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PRESENTER: Michael Humphrey, Colorado State University DESCRIPTION: Why UX Design Matters. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com
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User Experience Design In JournalismMichael Humphrey
Colorado State University
User experience is not about the inner workings of a product or
service. (Creator-centric)
User experience is about how it works on the outside, where a
person comes into contact with it.
(Consumer-centric)
The Elements of User ExperienceJesse James Garrett
What is UX Used For?Discipline / Strategy / Philosophy
Websites
Devices
Retail
Could UX Apply In Journalism?
Peter Moorville, 2004: The UX Honeycomb
Could UX Apply In Journalism?
Alex Gamela, 2011: 'JUX' Honeycomb
From Desirable
From Accessible
From Usable
Aren't We Doing This?
Let's See ...
User: Wants To Be Informed
… Not Overwhelmed or Misinformed
How much information is useful?
What are the qualities of veritification that create a sense of credibility?
(Anonymous source vs. Press conference.)
User: Wants Organization
… Not Clutter or Confusion
How are they seeking the information?
What format best fits breaking news? Sentence/grafs, lists, video, social media, liveblogs, all, none?
User: Wants Interaction
… Not Trolling (At Least Most)
Free-for-all vs. Curated conversation?
What does a user expect of information that they share?
How Do We Find Out?Users & User Data A/B Testing, Surveys, Focus Groups Analytics (but be careful) Social/Comments Sentiment Meters Retention/Sentiment Testing
Usability products Heat Map Analytics Mouse Tracers Navigation Flow Analytics
Flowcharts/Checklists Create procedures for certain news Reflect results of UX research
How do we apply UX in the classroom?
Three ideas:
Spend a section of your class turning the students into users/testers.
Have students apply two very different approaches to a project and conduct an A/B test.
Bring a focus group of users verbally critique a group project.