DIGITAL LEADERSHIP AND INNOVATION€¦ · Design Thinking, it updates your core competencies and capabilities across six key building blocks – marketing strategy, strategy implementation

DIGITAL LEADERSHIP AND INNOVATIONMASTERING THE DIGITAL CHALLENGE

University of CologneBusiness School

Certificate Programme

© S

hutt

erst

ock/

g-s

tock

stud

io

DIGITAL LEADERSHIP AND INNOVATIONAt the University of Cologne Executive School

Digital Transformation is the biggest challenge for today’s corporate landscape. Increasing the digital capabilities of companies

requires specialist knowledge and skills. Our thought leaders from the Faculty of Economics and Social Sciences (WISO)

have partnered with trusted external institutions and experienced experts to bring you a cutting-edge programme that will

expand and deepen your knowledge and hone your skills to cope with digital change.

The University of Cologne is one of the oldest and most prestigious European universities. It has spawned several

Nobel and Leibniz Prize winners and has been awarded “University of Excellence” status by the German government.

Founded in 1388, the University of Cologne is a leader in many disciplines and a member of many international networks.

Established in 2015, the University of Cologne Executive School is a business school that offers first-class comprehensive

management, leadership and innovation development programmes at an easily accessible location right at the heart of Europe.

Our renowned professors who research and teach at the institutes, developed the Digital Leadership and Innovation

Certificate Programme (DLI) by combining key theoretical concepts with their experience from working in the field.

Academic Director

Prof. Jan Recker, PhDInstitute for Information SystemsUniversity of Cologne

Programme Director

Dr Stephan Anders, MBAManaging DirectorUniversity of CologneExecutive School

Digital Leadership and Innovation Certificate Programme 4

5

6

8

10

12

14

16

18

19

Digital Marketing StrategyModule 1

Programm Overview

Digital Strategy Implementation & OperationsModule 2

Digital Business Model InnovationModule 3

EntrepreneurshipModule 4

Digital Innovation Leadership & ManagementModule 5

Agile & Lean Organising for InnovationModule 6

Digital Innovation Capstone Project

Faculty

Digital Leadership and Innovation

CONTENTS

Target Audience

Our certificate programme is specifically tailored to suit management teams inorganisations faced with digital technology challenges, who have the desire and capacity to tackle these challenges. Suitable participants iclude, but are not limited to, team leaders, project managers and managers of business units in large organisations and directors and executive staff in small to medium sized companies.

Digital Innovation is the lifeblood of any organisation, large or small. It is a crucial ability which ensures long-term sustainability of a business by allowing continuous adaptation to changing environments. But it is also a capability that is hard to achieve, maintain or replicate in the face of changing and emergent new digital technologies that upend and disrupt organisation, sectors and entire markets. Anticipating, mastering and deploying novel digital technologies and understanding their impact on strategy, processes, organising and customers is a crucial competitive advantage to mastering and leading in the digital innovation challenge.

The certificate programme Digital Leadership and Innovation (DLI) improves your competence and excellence in Digital Innovation. Using a systemic and holistic approach and building on established methodologies such as Agile, Lean or Design Thinking, it updates your core competencies and capabilities across six key building blocks – marketing strategy, strategy implementation & operations, business model innovation, entrepeneurship, innovation leadership & management and agile & lean organising for innovation.

All modules teaching these building blocks will be infused with knowledge about relevant digital technologies core to all elements – be it Internet of Things,Artificial Intelligence or Blockchain. Drawing on the expertise of practitioners and industry thought leaders, each module will feature expert sessions to cover these andassociated digital technologies as they relate to the building blocks.

Leading Digital Innovation Certificate Programme

Programme Facts

Duration:10 days in 2 months Dates:26-28 September 201910-12 October 201924-26 Ocotober 2019

Language:English

Attendance:9 courses days plus 1 day: Capstone Project

Location:University of Cologne

Work experience:2 years

Certificate:Issued by University of Cologne Executive School

Fees:Certificate Programme:9.475 €This fee is tax deductable.Moduls 1– 6 can be booked separatly.

