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Digital Inspiration Strategy for Scotland’s Digital Media Industry. Key Recommendations. Increase number & scale of companies platforms Encourage companies to play greater role in distribution & interactivity - PowerPoint PPT Presentation
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Digital InspirationStrategy for Scotland’s Digital Media Industry
Increase number & scale of companies platforms
Encourage companies to play greater role in distribution & interactivity
Develop more sophisticated understanding of value to be derived from sector
Greater commitment to improving performance of creative ‘value-chain’
More profitable leverage of IPR
Pilot programme of tax & fiscal benefits for Dundee
Greater investor awareness &investor readiness
Cultivate more ambitious national culture of acquisition
Key Recommendations
Digital Media Industry Map
OPPORTUNITIES
Infrastructure investment Next generation technologies Barriers to market low Digitally sophisticated customers Links to exploit digital media in other industries Regional spend targets for broadcasting
THREATS
Other nations and regions investing heavily in the sector Lack of supply of good propositions Distribution and large companies not embedded in the local economy Talent competition
WEAKNESSES
Not enough large companies Weak in distribution Limited focus for content topics Low ambitions for growth in many companies Lack of specialist investors Poor connections between research and company base
STRENGTHS
Good company base with leading business key segments Research strength in games, informatics and digital design Strategic focus Industry leadership Reputation for creative excellence
Scotland the SWOT
Innovation Find new markets & opportunities e.g. B2B More collaboration with technology providers, content producers & academia Innovate in business models
Interactive Distribution Platforms Improve place in distribution & value chain Support development of new platforms Align inward investment effort Encourage inward migration
Internationalisation Prioritise companies native to internet Encourage niche offering on global market Align agencies to promote inward investment
Investment Make use of existing R&D tax credits Stimulate a more acquisitive culture Attract specialist investors Deliver new fiscal measures for games sector
Infrastructure Encourage growth of organic communities Attract & retain talent Promote tri-central area & develop DMQs
Education sector Enable speedy & profitable partnerships Realistic pricing structures for tertiary education Curriculum should develop digital literacy & promote economic value of creative arts
Public sector Increase pace & value of support Prioritise investment for platforms Ensure funds are transparent & dynamic.
Areas for Action
To double the value of sector revenues to £6.3bn by 2012.
More companies
More companies of scale
Moving up the value chain
Increasing employment
Growing our reputation
Target
The Strategy in a Nutshell