Brand Overview 2018

ELLE MAGAZINE / ELLE.COM.AU / LIVE EXPERIENCES

The coolest, smartest fashion brand for stylish, creative

women who want to be the first to know everything.

ELLE edits what’s now, new and next, making it accessible

for our readers, users, followers and fans.

E L L E

global brand

• Founded in 1946• 45 different

editions worldwide

• 37 million social media followers

• 70 million unique browsers worldwide

“Since launching into the Australian market in September 2013, ELLE has carved out a position as a magazine that brings

freshness, modernity and relevance to the fashion category. ELLE is all about surprises, and that includes innovative cover moments that push the boundaries of traditional magazines – from being the first in the market to feature digital influencer

Nicole Warne, to a groundbreaking image of model Nicole Trunfio breastfeeding and a trailblazing mirrored execution that invited the reader to #BeTheCover. Whether presenting a fashion film via virtual reality at the celebrated ELLE Style

Awards or gathering today’s change agents at the ELLE Inspires events, ELLE has garnered a community of unique, information-

hungry readers across all platforms. With a future-facing outlook, ELLE continues to prove itself to be at the centre of the cultural conversation, and is a must-read for anyone who knows

great style is about more than just what to wear.”

JUSTINE CULLEN, EDITOR-IN-CHIEF

E L L E philosophy

CARLY ROBERTS CREATIVE DIRECTOR

Carly Roberts has been the creative director of ELLE Australia since the title’s launch in 2013. Her brief was to create a design that was unique, innovative and relevant to the modern woman, an achievement that was recognised when ELLE was awarded the Australian Magazine Awards Cover of the Year in 2015. Carly’s career spans 11 years, starting as a designer for SHOP before shifting into the role of deputy art director, where she oversaw the launch of SHOP 4 Kids and SHOP Weddings. A move to Madison saw a designer position evolve into a role as deputy art director. After four years, Carly made the leap into the world of interiors as art director of Real Living where a redesign resulted in a circulation boost of 40,000 and a Magazine of the Year Award in 2012. Carly now lends her creative eye to the uniquely Australian edition of ELLE.

E L L E editorial profiles

JUSTINE CULLEN EDITOR-IN-CHIEF

After a 14-year stint as a  beauty editor, including roles at magazines including the BBC Clothes Show and Marie Claire, Justine Cullen became editor of SHOP in 2008, where she quickly took the title to its highest-ever circulation and revenue figures, and successfully launched a brand extension in the form of cult children’s fashion magazine SHOP 4 Kids. During this time she picked up multiple awards including MPA Lifestyle Magazine of the Year in 2011 and Publishers Australia Editor of the Year in 2012. In 2013, she was appointed launch editor-in-chief of ELLE and ELLE.com.au, where she has built a reputation for innovation and creativity, with covers that have garnered global attention such as the image of Nicole Trunfio breastfeeding, which took out the Publishers Australia award for Cover of the Year. Justine regularly hosts brand events, appears on television and as a speaker.

GENEVRA LEEK ASSOCIATE EDITOR

Genevra Leek is a journalist and editor based in Sydney. A graduate of Sydney’s university of Technology, Genevra started out her career in publishing in 2001 at Marie Claire, before leaving her position as fashion editor to pursue opportunities in London. First contributing to Red magazine, Genevra went on to take up the position of contributing fashion editor at Glamour. Upon her return to Sydney, the role of fashion news editor at InStyle was followed by a three-year post at Vogue Australia, first as fashion news editor then as fashion features editor, working across magazine and online. In 2013, she joined ELLE as fashion news director to help launch the international title in Australia. Genevra now travels the world covering international events while keeping close contact with the Australian market in her current position as associate editor.

JENNA CLARKE FEATURES DIRECTOR

Jenna Clarke heads up ELLE’s features content, bringing her wit, intelligence and nose for a story to the brand known internationally for its insightful mix. Jenna joined ELLE from The Sydney Morning Herald where she held the demanding position of National Fashion Editor, a breaking news reporter and regular columnist. Jenna has also held senior editorial roles including Lifestyle Editor at The Sydney Morning Herald and Digital Entertainment Editor for Fairfax nationally. Generally regarded as one of Australia’s must-read journalists, Jenna consistently delivers on engaging content across all platforms that resonates with women today.

RACHEL WAYMAN FASHION DIRECTOR

One of Australia’s most sought-after stylists, Rachel Wayman worked as fashion director of Madison and SHOP, and contributing fashion editor at Sunday Style, after beginning her career as market editor for Marie Claire. With a thorough knowledge of the local industry and a focused global eye, Rachel directs fashion stories both here and overseas, working closely with top international photographers, celebrities and models. Her vision and style have shaped the fashion pages of ELLE Australia and her dedicated mentoring continues to inspire her team.