Registration:Send an email to:[email protected]

Benefits

Obtain a University of Cologne Executive School Certificate in Digital Leadership Innovation. Put your new skills into practice immediately, thanks to the Capstone Project.Learn how to implement digital business model innovation.Understand how to implement digital business model innovation.Explore the latest digital technology trends from thought leaders and expert practitioners.Gain hands-on experience in tools and techniques for creativity and innovation.

4 Digital Leadership and Innovation

DLI Certificate Programme

5 Digital Leadership and Innovation

The Digital Leadership and Innovation Certificate Programme will prepare you for your challenges as digital leader. The course content is structured along six building blocks that are required to master the transformation into a digital company. The journey to becoming a digital leader is completed by a Capstone Project that helps you to turn the theoretical insights into business related results.

Module 1: Digital Marketing StrategyUse analytics to understand your digital customers and utilise it in marketing.

Module 2:Digital Strategy Implementation & OperationsUnderstand how you can use new technologies and data analytics to implement process innovations.

Module 3:Digital Business Model InnovationUnderstand digital business models, platforms and ecosystems and learn how you can use them to transform your company.

Module 5:Digital Innovation Leadership & ManagementLearn to develop innovation capabilities and innovation courage and how to implement them in your workgroups and teams.

Module 6:Agile & Lean Organising for InnovationUse approaches such as lean-start up to make your organisation entrepreneurial and agile.

Digital Innovation Capstone ProjectApply your newly acquired knowledge to a digital innovation challenge with which your company is faced. Develop a solution as well as a business case and pitch it to simulated prospective investors.

Module 4:EntrepreneurshipLearn to use tools and concepts that allow for mastering the entrepreneurial process of the digital age.

Programme Overview


In this module you will develop an integrated understanding on how the digitalisation of business and society poses challenges and opportunities related to the way your organisation accesses and communicates with customers. The module is organised based on three key pillars: Digital Customer, Digital Communications and Digital Data.

Topics

Managing customer-touchpoints tailored to each specific customer by integrating the physical and digital world.The change of the customer choice process through digitalisation and the concept of customer journey and omni-channel marketing.The differences of digital communication and possibilities that are enabled by the ability to target individual customers.The use of content and media to address customers who can easily avoid advertising.The advantageous use of customer data, important metrics and its limitations.Privacy concerns, ethical aspects and regulations when using customer data.

Learning Obvjectives

Develop insights on questions regarding digital communication and branding.Learn how the customer choice process is changing through digitalisation.Learn about new opportunities enabled by the ability to target individual customers.Identify the metrics that matter in the digital world.

Module 1

Digital Marketing Strategy

Key Facts

Date:26-27 September 2019ThursdayFriday

Language:English



Fees:1.450 € (module only)Certificate Programme: included

6

Module of:DLI Certificate Programme

“The presence of an international network of professionals joining the courses made this certificate programme all the more valuable. Exchanging future-oriented thoughts on processes of digitalisation with like-minded colleagues was a real eye-opener. The theory brought into the courses by the academics in their fields was enhanced with guest speakers from renowned companies. I enjoyed being back in a classroom and listening to professionals at the forefront of the process of digitalisation.“

Svenja Rausch, Head of Marketing at a French Web-based Carreer Guide and Recruiting Company

09:30 – 16:3009:30 – 12:30


Benefits

Learn how customers make choices in a context where the division between the digital and physical world is blurred.Understand how organisations communicate with and learn from customers through digital media.Examine what can be learned from market and customer data.

Highlights

Learn about three key pillars of digital marketing: Digital Customer, Digital Communications, and Digital Data.Open discussion about the role of regulation and customer privacy concerns on the use of data.

