Digital FitnessB. Bonin BoughGlobal Head of Digital, PepsiCo@boughb

August 2011

*Number of people per mobile phone subscription (Source: Nokia Conversations blog, data from www.itu.int)

Global Mobile Penetration

Rol

e of

Dig

ital

Society

?

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

- Charles Darwin

Digital Adaptation

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

1200%

1000%

800%

600%

400%

200%

0%

-200%

$4 BILLION

$2 BILLION

$6 BILLION

BLOCKBUSTER REVENUE NETFLIX REVENUE

$0

$2.2 BILLION

BANKRUPT

200620052004 200920082007 2010

?

Rol

e of

Dig

ital

Organizations

Society

The recipe for success

Understand the way technology works and use it to your advantage

Gain an appreciation for big data

Foster a mindset aroundexperimentation

Understanding the technology

Understanding the technology

Leveraging technology to drive engagement

But what about Facebook?

Embracing experimentation

How can this drive customer engagement?

Understanding and utilizing big dataHow can we combat data overload?

Influencer Relationship ManagementIt’s about symbiosis

Discussion