Digital Innovators Summit programme: 30+ reasons why you should attend

VDZ Verband DeutscherZeitschriftenverleger

Digital Innovators' Summit 2013 6th Digital Magazine Media Conference hosted by FIPP, VDZ and emediaSF

18-19 March 2013 Deutsche Telekom Conference Center | Berlin, Germany

Programme | Monday, 18 March 2013

8:30 – 9:45 RegistRation, BReakfast and expo

Register and come into the Lichthof to grab coffee, tea and a light breakfast before the start of the conference. Take a look at what some of the solution providers are offering.

9:45 – 10:00 opening CeRemonies

Mike Hewitt, Managing Director, Adaugeo Media (UK) Chris Llewellyn, President & CEO, FIPP (UK) Alexander v. Reibnitz, Managing Director Print Advertising & Digital Media, VDZ (Germany)

10:00 – 10:30 digital at the CoRe

Frank Anton shares Hanley Wood’s approach to and experience with transforming his publishing company to a media, information and marketing company that puts digital first. Hear also what he sees in store for the future of magazine publishers.

Frank Anton, Vice Chairman, Hanley Wood LLC (USA) 10:30 – 11:30 tRends in media Consumption

This session explores how people – especially young people – really consume media these days and where the future of media consumption may be headed.

Ben Huh, Founder and CEO, Cheezburger Inc. and Co-founder, Circa (USA) Justin Gibbons, Creative Director and Mark Holden, Head of Futures, Arena Media (UK)

11:30 – 12:00 inteRnationalization of a digital BRand

The Huffington Post has been one of digital media’s biggest success stories. Now it is successfully expanding its brand and reach in new international markets. Jimmy Maymann shares how they do it.

Jimmy Maymann, CEO, Huffington Post Media (USA)

12:00 – 12:05 solution pRovideR 100 seCond elevatoR pitChes

Solution providers tell you in 100 seconds how they can help your business.

12:05 – 13:15 LunCH And Expo

Enjoy a hot lunch and drinks in the Lichthof and network with your international peers. Visit the solution providers to see how they can help you with some of your business challenges.


Programme | Monday, 18 March 2013Track 1 Track 2Sessions

13:15 – 13:45 the Best media taBlet apps

What are the defining features of successful tablet apps? What best practices should publishers follow with their own apps? Rebecca McPheters talks about design, functionality, and use of rich media content by successful magazine apps.

Rebecca Mcpheters McPheters & Company, Inc. (USA)

13:45 – 14:15 evolution and innovation in magazine apps

It is no coincidence that Martha Stewart’s apps are top ranked. See how this publisher innovates with its apps, how the apps have evolved with the learnings, how Martha Stewart treats different devices, drives traffic to the apps and sells them, and hear what they expect going forward.

Ruth Feldman VP & International Editorial Director, Martha Stewart Living Omnimedia (USA)

14:15 – 14:45 Content on taBlets and moBile deviCes

How should publishers approach the pro- duction and sale of content on tablets and mobile devices? What are efficient and cost effective ways to deal with the wide variety of devices, as well as the different news- stands, on the market now and in the future? Hear how a renowned publisher manages these challenging issues.

Craig Llewelyn-Williams Associate Editor, Digital, The Sunday Times (UK)

15:15 – 15:45 designing gReat useR expeRienCes on new deviCes

Every good tablet app starts with a good user experience. Get inspired by one of the top creative minds in digital.

Andy Hood Executive Creative Development Director, AKQA (UK)

14:45 – 15:15 nEtWoRkinG BREAk

Come into the Lichthof to network with you international peers and grab coffee, tea, drinks and a snack before the start of the next set of sessions. While you are there, see what some of the solution providers are offering.

Big data in B2C puBlishing

The collection of data combined with analysis and intelligent systems is revolutionizing busi-ness. Hear how a top B2C publisher extracts actual business value from the data they collect.

Jean-paul Schmetz Chief Scientist, Burda Media (Germany)

Big data in B2B puBlishing

The collection of data combined with analysis and intelligent systems is revolutionizing busi-ness. Hear how a top B2B publisher extracts actual business value from the data they collect.