Faculty

Prof. Dr Hernán BrunoProfessor of Marketing and Digital Environment at the University of Cologne

© S

hutt

erst

ock/

g-st

ocks

tudi

o


In this module you will learn how a digitalisation strategy can be effectively implemented in operations and supply chain processes. This learning will draw from a framework that links market positioning with operational capabilities, ensuring that performance objectives are cascaded into and reinforced by operational configurations. You will also develop skills for leading digitalisation initiatives in operational contexts.

Topics

Effectiveness of digital strategy implementations in operations and supply chains: coherence, correspondence and consistency of “Industry 4.0” implementations.Linking digital strategy to shopfloor operations and employees.Top-down approach on strategy implementation.Bottom-up approach on digitalisation strategy and “Industry 4.0” formation and implementation.Leading innovative projects that are uncertain and ambiguous.Mindset differences embedded in innovative digitalisation initiatives and operational processes as well as implications for their simultaneous management.

Benefits

Learn the characteristics of effective “Industry 4.0” implementations.Understand how to use digital technologies in order to innovate operations and supply chains.Explore how you can implement digital innovations in operations and supply chains .

Learning Objectives

Learn to characterise the effectiveness of digital strategy implementations in operations and supply chains.Gain skills to understand whether (or not) implementations can provide firms with a competitive edge.Develop skills on the process of operations strategy formation and implementation.Learn when you should use a top-down or a bottom-up approach (or both) on strategy implementation.Learn which techniques are linked to radical and incremental innovation contexts with different levels of uncertainty and ambiguity.

Module 2

Digital Strategy Implementation & Operations

Key Facts

Date:27-28 September 2019FridaySaturday

8

Language:English





13:30 – 16:3009:30 – 16:30


Highlights

Evaluate cases of “Industry 4.0” implementations by using the unifying Operations Strategy Matrix framework.Cross-case comparisons to understand the differences between top-down and bottom-up approaches on strategy formation and implementation.

Faculty

Prof. Dr Fabian StingProfessor of Supply Chain Management, Strategy and Innovation at the University of Cologne and at Erasmus University Rotterdam, Rotterdam School of Management

9

“The way we communicate, learn and interact with each other has been affected by the advent of new technologies. The programme provided me with an eye-opening perspective on the impact of modern technologies in our day-to-day life and how businesses are embracing digital transformation initiatives, improving their customer digital journeys and shifting their focus towards industry 4.0.“

Americo Mazzotta, Director of Professional Services at a Global Cloud Computing Company

© S

hutt

erst

ock/

g-st

ocks

tudi

o


Module 3

Digital Business Model Innovation

Key Facts

Date:10-11 October 2019ThursdayFriday

Language:English




In this module you will learn about the clash between existing and digitally enhanced business models, emphasizing platforms and ecosystems. You will gain knowledge on how to treat and exploit “information”as the core resource of modern value creation and understand the economic and technological key trends that are at the heart of the digital transformation. You will also learn what “Data-Centricity” means for today’s companies, which role data plays for innovating business models and the fundamental difference of digital products and services compared to “traditional” physical goods. You will develop an agenda for how to meet challenges of digital innovation and how Business Model Innovation and business patterns can help firms transform themselves.


Topics

Digital Business and the changing of the business world through Information Technology.Real-world examples for potentially disruptive innovations and business models.Recent developments in business models, including value proposition anddata-based service provision.Business Patterns as a tool for digital business model innovation.The Internet of Things and selected technology streams as emerging patterns of doing business.The impact of modern IT on business models and industries.Issues a traditional company may be confronted with along the journey of digital transformation.

© S

hutt

erst

ock/

g-st

ocks

tudi

o

09:30 – 16:3009:30 – 12:30


Learning Objectives

Learn how prominent companies prepare themselves for becoming a “digital business”.Deploy Business Patterns in order to systematically derive variants of your business model.Learn how your business model is or likely will be affected affected by modern IT.

