000 LjubljanaT: 00386 (1) 588 13 00 E: infodesk@gea-college.siwww.gea-college.si

GEA College is a modern centre of education and a guide leading to business excellence.

GEA College provides applicative knowledge with an emphasis on entrepreneur-ship and management. Through integration into the business environment the GEA College encourages the development of innovative ideas and expanding knowledge and awareness of the entrepreneurship being the driving force behind the develop-ment of economy.

CENTRE OF HIGHER VOCATIONAL SCHOOLS

FACULTY OF ENTREPRENUERSHIP

BUSINESS TRAINING CENTRE

Higher vocational programmes (2-year study)• Economist• Business Administration• Computer and Information

Science• Organiser of Social Network• Catering and Tourism • Design of Visual Communi-

cations and Marketing

Undergraduate study programmes (3-year study)• Entrepreneurship• Digital MarketingPostgraduate Study programme (2-year study)• Entrepreneurial

Management • Risk Management and

Corporate Security

• Business seminars and workshops

• Oriented business education• In-company training

Digital marketing has become one of the key holders of growth in an organisation in the complete market globali-

sation process. Such importance is extended to people with digital marketing skills. The future is digital, without a shade

of doubt.

Gal Kočar, Lecturer, Digital marketing specialist

1st YEAR Course • ABC of economics for

business • Business English 1 • Creativity and innovativeness

in business proceses • Research tools and methods

for digital age • Agile project management • Entrepreneurship and start

ups • Master finance for the

business • Marketing and market

analysis • Digital law, intellectual

property and data protection • Consumers behaviour and

buying process

3rd YEAR Course • Sales psychology and digital

sales channels • Lead nurturing and email

marketing (email marketing, marketing automation)

• New technologies and their influence on business models

• Elective course 2 • Elective course 3 • CRM and Digital Business

Intelligence • Elective course 4 • Elective course 5 • Internship in a company,

part 2

• Diploma Thesis or Degree Examination: Solving Digital Marketing Challenges

2nd YEARCourse • English for Digital Marketing • Digital marketing and

strategies • Digital Content and digital

copywriting • Managing social networks

and web analytics • User experience and

customer experience on Web (UX & CX)

• Build a brand in digital world

• SEO and SEM (search engines management)

• Influence of Digital transformation to the business

• Elective course 1 • Internship in a company,

part 1

Elective courses: • Run a digital marketing

campaign • Basic of interactive media

design • Website building • Display and mobile marketing • Tackling the challeneges with

mobile technologies • E-business models and

e-scommerce • Analysis and visualization of

data for business decision making

• Talent Management • Visual Communications • Business ethics, social

responsibility and personal growth

• Digital Business Games