Michael dellManaging Director, IHS Jane‘s Information Services (UK)

data made useful foR editoRs

Data can be intimidating and complex – not so at Chartbeat, which turns real-time data into an easy to use, actionable format. Editors can make editorial decisions based on a website-overlay that gives a quick understanding of how each piece of content does at any moment in time.

dustin oliver, Product Outreach, Chartbeat (USA)

leveRaging BRand in the soCial woRld

Hearst Magazines embarked on a mission to in-crease the relevance of their brands in a rapidly splintering media environment. Grant Whit-more talks about Hearst Magazine’s success in leveraging social platforms to increase enga-gement with its brands and drive traffic and revenue to Hearst owned media assets.

Grant WhitmoreVice President, Digital, Hearst Magazines (USA)

15:45 – 16:15 new deviCes and teChnologies

What are the latest and upcoming devices and technologies that publishers should be paying attention to? Hear from a man who has dual insights – he covers technologies as a publisher, and he is at the forefront of using them as well.

nial Ferguson Group Publishing Director, Technology Division, Future Plc (UK)

16:15 – 16:45 new Revenues thRough digital CommeRCe

E-Commerce sounds like a fitting comple- mentary source of revenue for a fashion and shopping magazine, but that doesn’t mean it’s easy. Hear how Condé Nast’s Lucky Magazine carefully forays into digital commerce while protecting its editorial voice and independence.

Maura Randall Digital Managing Director, Lucky Magazine / Condé Nast (USA)

17:00 – 17:30 evolution fRom a pRint BRand to a Content BRand i

First former print brands added websites, and now they need to be available on a still grow- ing number of modern platforms, including different forms of smartphones and tablets and social networks. With content still at the core of our business, how does this content evolve to meet the expectations of the con- sumer and to remain competitive in a multi- platform world with sheer limitless compe- tition? Hear how a major German publisher has managed this evolution.

dr. Hans Hamer Managing Publishing Director, Auto, Computer and Sports Media Group, Axel Springer (Germany)

17:30 – 18:00 evolution from a print Brand to a Content Brand ii

Hear how Sanoma Media in The Netherlands has managed the evolution of content to a multi-platform brand.

Henk Scheenstra COO Print, Sanoma Media Netherlands (The Netherlands)

16:45 – 17:00 SESSion CHAnGE BREAk

tumBlR as a tool foR soCial disCoveRy

Tumblr integrates blogging, social media and images. Find out how publishers can use this winning combination to expand their reach and get discovered by new readers.

Mark CoatneyMedia Outreach Director, Tumblr (USA)

expanding ReaCh By taking Content plaCes

Content can take on a whole new and much longer life when it is tied to specific locations. Foursquare offers publishers interesting and effective ways to combine place and content, thereby fostering discovery and increasing reach and user loyalty.

omid AshtariBusiness Development Director, Foursquare (UK)

Can’t live with it, Can’t live without it – google and puBlisheRs

Google is often referred to as a “frenemy” for publishers – a friend and an enemy at the same time. One of the predominant scholarly experts on Internet Advertising and the forces that shape the Internet discusses this complex relationship and shows the latest opportunities and risks that Google poses for publishers

Benjamin G. EdelmanAssociate Professor of Business Administration, Harvard University (USA)

pRiCing stRategies foR paid Content

You want to sell your content, but don’t know what price is right? Hear the insights of an expert who has researched pricing in all its facets and get his recommendations for pricing strategies.

dr. Florian BauerVocatus (Germany)

Programme | Monday, 18 March 2013Track 1 Track 2Sessions


18:00 – 18:30 the death of demogRaphiCs and the Rise of the individual and the ColleCtive How do you turn people you don‘t know into people you know, without the use of high cost static group segmentation that still leaves you with uncertainty? Everyone is different. The sum of individuals is the collective and collaboration with the knowledge of the group will change the engagement process. The collective is always right.

Jp Rangaswami, Chief Scientist, Salesforce.com (UK)

18:30 – 18:35 summaRy and adjouRnment

Mike Hewitt, Managing Director, Adaugeo Media (UK)

18:35 – 21:00 diS Fest

Join us for free drinks, food and fun at the DISFest. A great opportunity to network and just have a good time. There will be live music, local drink and food specialties and prize drawings. Located in the Lichthof behind the main stage.

Programme | Monday, 18 March 2013


8:00 – 8:30 BReakfast and expo Come into the Lichthof to grab coffee, tea and a light breakfast before the start of the conference. We encourage you to see what some of the solution providers are offering.