Benefits

Identify your current business model and explore which approaches and tools to deploy in order to systematically innovate your business model.Examine how Business Patterns help you radically transform your business model.Understand what data based Business Model Innovation means for your business.

Highlights

Analysis of real-word companies and innovation activities of well-known digital players in addition to more recent start-up initiatives.Analysis of your own business model in form of case work.In-class team exercises that combine all elements of this course.

Faculty

Prof. Dr Detlef SchoderProfessor for Information Systems and Information Management at the University of Cologne

11

“This is a very inspiring course. The professor has many years of experience in leading innovation projects in the real business world. This makes this course very useful for my daily business. Suddenly the word “innovation” doesn’t sound very far away and abstract anymore. Innovation is actually everywhere!“

Fan Hui, Controller at a German Electro-technology Company


Key Facts

Module 4 Entrepreneurship encompasses proactive, innovative and risk-taking behavior in the face of uncertainty. In this module you will obtain a detailed understanding how entrepreneurship helps coping with the duality of exploring new business opportunities as well as flexibly dealing with unforeseen challenges. The course provides you with tools and concepts that allow for mastering the entrepreneurial process - from idea generation, over prototyping to market testing - in the fast changing environment of the digital age.

Topics

Advantages and disadvantages of start-ups opposed to incumbent firms in reacting to a fast changing business environment.Entrepreneurship as a mindset.The opportunity map as a tool to identify, value, select and exploring new business opportunities.Turning an idea into a business model, prototyping and market-testing. Developing and mastering business plans.

Learning Objectives

Learn how changes and pressures in the new digital age affect start-ups and incumbents.Gain a detailed understanding about corporate entrepreneurship and start-up entrepreneurship.Apply new tools and concepts to systematically generate business ideas in a customer-centric way.Exercise prototyping to ease successful market entry.Learn when and under which circumstances a business plan is helpful.

Date:11-12 October 2019FridaySaturday

Entrepreneurship

12

Language:English





“Almost all businesses are affected by digitalisation, disruptive technologies or artificial intelligence. Often there is a sense of urgency for business transformation, but also a lack of knowledge and tools for successfully performing it. This programme and its excellent professors teach you how to approach transformations and how to become a digital leader developing innovation capabilities and courage in your teams.“

Sven Natsch, Head of Strategic Controlling at a Global Pharmaceutical and Life Sciences Company

13:30 – 16:3009:30 – 16:30


Benefits

Develop a sensitivity for the importance of entrepreneurship in today’s fast changing business world.Understanding the differences between Corporate and Start-up Entrepreneurship.Become equipped with a state-of-the-art toolbox for entrepreneurship and learn how to use it

Highlights

In-class team exercises will supplement all course material. A final case study is used to identify, value and select individual fictive or real new business opportunity.

Faculty

Prof. Dr Christian SchwensChristian Schwens is Full Professor of Business Administration and Head of the Endowed Chair for Interdisciplinary Management Science at the University of Cologne

13

© S

hutt

erst

ock/

g-st

ocks

tudi

o


In this module you will learn to develop innovation capabilities in your teams and workforce in a systematic, reproducible and consistent way. Building on approaches such as Lean and Design Thinking, the course addresses four different thinking styles around creative ideas and presents a holistic method for considering technological opportunities, organisational problems and strategic imperatives. You will learn a procedure model for creating, testing, implementing and exploiting digital innovations, growing your organisational ability to turn innovative ideas into measurable business results.

Topics

Understanding innovation, analysis and decision latency.Improving the reaction to problems and opportunities in the digital world for yourself and your team.Different approaches to innovation and a systematic approach to creating innovative ideas.Reflection on current organisational problems.Learning from other innovation domains and practices.Utilization of hidden assets and digital resources and appreciation of novel strategic opportunities.Design-led innovation.Turning innovation into action: managing the entire innovation process end-to-end.