AMY STARR BEAUTY AND LIFESTYLE DIRECTOR

As one of the industry’s most respected writers and stylists, Amy Starr has been reporting on beauty and lifestyle trends for more than 10 years. In addition to the in-depth knowledge she brings to the ELLE pages, she has extensive experience hosting live events and multi-platform media. In 2013, Amy joined ELLE as part of the title’s launch in Australia. She splits her time between testing and writing about the latest innovations in beauty and homewares, as well as photographing the spaces of some of Australia’s most talented creatives.

THE ELLE WOMAN IS OBSESSED WITH STYLE , FASHION AND BEAUTY.

URBAN, EDUCATED AND AFFLUENT.

AN OPINION-FORMER AND WORD-OF-MOUTH LEADER.

ACTIVELY SEEKING NEW STYLE CONTENT.

SOCIALLY CONNECTED : PARTICIPATING AND SHARING LIKE NEVER BEFORE.

TARGETED ENGAGED INTERACTIVE

E L L E reader profile

E L L E editorial pillarsFASHION Spirited and sexy, energetic and wearable, the ELLE fashion DNA is perfectly suited to the Australian market. ELLE’s unique ability to make the low look high and the high look cool puts it in the best po-sition to feed fashion to modern women in a way they can relate to and be inspired by, season after season.

FEATURES With intriguing, relatable features that get readers thinking and feeling, ELLE kick-starts dinner-party conversations. Smart and contemporary, never earnest or depressing, ELLE is, above all, a stylish read, covering everything from cultural trends to emotional explorations, career advice, pop-culture phenomena and relationship insights.

BEAUTY & HEALTH If there’s a cult new moisturiser, a freaky new fitness fad or a hip new nail-art trend, you’ll read about it first in ELLE. Probing, intelligent, witty and occasionally poetic, ELLE treats beauty as both a science and an art, inspiring creativity, self-expression and self-improvement, creating a buzz and getting readers excited about trying something new every month.

SHOPPING The ELLE reader is more than a fashion observer – she’s a buyer, dedicating much of her time and income to buying into the key pieces every season. ELLE’s fashion features work to decode fashion and help readers integrate it into their lives, while the shopping pages inspire by presenting the best edit of the stores in the creative, clever layouts ELLE is famous for.

CULTURE & ENTERTAINMENT To the ELLE reader, entertainment is about more than just celebrity news. From the coolest of the high-brow to the smartest of the low-brow, music and culture feature heavily in her life. When she wants to discover the hippest shows and events, gallery exhibitions and festivals or the latest must-know television, film and books, she turns to ELLE.

LIFESTYLE ELLE is about inspiring style in all aspects of your life, not just your closet. Covering everything from the hottest travel destinations to food trends, and with an insider’s view of the kinds of homes – both here and around the world – that only ELLE has ac-cess to, the magazine promises to be the resource Australian women need to live a truly stylish life.

ELLE EXTRA ELLE Extra offers fans a 24/7 destination to get the scoop on the hottest finds. ELLE’s monthly in-book page unveils buzz-worthy events, competitions, promotions, product launches and more. Exposure includes a listing on ELLEExtra.com.au – ELLE’s promos and events channel on ELLE.com.au – of-fering readers the ultimate connection with what’s happening.

ELLE INNER CIRCLE ELLE Inner Circle offers our most loyal fan base the ultimate engagement platform. This exclusive club program will run from all ELLE brand touchpoints – print, online and mobile. Members receive regular newsletters, special offers, product sampling, recall/critique surveys and new product trial opportunities – they get money-can’t-buy access to the world’s best products and services, courtesy of ELLE.

E L L E targeted content pillars

It’s never too early to start planning your next escape. ELLE Travel features the hottest destinations, stays, trends and experiences in tourism right now, both in Australia and around the world. The ELLE reader has discerning taste and seeks out unique, luxe and boutique travel experiences; these expertly curated travel destinations aim to fulfil those desires.

Hit the road in style thanks to ELLE’s car awards – the definitive guide to the most practical and highly fashionable vehicles. With their good looks matched only by what’s under the hood, these are the ultimate accessories for the modern woman, and she’s looking to the trusted ELLE voice to provide her with the insider information she can’t find anywhere else. We’re making her choice easy with ELLE Drive – an expert edit of motoring’s most valuable players and tips on all the stylish extras.

ELLE Travel ELLE DriveBringing together ELLE’s communityof smart, stylish women, this cross-platform property zeros in on the most important books every woman should read, the authors that matter and the opinions that count. Each month ELLE nominates a new title for readers to devour and discuss, while engaging content, related reading and empowering conversation features in print, online and on Facebook.

ELLE Book ClubTapping into ELLE’s runway and fashion authority, this reverse-bound book offers a unique treatment of the bridal category, with inspiring evergreen content for the fashionable bride.

