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PRESENTER: Marie Shanahan, University of Connecticut DESCRIPTION: Teaching Students to Rate Their Online Reputation. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com
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Journalism + Digital Reputation
A lesson in privacy, publicity and online
first impressions
Marie K. ShanahanAssistant Professor of
JournalismUniversity of Connecticut
@mariekshan
Plug your name into a search engine
“When I put my full name into Google Search, none of the immediate results are related to me. There’s a stained glass artist, a professor at Assumption College, the Wikipedia page of a jockey from the 1800s.”
“My online reputation is nearly invisible. None of the search results were about me.”
The INVISIBLE JOURNALIST
“I am not even really on the map.”
“My name is so common. I share it with hundreds across the United States.”
You must have me confused with someone else
Rachel Weisz image by snarky1 via Flickr/Wikimedia Commons, cc
“Sharing almost an entire name with a gorgeous celebrity married to Daniel Craig has its benefits. But I am much harder to find…My digital footprint, clearly, is not very good.”
“After pages and pages about an ex-NFL backup quarterback, I finally found most of my journalism work.”
Image via nfl.com
“If you search Google Images for my name, you will find a photo of a boy about my age who goes to the University of Connecticut with the same name. He is less concerned about his image. This concerns me. I am uncertain what to do about it.”
I’M THE OTHER GUY. Really.
Image via Twitter user @YAWWWWWW
IRRELEVANT RESULTS
“No articles or previous work…It shows I may not have much journalism experience.”
“I don’t have anything offensive or embarrassing, but what’s there is unnecessary information.”
“To think that so much of your personal information is so blatantly available to the rest of the world can be terrifying.”
STUNNING LACK OF PRIVACY
“So much of my life is made public these days and without my consent.”
“I am a bit alarmed three of my random Facebook photos are featured on Google Images.”
“I don’t have anything against my pictures being the first to show in Google Images, except the fact that those are pictures from my ex-boyfriend’s MySpace account.”
I’ve been tagged, unfortunately
Follow up LESSONS
Be your own digital publicist: Useful strategies for online reputation management
Ethics: How journalists impact the online reputations of others
Internet meme images created with memegenerator.net
Background image by sakurabonodori via deviantart.com