Embed Size (px)
Citation preview
Herman Hollerith Center Alexander Rossmann, Alfred Zimmermann Danziger Str. 6 eMail [email protected] D 71034 Böblingen eMail [email protected] web www.hhz.de
Digital Enterprise Computing 17 #dec17hhz
Scientific Annual Conference
Conference Program | July 11-12, 2017 Herman Hollerith Center
Danziger Str. 6, 71034 Böblingen
www.hhz.de 2
DEC17 Conference
The digital company requires new concepts of digital enterprise computing. This includes an interdisciplinary combination of computer science, economics and other relevant scientific disciplines.
New architectures with integrated mobility and IoT systems, data-driven business models and processes are driving current and future business strategies. They create new possibilities of digital transformation to new business areas.
Digital business models and corporate architectures play a central role in the question of how information systems effectively support the achievement of corporate objectives. New options for the digital business of the future will emerge from novel IT systems.
The aim of the conference - Digital Enterprise Computing - is to make central tasks and challenges of digital companies, digital business models and associated information systems with service-oriented architectures transparent for big data and cloud computing.
We hereby warmly welcome all participants to this scientific conference at the Herman Hollerith Center in Böblingen.
We wish you all an interesting DEC17 conference and good dialogues,
Alexander Rossmann, Alfred Zimmermann
Chairs of DEC17
Herman Hollerith Center
Reutlingen University
www.hhz.de 3
Program DEC'17
Tuesday, July 11, 2017
from 08.30 | Check in Herman Hollerith Center, Plenum 09.30 | Opening Alexander Rossmann Alfred Zimmermann Plenum Greeting Gerhard Gruhler Vice President for Research of Reutlingen University Greeting Roland Bernhard President of Böblingen District 10.00 | Keynote Innovation Enabling Digital Transformation Wilfried Reimann, Daimler AG Plenum 10.40 | Keynote The Future is Driven by IT not by the IT Department Dominik Neumann, CGI Plenum 11.20 | Coffee Break 11.35 | Start of first Paper Presentation Session Track: Digital Models & Architecture (Moderation: Dieter Hertweck, Plenum)
Applying the Minimal Cost of Change Approach to inductive Reference Enterprise Architecture Development
Felix Timm, Valentina Sauer Comparison of Business Model Development Frameworks with regard to IoT Martin Kinitzki, Dieter Hertweck
Open Integration of Digital Architecture Models for Micro-granular Systems and Services Alfred Zimmermann, Rainer Schmidt, Kurt Sandkuhl, Dierk Jugel, Justus Bogner, Michael Möhring
www.hhz.de 4
Program DEC'17
Track: Digital Marketing (Moderation: Marco Schmäh, Room 26)
Exploring User Adoption of Augmented Reality Applications based on Pokémon Go
Philipp Rauschnabel, M. tom Dieck, Alexander Rossmann Special Holiday Mobile Advertising Christine Sung Building Brand Love: A Dynamic Capabilities Approach Alexander Rossmann, Tim Wilke 12.50 | Lunch 13.50 | Keynote Enterprise Architecture Management as foundation of an IoT Ecosystem Rainer Lang, Robert Bosch GmbH Plenum 14.30 | Start of second Paper Presentation Session Track: Digital Models & Architecture (Moderation: Alfred Zimmermann, Plenum)
Digital Transformation in Higher Education – The Role of Enterprise Architectures and Portals
Kurt Sandkuhl, Holger Lehmann The potential of Artificial Intelligence in academic research
at a Digital University Melanie Exner-Stöhr, Alexander Kopp, Leonhard Kühne-Hellmessen, Lukas Oldach, Daniela Roth, Alfred Zimmermann
Implementation Strategies for Enterprise Social Networks Gerald Stei, Alexander Rossmann
www.hhz.de 5
Program DEC'17
Track: Agility & Innovation (Moderation: Matthias Gutbrod, Room 26)
Digital Transformation: The faults of agile organizational transformation and how to meet them
Frank Scheffler Challenges with Problem Exploration and Validation in the B2B Domain Feline Bohn, Annika Glasbrenner, Sascha Tränkle
A Product-Service System Proposal for Agile Modelling Method Engineering on Demand: ADOxx.org
Nesat Efendioglu, Robert Woitsch, Wilfrid Utz, Damiano Falcioni 15.45 | Coffee Break 16.00 | Poster Session Room 125 17.00 | Keynote Enterprise Architecture and Cyber Security Christian Schweda, Reutlingen University Plenum 17.45 | Reflection Alfred Zimmermann Plenum from 18.00 | Conference Party Herman Hollerith Center
www.hhz.de 6
Program DEC'17
Wednesday, July 12, 2017
09.00 | Opening Alexander Rossmann Alfred Zimmermann Plenum 09.15 | Keynote Digitalization in the Automotive Industry: The Case of Connected Cars Tobias Hummel, Devoteam GmbH Plenum 10.00 | Keynote
Services Computing and the Manifesto of Service Computing: Why did “Services Computing” never become as popular as “Cloud Computing” or “Big Data” or a Buzz-Word like Disruption?
Albrecht Stäbler, dibuco Plenum 10.45 | Coffee Break 11.00 | Start of the third Paper Presentation Session Track: Digital Marketing (Moderation: Alexander Rossmann, Plenum) Electronic Word-of-Mouth: A Systematic Literature Analysis Marco Schmäh, Tim Wilke, Alexander Rossmann
Measuring preparedness of web communication for a positive digital experience of international prospects right at the beginning of the customer journey: Survey results Roland Heger Digital value selling: Status quo and opportunities Marco Schmäh, Jörg Gutsche
www.hhz.de 7
Program DEC'17
Track: Digital Models & Architecture (Moderation: Alfred Zimmermann, Room 26)
Smart Meter based Business Models for the Electricity Sector - A Systematical Literature Research Daniel Bischoff, Martin Kinitzki, Tim Wilke, Flamur Zeqiraj, Sanja Zivkovic, Christine Koppenhöfer, Jan Fauser, Dieter Hertweck Digitization of Decentralized Corporate Energy Systems: Supportive best-practiced methods for the energy domain Christine Koppenhöfer, Jan Fauser, Dieter Hertweck Data Architecture for Digital Health Insurances Jutta Degele, Julia Hain, Valeria Kinitzki, Sascha Krauß, Peter Kühfuß, Natascha Sigle
12:30 | Outlook & Closing Remarks Alexander Rossmann Alfred Zimmermann Plenum 12:45 | Lunch 14.00 | Student Track (Moderation: Alfred Zimmermann) Room 26
Herman Hollerith Center Alexander Rossmann, Alfred Zimmermann Danziger Str. 6 eMail [email protected] D 71034 Böblingen eMail [email protected] web www.hhz.de
Partner
www.tmns.com/de/
www.de.cgi.com
www.dibuco.de
