#DGPConf18

8 March 2018Village Hotel, BroxtoweNottingham, NG9 6DL

Programme Guide

Conference 18:Digital Growth

explore the future

On behalf of Nottinghamshire County Council and East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire), we are delighted to welcome you to this year’s Digital Growth Conference delivered in partnership with Better Broadband for Nottinghamshire. We hope you have an enjoyable and informative day.

Bringing together some of the UK’s leading authorities in digital marketing and emerging technologies, the Conference agenda has been developed to highlight how the digital landscape is changing. It will provide you with the chance to develop your understanding of new technology and latest solutions in an environment designed to inspire new ways of working, helping you to make the most of digital technology.

The Digital Growth Programme (formally known as eBusiness Club) has been delivering digital technology workshops, supporting SMEs across the East Midlands since 2003.

The programme so far has engaged with more than 1,000 SMEs across Derby, Derbyshire, Nottingham and Nottinghamshire, whilst over £2.2 million of grant projects are being delivered to help SMEs utilise new technology within their business to increase productivity – nearly £1 million of these projects are being delivered within Nottinghamshire alone.

Today will provide you with key insights on what to look out for and how you can maximise digital technology within your business. You will hear from industry practitioners who are experts within their fields, providing you with the latest insights in digital technology from What’s New in Social, What’s New in Search, as well as a glance into affordable targeted marketing with SKY TV. You will hear also from Nottingham-based business Thorntons Ferrero who will explain how they have expanded their business through the use of technology with the support of the programme.

Make the most of the programme resources and book your place on our workshops, which are fully-funded. If you haven’t yet applied for a grant, speak to one of our advisers on how you can take advantage of this unique support. D2N2 Growth Hub and the Chamber are also on hand to assist with any queries relating to business support you may require.

We would be grateful if you could complete the feedback form so we can improve and develop our next digital Conference. A date will be announced soon so please let us know on the form if you would like to reserve your place.

Finally, we would like to encourage you all to really get into the spirit of the day by following us on Twitter at either @ebizclub or @EMChamberNews and tweeting about your experiences today, using the hashtag #DGPConf18.

Enjoy your day!

Welcome

Diane BeresfordDeputy Chief Executive East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)

Councillor Mrs Kay Cutts MBE Leader of Nottinghamshire County Council

2 3* terms and conditions apply

The Better Broadband for Nottinghamshire Programme is a multi-million pound partnership between Nottinghamshire County Council and a range of funding partners, transforming broadband speeds across the county.

It was set up to take advantage of the government’s Broadband Delivery UK (BDUK) initiative, which provides funding to help councils improve broadband access where it is currently lacking, and needs will not be met by the private sector.

So far over £20 million has been invested in upgrading the county’s telecommunications infrastructure, with thousands of miles of fibre cabling deployed and hundreds of new fibre broadband cabinets installed in towns and villages across Nottinghamshire.

Benefits of fibre broadband include faster download and upload speeds; the ability to access the internet via multiple devices without a slower connection, faster downloads of films and music, a better online gaming experience, improved file sharing for businesses, solutions based on Cloud computing and being able to work more flexibly.

Take action! Are you connected to a superfast service? Upgrades are not automatic so to ensure you benefit, contact your current supplier and ask to upgrade to fibre or check a price comparison website to find the best deal.

For more information contact enquiries.broadband@notsscc.gov.uk

Today’s Conference is delivered by the Digital Growth Programme in partnership with Better Broadband for Nottinghamshire.

The Digital Growth Programme is a £7.2 million project, part-funded by the European Regional Development Fund via the D2N2 Local Enterprise Partnership, that provides dedicated support to enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire. Delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and local stakeholders, it aims to support SMEs to grow through embracing digital technology, ultimately improving competitiveness and productivity.

The Programme runs until June 2019 and is contracted to deliver the following results:

• 340 fully-funded workshops • 852 enterprises receiving at least 12 hours of support including 69 enterprises in their first year of trading• 128 enterprises taking up broadband with speeds of at least 30 Mbps• 639 enterprises supported to introduce new to the firm products or processes

There is ongoing support from dedicated Digital Business Advisers and grant funding opportunities of £2,000 to £16,000*.

Speak to a member of the team today to find out how you can apply www.d2n2-digital.co.uk

The D2N2 Growth Hub is a vital network for growing and ambitious businesses across Derby, Derbyshire, Nottingham and Nottinghamshire. At the heart of everything we do is a thriving business community that has the potential, ambition and commitment to grow, from small to medium sized enterprises to large, established businesses.

There is a vast array of services on offer from the public, private and third sectors but many businesses struggle to find the best services to fit their needs. The D2N2 Growth Hub fills this gap by providing up-to-date, valuable and relevant information, guidance and support – saving you time and helping you to focus on what’s important for your success.