Module 5

Digital Innovation Leadership & Management

Key Facts

Date:24-25 October 2019ThursdayFriday

Language:English





© S

hutt

erst

ock/

g-st

ocks

tudi

o

19:30 – 16:3009:30 – 12:30


Learning Objectives

Learn how you can speed up your ability to react to problems and opportunitiesin the digital world, how to instil motivation and courage into your teams and how to enhance their abilities.Develop the skills and confidence in different approaches to innovation.Learn to create innovative ideas in a reliable and consistent manner.Learn how to manage the entire innovation process from creating innovative ideas to exploiting and managing running innovations.

Benefits

Learn how to develop innovation courage in your workgroups and teams.Identify how quality and consistency of creativity workshops can be increased.Examine how innovative ideas can be turned into results.

Highlights

Blending classroom learning with real-life case studies as well as readings and videos to understand different approaches to innovation.Using both theory and case studies as a learning tools to increase your confidence of turning innovative ideas into measurable business success.

Faculty

Prof. Jan Recker, PhDChaired Professor for Information Systems and Systems Development at the University of Cologne

15

”There is no branch which is not affected by digital transformation. This programme focuses on digitalisation from many different angles. It broadened my understanding of why digitalisation matters in today‘s society and provided me with a valuable insight as to what digital disruption looks like in a real business setting.”

Anne Käufer, Head of Legal Proceedings at a German Energy Company


Topics

Cost- versus revenue-resilient organisations and building a digitally transformed organisation.Value-loss due to slow reactions to innovation problems or digital opportunities.Reducing innovation latency with control and improvement of data, analysis and implementation latency of digital innovation.An innovation-ready working environment by protecting and nurturing your innovation teams.Essential concepts of agile management and lean organising.

Learning Objectives

Learn how to build the digitally transformed organisation that can participate in and facilitate a digital life of their employees and customers.Develop an ability to measure value-loss due to not reacting quickly enough to innovation problems or digital opportunities.Learn to differentiate problem from opportunity-driven innovations and to develop organisation forms to respond to both.Learn how to create structured yet flexible team structures to provide an innovation-ready working environment.Employ the most beneficial ideas from agile management and lean organising to create the best structural mix for reliable yet successful innovation teams.

Module 6

Agile & Lean Organising for Innovation

Key Facts

Date:25-26 October 2019FridaySaturday

16

Language:English





”This unique programme allowed me to enhance my skillset by providing me with the tools and knowledge necessary to convert data into strategy and recognise new and evolving digital trends. This enabled me to successfully support my organisation in order to be ahead of the digital evolution.“

Borja Martínez Pérez, Asset Integrity & Risk Engineer at a Pipline Integrity Solutions Company

In this module you will learn methods with which you can create an innovation-ready organisational structure, with processes and rules designed to foster creativity, experimentation, responsibility and ambition to innovate. Using real-life case studiesand the latest organisational theories such as Agile Project Management and Lean Start-Ups, you will learn to understand the benefits and disadvantages of organising, agile project management and flexible teams to support innovation.

13:30 – 16:3009:30 – 16:30


Benefits

Learn how to use the lean start-up method.Understand how you can make your organisation more entrepreneurial and agile.Identify the best structure to support innovation teams.Understand the differences between cost- and revenue-resilient organisations.

Highlights

In each module an experienced technology expert will present the latest developments in important digital technologies (e.g. Internet of Things, Machine Learning, Blockchain).Additionally, real-life case studies are used to understand the benefits and disadvantages of organising, agile project management and flexible teams.

Faculty


© S

hutt

erst

ock/

g-st

ocks

tudi

o


Digital Innovation Capstone Project

Key Facts

Date:1 day of presentation (in agreement with Prof. Dr Reker)

Language:English


Fees:Included in Certificate Programme only

To cap off your learning experience, the capstone project will enable you to apply your new knowledge to a real in-company digital innovation challenge. You will be tasked with identifying and analysing a digital innovation challenge or opportunity your organisation is facing. Your objective is then to design and deliver a digital innovation solution.