ELLE Weddings

E L L E key properties

The International Beauty Awards are voted by 45 editions of ELLE around the world and are the global edit of the best new products of the year. Discover these prestigious and sought-after awards in the January issue of ELLE.

ELLE International Beauty Awards Following on from ELLE’s much talked about

inaugural We Are Women pictorial and globally publicised mirror cover in 2015, this year’s We Are Women issue dives even deeper into the female experience through a series of powerful essays and pieces of writing celebrating the moments and covering the issues that matter in our lives from birth to maturity.

ELLE We are Women

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

ON SALE 28 Dec 2017 25 Jan 2018 26 Feb 2018 26 Mar 2018 23 Apr 2018 28 May 2018 25 Jun 2018 23 Jul 2018 27 Aug 2018 24 Sep 2018 22 Oct 2018 26 Nov 2018

ISSUE THEME New-year fashion refresh

Love issue New-season style

Denim issue Beauty issue Hair special International pre-fall

Investment dressing

New-season style

We Are Women Swim ELLE Style Awards

SPECIAL FEATURE Oscars and

red carpet——

International beauty Awards

Beauty Green Awards

Beauty & hair collections

——Finance Special

Women in tech Fragrance special

Directory: ELLE Approved

hair dressing

Anti-ageing ELLE Drive

Shopping Special

——Racing

——Beauty new

season ——

Foundation guide

Summer body ——

Culture: Hot 50

Watches & jewellery

——Fragrance

special——

Christmas gift guide

EVENTS

DIGITAL CONTENT THEMES RED CARPET &

AWARDS SEASON

AWARDS SEASON——

VALENTINE’S GIFT GUIDE

——INTERNATIONAL FASHION MONTH

VAMFF——

AUSTRALIAN FASHION WEEK

INTERNATIONAL FASHION MONTH

INTERNATIONAL FASHION MONTH

INTERNATIONAL FASHION MONTH

——

FATHER’S DAY GIFT GUIDE

INTERNATIONAL FASHION MONTH

——SPRING RACING

PARTY SEASON——

SPRING RACING

PARTY SEASON——

CHRISTMAS GIFT GUIDE

TV

year-round sponsorship opportunities

ELLE FITIf there’s a hot new workout,

buzz-worthy diet or must-know health guru, ELLE is sure to cover it first. Tipped on the front cover, ELLE FIT will be

a beautifully styled mini book packed full of inspirational health and fitness features.

ELLE KIDSELLE Kids brings the brand’s

signature mix of inspiring fashion and modern editorials to the booming junior market.

ELLE DECOR A stand-alone special

issue under the famous ELLE DECOR masthead, it

will curate cutting-edge design ideas and expert interiors

advice to help readers create fashion-forward spaces.

ELLE TRAVEL A reverse-bound magazine

featuring our pick of the hottest destinations, the

hippest hotels and resorts, cool new places to eat and the best insider tips for bars, boutiques

and local must-sees.

WE ARE WOMEN Championing the many

faces of Australian women (and all their best advice),

our celebrated feature takes on a new form for 2016 across all platforms.

WOMEN IN MUSIC With a focus across

all platforms, this must-read themed issue puts the

spotlight on the coolest talent rocking the Australian and

overseas charts.

ELLE BOOK CLUB Bringing together

ELLE’s community of smart, stylish women, this

cross-platform property zeros in on the most important

books every woman should read, the authors that matter and the opinions that count.

ELLE FASHION CUPBOARD

Step inside the ELLE fashion cupboard with this

digital-first initiative that provides unprecedented insider

access to the latest trends and products, along with

expert stylist advice.

ELLE TECH Discover the next big products,

influential movements and groundbreaking pioneers

in the tech industry.

HIGH STREET Our complete guide to the best of the high street: how to shop the trends, what to line up for

and how to wear it, now.

ELLE WEDDING Tapping into ELLE’s runway and fashion authority, this reverse-bound book offers

a unique treatment of the bridal category, with inspiring evergreen content for the fashionable bride.

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E L L E TRAVEL

E L L E calendar 2018

E L L E contacts

NAME POSITION PHONE NUMBER EMAIL

Paul Gardiner Commercial Director +61 (02) 9282 8676 PGardiner@bauer-media.com.au

Karen Holmes Head of Key Accounts +61 (02) 9282 8733 KHolmes@bauer-media.com.au

Will Jamison Vic Head of Brand Sales +61 (03) 9823 6301 WJamison@bauer-media.com.au

Judy Taylor Qld Head of Sales & Solutions +61 (07) 3101 6636 JTaylor@bauer-media.com.au

Ben Wiles SA Sales Manager +61 (03) 9823 6387 BWiles@bauer-media.com.au

Nicky Simpson WA Sales Manager +61 414 298 725 NSimpson@bauer-media.com.au