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BBC MMX
Digital Journalism
at the BBC
Steve Herrmann
@BBCSteveh
www.bbc.co.uk/news
BBC 2015
About BBC News Online…
• Reaches over 70m unique browsers a week
• Over 200m unique browsers a month
• About half in UK
• Over 60% are on mobile or tablet
• UK election results day saw 85% on mobile at morning peak
• Video views growing – 27% year-on-year in UK
• Big days: A record 48.3m unique browsers the day after Brexit vote,
24.5m of them from UK. Other high-traffic days were 41.1m the day of
the Paris attacks in November 2015; David Bowie’s death 21.8m and
the day after the 2015 General Election 28.3m
BBC MMX
•Future Media & Technology Journalism | NEWS Website re-
• Part of BBC News, working with BBC Newsgathering & World Service
• Staff in UK, Moscow, Kiev, Tbilisi, Delhi, Nairobi, Cairo, Tashkent, Kabul,
Miami … and soon in Jerusalem & Istanbul
• Selecting and translating from thousands of sources in over 100 languages
• ‘Constant watch’ on broadcast, press & digital media in over 180 countries
• Spotting breaking news, emerging stories and trends, bias and manipulation
About BBC Monitoring…
BBC 2015
‘Sustaining citizenship and civil society’
• Provide independent journalism of the highest quality
• Engage a wide audience in news, current affairs and other topical issues
• Encourage & enable conversation and debate about news, current affairs,
topical issues
• Build greater understanding of parliamentary process and political institutions
• Enable audiences to access, understand, interact with different types of media
From BBC Charter: Public purposes and remits
BBC 2015
What’s changing?
“To meet the expectations of audiences and licence fee payers, we will
need to be available everywhere, for everyone, now.
“For that, we are going to need new products, new ways of working and
new tools... Technology will require us to work in different ways.
“We’re all digital journalists now…”
BBC Director of News James Harding
BBC 2015
1. ‘Audience engagement’: Understanding our users
BBC 2015
1. ‘Audience engagement’: Understanding our users
BBC 2015
1. ‘Audience engagement’: Understanding our users
BBC 2015
1. ‘Audience engagement’: Understanding our users
BBC 2015
2. Thinking mobile, and visual
Between 6am and 7am on Election day 2015, as results came in, 85% of visitors to BBC
News Online were on mobiles and tablets.
BBC 2015
3. Being social - distribution
BBC 2015
3. Being social - distribution
BBC 2015
3. Being social - distribution
BBC 2015
3. Being social - newsgathering
BBC 2015
4. Using data
BBC 2015
5. Digital commissioning
BBC 2015
6. Live
BBC 2015
7. Linked data
BBC 2015
7. Linked data
BBC 2015
7. Linked data: ‘My News’
BBC 2015
8. Digital newsgathering
BBC 2015
9. Digital video
BBC 2015
Video examples
TV package
http://www.bbc.co.uk/news/world-middle-east-37639570
Mobile version
http://www.bbc.co.uk/news/world-middle-east-37637596
Mobile video / short clip
http://www.bbc.com/news/video_and_audio/headlines/38121758
BBC 2015
9. Digital video
BBC 2015
10. New tools and innovation
