Digital Hill Multimedia 574.537.0703 €¦ · to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media. Digital Hill Multimedia 574.537.0703

Digital Hill Multimedia 574.537.0703

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Mike Gingerich, President of Digital Hill and TabSite Co-Founder. Digital and Social Media Marketer. Part geek, total marketer, extreme online junkie! Marketing, social media, brand and internet enthusiast with 10+ years experience building solutions for businesses with websites, apps, and campaigns with winning integrated web and Social Media Strategies. Loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.


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Joe Mehl is an Account Manager at Digital Hill and tech junkie! He loves all things tech, but he loves talking tech even more. Joe is an IU grad and he is all about going above and beyond to help people with their digital needs, and is always eager to solve a problem. Whether you need a website or a digital marketing strategy, this self-proclaimed tech junkie/geek would love to help enhance your online presence and help bring your business to the next level!

Technology is complex, good relationships make it work

Your Google Analytics Experts


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Success with Google Analytics

South Bend based company MetalStamp, Inc. realized in 2015 they wanted to ensure their site was up-to-date. They had an older, static website which wasn’t mobile friendly. Digital Hill had implemented Google Analytics on the original site so that Metal Stamp could keep track of their website performance.

After launching the new mobile-friendly site, MetalStamp’s total users (all sessions) increased 950% after launch on March 15th, 2015 and Mobile & Tablet traffic increased by 376%!

Knowing the amount of traffic and how your website is performing in today’s world is extremely important because of how much content there is out there, you need to know if your website is doing it’s job by attracting and engaging your visitors.


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What We Will Cover

• How to Access Google Analytics

• Dashboard

• Understanding the Dashboards Stats

• How to Generate a Monthly Website Traffic Report • Advanced Breakdown of Analytic Data


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What is Google Analytics?

Google Analytics is a FREE service that provides comprehensive statistics regarding the visitors to a website. Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.


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What Does it Offer Me? Google Analytics offers much more, it also can track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.)


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Google Analytics Landing Page


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Google Analytics Landing Page


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Dashboard


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Understanding the Dashboard


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Understanding Sessions

A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and e-commerce transactions.

You can think of a session as the container for the actions a user takes on your site.


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Understanding Users

Users are users that have had at least one session within the selected date range. Includes both new and returning users.


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Understanding Pageviews

Pageviews is the total number of pages viewed. Repeated views of a single page are counted.


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Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Understanding Page/Session


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Avg. Session Duration is the average length of a Session.

Understanding Avg. Session Duration


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Understanding Bounce Rate

Video Link

https://www.youtube.com/watch?v=pw_sGOOM9vM

https://www.youtube.com/watch?v=pw_sGOOM9vM


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Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). Lower bounce rates are more desired!

Understanding Bounce Rate

The 40% Rule


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The % New Sessions is a gauge of the percentage of visitors that are new. (Does not count a person who comes back more than 1x.)

Understanding % New Sessions


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The % of traffic on your site by each main website & mobile browser.

Top Browsers


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Top Pages Report

Other Key Features


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Top Pages Report


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The % New Sessions is a gauge of the percentage of visitors that are new.

Social Media Traffic


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Are you using “My Dashboard”?


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Learn More

This is what Digital Hill does, to learn more reach out to us!.... Questions?


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How to Generate a Monthly Website Traffic Report

OVERVIEW: The report to the Right will be your end result.


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Monthly Report


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Learn More

This is what Digital Hill does, to learn more reach out to us!.... Questions?


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Advanced Breakdown of Analytic Data

• Auto Email your Monthly Analytic Report • Learn to isolate specific traffic data in overview • Learn Site Demographics • Understand User Flow


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Email Monthly Report


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Isolate Mobile Data


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Isolate Mobile Data


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Isolate Data


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Isolate Data


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Isolate Data The main reason you want to isolate your Mobile and Tablet Traffic is to get a clear understanding of how users are accessing your website and viewing your content.

Video Link

https://www.youtube.com/watch?v=7hUK6TGWFeM

https://www.youtube.com/watch?v=7hUK6TGWFeM


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Demographics - Overview


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Demographics -Gender


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Demographics – Interest Category


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User Flow of Website


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Acquisition - Social - User Flow


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Learn More

This is what Digital Hill does, to learn more reach out to us!....

• Website Development – Web Software

– Responsive Website Design

– E-Commerce Solutions

– Content Management Systems

• Mobile Applications – IOS (Apple) App Development

– Android (Google) App Creation

• Digital Marketing – Marketing & Online Ad Services

– Social Media Management

– Digital Consulting and Strategy

Questions?


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Mike Gingerich Digital Hill Multimedia, Inc.

Ph#: (574) 537-0703 Email: [email protected]

Joe Mehl Digital Hill Multimedia, Inc.

Ph#: (574) 537-0703 Email: [email protected]

Technology is complex, good relationships make it work

Your Google Analytics Guys

Documents

Digital Hill Multimedia 574.537.0703 €¦ · to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media. Digital Hill Multimedia 574.537.0703