Digital India- Life in a Connected World

04/07/2015 DigitalIndia:LifeInAConnectedWorldCXOtoday.com

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ColumnDigitalIndia:LifeInAConnectedWorldby Prateek N kumar, CEO-MD, NeoNicheJul 03, 2015

1980s and 90s were the decades when mygeneration was growing up attuned to songrequests made on AIR by people from a non-descript town called Jhumri TilayaandLalitajis pearls of wisdom on whichwashing powder made our clothes look whiteror how a particular Scooter brand was creatingstronger images of stronger India as it washard to misson Sundaymorning televisionalong with Ramayana and Mahabharata.

We kept trying to save a particular charactersgirlfriend in the name of Video games. Digital

camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStationwere unheard of and life was about scarcity and limited choices. Things already changed when90s brought the economic liberalization. I coin that liberalization 1.0.

DigitalIndia:LifeInAConnectedWorldPrateek N kumar, CEO-MD, NeoNiche

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And testimony to that was on Wednesday 1stJuly 2015,even a 15,000-capacity stadium in Delhiseemed small for a venue when the Prime Minister launched the Digital India Week toempower citizens with the use of IT.

What does it mean is a whole new world whereglobalization and technology advancement willfurther shape the way we perceived and see things like never before. Which will give rise to awhole new breed of Consumers. Consumption will no longer be about available choices butgetting what you want on your terms.

The campaign is as much an invitation to domestic and foreign companies as a promise toimprove systems, remove bureaucratic sloth and reduce red-tape that often delays processesand decision-making, and encourage start-up enterprises.PM Modis promise of digital lockersto store documents, e-Sign using Aadhaar, e-Hospital systems, National Scholarship Portal,Centre of Excellence on Internet on Things (IoT) and a high-speed digital highway that aimsto make government services more efficient, easily accessible and hassle-free.

Whenever the government has trusted the industry, it has performedbut what is more excitingabout the initiative is thatThis will be a true step to connect villages with better infrastructureand broadband at Gram Panchayat level . connecting the entire country which will createopportunities of uniform communication to every citizen thereby creating a level playing field.

My key takeaway from PMs announcements

1.e-Sign framework which will allow citizens add their digital signatures to documents onlineusing Aadhaar.

2.MyGov.in portal will become an online platform to engage citizens in governance through aDiscuss, act and share making the entire system collaborative and transparent.

3.Approach. Bharat Net program as a high-speed digital highway to connect all 250,000 grampanchayats of country the worlds largest rural broadband project using optical fiber.

4.Broadband Highways as one of the pillars of Digital India to address the connectivity issueswhile enabling and providing technologies facilitating delivery of services to citizens. Will helpin faster response to every governance call to action.

5.Centre of Excellence on Internet on Things (IoT), as a joint initiative of the governmentagencies and private institutions such as Nasscom.

What it brings is a whole new India will emerge one which will not only match the world butlead the world ..As digital marketer we would love to contribute and make it a reality after all

India's IT infrastructure spending toreach $2.02 bn in 2015: Gartner



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its our bread and butter.

Any work in the area of digitization must be accompanied by more work on cyber security. ThePM himself spoke of bloodless wars that will fought in future in cyberspace with telling effect.And to that effect more work is required both at R&D, Creating laws and companies having adetailed IT policies.

Startup ecosystem will get a level playing field due to Growth Hacking and crowdsourcing buteven more out of SAS model of doing the business with least government and mostgovernance while large enterprises will be able to manage Big Data to bring cost efficientrelevant and customer services.

I would say the current Digital India initiative will lead to Liberalization 2.0 It would be allabout life in a connected world .

Tags: Digital India, high-speed digital highway, Internet on Things, IoT, Aadhaar

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Digital India- Life in a Connected World