It is part of the D2N2 Local Enterprise Partnership, a private sector-led partnership promoting economic and job growth across Derby, Derbyshire, Nottingham and Nottinghamshire. The Digital Business Growth Programme received £3.6m, via the European Regional Development Fund portion of D2N2’s €250million in European Structural and Investment Funds (ESIF). The Ministry of Housing, Communities and Local Government is the Managing Authority for ERDF. Established by the European Union, ERDF funds help local areas stimulate economic development by investing in projects which support innovation, businesses, create jobs and local community regenerations. More information at www.gov.uk/european-growth-funding.

The D2N2 Growth Hub team includes dedicated, experienced and expert business advisers, who are there to give you the right advice at the right time. So whether you need access to finance to expand, guidance on the latest legislation or practical business support, our advisers are here to help.

Contact us today www.d2n2growthhub.co.uk

5

08:30 | Registration and networking

09:30 | Welcome Councillor Mrs Kay Cutts MBE, Leader of Nottinghamshire County Council

09:45 | The Future of Digital Marketing Andrew Grill (Keynote Speaker)

10:30 | What’s New in Search? Ian Lockwood

11:00 | Break

11:30 | Accelerating Productivity through Digital Innovation Rob Gregory

12:00 | Affordable Targeted TV Marketing Joada Allen & Kelly Diver (from Sky)

12:30 | Lunch and networking

13:30 | Personalisation and the Rise of the Chatbot Paul Ince

14:00 | Case Study by Thorntons Ferrero John Alexander Rowley

14:30 | What’s New in Social? Liam Lally

15:15 | Better Broadband for Nottinghamshire Ceren Clulow (Nottinghamshire County Council)

15:30 | Panel discussion

16:00 | Close

ProgrammeSpeaker Profiles

Councillor Mrs Kay Cutts MBEKay was elected Leader of the Conservative Group in 2000 and has held this position ever since. She served as Leader of Nottinghamshire County Council when the Conservatives took control in June 2009 after 28 years of Labour administration, and resumed the Council Leader role from May 2017. Kay was born in Nottinghamshire.

Joada Allen & Kelly DiverSkyJoada Allen and Sky’s Kelly Diver will be highlighting the fascinating updates in targeted marketing on our television screens. Joada has over 15 years’ of production experience and is now working with much smaller companies to make TV advertising an affordable and effective option. Together they will explain how household data and incredible technologies are used to target exact audiences and offer campaign evaluation to track impact and ROI.

Ian LockwoodBoom Marketing Ian will be speaking about the changes in the world of search engines, from developments in Google’s search result pages to recent algorithm changes, new pay-per-click advertising features, impact of voice search and what the future is likely to hold for search. As Founding Director of a digital agency, he specialises in online marketing and web design. With over 18 years’ in the Internet industry, Ian has helped hundreds of businesses across B2B and B2C environments.

John Alexander RowleyThorntons Ferrero(Local Case Study) John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for over 10 years. Since 2014 he has been overseeing the digital marketing for Thorntons, and is now responsible for all digital marketing activity, including search engine marketing, customer relationship management and affiliate programmes. During this highly engaging presentation John will include tips on standing out in paid advertising, getting noticed in customer inboxes and lots more.

Ceren ClulowBetter Broadband for NottinghamshireCeren will provide an update on the Better Broadband for Nottinghamshire programme including outlining current coverage details, future deployment plans and sharing the recent announcement of Nottinghamshire’s leading role in Britain achieving 95 per cent superfast broadband coverage. She will also talk about the core economic impacts associated with BBfN, which are created by businesses adopting and exploiting fibre broadband to deliver economic growth.

Rob GregoryMagnificaUsing a creative mix of existing tools and custom solutions Rob will be illustrating how businesses can use digital innovation to accelerate its productivity. As a Business Owner, he specialises in helping improve business efficiency through digital technology, custom applications, mobile apps and business intelligence solutions.

Liam LallyZaddle InternetBringing the audience up-to-date with all the latest changes in the world of social media, including changes in Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat & YouTube, Liam will delve into how SMEs can take advantage of the new features. As an Expert Practitioner, he is an accomplished public speaker and passionate about helping businesses getting the most out of Social.

Jon EgleyConference ChairJon is the Digital Growth Programme Manager, responsible for managing the programme team, its network of consultants, host organisations and the ongoing development and delivery of products and services. His knowledge and experience includes providing business consultancy and support across a broad range of business sectors. Jon has been involved in business technology and Digital Marketing for over 20 years and has spent the last 18 years providing impartial and independent advice to businesses across the East Midlands.