The Capstone Project will allow you to apply your newly acquired approaches and techniques. Your ultimate task will be a pitch of your proposed digital innovation solution and business case. We will carry out the pitch in a simulated “Innovation Dragon’s Den” session where simulated prospective investors will scrutinise digital innovation problem solutions, examine your idea development, business model and implementation plan, to make a decision on whether to proceedwith an investment in your digital innovation solution.

The learning outcome of the Capstone Project is an implementable solution to a real-world digital innovation challenge in your own organisation. The project will also allow you to reflect on the experiences of becoming a leader in a digital innovation project.DLI Certificate

Programme

Faculty


© S

hutt

erst

ock/

g-st

ocks

tudi

o


Faculty

Prof. Dr Hernán BrunoProfessor of Marketing and Digital Environment at the University of CologneProf. Bruno’s research focuses on statistical modelling to support marketing decision-making or to generate insights into marketing phenomena. His teaching experience ranges from undergraduates to senior executives in a broad spectrum of industries such as Consumer Goods, Banking, Consulting, Oil & Gas. He also was a Marketing Professor at INSEAD (2008-2015), Erasmus University in Rotterdam (2007-2008) and a consultant at McKinsey & Company (2000-2002). He holds a PhD from London Business School.

Prof. Dr Fabian StingProfessor of Supply Chain Management, Strategy and Innovation at the University of Cologne and at Erasmus University Rotterdam, Rotterdam School of ManagementProf. Sting’s research and teaching interests are in Operations and Technology Strategy. He studies and teaches effective implementations of strategy and innovation in projects and processes. His practice-driven research was published in leading academic and managerial journals such as Harvard Business Review and MIT Sloan Management Review.

Prof. Dr Detlef SchoderProfessor for Information Systems and Information Management at the University of CologneProf. Schoder focuses on data-centric product, process and business model innovations. For the application of Artificial Intelligence, he and his partner companies won several awards including the IATA Innovation Award 2016 and the German Innovation Prize (Finalist). He also won the “Innovation Award” by the German Gesellschaft für Informatik (GI) for individualised media. Considered the leading introductory book on “Information Systems”, he received the VHB Text Book Award 2017. Detelf Schoder has worked in Germany, USA, Republic of Kazakhstan and Japan.

Prof. Dr Christian SchwensFull Professor of Business Administration and Head of the Endowed Chair for Interdisciplinary Management Science at the University of CologneProf. Schwens serves as the scientific director of the board of directors of the Excellence-Start-up Center (ESC) GATEWAY – the business incubator of the University of Cologne. His work focuses on interdisciplinary management, start-up entrepreneurship, corporate entrepreneurship and international entrepreneurship.

Prof. Jan Recker, PhDChaired Professor for Information Systems and Systems Development at the University of Cologne Prof. Recker is the most accomplished business and management researcher under 40 years of age according to a ranking by the magazine Wirtschaftswoche (01/2019). He is Alexander-von-Humboldt Fellow, Chaired Professor for Information Systems and Systems Development at the University of Cologne and Adjunct Professor at the QUT Business School in Brisbane, Australia. In 2018 he was also made the youngest ever AIS (Association for Information Systems) Fellow. His research and teaching covers issues in design and processes surrounding digital innovation, digital transformation and sustainability in a digital world. He is one of the most published information systems academics of all time.

19

University of Cologne Executive School gGmbHUniversitätsstraße 2450931 CologneGermany

Admissions Managers:

Sabine Kuschel Phone: +49 221 470-7943

Juliana MillaPhone: +49 221 470-76337

[email protected]

INFORMATION AND REGISTRATION

Documents

DIGITAL LEADERSHIP AND INNOVATION€¦ · Design Thinking, it updates your core competencies and capabilities across six key building blocks – marketing strategy, strategy implementation