8:30 – 8:40 welCome and ReCap


8:40 – 9:10 how to pRospeR in the eveR-Changing digital media landsCape – lessons fRom atlantiC media

It took radical change and brand new thinking to turn around the sinking ship that the 150 year old Atlantic had become. In addition to taking the venerable brand into profitability and the digital age, changing the business model and building out brand extensions, Atlantic Media has embarked on a new mission with the digital-only news site Quartz. Hear from the man who is a driving force behind these innovations.

Justin B. Smith, President of Atlantic Media (USA)

9:10 – 10:10 MAKING PAID CONTENT WOrK

It’s still not easy, but subscriptions to digital content can work. Two key players that have successfully implemented paid content models - The New York Times for its own content, Press+ for hundreds of US newspapers and other publishers - share their insights, experiences and best practices.

paul Smurl, Vice President, NYTimes.com Paid Products (USA) Matt Skibinski, Vice President of Affiliate relations, Press+ (USA)

10:10 – 10:15 solution pRovideR 100 seCond elevatoR pitChes Solution providers tell you in 100 seconds what they can do to help your business.

10:15 – 10:45 nEtWoRkinG BREAk

Come into the Lichthof to grab coffee, tea, drinks and a snack as well as to network. Take some time to see what the solution providers are offering.

10:45 – 12:15 digital adveRtising – puBlisheR RelevanCe in the age of owned, eaRned and paid media

The new trifecta of “owned, earned and paid media” can be a scary proposition for publishers. With marketers pouring more and more resources into owned (their own websites, apps etc.) and earned (social) media, and targeted advertising available at low rates thanks to RTB, how can publishers stay relevant? Are they limited to just a slice of shrinking paid media budgets, or is there more they can do to support the goals of marketers? Hear the latest research and recommendations on this topic from one of the foremost thought leaders in digital media and the views of a premier agency.

Rebecca Lieb, Analyst, Digital Advertising & Media, Altimeter Group (USA) Stephan pretorius, President, acceleration (UK)

12:15 – 12:20 solution pRovideR 100 seCond elevatoR pitChes

Solution providers tell you in 100 seconds what they can do to help your business.

12:20 – 13:30 LunCH And Expo

Enjoy lunch and drinks in the Lichthof and network with your international peers. Visit the solution providers to see how they can help you with some of your business challenges.


Programme | Tuesday, 19 March 2013

Track 1 Track 2Sessions

14:00 – 14:20 paid suBsCRiption platfoRms i

Leaders of successful paid subscription platforms share their approaches, efforts and learnings.

tomáš Bella CEO, Piano Media (Slovak republic)

14:20 – 14:40 paid suBsCRiption platfoRms ii

philippe Jannet Managing Director, ePresse Premium (France)

14:40 – 15:00 paid suBsCRiption platfoRms iii

Jonathan Shar General Manager, Digital Newsstand and Emerging Digital Content, Barnes & Noble (USA)

15:00 – 15:20 digital puBlishing tools foR puBlisheRs

nick Bogaty Director of Business Development, Digital Publishing Group, Adobe Systems Incorporated (USA)

pRogRammatiC selling foR puBlisheRs

Publishers can take an active role in maximizing return from their inventory while maintaining control over their data.

Jay StevensSenior Vice-President and General Manager, International, rubicon Project (UK)

Responsive adveRtising

If your content is available on various platforms, your ads should be as well. Learn about a so-lution that lets your ads conform to just about any device and size.

Matthew SnyderFounder and CEO, responsiveAds (USA)

adveRtising teChnologytbd

digital tRends foR puBlisheRs – peRspeCtive fRom isRael

An Israeli venture capitalist talks about key innovation clusters that are relevant to digital publishing and shares examples of innovative companies relevant to publishers.

uri AdoniPartner, JVP Media Labs (Israel)

15:20 – 15:25 REConvEnE At MAin StAGE

15:25 – 15:30 Closing summaRy and adjouRnment


15:30 – 16:00 nEtWoRkinG CoFFEE / tEA

13:30 – 14:00 digital innovations in magazine and innovations awaRds

One of the editors from Innovation Media Consulting presents the latest innovations in the magazine media world and announce the Editor’s Choice Awards.

John Wilpers, Innovation Media Consulting Group (UK)


Programme | Tuesday, 19 March 2013

Documents

Digital Innovators Summit programme: 30+ reasons why you should attend