Andrew GrillKeynote SpeakerPractical Futurist and International TEDx Speaker, Andrew inspires the audience to understand the technology disruptors and how SMEs can harness these ideas to drive real growth. With first-hand knowledge and experience of the challenges that SMEs face, Andrew has previously managed six technology start-ups over a 12 year period before joining IBM as a Global Managing Partner.

Paul InceLikeMind Media Limited

Paul will be explaining why connecting with people through the palm of their hand delivers personalisation and how Chatbots offer the potential to deliver a message in a format that is increasingly being used. With nearly 20 years’ experience in the IT industry Paul has supported many businesses to increase their visibility online and grow their business through digital technology.

4

6

Don’t miss out. Book your place:www.d2n2-digital.co.uk

Embrace the Digital WorldFully-funded workshops near you.

An Introduction to Paid Social Advertising 06 Jun | Novotel Nottingham Derby, Erewash13 Jun | Carriage Hall, Rushcliffe

An Introduction to Smart Remote Working 03 May | Newark Beacon, Newark

Business Continuity Planning 21 Jun | Devonshire Dome, Buxton

Converting Website Visitors into Sales 24 May | Penta Hotel, Derby

Creating Video Content for the Web 17 Apr | Carriage Hall, Rushcliffe

Data and Making the Most of your Business Relationships 18 Apr | Holiday Inn Derby - Riverlights, Morledge02 May | The Village Hotel, Broxtowe17 May | Rushcliffe Arena, Rushcliffe12 Jun | Park Inn, Nottingham14 Jun | Horsley Lodge Golf Club & Hotel, Amber Valley

Developing Content for the Web 09 May | Novotel Nottingham Derby19 Jun | The Village Hotel, Broxtowe

Ecommerce - Selling your Products Direct to the Chinese Consumer (half-day) 20 Apr | Nottinghamshire County Cricket Club, Rushcliffe29 Jun | iHub, Derby

Effective Search Engine Optimisation 02 May | Santos Higham Farm, Alfreton16 May | Mercure, Burton on Trent26 Jun | Carriage Hall, Rushcliffe

Email Marketing for Success 27 Jun | New Bath Hotel and Spa, Matlock

Improve Operational Effectiveness with Cloud Computing 10 May | Park Inn, Nottingham

Integrating Social Media into your Business (two-day workshop) 17 Apr & 24 Apr | Devonshire Dome, Buxton15 May & 22 May | St James Hotel, Nottingham07 Jun & 14 Jun | The Newstead Centre, Gedling19 Jun & 26 Jun | iHub, Derby

Internet of Things (IoT) 26 Apr | Park Inn, Nottingham

Online Marketing for Local Business 25 Apr | Park Inn, Nottingham27 Jun | Antenna, Nottingham

Planning an Effective Website 11 Apr | Penta Hotel, Derby24 Apr | Richard Herrod Centre, Gedling13 Jun | iHub, Derby

Selling Online - Getting Started 01 May | The Nottinghamshire Golf and Country Club, Rushcliffe

Understanding Google Analytics 08 May | Penta Hotel, Derby09 May | The Nottinghamshire Golf and Country Club, Rushcliffe23 May | iHub, Derby

Working with Digital Images 25 Apr | Novotel Nottingham Derby, Erewash

7

8 9

Is your technology holding you back?Technology grants between £2,000 and £16,000* are available to existing business looking to grow in Derby, Derbyshire, Nottingham and Nottinghamshire.

Telecommunications

Cloud Computing

Websites and Ecommerce

Software

Broadband Connectivity

Hardware

Don’t miss out. Apply today!www.d2n2-digital.co.uk

Superfast Broadband - giving you the opportunity

to do more online

MansfieldDistrict Council

Talk to your

Internet Service Provider

about special offers on

high speed fi bre broadband

Check if you can get superfast broadband. Visit www.nottinghamshire.gov.uk/broadband today!

D&P 7712* terms and conditions apply

10 11

Get the right support for business success in the digital age. Topics include:

Book your place by visiting:www.d2n2-digital.co.uk

Mobile Marketing and Productivity

Website Planning and Development

Video Production and Marketing

Ecommerce

Email Marketing, CRM and Big Data

Cloud Computing and Cyber Resilience

Paid Digital Advertising

Social Media

Online Marketing

International Ecommerce and Marketing

0333 006 9178 | info@d2n2growthhub.co.uk

Boost your business growth, with our support!

Contact our team of advisers for a FREE business health check*

www.d2n2growthhub.co.uk

•Employment&Skills

•InternationalMarkets•AccesstoFinance

•Innovation

*Businesses must have been trading for a minimum of 6 months and be located in Derby, Derbyshire, Nottingham and Nottinghamshire

Delivered in partnership with: