Digital edition august 2015 csr competitiveness indiacsr magazine (2)

Volume 02 Issue 09 August 2015 Annual Rs. 1200/-DIGITAL EDITION

Dr Babasaheb Bhim Rao Ambedkar

The Man BehindThe Idea ofModern IndianNation

Recognizing CSR Good PracticesCSRCommunity

InitiativeAwards 2015

‘INDIACSR Community Initiative Awards’ is a milestone and an iconic event that acknowledges the unique and extraordinary contributions in the Corporate Social Responsibility (CSR) domain. This is a premium honour that recognizes the most admired and outstanding CSR initiatives and ventures in India.The awards acknowledge the noble contributions in the CSR domain that are raising benchmarks by bringing radical and transformative change in the development arena through innovation and excellence. The awards acknowledge the noble contributions in the CSR domain bringing radical and transformative change in the development arena.

The INDIACSR Community Initiative Awards, in various categories, is open to all companies and organizations registered in India that engage in social responsibility. The Awards are open for nomination by all companies, corporate funded foundations and partnerships operating in India.

If you have made incredible achievements and have actualized CSR in true sense, then the award and recognition is made just for you.

CSR&COMPETITIVENESS AUGUST, 2015Iwww.csrcompetitiveness.org 03

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RUSEN KUMARMD & Editor [email protected]

he modern world has started acknowledging the highly competent teachers, modern technology enabled concept of holistic, transformational and processes and state of the art technological Tintegral education. The Principals of School in infrastructure. The Principal in modern times is

21st Century have to manage the exponentially expected to provide an inspiring and motivating growing challenges of internal and external leadership to ensure success of the School and its environment. It is pertinent to envision the forthcoming students. challenges and adopt modern and innovative strategies The modern Principals are expected to do meticulous to deliver best quality school education to the students. planning and perfect implementation of the envisioned

Education in modern times should focus on moral goals and objectives to accomplish overall success. values, ethics, character development apart from The process driven, performance driven, and imparting the knowledge, skills and competencies. The technology driven schools with optimum focus on school education acts as the solid foundation of higher goal-setting and technology enabled periodic and technical education. The school education in monitoring in modern times are delivering better modern times should be aligned with the exponentially quality education and teaching learning experience to dynamic expectations of the industries, government, the students and are helping the students in achieving regulatory bodies and other stakeholders to provide high levels of success.highly skilled globally competitive workforce. The role of the Principals in School Education in the

The School Education should not only aim at 21st Century is changing at an exponential rate. They imparting knowledge, skills and competencies but it have to provide an integrated leadership to the School should also aim at making people educated in all with optimal focus on academic delivery, people spheres of life and help them develop all inherent management, process management, technology potentials to the fullest extent. The academic management and various other important dimensions. leadership by the Principal in School Education plays a The role of the Principal has become more and more very important role in accomplishing the mission and challenging and demanding. They have to deal with a objectives of the school and also in ensuring the myriad of important issues like high parent’s accomplishment of success of all the students studying expectation, aligning energetic students’ dream, in the school. integrating teacher’s attitude and behaviours, managing

personal matters, public relations and many other The School Education has been witnessing a surprises along with the rapidly changing expectations paradigm shift with an optimum focus on knowledge, of regulators at national and international level. They skills and competencies in the curriculum with a focus have to focus on strategic planning and implementation on dynamic up gradation of the curriculum according to create a teaching and learning culture which focuses to the changing expectations of the modern digital on nurturing students with essential skill sets like world. The Principal is expected to play a very creativity, communication, collaboration, critical important role in the process of planning, thinking, problem solving, innovation, values, implementation and control of the academic delivery to technological proficiency and global awareness, to the students ensuring the availability of contemporary make a positive difference in their lives.curricula optimally supported and complimented by

The Principal’s Role inSchool Educationin 21st Century

CSR&COMPETITIVENESS AUGUST, 2015Iwww.csrcompetitiveness.org04

m Automobile Skill Training Centre m Tata Housing Development Companym India and Mitsubishi Corporation India m GSKm Isuzu Motors India m Save the Childrenm Tata Power Mundra UMPP's m Bhushan Steelm Loomba Foundation m Kaleidoscope Futuresm HCL Infosystems m World Congress on Environment Managementm UTC Building & Industrial Systems m NTPC Ltdm Tata Consultancy Services m SECLm Facebook m Competition Commission of India

Organization Covered

m Corporate Social Responsibility m Plantationm Corporate Sustainability m Child Educationm Environment Sustainability m Competition Lawm Water Conservation m Digital Indiam Branding of CSR m Health and Corporate Initiativem Swachh Bharat m CSR and Companies Actm Skill Development Training m CSR Law and Project Developmentm Housing for All m Women Directorsm Constitution of India m Corporate Governancem Development of India m Environmental Governancem Woman empowerment m Innovationm Water Conservation m Entrepreneurship Developmentm Water Management m Education for Allm Sanitation and Toilet Construction m Role of Principals in Education m Business Environment

Topics

m Dr Babasaheb Bhim Rao m Dr. Ghanta Subbarao m N CHANDRASEKARANAmbedkar m Dr. K. inauguration m Prof. Colin Coulson-Thomas

m Rusen Kumar m Siddharth Jain m Dr Wayne Visserm Dr Rana Singh m BROTIN BANERJEEm Dr Jawahar Surisetti m Sir Andrew Witty

Personality Covered

m DR. S K TRIVEDIm RIDDHI GHOSHm Jagdeep Kaurm DR HISHMI JAMIL HUSAINm Dilip Mandal

m India School Principal Conference

m Global Sanitation Summit m IndiaCSR Awards

m Dr Wayne Visser

Authors Conference Interview

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school

August 23, 2015 Sunday Raipur, Chhattisgarh| |

For More Detail visit www.pc.indiacsr.in

PRESENTS


Mentors

Editorial Board

Advisory Board

Editorial Office

Sunil Ramdas Agrawal

Dr. Ajay Kumar Singh

SK Patra

Swaran Jaggi

Rusen Kumar | Editor [email protected]

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Anil Jaggi | Executive [email protected]

Dr. (Prof.) Saurabh Mittal | Sub-Editor, New [email protected]

Triambak Sharma (Renowned Cartoonist) |Editor-Cartoon

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S. Tauheed | Correspondent

Jatinder Singh | Secretary- Innovation, CSR, Education & Skill Development CommitteePHD Chamber of Commerce and Industry

Rani Wemel | Co-Founder & COOLTT Global Communications Sdn. Bhd., Malaysia

Anil Taneja | Resident Director | UttarakhandPHD Chamber of Commerce and Industry

Dr. Hishmi Jamil Husain | Environment

Superintendent | Rio Tinto, India

Dr. Sanjay Kumar Singh | Associate Prof. &HOD-Humanities | OP Jindal Institute ofTechnology

Vijay Kapur | Eminent CSR Consultant & AuthorDirector – Kohana CSR

Enakshi Sengupta | Eminent CSR Consultant & Author, Director – Kohana CSR

Dr K K Upadhyay | Head CSR-Ficci Aditya Birla CSR Centre of Excellence

Monaem Ben Lellahom | Co-Founder & Head of Sustainability Advisory, Services Sustainable Square Consultancy and Think Tank UAE

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I I I I I

Tata Power Mundra UMPP's Unique Project For Fishermen 7

Isuzu Motors India promotes “Skilled India” through a New Automobile 8-9Training Centre at ITI, Tirupati

Dr Babasaheb Bhim Rao Ambedkar The Man Behind The Idea of Modern Indian Nation 10-11

Loomba Foundation to help 5,000 widows in Varanasi 12

UTC Building & Industrial Systems and HCL Infosystems to Bring Intelligent 13Building Security Solutions

Bridgestone India to Contribute in Water Conservation in Maharashtra 14-15

The Branding of CSR 16-17

Need for CSR Navigators 18

TCS Builds Sanitation Facilities in 1000 Schools Under 'Swachh Bharat' initiative 19

Tata Housing to Give Skill Development Training to 100,000 Underprivileged Youth By 2024 20

Facebook and MWCD to Recognize 100 Women Achievers Across India 21

GSK and Save the Children Developing country healthcare 22-23innovations to reduce child deaths

The Prospects of Women CSR Heads 24-25

Companies can Collaborate with Each other for CSR 26

Clearing the Camouflage of CSR in India 27-30

Bhushan Steel Where Steel is Business and Environment is Passion 31

Interview: We Need New Generation of 'Imagineers’ 32-35Who Can Envision Sustainable Future: Wayne Visser

Impetus to Sustainable Mining Through New Mines and 36-37Minerals Development and Regulation

CCI Imposes Rs 671-cr Penalty on Four Public Sector 38General Insurers for Manipulating the Bidding Process

CCI Imposes Penalty on KFEF and FDA for Contravening Competition Law 39

Environmental Governance, Innovation and Entrepreneurship: Asking the Right Questions 40-41

Soft Bank Corp Partners with Bharti Enterprises &Taiwan's 42Foxconn For Solar Projects in India

India: Intel keen to Partner Digital India 42

NTPC & SECL to Give 100 Crore Each For Govt. Medical College & Hospital at Naya Raipur 43

India School Principals Conference to be held at Raipur on 23 August 44

Global Sanitation & Toilet Summit & Awards to be held in Pune on 27 Nov 2015 45

Advertizement : APIRA 46

Advertisement: Global Sanitation Summit 47

Subcrption form for CSR & COMPETITIVENESS 48

Advertisement: 49

Advertisement: CSR & COMPETITIVENESS 50

Get Recognized Your Innovative CSR Projects

CONTENTS PAGE NO.TEAM

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ujarat is India's largest marine fish sense of ownership and independence within the producer, mostly due to its 1640 km long villagers. Activities undertaken include VDAC Gcoastline supports four lakh population of formation, value chain analysis, revolving fund at

fishermen and women. These fisherfolk bring in the start of the season, roof rain water harvesting, large amount of business in the state with stark exposure visits, regular meetings, SHG formation, contrast to the northwest area of Kutch where the drinking water and sanitation facilities, school-fishing sector is suffering with a mere 12 per cent level interventions, and distribution of boat lights, of the fish brought in, even though it has the fishing nets and marketing equipment. Local longest coast line. institutions designed to help with the development

of the community were set up. A subsidiary of Tata Power Company, Coastal Gujarat Private Limited (CGPL), has their These included Self Help Groups (SHGs) and a 4000MW Ultra Mega Power Plant in Kutch and Village Development and Advisory Council the company, being highly involved in Corporate (VDAC). Through these, the fisherfolk and Social Responsibility, set out to discover the crux villagers are offered training on new and different of the issue and go about fixing it. In 2012, in fishing techniques. There has also been partnership with Aga Khan Rural Support improvements made to the infrastructure in the Programme, India, CGPL launched a community- villages to provide easier access to local markets.based sustainable livelihood programme. This The communities have been greatly encouraged initiative, called Sagarbandhu, was focused in the by the initiative of CGPL and Aga Khan Rural villages of Modhva and Trigadi in Mandvi Taluka Support Programme and have responded with great which are the major areas where the fisherfolk live enthusiasm. They then decided to launch a second and return to when the fishing season ends, and do phase of Sagarbhandu in 2013 to help widen the their alternative jobs, which are highly seasonal. scope of the programme and reach more villages in

The Sagarbandhu programme went beyond just the area. Once again, they were successful in their looking for way of providing the fisherfolk endeavours garnering praise and enthusiasm from alternative employment for the rest of the year, but the fisherfolk.also inspired to help develop the community and a

Tata Power Mundra UMPP'sUnique Project For Fishermen

The Sagarbandhu programme went beyond just looking for way of providing the fisherfolk alternative employment for the rest of the year, but also inspired to help develop the community and a sense of ownership and independence within the villagers.

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Isuzu Motors India promotes

a New Automobile Training Centreat ITI, Tirupati

“Skilled India” through

he government of Andhra Pradesh demand, bridging existing skill gaps, promoting inaugurated a new Automobile Skill industry engagement, operationalise quality TTraining Centre (ASTC) at Government assurance framework and leverage technology in

Industrial Training Institute (ITI) in Tirupati on July the automobile industry.14, 2015. The ASTC, supported by Isuzu Motors The Automobile Skill Training Centre was India and Mitsubishi Corporation India, will impart inaugurated by Dr. Ghanta Subbarao, IAS, training on best practices in the areas of automobile Secretary Department of Skill Development, Govt. engineering and technology, enabling employment of Andhra Pradesh, CEO & MD, A.P State Skill opportunities for the youth in the region. The Development Corporation and Dr. K. inauguration of the ASTC comes a day ahead of the Lakshminarayana, IAS, Founder Director, A.P State launch of the Pradhan Mantri Kaushal Vikas Yojana Skill Development Corporation. The occasion was (PMKVY) – the flagship scheme by the central presided over by Siddharth Jain, IAS, Collector & government to impart skill training to the youth in District Magistrate, Chittoor District, Andhra the country. Pradesh in the presence of key management

The training centre aims to align supply with officials from Isuzu Motors India, Mitsubishi

Supported by Isuzu Motors India and Mitsubishi Corporation India, the centre will impart training on best practices in the areas of automobile engineering and technology, The centre will be a key enabler for employment opportunities for the youth in the region.

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Corporation India and senior staff from ITI near Tirupati will soon begin its operations and Tirupati. Isuzu Motors India will steadily become a strong

and leading vehicle producer in the Indian market.” Dr. Ghanta Subbarao, IAS, Secretary Department Wakabayashi added.of Skill Development, Govt. of Andhra Pradesh,

CEO & MD, A.P State Skill Development Tomoyuki Masuda, Chief Regional Officer, Corporation, said, “The state government of Andhra Mitsubishi Corporation India, said, “The need for Pradesh is taking proactive steps in development of training-based knowledge is becoming very skilled workforce in line with the proposed 'Skilled essential in every industry. Mitsubishi Corporation India' initiative. With the support of the two India is proud to be associated with the government companies, Isuzu Motors India and Mitsubishi of Andhra Pradesh for being able to contribute to Corporation India, we intend to provide industry's the benefit of the automobile industry.”best technical education for the youth in the region. The centre will be equipped with key automobile The state government is keen and focussed in components such as Chassis model, Engine and developing such skill development centres across Transmission donated by Isuzu Motors India to the state and we do hope this will benefit the offer practical training for the ITI students. The society at large.” training will have various course modules in

Shigeru Wakabayashi, Deputy Managing Director, automobile engineering and technology and will be Isuzu Motors India, said, “We are extremely happy trained by the staff personnel of Isuzu Motors to be actively partnering with the government's India.'Skilled India' initiative as we believe it will Isuzu Motors India which is setting-up its certainly provide impetus to the automobile sector manufacturing facility at Sri City in Chittoor in the country and also ensure greater efficiency district of Andhra Pradesh, has been associated levels across all areas. Isuzu is known for its with ITI Tirupati for the last two years in providing manufacturing prowess and we intend to strengthen technical training for the trainers and students. The our commitment to India with more such company had acquired 107 Acres of land in 2013 activities.” after signing a MoU with the Andhra Pradesh State

“On the other hand, I also would like to share that Government in order to start automobile 'ISUZU', named after the holy Isuzu River in Japan, manufacturing operation in India. This new facility has been successfully producing good vehicles and is likely to commence commercial operations by human resource for decades to serve the people all early 2016 and is expected to create 2000-3000 jobs over the world, with the blessings of the holy ISE when it is fully operational.Shrine. Similarly, with the blessings of Lord Venkateswara, our manufacturing plant in Sri City

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Dr Babasaheb Bhim Rao Ambedkar

The Man Behind The Idea ofModern Indian Nation

Academicians and scholars across India & the World are increasingly recognising Dr. Ambedkar's role as the nation builder of modern Indian State. Dr. Ambedkar had written eloquently on his idea of nation and this is documented in Writings & Speeches of Dr. B.R. Ambedkar, published by Ambedkar Foundation, a central government sponsored body to carry on the work of Babasaheb and also by the education department of Government of Maharashtra.

DILIP MANDAL

hough Dr. Ambedkar's stature and image is growing larger with time, his prominence as India's foremost advocate of TDalit empowerment often does not do much justice to

several sterling aspects of the man's multi-faceted personality.

Dr. Ambedkar was an economist par excellence and his work in this field had laid the foundation for the country's central bank, Reserve Bank of India. He planned India's first river valley project to generate power and irrigation facilities.As the chairman of the drafting committee of the Indian Constitution he was its chief architect. He had also drafter the far-reaching Hindu code bill to liberate vast majority of women and finally resigned from union cabinet when this bill was not passed by the Parliament.

However, Dr. Ambedkar's greatest and least known contribution was to be able to stretch the idea of the nation-state to include India's vast diversity of people, cultures and their differing aspirations. For him, nation is a philosophical entity with shared dreams as its central theme.

Academicians and scholars across India & the World are increasingly recognising Dr. Ambedkar's role as the nation builder of modern Indian State. Dr. Ambedkar had written eloquently on his idea of nation and this is documented in Writings & Speeches of Dr. B.R. Ambedkar, published by Ambedkar Foundation, a central government sponsored body to carry on the work of Babasaheb and also by the education department of Government of Maharashtra.

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Dr. Ambedkar's idea of nation is not his seminal but undelivered speech women. It sprang from his steadfast only of a political or geographical known as 'The Annihilation of Caste' he belief that there could not be sustainable entity, having a map and a flag. He deliberated that a casteless society is liberty without equality and fraternity.didn't subscribe to the popular definition prerequisite for a strong nation. “How can people divided into several of nation something as “large group of Keeping this idea in the mind he led thousands of castes be a nation” he said.people living in one area with their own many social movements like Mahad Forefathers of Indian constitution had government, language, traditions, etc. Satyagraha for equal right to drink agreed to Babasaheb's view on the need (Cambridge Dictionary)” For him idea water from a public tank, temple entry to have reservations for oppressed of nation has to have a philosophical rights movement and movement to burn classes. If we go through the constituent and spiritual connotation with welfare, the Manusmriti. assembly debates, we can notice that equity and fraternity as central themes.

He had warned that without having there were practically no conflicting While explaining his idea of nation he social and economic equality, our nation views on the issue of equal rights and

had quoted French philosopher Ernest may face existential crisis. While affirmative action.Renan saying that “A nation is a living concluding the debate in the constituent In the case of the Hindu code bill soul, a spiritual principle. Two things, assemble, as chairperson of drafting prepared by Babasaheb, Dr. Ambedkar's which in truth are but one, constitute the committee, Babasaheb had said view to have equal rights for women in soul, this spiritual principle. One is in that,“On the 26th January, 1950, we are the family was later endorsed by the the past, the other in the present. One is going to enter into a life of Parliament.Though in the initial phase the common possession of a rich contradictions.In politics we will have there was resistance to this bill and heritage of memories; the other is the equality and in social and economic life sensing this baba sahib had resigned actual consent, the desire to live we will have inequality. In politics we from the position of the law minister. together, the will to preserve worthily will be recognizing the principle of one For Babasaheb had famously said,”I the undivided inheritance which has man one vote and one vote one value. In measure the progress of a community been handed down. The nation, like the our social and economic life, we shall, by the degree of progress which women individual, is the outcome of a long past by reason of our social and economic have achieved.”of efforts, and sacrifices, and structure, continue to deny the principle

As Earnest Renan had rightly said that devotion…A heroic past, great men, of one man one value. How long shall a nation must forget the bad memories glory, these form the social capital, we continue to live this life of of the past and cherish the dream of a upon which a national idea may be contradictions? How long shall we shared future, the constituent assembly founded.” continue to deny equality in our social of India passed that test of having social Babasaheb, in his entire life tried to and economic life? If we continue to equality and fraternity with flying achieve this cherished goal of deny it for long, we will do so only by colours. That's the legacy we have, nationhood. For him, at that point of putting our political democracy in peril. when we remember the great son of time in history, India was a nation in the We must remove this contradiction at India, Baba Saheb Dr. Bhim Rao making. He argued with another the earliest possible moment or else Ambedkar.towering personality of his times, those who suffer from inequality will

Lets all celebrate this year Mohandas Karamchand Gandhi on this blow up the structure of political remembering the dream Babasaheb had issue. That great debate is now part of democracy which is Assembly has to for a great nation, called India.our national consciousness. Any laboriously built up.”

evaluation of Dr. Ambedkar's It was to resolve these contradictions Dilip Mandal is Formerly Managing contribution should keep this that Dr. Ambedkar laboured hard to Editor, India Today Group and philosophical and spiritual framework push the idea of affirmative action for Executive Editor, CNBC Awazhe had in mind for the sub continent. In the deprived sections of the society and

Dr. Ambedkar's idea of nation is not only of a political or geographical entity, having a map and a flag. He didn't subscribe to the popular definition of nation something as “large group of people living in one area with their own government, language, traditions, etc. (Cambridge Dictionary)” For him idea of nation has to have a philosophical and spiritual connotation with welfare, equity and fraternity as central themes.

April 14, 1891December 6, 1956

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Loomba Foundation to help5,000 widows in Varanasi

N accredited global NGO, the Foundation, said that there were 258 Day.Loomba Foundation, will million widows all over the world and Stating that the Foundation would try Uprovide vocational skills and 115 million of them lived in poverty. to secure greater global attention to the

training to 5,000 poor widows in "Eighty-six million of them suffered issue, he said, "at the moment my focus Varanasi in an effort to create physical abuse," she said, adding that it is getting widows recognised within the employment opportunities for them. was a "global tragedy." post 2015 sustainable development

"The Foundation will provide goals.""Widows are victims of double vocational skills and training to the discrimination. First, as a woman and “The Foundation works to provide disadvantaged widows in garment secondly as a widow. "Loss of a tangible assistance to widows to making, hair and beauty, care nursing, husband mean loss of income, loss of empower them economically. For hospitality and retail sector, which will home, loss of social status. Widowhood example in India we train widows to use create employment opportunities for comes with stigma, abuse and a sewing machine giving them the them," NGO's founder Chairman Lord marginalisation. This is a serious human ability to earn a living. We also provide Raj Loomba CBE announced in June rights concern," Lord Loomba said at an education for the children of widows, 2015. event here to commemorate the 10th helping to avoid a cycle of deprivation."

Cherie Blair, President of the anniversary of International Widows

There were 258 million widows all over the world and 115 million of them lived in poverty.

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TC Building & Industrial Systems Industrial Systems India endeavours to India today announced a new provide superior security solutions for people, Ucollaboration with HCL Infosystems, property and assets to help create safe and

India's premier IT services and distribution secure environments. We have extensive and company, to provide security solutions for innovative product offerings across industries, customers in the country. With this agreement, providing integrated security control systems. HCL Infosystems will work with UTC Collaborating with HCL Infosystems will Building & Industrial Systems India to allow these world-class technologies to reach distribute best-in-class video surveillance, more customers and benefit more people.”access control and building management “We are excited to work with UTC Building solutions for customers.UTC Building & & Industrial Systems India,” said Bimal Das, Industrial Systems is the world's largest Joint-President, Enterprise Products provider of building technologies, and is a Distribution, HCL Infosystems Ltd. “UTC unit of United Technologies Corp. Building & Industrial Systems' global

HCL Infosystems has an extensive expertise in building security and innovative nationwide distribution network in India products, coupled with HCL's distribution enabling enhanced outreach to customers network, will drive substantial traction in the across the country. This agreement will ensure Indian market. We are confident that this that advanced security products and solutions relationship will ensure a smarter, safer are readily available and distributed India.”throughout the country, including in smaller The security products distributed by HCL cities. Infosystems will cater to diverse industries,

“We are pleased to associate with HCL including manufacturing, hospitality, IT, through this agreement,” said Arun Bhatia, ITES, BFSI, aviation, travel and logistics and managing director, Carrier Air-conditioning & oil and gas, among others.Refrigeration Ltd. “UTC Building &

UTC Building & Industrial Systemsand HCL Infosystems to BringIntelligent Building Security Solutions

UTC Building & Industrial Systems' global expertise in building security and innovative products, coupled with HCL's distribution network, will drive substantial traction in the Indian market. We are confident that this relationship will ensure a smarter, safer India.

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Bridgestone India to Contribute in

Water Conservationin Maharashtra

Bridgestone India Pvt. Ltd. actively supports Maharashtra government's 'Jalyukt Shivar Abhiyan' initiative by de-silting water streams in Audar village near Pune.

ridgestone India Pvt. Ltd. (Bridgestone India), a group company of Bridgestone Corporation, the world's largest Btyre and rubber company, has associated with the

Government of Maharashtra's integrated water conservation and management initiative 'Jalyukt Shivar Abhiyan', and conducted de-silting and widening of water streams at Audar village, Khed-Taluka in Pune district. This work will contribute to the village by increasing the water reserves by more than 10,000 cube meter. This will benefit over 1,400 families, including certain tribal population, by significantly improving the quality of life in these downtrodden areas.

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The environmental initiative will village. This initiative will help the contribute towards the Maharashtra villagers in long run to address the water Government's vision of becoming a crisis, generate livelihood & reduce drought-free state by 2019. Bridgestone migration”.India decided to initiate water Bridgestone India believes it is their conservation work in Audar village, as it responsibility to participate in the has been identified by local Government wellbeing of society, which leads to authorities as one of the 15 most water- development of the nation. Through this scarce villages in Khed Taluka. The area contribution, Bridgestone India aims to is experiencing a major migration due to assist the Government in building a poor water availability, with drought-free Maharashtra.approximately 40% of its population

Bridgestone India Pvt. Ltd started its migrating to urban areas in search of operations in 1996. In March 1998 with better livelihood. We believe the the setup of its manufacturing facility in initiative undertaken will improve the Kheda, Madhya Pradesh, Bridgestone conditions of residents in the affected achieved its objective of running India-region. Consequently, this activity will manufactured Bridgestone tyres on sustainably raise the ground water table, Indian Roads. It expanded its facilities resulting in better retention of water for by setting up another facility in Chakan, agricultural and domestic use, better Pune recently. In a short stint of 18 channelizing of rain water in the main years, Bridgestone India Pvt. Ltd has stream, and raising the water level in the become one of the leading tyre wells.companies in both the OEM &

Himmatrao Kharade, SDO, Khed Replacement market in India.remarked, “The State of Maharashtra

Bridgestone Corporation, has been working tirelessly towards the headquartered in Tokyo, is the world's betterment of the drought affected areas largest tyre and rubber company. In and we are delighted to have addition to tyres for use in a wide Bridgestone India support our variety of applications, it also initiative.”manufactures a broad range of

Gabaji Hojage, Villager from Audar diversified products, which include stated, “I appreciate and wholeheartedly industrial rubber and chemical products thank on behalf of my fellow villagers and sporting goods. Its products are sold for the efforts and commitment that in over 150 nations and territories Bridgestone India is putting in for the around the world.betterment of our drought affected

The drought situation in Maharashtra is extremely serious and required a rapid response. Bridgestone India will contribute to bringing much-needed relief not only for agricultural activities, but also to improve the daily lives of the villagers in this drought affected area. As a socially and environmentally conscious organization, Bridgestone India believes in encompassing development and growth through social projects for the society as a whole. We are grateful to the government of Maharashtra for giving us this opportunity to serve the needy and support the betterment of the underprivileged.

AJAY SEVEKARIDirector

Bridgestone India Private Limited

A Model of Rain Water HarvestingA Model of Rain Water Harvesting

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The Branding of CSR

KARTIKEYA KOMPELLA

recently received a call from an ex-colleague who asked me my views Ion the branding of CSR. It's an

important topic that's close to my heart and so I needed no more prompting.

I have no doubt that CSR should be aligned with a brand as the brand is the central driving force of an organization. This alignment also ensures that the CSR initiatives work to help both society and the brand. However mere alignment of CSR with the brand is not enough. The impact of the CSR on the brand is maximised only when your CSR connects with stakeholders.

Sometimes lack of communication leaves stakeholders unaware of what the brand is doing. Understandably they cannot be moved or inspired by a program that they do not know exists. There are many CSR programs that are not branded well or are just communicated badly.

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These days there are many lists of how much comes to matters pertaining to the spirit and values different companies are spending on CSR. We find of the company it clearly makes a statement as to many companies spending several crores of money how the company views them.on CSR initiatives yet their efforts go unrecognised. When it comes to evaluating the Branding of your This is often the direct result of a poorly thought CSR there are 5 aspects that one should consider.out CSR initiative or poor communication.

1. Is your CSR relevant to your brand?Sometimes the lack of a CSR strategy makes

2. Are your stakeholders aware of your CSR?leaves stakeholders wondering what the relevance 3. Is your CSR inclusive?of their CSR is. For example: Aircel's extremely

powerful 'Save The Tigers' campaign touched a 4. Does it involve and engage your stakeholders?chord with millions of Indians. The same campaign

5. Has it impacted the stature of the brand?left many bemused as to what the connection with

Hindustan Unilever's 'Project Sunlight' is a great the brand was. CSR initiatives work best when the example of CSR that's aligned with their brands. connection between the brand and CSR is intuitive.The right choice of CSR makes a huge difference in

This is because we instinctively try to see terms of making it work for the brand. 'Project

patterns, draw connections and make sense of what Sunlight' has not stopped at a great brand connect

others are doing. It's our way of trying to but has become a truly inclusive well

understand the world. When you see a telecom communicated program that has given HUL

company talking about tigers, you wonder what's tremendous stature.

the connection.Mahindra 'Rise' is another example of a CSR

When British Telecom chose the cause of initiative that is not only relevant but also lifts the

reducing the communication gap between parents stature of the Mahindra Group through its smart

and their teenage children so as to keep the branding. The purpose of 'Rise' is noble and

youngsters from going down a bad road, it was relevant across most of the Mahindra businesses.

easy to understand why they were doing it. A But Mahindra has a mix of interesting causes under

telecom company promoting communication was the banner of Rise. Their causes range from

understandable and more calls meant more revenue.innovation in mobility to solar energy programs.

Sometimes lack of communication leaves The stature that HUL and Mahindra's CSR has

stakeholders unaware of what the brand is doing. earned them is not from slick advertising but from

Understandably they cannot be moved or inspired well-thought out CSR expressed well. It's no

by a program that they do not know exists. There surprise that these companies are so successful

are many CSR programs that are not branded well given the way they approach everything in such a

or are just communicated badly.strategic and professional manner. Hopefully other

The concept of stakeholders is that they have a companies are watching and learning from their 'stake' in the company whether literally or best practices.figuratively. If one chooses to ignore them when it

Kartikeya Kompella is the editor of the internationally acclaimed book 'The Definitive Book of Branding' in which he has written about CSR & Branding. He is more recently the editor

of 'The Brand Challenge'. Kartik is the author of 'Building Brands Building Meaning' and 'Applying the Branding Iron'. He is the founder of Purposeful Brands and would be interested in hearing your views. He can be reached at [email protected]

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JAGDEEP KAUR

Need forCSR Navigators

CSR involves saving on natural resources and energy, which reduces costs. Reducing the consumption of natural resources and energy is another important step forward towards 'green' India. CSR Advisors help businesses to become more aware of social challenges, and guide them to operate innovatively so that they could gear loyal customers, motivated employees and interested investors.

he Corporate India is quite determined and focused to incorporate CSR in its T

mainstream. with the government's focus on looking out for ways to minimize the additional burden on the large and small enterprises in the process.

CSR involves saving on natural resources and energy, which reduces costs. Reducing the consumption of natural resources and energy is another important step forward towards 'green' is missing. It calls for CSR specialists to India. CSR Advisors help businesses to navigate the CSR Sea. Based on the become more aware of social CSR expert analysis the Corporate can challenges, and guide them to operate take an intelligent decision to mark their innovatively so that they could gear route for intelligent spending. In the loyal customers, motivated employees end, the focus is required to be on and interested investors. They help structural solutions. In principle, this businesses create lasting impact on the should be done through a joint effort by general public and help them win their businesses; NGOs, other stakeholders trust, which thereby creates a stronger and the government should provide a competitive position in the long term. platform for this cooperation. But By rightful guidance of CSR because CSR in India is in its nascent consultants Corporate can increase stage we will require many voluntary society's trust in them thereby and involuntary efforts to bring it on a increasing social support, which is platform where such formal procedures essential for a healthy business climate. could be established. Till then, the

In India, ever since the mandate has Corporate need to adhere to the advice been passed for mandatory spending on of CSR experts or consultants in order CSR, the companies have started to reap benefits on their mandatory CSR allocating the amount but the direction spending.

process.

Undoubtedly, this process needs a clear well defined approach and is

This goes required to be handled with utmost understanding of CSR as a concept and its far reaching branding and societal benefits. This is where CSR consultants

While the larger companies and Advisors play an indisputable role typically have CSR teams to carry out as CSR Navigators.evaluations and monitor the spends, but because the concept of CSR is not yet deep rooted into organizations' systems, they do need external push and help to put things in order. The SMEs on the other hand, definitely need a well-charted root to undertake the CSR journey as they are far from this concept.

They have no CSR specialists as of now and are unknown to the impact of CSR to their own systems and society at large. In fact larger companies too need navigation in this CSR pool without which they can lose track especially, when they go international. Fortunately, a few large companies in India have started recruiting CSR specialists in their panel but SMEs have not put it in their agenda yet. To promote the SMEs to imbibe CSR in its systems, the government is making provisions for SMEs to pool their CSR funds with other companies to achieve scale and share a collective implementation

Jagdeep Kaur, Partner, Van de Molen Consulting, Amsterdam

Jagdeep Kaur, is a Commerce graduate from Delhi University and has pursued her Masters in Human Resources from GGS Indraprastha University, Delhi, India. She is also a UGC NET qualified professional and holds a Diploma in Training and Development from Indian Society for Training and Development, Delhi. She works as Partner at Van De Molen Consulting.The company deals in Global recruitment, CSR Consulting, Global exchange programs and couple of other local programmes in The Netherlands. She is also an Advisory Consultant to HR Globe Consulting for the company's services in CSR arena in India.

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ata Consultancy Services, a implementation.leading IT services, consulting Under the 1st phase of this sanitation Tand business solutions initiative, TCS has successfully

organization, said that it has completed implemented building girls toilets in building sanitation facilities for girl about 1041 schools spread across students in 1000 schools across Andhra Andhra Pradesh, Telangana and Bihar. Pradesh, Telangana and Bihar States as

To ensure the ongoing maintenance a part of Prime Minister's Clean India and regular cleaning of toilets built by Initiative.TCS under the 'Swach Bharat' initiative,

TCS had earmarked a budget of Rs TCS has aligned with two maintenance 100 Crore for building dedicated partners across the selected states. sanitation facilities for girls in selected Additionally, to encourage and impart schools. The initiative aims to boost the behavioral change in the target enrolment rate and reduce the dropout audience, TCS' Maintenance Partners rate of girl students in the adopted have designed programs and activities schools, and in turn, improve learning to spread awareness on the importance outcomes. of hygiene and cleanliness in every

TCS commenced the project in school.October 2014 and a special taskforce Providing hygienic sanitation for girl was constituted for the end-to-end students will have a tangible impact on implementation. This involved the level of education and for longer collaborating with the Central and State period of time, play a larger economic Government to strategize, plan, and role in their communities and execute by leveraging technology to development of India's next generation.ensure successful and timely

TCS Builds Sanitation Facilitiesin 1000 Schools Under'Swachh Bharat' initiative

TCS is committed to the Prime Minister's 'Swachh Bharat' initiative of ensuring safety, dignity and equality for all girl students. We are happy to have completed building toilets in about 1000 schools. TCS had earmarked a budget of Rs 100 Crore for building dedicated sanitation facilities for girls in selected schools.

N CHANDRASEKARANCEO and MD Tata Consultancy Services

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ata Housing, one of the fastest growing real estate developers in India, today announced that the company will provide vocational skill development Ttraining to 100,000 socio-economically backward youth across the nation by

2024, under its 'Samarth' initiative in line with the Prime Minister's vision of skilling the youth in India. A flagship program of Tata Housing, 'Samarth' is dedicated to enhance employability and enable people from the bottom of the pyramid. It not only trains people but handholds and facilitates their gainful employment as well.

Under this initiative, the company has partnered with various non-government organizations, government institutions and professional bodies like Entrepreneurship Development Institute of India, Don Bosco Tech Society, NIIT Foundation, LabourNet, Udyogwardhini amongst others. Samarth provides training in construction-related trades including masonry, carpentry, bar bending, construction supervisor, RCC etc as well as non-construction job-oriented trades such as computers and retail sales.

Launched in 2012-13, 'Samarth' has provided skill development training to a total of 10,000 youth by the end of 2014-15. More than 60% of these people have been gainfully employed or have started their own enterprises, post training.

Tata Housing's 'Samarth' is in line with the Prime Minister's vision of skilling Indian youth and contributing to making India the skill capital of the world. As the country prepares to embrace the potential of this untapped youth, an official and structured framework will go a long way in taking India up the ladder. Tata Housing understands that skill training is not just a means to ensure employment but also to create sustainable livelihoods and aims to achieve this through its initiative.

Tata Housing to Give

By 2024

Skill Development Trainingto 100,000 Underprivileged Youth

BROTIN BANERJEECEO and MDTata Housing Development Company

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he Union Ministry of Women and Child Development (MWCD) in Tcollaboration with Facebook has

launched the '#100Women Initiative' that aims to recognize and acknowledge women who are making a difference in their communities, across thecountry. The '#100Women Initiative' involves a contest to select 100 women achievers of India through public nominations via social media.

Union Minister for Women and child Development, Maneka Sanjay Gandhi said, “We have all had women in our lives who've made a difference, who have changed the course of our own lives, who've left a mark on the entire community and changed it for the better. We don't thank them enough. Here is your chance to honor the women who've made a difference to your community. Log on to the Facebook Page of the Ministry of Women and Child Development, share a video with us on why the woman you choose should be honored as India's 100 most impactful Women.”

Starting on Wednesday, July 15, 2015, people can nominate women who have made an impact and made their community better, by visiting the Ministry's Facebook Page ( ) until September 30, 2015. Voting will begin on November 7, 2015 on the top 200 entries as determined by an esteemed jury. Winners will be invited to join a reception organized by the Ministry around Republic Day.

To submit their nomination, people can visit the Ministry of Women and Child Development Facebook page between July 15 and September 30, 2015 and complete the nomination form. They will need to submit a photo or video showing the nominee in action in their community. Winners will be announced in December, 2015.

https://www.facebook.com/ministryWCD

Facebook and MWCD to Recognize

100 Women AchieversAcross India

Millions of people come on to Facebook everyday to talk about things that matter most to them. This is a great opportunity for us to celebrate women who have made a difference in our communities. We're delighted to have this opportunity to celebrate and recognize the women of India.

ANKHI DASDirector of Public Policy in Southand Central AsiaFacebook

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Developing country healthcareinnovations to reduce child deaths

GSK and Save the Children

$1m award is part of an ambitious partnership between GSK and Save the Children which aims to help save the lives of a million of the world's poorest children. This year's Healthcare Innovation Award seeks entries that demonstrate new approaches to increasing people's access to health services in developing countries.

SK and Save the Children has launched the third annual $1 Gmillion Healthcare Innovation

Award that rewards innovations in healthcare that have helped to reduce child deaths in developing countries.

From 15 July – 7 September 2015, organisations from across developing countries can nominate examples of innovative health approaches they have implemented. These approaches must have resulted in tangible improvements to under-5 child survival rates, be sustainable and have the potential to be scaled-up and replicated.

With millions of people still lacking access to basic healthcare, this year, there will be a special focus on innovations that aim to strengthen developing country health systems and have proven to help increase access to public healthcare for pregnant women, mothers and children under five. Strengthening health systems for everyone in developing countries is an integral element of GSK and Save the Children's partnership, which champions universal health coverage to help ensure equitable, accessible healthcare for all. Last year's Ebola

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epidemic was one example of the need for new Children's ambitious new partnership in May 2013, solutions and approaches to address the systemic which aims to save the lives of 1 million children in challenges that weaken healthcare systems. some of the world's most vulnerable communities.

One of the most unique aspects of the partnership is Mavis Owusu-Gyamfi, Director of Programme the focus on working together to maximise Policy and Quality at Save the Children, said, innovations to tackle under-5 child mortality. For “Poor health systems lead to millions of children example, Save the Children is involved in helping dying from preventable illnesses. The Ebola crisis GSK to research and develop child-friendly has taught us that failure to address this problem medicines, with a seat on a new paediatric R&D could easily lead to a global public health crisis. It board to accelerate progress on innovative life-isn't enough to focus just on single interventions saving interventions for under-fives, and to identify such as fixing hospitals and clinics, providing ways to ensure the widest possible access in the vaccines or medicines, recruiting and training more developing world.health staff – we have to look at all these things

together including how they are financed and Last year's top prize was awarded jointly to the governed. By making good health systems the University of KwaZulu-Natal (UKZN) in South norm in poor countries rather than the exception, Africa and ColaLife in Zambia. UKZN developed millions of lives will be saved. Ambitious ideas are a project to promote life-saving breast feeding for needed to solve this challenge and we hope this vulnerable premature babies including a mobile year to find proven ideas that we can help take to phone app to aid the safe pasteurization and storage scale.” of donated human breast milk. ColaLife's project

adapted the supply chains used to get soft drinks Co-chaired by Sir Andrew Witty, CEO of GSK, and and other consumer goods to remote areas to Justin Forsyth, CEO of Save the Children, a deliver a specially tailored diarrhoea treatment kit judging panel, made up of experts from the fields for infants. Both organisations were awarded of public health, science and academia, will award $350,000 to take forward their work.all or part of the funds to one or more of the best

healthcare innovations. While good progress has been made in recent years, every year more than 6 million children As well as providing funding, this year's Healthcare worldwide still die before their fifth birthday. Often Innovation Award will provide a platform to review these children are in the most remote and and evaluate new approaches to health system marginalised communities. The GSK and Save the challenges, to recognise those that are having an Children Healthcare Innovation Award aims to impact, and share their learnings with the wider discover and encourage replication of the best and global health community. most innovative examples of healthcare to have the

Healthcare Innovation Award biggest impact for vulnerable children. The Healthcare Innovation Award was announced following the launch of GSK and Save the

Robust healthcare systems are the backbone of thriving communities but too many countries still lack the trained health workers and facilities they need to manage everyday health challenges, let alone crises like the catastrophic outbreak of Ebola. Through this year's award, we hope to identify and support those innovations that are most effectively helping to strengthen health systems so that mothers and children are better able to access the care they need, when they need it.

RAMIL BURDENVice-President for Africaand Developing CountriesGSK

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The Prospects ofWomen CSR Heads

wo issues play in mind as we pen the article. women are more inclined to value work for the Firstly the CSR seed just planted in Indian daily experience it provides than for how it impacts Tcorporate soil, getting watered and their career progression. For many (generally for

nourished to bear fruits with time (Section 135 of men), that level of uncertainty isn't desirable in a Indian Companies Act 2013). As a must have for job description, with eyes fixed to personal career certain sized companies, mandated by Companies advancement. Thus the involvement factor in daily Act 2013, formation of a CSR committee is a new work befitting a woman, give them an extra edge in entrant. CSR roles.

The second one is a new mandate in the domain of With varying details in job description of CSR corporate governance; for appointment of women professionals in Indian companies, a quick list of director in boards of listed companies to create a most sought after traits in a candidate maybe as balanced gender diversified board (Section 149(1)). follows:

It only signifies the emphasis that the state is n Connectednesstrying to impose on board level responsibility and n Collaborationsenior management involvement in internalizing

n Team work (calling it 'giving credit' to fellow CSR in business operations. Against this backdrop members)of a fresh evolution in Indian corporate world,

n Intent to a positive social impactIndian businesses are stressing on CSR being an essential ingredient to robust corporate governance n Sense of empowermentmodel. Can this be a point to explore if the mantle

n In a complex country like India, plagued with a of CSR be entrusted to a woman director or viewed

plethora of social ills and infrastructural in a different perspective can a women director in

deficiencies, it will require qualities beyond India successfully collaborate to execute CSR in

normally enlisted in a job listing. It's not about true spirit?

the degrees earned in technical schools and In their book, The Female Vision, Sally Helgesen management theories that can suffice this

and Julie Johnson discuss a survey finding that directorial position.

The Female Vision, Sally Helgesen and Julie Johnson discuss a survey finding that women are more inclined to value work for the daily experience it provides than for how it impacts their career progression. For many (generally for men), that level of uncertainty isn't desirable in a job description, with eyes fixed to personal career advancement. Thus the involvement factor in daily work befitting a woman, give them an extra edge in CSR roles.

RIDDHI GHOSH

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Added to academic qualifications, it requires with regulation. understanding of the fine threads connecting socio- Country and Percentage of Women Directorspolitical deficiencies to attitudinal stubbornness and Norway 36.7religious dogma being ingredients in functioning of France 29.9the society to function. In a world fiercely torn by Sweden 24.4competition, businesses cannot afford to stay Italy 22.3ignorant to impending social, environmental and Finland 22.1economic perils that can devour business at the bat Germany 18.3of an eyelid. USA 12.2

A quality that must be possessed to any CSR China 8.5professional in India is being empathetic to the India 7.7country's problems. In the words of Kathrine Russia 5.7Winkler, CSO at EMC, 'credit is a strong currency' Indonesia 3.7and forms the very basis of a successful CSR drive. Indonesia 3.7

Japan 2.4So an empathetic person with capability to Republic of Korea 1.7connect and collaborate as a team, giving due

appreciation and inspiring fellow members, is (This List indicates percentage of women directors essential to success. There are quite a few reasons globally)why we chose to explore women director in a key A quick run through the list of notable CSR CSR role maybe as: women heads globally establishes that it's all

The available pool of qualified, 'sensitive' women established renowned names in business that have to be referred to for directorial assignments is chosen a lady to head CSR operations (Karen apparently limited. Women with certain level of Hamilton, Vice President, Sustainability, Unilever, work experience and business acumen need to be Pamela Alabaster, SVP Corporate Communications, trained for career advancement. Professional CSR Sustainable Development & Public Affairs, L'Oreal being quite a niche segment till date may offer USA., Andrea Thomas, SVP, Sustainability, promising career advancements. Walmart etc) Beyond professional qualifications,

each is charismatic personality and has been trained n The fine balance of leading and empathy can through years in different responsible roles in the perhaps act well to craft innovative socially organization.responsible projects.

Understanding the organization and aligning CSR n Women in general and more so for Indian 'interests' are critical foundation steps to drafting a women, tend to be shying away from asking for CSR project which promises to deliver. Further personal benefits and rights in social life. But CSR in India is getting launched in a brand new they are portrayed as sacrificing and fighting avatar and will require commendable doses on part for others rights. This is a character trait that of the executive to choose a path and stay focused can be an advantage towards successful on it awaiting desired impact – a trait again execution of impact generating social projects.associated with women. It's a bet worth taking, by

While trend indicate growing number of women focusing to create CSR women directors that directors in global as well as Indian corporate (See maximize the chances of success in combating Fig 1), a lot of brows have been raised off late on business uncertainties, a step towards creating a the background and capabilities of women directors discipline of sustainable future.chosen on board by companies seeking to comply

The available pool of qualified, 'sensitive' women to be referred to for directorial assignments is apparently limited. Women with certain level of work experience and business acumen need to be trained for career advancement.

Companies can Collaboratewith Each other for CSR

n a move that could benefit the corporate sector at three financial years on CSR activities.large, the government has allowed companies to enter The company's report of the Board of Directors attached Iinto collaboration with each other to engage in to the financial statements is required to include an annual

corporate social responsibility (CSR). report on the CSR activities of the company. This would The Companies Act had earlier prescribed companies cover a brief outline of the CSR policy, the composition

can do CSR work only on their own or through a holding, of the CSR Committee, the average net profit for the past subsidiary or associate company. three financial years and the prescribed CSR expenditure.

The ministry of corporate affairs has issued a If the company concerned fails to spend the specified notification to amend the CSR provision in the new amount on CSR, it has to specify the reasons for not Companies Act, allowing two companies to collaborate spending in this report.with each other on their own, or through their holding, CSR activities include spending on eradicating hunger, subsidiary or associate companies. These two companies poverty and malnutrition, promoting preventive health can form a trust, society or another third company for care, education and gender equality, setting up homes for CSR work. women, orphans and senior citizens, measures for

“Companies would now be able to undertake CSR reducing inequalities faced by socially and economically activities together with other entities, whether forming backward groups.part of the same group or otherwise, through a separate It also includes spending on ensuring environmental legal entity,” said Sai Venkateshwaran, partner and head sustainability and ecological balance, animal welfare, of accounting advisory services, KPMG in India. protection of national heritage and art and culture,

Companies above a threshold of their earnings have to measures for the benefit of armed forces veterans, war spend a portion for CSR or explain the reasons for not widows and their dependents, training to promote rural, doing so to the shareholders. nationally recognised Paralympic or Olympic sports,

contribution to the prime minister's national relief fund or The rules have permitted collaborative CSR efforts any other fund set up by the central government for socio between unrelated entities, and this amendment would economic development and relief and welfare of help operationalise that using a separate legal entity Scheduled Castes, Scheduled Tribes, other backward structure, he added.classes, minorities and women.

According to the Companies Act, 2013, any company Contribution to political parties is not a part of CSR and with a net worth of Rs 500 crore or a turnover of Rs 1,000

only activities in India would be considered for crore or net profit of Rs 5 crore needs to spend at least computing such an expenditure.two per cent of its average net profit in the preceding

Companies would now be able to undertake

CSR activities together with other entities,

whether forming part of the same group or

otherwise, through a separate legal entity.

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Clearing the Camouflageof CSR in India

DR. S K TRIVEDI

This attitude of philanthropy is still continuing with many of the corporates. If one analyses the investment made by the corporates under CSR, one may conclude that most of them invests in welfare functions like construction of temples, roads etc. mainly on providing hardware to the community and less on soft skills.

he Corporate Social Responsibility (CSR) has become almost mandatory Tto every profit making company, be it

private or public. As per the Companies Act, 2013, section 135, every company having a net worth of rupees five hundred crore or more, or a turnover of rupees one thousand crore or more or a net profit of rupees five crore or more, during any financial year, shall ensure that the company spends, in every financial year, at least two per cent of the average net profits of the company made during the three immediately preceding financial years, in pursuance of its CSR policy.This applies to every company, including its holding or subsidiary, and a foreign company having its branch or project office in India.

The Ministry of Corporate Affairs (MCA) has vide its notification dated 27 February 2014, and in exercise of powers conferred by section 1(3) of the Companies Act, 2013 ('the Act'), notified 1 April 2014 as the date on which the provisions of section 135 and Schedule VII of the Act shall come into force. The MCA has also notified the Companies (Corporate Social Responsibility Policy) Rules, 2014 ('the Rules') to be effective from 1 April 2014.

DR. S K TRIVEDI Executive DirectorIndian Institute ofDevelopment ManagementBhopal

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informal survey of a few corporate houses and to my Philanthropy still continuing surprise it was difficult to find the difference in the CSR activities are not new to Indian traditions. But now heads where CSR funds are invested. the acts have been promulgated to ensure all profit

making companies spend on social development. Almost Mindset of the CSR managersall religious gurus of different religions in India have Not only the spending pattern in CSR but the mindset of propagated the theory of donation to the needy persons. the managers deployed in CSR need to be analysed. The Most of the business houses have developed Trusts and HR techniques have gone long way to develop recruiting Foundations for investing in welfare activities for the techniques for line functions & staff functions of any society or religious functions. The donations were organization but very little tools were developed to offered to Temples, Gurudwaras, ChurchesandMosques recruit the functionaries for CSR functions. There were etc. with a philanthropic motive. This attitude of not many Institutions who were preparing the managers philanthropy is still continuing with many of the to man the CSR department. The masters in social work corporates. If one analyses the investment made by the were mainly developed for welfare activities like corporates under CSR, one may conclude that most of organizing festivals & other events for employees and them invests in welfare functions like construction of their families. Very little of them were prepared for temples, roads etc. mainly on providing hardware to the development functions. There is a need to differentiate community and less on soft skills. between welfare function and development function. I I am reminded of an incidence when a bureaucrat just was reading one of the presentation on CSR by Central after retirement came to our office for guidance about Public Sector Organization where it was clearly defined the social welfare activity he should take up after that CSR is to build the capacity for fishing rather giving retirement. He wished to devote his time after retirement fish to the target person. The welfare functions are like for the welfare of the society. Now question arises which giving fish plate to the hungry whereas building capacity activity one should take up for welfare of the society. I for fishing is the development function. If one reads simply told that among Hindus one of the best welfare theMCA guidelines about CSR they focus more on activity with highest level of returns (Punya) is to offer development functions rather than welfare functions. the water to a thirsty person in the month of Jyestha Manpower and training (hottest month of summer in India). Therefore if Punya

Therefore recruiting a person who has development bent is to be earned then whether you retired as Chief of mindset will be more appropriate than with welfare Secretary or Director General of Police or simply a functions.While deploying the manpower to CSR peon, you should start offering cold water on the departments the organizations place those persons who Railway Platform or Bus Stand to the thirsty persons. need cool postings because of either being incapacitated All of them will get Punya in return. This is one of the for demanding jobs or those who were found inefficient best welfare activity in terms of Punya as return. But for line functions or active roles. The CSR is given the being a student of economics I asked what is the value in same priority as was given to training a few years back terms of Rupees for a day of a DGP or CS or a Peon. As in the corporates. Even in governance the development a common sense one will calculate one day salary of function is given lower priority than other functions of each of them. While teaching Time Management we governance. Excepting in Maharashtra in most of the calculate price of a day an employee by adding many states the Development Collector (CEO- DRDA) is associated cost such as salary of subordinates who seek given lower priority than the District Collector. In the time of the employee, opportunity cost etc. One will general the Development Collector is junior to district find it is many times of one day salary. The higher the collector in length of service in the same cadre. This position one acquires and higher becomes the value of shows the attitude towards development function in time. Therefore if a person worth one lakh a day does governance. Whereas the annual expenditure in the the same job which a labour worth Rs. 200-300 a day control of the development collector is much more than does, is he doing justice to the society or to the nation? a collector. While deploying the person for the job the The same logic is true in CSR as well. If the concept of return on investment andquality of decisions organization known for its knowledge bank and is not given importance.expertise world over spends the CSR money in the same

functions which an ordinary organization does, is that organization doing justice to the society. I did an

If one goes through the techniques like Quality Circles, Kaizen, Strategic Planning, advertisement design, method study, systems study etc. all requires creativity. The development issues too require creative thinking and innovative approaches. For getting higher rate of return on investment in development should be the motto rather than spending the allocated budget.

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communication for Development (C4D).Creative thinking

I fear the same scenario while deploying the manpower CSR interventions be sustainablefor CSR functions in the corporates. There is a need to As a part of C4D one must understand the role of identify right kind of a person for manning CSR investment and perception of the target person about the functions. What is this right kind of a person? He/She returns of investment in a two dimensional model should have innovative approaches towards problem developed by our organization. OnX dimension we plot solving. If one goes through the techniques like Quality the returns/ gains of CSR Intervention aiming to Circles, Kaizen, Strategic Planning, advertisement individual as first level, aiming to family as second

rddesign, method study, systems study etc. all requires level, aiming at village at 3 level and aiming at larger creativity. The development issues too require creative tharea such as Block, district or state at 4 level. On Y thinking and innovative approaches. For getting higher dimension we plot the perception about timings of rate of return on investment in development should be returns/ gains of CSR Intervention aiming to now as the motto rather than spending the allocated budget. first level, aiming to month or year as second level, There is a saying in Hindi that the teeth of donated cow rdaiming at short term (2-5 Years) at 3 level & aiming at are not counted. (Daan ki gayee gaayon ke daant nahi thlong term (More than 5 Years) at 4 level. If any CSR gine jaate). Meaning there by that once you donated the

intervention aims at giving benefits to an individual now money, do not go back to see how the funds are spent.

(at once), it will be the least sustainable. The target This has been the case in philanthropic activities. The

person will take the gains now and run away. This type management of a Dharam Shaala built on philanthropy

of interventions are in the form of gift packs, fish plate, and hotel can be compared in terms of bed occupancy

thali at Lungar, thali to hungry person. All these ratio and quality of stay. This age old concept of

philanthropic activities are least sustainable. On the philanthropy needs to be discarded sooner the better. It is

contrary if the interventions are addressing the entire observed many of the organizations have more focus on tharea (4 level of dimension X) and gains will accrue in spending the budgets rather than the yields or quality of thlong terms (4 level of dimension Y). This requires high services rendered. The CSR activities do require higher

level of convincing the target beneficiary and innovative rate of returns or higher level of effectiveness and higher approaches for change for development. This will be the level of outcomes and impact. most sustainable development. Any other combination

Innovative approaches of the level on these two dimensions will define the level of sustainability. Therefore for CSR interventions be The CSR talks of sustainable development. The sustainable, development interventions requires strategic sustainable development is more complex than the line approaches in communication to convince the functions in any manufacturing or production units. In stakeholders. Therefore the organizations need to decide manufacturing/production the factors of productivity are whether their focus is on expenditure or on sustainable few and orderly arranged where as in case of development.development the factors of productivity are too many &

independent to accept the orders/ instructions. In Experience Sharing development instead of factors of productivity we

Once the CSR audits are done, it will be easy to identify address them as stakeholder.Each stakeholder in himself how much the CSR has helped in development. There is independent & free to reject the desired path. Crudely are methods of conducting impact studies for these one can say in case of development first stage is to development interventions. Having said so, one need not understand the course of action. The second step is to get disheartened that sustainable development is accept the course and lastly start adopting/using the unachievable.There are many corporates in India who desired course of action. All these three stages are have achieved success in sustainable development. I was simple in manufacturing or production process but most attending the International conference on CSR organised difficult in development scenario. Each step requires by Federation of Indian Chamber of Commerce (FICCI) innovative approaches to convince the stakeholder. at Delhi and found many successful CSR Case Studies. Therefore the persons to be deployed as CSR managers The need is to share the experiences among corporates need to be highly creative and possess convincing in the country. I queried to explore the possibility of communication skills. They should be good at pioneering organizations in CSR to mentor the new Behaviour Change Communication and be thorough in comers or less experienced organization.

State Bank of India has established a separate organization for CSR. Many corporates are planning to establish similar trusts and foundations. But fear still remains how one will recruit the change facilitators for CSR in these trusts and foundations.

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Having analyzed the attitudes and perception of the stakeholders in CSR it is concluded that there is wide gaps among corporate houses about implementing CSR in its true perspective.

The response provided by the speakers was not measures are weak in bringing sustainable change. It is encouraging. Still we feel there is scope for such always preferable if the issues are identified in the joint platforms where we learn from our experiences. consultation mode or participatory consultation with

focus on inclusion of the affected stakeholders and The SEBI, ICA & FICCI etc have planned to establish solutions to those problems also identified jointly. The the separate platform named Sammaan which will development approach will bring higher level provide the list of implementing agencies (IAs) and sustainability. Out of 9 category of activities first 6 accrediting them at later stage. It's a good initiative at activities require using soft interventions (C4D). Of the part of SEBI. State Bank of India has established a course in the last 3 activity groups providing hardware separate organization for CSR. Many corporates are inputs will have an impact.planning to establish similar trusts and foundations. But

fear still remains how one will recruit the change Need of baseline survey and Study facilitators for CSR in these trusts and foundations. How I was reviewing the literature and many of them are Sammaan will differentiate the competence of NGOs in talking about baseline surveys, Participatory Rural welfare functions and development functions. This Appraisal (PRAs), Focus Group Discussions (FGDs) requires lot of hard work to develop measuring which have limitations to identify the barriers and parameters and recruiting tools. enablers causing the problem. For each of the activities Prioritizing CSR Projects suggested in Schedule-VII specific tools will be needed.

The techniques of problem diagnosis & situation Selecting the activities under CSR is left on the CSR analysis need to be used. There are many such tools Committee in the organization as per the Act. It is said available under Quality Circles, Kaizen, TQM, Work that the CSR Committee shall formulate and recommend Study, Systems Study, Competency and Potential to the Board, a CSR Policy which shall indicate the Mapping etc. It is used to be a golden rule in Systems activities to be undertaken by the Company as specified Analysis and Design that problem well defined is half in Schedule VII of the Act. The Committee shall solved. So is true in CSR, a development issue well recommend the amount of expenditure to be incurred on identified is half solved.Therefore the CSR Executives the activities, and monitor the CSR Policy of the should put more focus on identifying a development Company from time to time. The activities mentioned in problem. Even if they hire an implementing agency (IA), Schedule VII include the corporate should not leave everything on the IA. If a

n eradicating extreme hunger and poverty, problem identified in joint consultation with the target n promotion of education, beneficiaries by involving majority of them, it will have n promoting gender equality and empowering women, higher level of ownership &sustainability. Having n reducing child mortality and improving maternal analyzed the attitudes and perception of the stakeholders

health, in CSR it is concluded that there is wide gaps among n combating human immune-deficiency virus, AIDS, corporate houses about implementing CSR in its true

malaria and other diseases, perspective. There are organizations like Tata Groups, A n ensuring environmental sustainability, B Birla Groups, Reliance Groups who have become the n employment enhancing vocational skills, role models of CSR Interventions on the other hand n social business projects, and there are organizations who are still at the stage of only n contribution to the Prime Minister's National Relief spending the budgets in the suggested activities in

Fund or any other fund set up by the Central Schedule-VII rather having any priority to sustainable Government or the funds for the welfare of the development of the community. This will take time SC/ST/OBC, minorities and women. when all the organizations come to common

In all these suggested activities under schedule-VII of understanding of CSR. the act one can carry out welfare activities as well as development interventions. It depends on the CSR Disclaimer: The views expressed by the author in this Executives in organization how to strategize the CSR feature are entirely his own and do not necessarily Interventions. This can be done more effectively if reflect the views of INDIACSR. barriers and enablers in the target beneficiaries are Dr. S K Trivedi is the Executive Director at Indian properly identified by formative research or situation Institute of Development Management, Bhopal. He can analysis against each activity of the schedule. Thereafter be reached at [email protected]. they need to be prioritized by them only. The welfare

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hushan Steel operates a 5.6 policy which guides us to make mine void. Colony waste is managed million ton per annum capacity environmental priorities, set objectives through incinerator.Bintegrated steel plant at and formulate environmental programs Environmental monitoring is very

Meramandli, Dhenkanal District in with time bound action plans. important aspect of environment Odisha. It aims at the “environment As a good corporate company it ensures management to know the efficacy of all friendly industrial operations” and has to comply with all the environmental the pollution control systems deployed. committed to improve their related statues. it ensures this by taking Bhusan has installed the state-of-the-art environmental performance through an all clearances, consents and stack, ambient air, water monitoring integrated Environment management authorizations and submit all applicable systems at various locations in the system which includes organizational environmental returns in time. complex to monitor various parameters structure, planning activities, of environmental quality on continuous It has installed state-of-art effluent responsibilities, practices, procedures, basis so that if anything goes wrong treatment technologies for treatment of processes. timely corrective actions can be taken.effluent generated in different and resources for developing, production units. Quality of treated Bhushan Steel has undertaken a massive implementing, achieving, reviewing and effluent is maintained as per norms and green drive in campus under which all maintaining the environmental reused within plant complex in various possible vacant areas are being cleaned standards to ensure sustainable purposes. No effluent is allowed to go and converting into green by planting development. In long term our out and thus zero discharge status is trees and developing gardens. Till now environment management system is maintained. Sewage treatment plants it has planted about 3 lacs trees in and based on PDCA (Plan, do, check, act) have been established for treatment of around complex. also done tree cycles basis so that the company ensure sewage generated from colonies and plantation in surrounding areas in continual improvement in our offices. Treated water is used in collaboration with district Forest environment performance. irrigation of green areas in the complex. Officer. So far the company has Bhusan has established environmental achieved 20% green coverage in the ESPs, bag filters, scrubbers, dry fog policies and guidelines to set complex and n next 3-4 years we will systems etc have been installed to environmental objective and direct our achieve 33% green coverage. In house maintain chimney emissions well with activities to achieve our green goals. It nursery has been established to cater its the norms. This helps company to has HSE Sankalp which is being read in horticultural needs. At Bhushan maintain healthy environment in and every shift by employees. Head of the housekeeping is of prime concern and it around the complexdepartments are taken HSE oath on is taking utmost care to ensure clean

Solid waste management includes every Monday. Besides above a and hygienic work place by doing proper collection, segregation, storage Monthly HSE Sankalp Diwas is cleaning of shop floor, roads, drains etc. and reuse eco-friendly manner. Most of celebrated where all employees for good hygiene at workplace, toilets the solid wastes are used in sinter gathered at one place and Plant Head and drinking water points have been making for use in blast furnaces. Blast administers the oath to reaffirm our provided and now change rooms at furnace slag is given to cement commitment towards health, Safety and different locations have also been manufacturers. Fly ash is disposed into Environment. It has an environmental facilitated.

Bhushan Steel Where Steel isBusiness and Environment isPassion3 lacs trees planted in and around atMeramandli Plant in Odisha

Bhushan Steel has undertaken a massive green drive in campus under which all possible vacant areas are being cleaned and converting into green by planting trees and developing gardens. Till now it has planted about 3 lacs trees in and around complex. also done tree plantation in surrounding areas in collaboration with district Forest Officer. So far the company has achieved 20% green coverage in the complex and n next 3-4 years we will achieve 33% green coverage. In house nursery has been established to cater its horticultural needs.

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We Need New Generation of'Imagineers' Who Can EnvisionSustainable Future: Wayne Visser

When it comes to sustainability, India is the best of worlds and the worst of worlds. On the one hand, the sub-continent feels the worst impacts of climate change, water scarcity, poverty, income inequality and endemic corruption. On the other hand, India has a rapidly rising middle class, vast natural resources, an active civil society, a deep culture of ethics and first hand experience of the transformational dividends of technology.

ayne Visser is Author and Founder of Kaleidoscope Futures. He shared his vision and experiences with WRusen Kumar, Editor, CSR & COMPETITIVENESS. He

says, we need to cultivate a new generation of 'imagineers' who can envision a sustainable future in which all of life – including humans – is able to thrive, and who are prepared to make it their calling to bring that dream into reality. At the same time, we need a proliferation of crack-squad problem-solvers – people who are highly proficient in the strategies of resilience and the skills of adaptation, who can help us all through the inevitable turbulence of a climate-damaged and conflict-fraught future. Here are the edited excerpts from the interview:

How long have you been researching and teaching sustainability?

I have been actively engaged with the topic of sustainability for almost 25 years. It began in 1990, when I attended two conferences organised by the international economics and commerce students organisation, AIESEC – one on wildlife management in Africa, held in Zimbabwe, and one on global business and sustainable development, held in Japan – both of which served to capture the voice of young leaders as input to the Earth Summit held in Rio de Janeiro in 1992. I also did a research dissertation on 'Green Marketing' for my Business Science Honours degree in 1991.

The teaching began a few years later, in 1998, when I delivered a presentation on environmental management and a 2-day course on environmental accounting at the annual conference of the National Occupational Safety Association (NOSA) in South Africa. Since then, I have published 15 books on sustainable business (the first in 2002) and over 300 articles, chapters and research reports, as well as delivering over 280 presentations, lectures and courses while travelling to over 70 countries around the world.

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sweeping changes in business, government and society.What inspired you to start and what is motivating you to keep going? How do you communicate the message of At the time when I was a young undergraduate studying sustainability?business, I was also fascinated by existential questions, Communicating sustainability is a really tricky which led me to explore the ancient wisdom of balancing act. History has shown that we cannot scare Hinduism, Buddhism, Taoism, Christianity and Islam, as people into changing their ways. But at the same time, well as the prevailing ideas of the New Age movement. we need to paint an honest, fact-filled picture of the

Since all of these traditions are built on foundations of seriousness of the challenges we face and the impacts values and ethics, I became interested in how business our economic activities are having on people and the could become a force for good in society. Companies planet. On balance, however, I believe the message of were just beginning to think about sustainable sustainability has to be a positive one – a story of hope development, which had been coined a few years earlier and inspiration, a window into what is possible for the in the UN's Brundtland Report (Our Common Future, future. Increasingly, I talk about the 5-S goals of future-1987). fitness – creating a future for our families, communities,

companies and society that is safe, shared, smart, So it was a natural fit for me to become a student, sustainable and satisfying.advocate and ultimately an expert in sustainability. What

keeps me motivated is the certain knowledge that today, If we frame the sustainability message in terms of these over 20 years later, we are still failing to solve our global positive criteria for a better future, I believe we have a sustainability challenges like climate change and better chance of success. To use a metaphor, we should biodiversity loss. At the same time, I have a strong not be trying to wrestle an old, dry bone from the dog's conviction that business's capacity to innovate solutions mouth; rather, we should present a fresh, juicy bone as is seeding what I call the “syndustrial revolution” – an alternative, so that the dog voluntarily lets go of the namely an industrialization renaissance driven by the old in favour of the new.goal of increasing synergy between governance, Who do you think deserves attention economic, social and ecological systems.

nowadays concerning sustainability?What obstacles have you encountered during

First, we should be celebrating those companies and your journey? countries that are embracing the vision of net zero/net The first obstacle that I (and many others) have positive impacts, such as the strategic goals of zero encountered is the perception that sustainability is a waste, net positive (100% renewable) energy and carbon fringe – rather than a mainstream – concern, or even a neutrality, water neutrality, zero tolerance for corruption, luxury that only rich people in the West can afford to and so on. Second, we must shine the light on any worry about. This flawed perception still exists, but it is companies that are actively addressing the rise in income now the exception rather than the rule, given the way inequality and the issue of women in leadership within that sustainability issues have risen up the global agenda their companies, as well as within their countries and the in recent years. world.

The second obstacle is the belief by many companies Third, businesses that are increasing levels of that sustainability can be tackled as a side-issue – for biodiversity are to be applauded, in recognition of the example, through philanthropy – without rethinking and fact that, together with climate change, this is our redesigning how they make their products, run their biggest global tragedy in progress (WWF's Living Planet businesses and deliver their services. The third obstacle Index shows a 52% decline in populations of vertebrate is the failure of the market – and governments as their species since 1970). Finally, we must support companies rule-makers – to properly incentivise sustainability, i.e. that have progressive and proactive policies for turning to reward long-term, sustainable investments and to the current migration crisis into a positive opportunity, punish short-term, predatory, extractive and consumptive both for the hard-working, entrepreneurial migrants and corporate and consumer behaviours. All of these for business and the host societies.obstacles are surmountable, but not without wide

The world is awash with CSR and sustainability reporting awards, which I believe are at best a distraction and at worst a manipulation of real impacts. These beauty pageants of the corporate world seldom give an honest and balanced account of progress towards sustainability (or, more to the point, the lack thereof). The reason is that sustainability reporting focuses on ad-hoc activities of companies, rather than integrated impacts on society and the environment.

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Who do you think is attracting unwarranted What are the most significant areas of attention? sustainable responsibilities?

The world is awash with CSR and sustainability Anyone who truly wants to take responsibility for a reporting awards, which I believe are at best a sustainable future needs to be working on disruption, distraction and at worst a manipulation of real impacts. whether it be technologies that can disrupt the fossil-fuel These beauty pageants of the corporate world seldom fed dinosaur industries that are still thriving, or business give an honest and balanced account of progress towards models that can disrupt the trickle-up economics of sustainability (or, more to the point, the lack thereof). today's capitalism, or purpose-inspired leadership that The reason is that sustainability reporting focuses on ad- can disrupt the existentially bankrupt incentives that hoc activities of companies, rather than integrated drive the soulless modern corporation.impacts on society and the environment. In other words, We need to cultivate a new generation of 'imagineers' they fail to connect the dots and tell us whether things who can envision a sustainable future in which all of life on the ground – climate change, income inequality, loss – including humans – is able to thrive, and who are of species, women in leadership, water scarcity, etc. – prepared to make it their calling to bring that dream into are getting better or worse. We are fixated on the parts, reality. At the same time, we need a proliferation of rather than the sum of the parts. Besides this, all the crack-squad problem-solvers – people who are highly multiple sustainability rankings of largely the same proficient in the strategies of resilience and the skills of companies over and over tend to be inconsistent, adaptation, who can help us all through the inevitable creating confusion in the market rather than clarity. Until turbulence of a climate-damaged and conflict-fraught we have truly integrated reporting and credible global future.sustainability ratings agencies, we will continue to

Your book 'Sustainable Frontiers' looks at applaud the captains of industry while the planetary ship unlocking change for a sustainable future. goes down.How can it be achieved?What are the social challenges before India, Sustainability is the new frontier. To reach it, we must according to you?start by letting go of the old ways that are not working,

The biggest social challenge for India is governance. I'm such as the take-make-waste industrial system, hostage-not talking about corruption – although that is a creeping to-shareholders capitalism, greed-fuelled executive cancer that cannot be ignored – but rather about how a compensation, consumption-addicted lifestyles, growth-democratic country with over a billion people avoids at-any-cost government policies and survival-of-the-death by inertia, precipitated by overshoot-and-collapse. selfish corporate strategies. But letting go is difficult, The evidence so far from the rest of the world – albeit at because we are all hardwired to resist change. Therefore, a much smaller scale – is that the bureaucratic the book provides eight keys to unlocking change, inefficiencies, institutional delays and myopic politics of namely: transformational leadership, enterprise reform, democratic governance systems are failing to respond technology innovation, corporate transparency, quickly enough or at sufficient scale to the sustainability stakeholder engagement, social responsibility, integrated crises that are looming. This overshoot-and-collapse value and future-fitness. The golden thread that runs behaviour was predicted in the 1972 'Limits to Growth' through the book is increasing connectivity, since study of the Club of Rome and seems to have been connectedness is the ultimate catalyst for change. This is vindicated in the ensuing 40 years. Simply put then, how because innovation, integration and inspiration all stem does India convince its burgeoning middle class to adopt from increasing complexity – that is to say, from more a lifestyle – and by implication a production and and better connections between people, institutions and consumption model – that decouples economic growth ideas.from ecological impacts? Failure to do so will reverse all the incredible progress made in lifting hundreds of millions out of poverty in the past few decades.

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Tell us about Kaleidoscope Futures? corruption. On the other hand, India has a rapidly rising middle class, vast natural resources, an active civil I set up Kaleidoscope Futures in 2011 as a research society, a deep culture of ethics and first hand based think-tank consultancy, with the aim of experience of the transformational dividends of envisioning and realizing a better life, bolder business technology. I believe the future will bifurcate on whether and brighter future. This includes promoting the Indian leaders grasp the dire necessity and immense Kaleidoscope 5-S Future Fitness Framework (launched opportunity of the syndustrial economy, or continue to in Ecuador in 2012), as well as the Kaleidoscope 5-D place their faith in the doomed demi gods of Strategies for Resilience – defend, decentralise, consumerism-on-steroids and Philanthro-Capitalism. In diversity, decouple and define (first presented to the the Consumer-Olympics future scenario , India faces IFC/World Bank Group in 2013). Kaleidoscope Futures growing inequality and its CSR-mandated philanthropy has published its research in the books Corporate acts as nothing more than a Band-Aid on the Sustainability & Responsibility (2013), Disrupting the haemorrhaging wound of winner-takes-all capitalism. In Future (2014) and The CSR International Research the syndustrial future scenario, India converts its Compendium – Volume 1 (Governance), Volume 2 growing prosperity to a renewable economy focused on (Environment) and Volume 3 (Society).shared well being, and teaches the rest of the world what

It has also published the free-to-download research it really means to survive and thrive through millennia.report 'Transforming Corporate Accountability: The Revolutions of Reporting, Ratings & Social Media” (2015), and will soon release 'CSR 2020: Trends in Dr Wayne Visser is Director of the think-tank and media Corporate Sustainability & Responsibility'. company, Kaleidoscope Futures. His work as a strategy Kaleidoscope Futures has also co-produced a analyst, sustainability advisor, CSR expert, futurist and documentary called “Sinking Nation”, about the impacts professional speaker has taken him to over 70 countries of climate change on the Pacific island of Kiribati, in the past 20 years to work with over 130 clients, which is due for global release in the next few months. ranging from companies like Coca-Cola, Dell, DHL and We will be investing more in powerful documentaries in HSBC to international organisations like the UNEP, the future, as I believe that artful storytelling is at the heart World Bank and WWF. Wayne is the author of 24 books of inspiring action towards sustainability. and a guest columnist for The Guardian newspaper. He

has been recognised as one of the world's top How do you imagine the future of sustainability in thriveability leaders. He is also the Founder of CSR India?

International and previously served as Director of When it comes to sustainability, India is the best of Sustainability Services for KPMG and Strategy Analyst worlds and the worst of worlds. On the one hand, the for Capgemini in South Africa.sub-continent feels the worst impacts of climate change, water scarcity, poverty, income inequality and endemic

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Impetus toSustainable MiningThrough New Minesand MineralsDevelopmentand Regulation

he Indian mining industry is characterized by a the mining sector and generate revenue for social and large number of small mines and is dominated economic development. HLC recommendations are adopted Tby public sector. The liberalization policy at the in the form of National Mineral Policy (NMP) 2008. To give

national level is also accompanied by the globalization effect to the policy directions in NMP, the Government has of mining operations. The mining industry has evolved a new MMDR Bill, 2011, after several rounds of developed their own policy for sustainable mining in consultations with the stakeholders.terms of health, safety, environment and communities The Group of Ministers recommended the draft MMDR for lengthening of the lifespan of mining operations. Bill, 2011 for introduction in Parliament. The thrust of the

Mining companies have also made a framework by new mining policy being promulgated by the government is which the acquisition of large tracts of mineral lands to move Indian mining towards privately owned large scale, globally and deletion of limitations to their control and mechanized mines. In India the areas of forests mineral, use of such grounds so that mining activities should not tribal habitation regions maps overlie each other and it is affected by territorial boundaries. observed the distribution is more or less the same. In other

words, India's major mineral reserves are under its richest The various dimensional planning can be done on a forests and in the watersheds of its key rivers.globalized scale for good management of environment

and communities. Due to extreme competition, to An estimated 1.64 lakhs of forest land has been diverted for maintain their industrial place, the mining companies mining in the country. Forest land diversion for mining has are looking globally and spreading in many countries in increased. Delays in environment and forest clearances need righteous way to acquire mineral lands. Some of to be resolved by Ministry of Environment, Forests and Canadian mining companies having 1700 mine projects Climate Change for providing unhindered support in growth outside Canada and same way Australian, European and of mining. Through the new MMDR Bill, 2011 government American companies are looking outside for developing wants to revive the mining sector and is committed to the mines in India. strengthen important economy pillar for growth and

development. The auction of the identified resources will Under Article 123(1) of the Constitution, on January attract serious investor actually those who want to 12, 2015 the Government of India has promulgated participate and harness the economic growth. This will help Mines and Minerals Development and Regulation in generating the revenue and transparency.(MMDR) amendment ordinance, 2015. This amends

certain provisions of MMDR Act, 1957. The Under MMDR Bill, 2011 new classification of minerals announcement of ordinance was necessary to address will also lead to systematic and scientific exploration for various critical problems in the mining industry due to which dependency of states will be lessened on centre. which development of new mines is not happening and Implementation of MMDR Bill, 2011 is important to curb big loss in revenue due to illegal mining reported. illegal mining and hefty penalties through the National

Minerals Exploration Trust (NMET) to give impetus to In 2006, Indian Government appointed a High Level exploration, removal of prior approval and reduce waiting Committee (HLC) to review the existing mining policy time for approval.and rules to align them with international best practices,

simplifying procedures for grant of mineral concessions At the grass root level, with the help of District Mineral in short timeframe which could attract international Foundation (DMF), concern of mining affected people plan companies and other important stakeholders to invest in to resolve at district level. Falling production of iron ore and

DR HISHMI JAMIL HUSAIN


coal are forcing India to depend on other countries. We minerals even today Indian mining industry has need to increase our production of minerals and metal to not seen the type of exploration as seen in USA, strengthening the 'Make in India' vision. Australia and Canada. This will allow the

government to have a dedicated fund for The MMDR Bill, 2011 gives an opportunity for better undertaking exploration. In addition, the use of legal environment and attracting investment from transferability would permit flow of greater companies for developing scientific and sustainable investment to the sector and increasing efficient mining with the consultation of local people to notify mining.area for mineral concession with approved closure plan.

Currently in notified area of mineralization for The MMDR Bill, 2011 also provides prospecting will be based on resource size and value simplified procedures and removal of delay. It addition. States may call applications and directly grant suggests the State Governments to devise a system for filing mining concession through bidding based on financial of a mining plan preventing need for approval by the Central and technical report. Government. In respect of ten minerals in Part C of First

Schedule (Asbestos, Bauxite, Chrome ore, Copper ore, Gold, This will also help to fix the minimum price of Iron ore, Lead, Manganese ore, Precious stones and Zinc).resources and small deposits could also be explored by

cooperatives. The establishment of National Mining State Government needs to obtain the prior approval of the Regulatory Authority for major minerals guides the Central Government before the grant of mineral concession State Governments to setup minor mineral State but this amendment removes the need for prior approval Authority. The provision of Central and State Cess from the Central Government, thereby making the process would help in developing the Mineral Funds at National faster and simpler. Approval of mining plan by the and State Level for capacity building in mining sector. Government would no longer be mandatory as a provision For benefit sharing net 26% profit in case of coal and permitting the State Governments to devise a system for the royalty in case of other minerals for people who are filing of a mining plan which obviate the need for approval having traditional rights in mining area and impacted by the Government.due to mining. The Central Government has been given powers to

In the MMDR Bill, 2011 there is a provision as well to intervene where state governments do not pass orders within establish special courts at the State level for speedy prescribed timelines. This will help in eliminating delay. The disposal of the illegal mining case and enhanced challenges before large mines to get suitable land for people penalties up to debarment of person convicted of illegal who are going to be affected or displaced by their activities mining for future grants and termination of all mineral are important. The use of different forest and agricultural concession for violation of provision of the Act. lands which cause erosions, sediment in a channel,

deforestation, desertification, flattening of mountains and The salient features of MMDR 2011 are:creating denuded and degraded lands due to mining is also

n Open auction of mining resources second challenge.n Attract investors for mining Pollution of air, water and soil due to mining is a big n Provision for compensation to affected people problem. To combat that mining companies are committing

quickly to allocate big budget for environment conservation with national and international environment conservation n Provision of financial support for exploration agencies and societies. So the MMDR Bill, 2011 ordinance

n Simplification of procedure and reduced delayis a very essential government step for resolving mining

n Stronger guards to control illegal mining industry challenges by facilitating law and drawing a strict line for environment conservation and community Open auction of mining resources will bring more development for sustainable mining. On January 22, 2015 transparency in granting mining lease and increase Government of India started allotment process for 36 coal duration of mining lease from 30 years to 50 years mines as encouraging step to attract revenue, providing which will give an opportunity to use the mining transparency and reduce approval delay.resource for a longer time. The existing mines will not

require the second and subsequent renewals for mining. Dr Hishmi Jamil Husain is having more than 15 years Due to long delays in lease approval which led to

national and international experience in the field of closure of large number of mines leads to Environment Management and Sustainable Development. He unemployment.

is on board of several national and internal bodies. He is Government has kept the interest of mining lease visiting faculty and distinguished speaker in India and holders in mind so that they are not adversely affected

aboard on biodiversity conservation, sustainable due to new MMDR Bill, 2011. Mining lease holder is development, legal compliance, social corporate not likely to be put into any destitute condition. It is responsibility and environment management. His anticipated that this would directly permit such closed background in geology, environment science and mines to start their operations.

development economics allows him to empathize with those The provision of establishment of DMF in district is who seek an understanding of sustainable development. The

designed to address the grievance of the civil society Author can be reached at and and affected people from mining. The proposal of 9755593238creation of NMET will support the exploration of new

[email protected]

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he Competition Commission of registration fee, while Central and state India has imposed a total penalty governments pay the premium to the Tof Rs 671.05 crores on four public insurer selected in a bidding.

sector insurance companies for The commission said the conduct of manipulating the bidding process these companies could have resulted in initiated by the Kerala government for manipulation of the bidding process in selecting the service provider for the contravention of the provisions of the Rashtriya Swasthya Bima Yojna (RSBY) Act. Sources said these insurers will for 2010-11, 2011-12 and 2012-13. offer their clarifications and would The final order was passed by the appeal against this order.regulator on July 10 in a matter, which While imposing the penalties, CCI noted, was taken up suo moto following an in the present case related to bid rigging anonymous complaint received by the in public procurement for social welfare Commission. This complaint was against schemes, the beneficiaries of which were National Insurance, New India BPL families and as such the same was Assurance, Oriental Insurance and taken as an aggravating factor.United India Insurance alleging

Penalties of Rs 162.80 crores, Rs 251.07 contravention of the provisions of the crores, Rs 100.56 crores and Rs 156.62 Act, which deals with anti-competitive crores were imposed on National agreements, including bid rigging.Insurance, New India Assurance,

RSBY is a government-sponsored health Oriental Insurance and United India insurance scheme for those living below Insurance, respectively. It would also the poverty line (BPL). Beneficiaries meet regularly to monitor the facilitation under the scheme are entitled to process and issue directions to the hospitalisation coverage up to Rs 30,000. authorities concerned.Beneficiaries need to pay only Rs 30 as

CCI Imposes Rs 671-cr Penalty on FourPublic Sector General Insurers forManipulating the Bidding Process

They were found manipulating the bidding process initiated by Govt of Kerala for selecting an insurance service provider for Rashtriya Swasthya Bima Yojna


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ompetition Commission of India and limiting the distribution of movies to (CCI) has found Kerala Film pre-determined release centres in Kerala CExhibitors Federation ('KFEF'), an through an agreement, OP-1 and OP-2 have

association of theatre owners, and Film infracted the provisions of section 3(3)(b) Distributors Association, Kerala ('FDA'), an read with section 3(1) of the Act. association of film distributors, in Further, CCI imposed a penalty of Rs. contravention of Section 3 of the 56,134/- (Rupees Fifty Six Thousand One Competition Act, 2002 ('the Act'). The Hundred Thirty Four only) upon KFEF Informant, Kerala Cine Exhibitors calculated at the rate of 7% of its average Association ('KCEA'), had approached CCI income. Keeping into consideration the alleging anti-competitive conduct by KFEF mitigating factor that FDA succumbed to and FDA in not allowing screening of new the diktats of KFEF to protect the films in the theatres owned by members of commercial interest of its members, a the Informant. penalty of Rs. 45,189/- (Rupees Forty Five

Consequent upon detailed investigation by Thousand One Hundred Eighty Nine only) Director General, CCI concluded that the was imposed upon it, calculated at the rate conduct of KFEF and FDA in agreeing on of 3% of its average income.the number of theatres where the new CCI also found that during the period of movies would be released resulted in contravention, the President and General restricting/ limiting the release of new Secretary of KFEF and FDA were actively movies. CCI found that KFEF ensured that involved in the affairs of their respective despite having necessary infrastructure and associations and as such they were appropriate classification/ grading from the responsible for the anti-competitive Committee appointed by the Government of decision making by their respective Kerala, the theatres owned by members of associations. Accordingly, financial the Informant were not getting fresh penalties were imposed upon them under releases/ new movies. It was observed by section 48 of the Act.CCI that any industry player who flouted

The order of CCI was passed in Case No. the said mandate of KFEF was boycotted by 45 of 2012 and a copy thereof has been the members of KFEF.uploaded on the website of CCI at

Accordingly, CCI held that by controlling .www.cci.gov.in

CCI Imposes Penalty on KFEFand FDA for ContraveningCompetition Law

CCI also found that during the period of contravention, the President and General Secretary of KFEF and FDA were actively involved in the affairs of their respective associations and as such they were responsible for the anti-competitive decision making by their respective associations. Accordingly, financial penalties were imposed upon them under section 48 of the Act.


Environmental Governance,Innovation and Entrepreneurship:Asking the Right Questions

SPEECH

his year is the 30th anniversary How accessible for the disabled are air conditioning.of Innovation '85, an activity I they? Do they create positive feelings Environmental improvement can raise Tconceived for Rank Xerox. It and improve performance? Do they commercial returns. The regeneration of

was attended by over 20,000 decision enable interaction as opposed to causing UK waterways and derelict docks has makers. The event attracted Royal and isolation? Do they inspire the creativity boosted employment, growth and diplomatic visitors and a display by the and innovation we need to address property values. Cleaning up rivers can Royal Air Force's aerobatic team the environmental issues, challenges and yield leisure, health and lifestyle Red Arrows. The exhibition covered the opportunities? benefits, as well as encouraging tourism history of innovation. A common Responsible leadership is about and other commercial activities.feature of many breakthroughs was that choices - making the right calls, The world's most visited place is not a those causing them asked the right selecting the best alternatives, world heritage site but a shopping mall questions. Is effective environmental establishing priorities and balancing in Dubai. The most polluted shopping leadership, governance, innovation and contending forces. Are growth and location in the UK is Oxford Street. If entrepreneurship about asking the right development contributing to congestion, regulators, retailers and transport questions? pollution and ill health? Are we authorities worked together reduced

Are we focused on reducing carbon protecting our architectural, artistic and traffic flows could benefit shoppers, emissions, while overlooking the extent cultural heritage as old buildings are retailers and landlords. Responsible to which our activities are also reducing swept away? Should we renovate rather business can be profitable business. biodiversity? What could your company than replace? Are we overlooking Could your purchasing power be used to and its supply chain do to enhance effective local solutions? Some better effect? Could you part fund a biodiversity? Are social impacts of our traditional cooling towers were more supplier's development of more built environments being overlooked? environmentally friendly than current

Prof. Colin Coulson-Thomas

The 17th World Congress on Environment Management held was held on 10-11th July 2015 at the Hotel Le Meridien, New Delhi, India. Article is based on the speech delivered to 17th

World Congress on Environment Management

SPEECH


environmentally friendly packaging in environments? Activity can replace Pope Francis asks: are we “lords and return for a share of resulting revenues? thinking. Should you rush to meetings, masters, entitled to plunder at will”? He

answer emails or reflect? When did you called for a 'moral' approach. You have Freedom encourages innovation. New last watch the tide come in and out, or a capabilities he lacks. You can employ models of network and virtual flower open and close, and quietly practical, innovative and responsible organisation - and new ways of reflect? business approaches. You can engage, working, learning and consuming - free

utilize and deploy people, resources and people from activities at particular times Directors and boards should probe and capabilities to develop and implement and places. Such developments and question strategies, priorities and more sustainable and beneficial greater use of intelligent homes, offices, approaches.Will governance business strategies.robots and support tools can deliver arrangements cope with the speed and

environmental benefits. scale of adjustment required? How do Prof. Colin Coulson-Thomas holds a

we engage with stakeholders and ensure Compelling visions can engage, excite portfolio of board, public and academic informed debates? Are we getting the and bring together the know-how, appointments in the UK and India. He right balance between immediate technology and finance needed for their has helped companies and public and pressures and longer-term concerns? implementation. If you lack resources professional bodies in over 40 countries How do we fund progress along and capabilities you can collaborate to harness more of the potential of learning curves and prepare for the with those who have missing pieces of directors, boards, management teams future while remaining competitive?the jig-saw puzzle. Innovation '85 and corporate capabilities to improve

showed the importance of vision. Two Will the Made in India initiative put performance and deliver multiple potential collaborators - the Royal Navy pressure upon resources and your ability objectives. He is a member of the and Royal Air Force - told us they had to attract skilled labour? Or will it business school team at the University already agreed their budget and which create new clusters thatspur innovation of Greenwich, Director-General, IOD events they would support. They said and strengthen local suppliers? India, UK and Europe Operations and we were short of time for implementing Questions stimulate the search for leads the International Governance our plans. However, they felt our vision solutions. Today's questions determine initiative of the Order of St Lazarus. was exciting and they supported it. our tomorrows. How do we achieve Colin is also a member of the General Others followed. more with less? Rather than change Osteopathic Council and chair of the

corporate cultures, are there quicker, council's Education and Registration How compelling is your more sustainable and less disruptive Standards Committee and chair of the environmental vision? How joined-up ways of simultaneously achieving Audit and Risk Committee of United are the elements of your strategy? Could multiple objectives? Learning, which is the UK's largest your company contribute to smart city,

operator of academies and independent town and village initiatives and benefit There are affordable steps that can be schools. Author of some 70 books and from them? Some projects are so taken. Customers could be given

reports he has held professorial complex that even Governments find support tools to help them make more appointments in Europe, North and them difficult to handle. A network of responsible, sustainable and healthier

South America, the Middle East, India collaborations may be required to build purchase and consumption decisions. and China, and has spoken at over 300 an airport or metro network, replace Performance support can also make it national and international conferences. sewers or construct nuclear power easier for people to excel at difficult He was educated at the London School stations. jobs, speed up responses, reduce costs,

of Economics, the London Business ensure compliance and deliver other Established companies sometimes School, UNISA and the Universities of benefits for people, organisations and protect existing investments, where

Aston, Chicago and Southern the environment.innovative and entrepreneurial ones California. A fellow of seven chartered create new options and better Innovative, responsible and bodies he secured first place prizes in alternatives. Directors should challenge sustainable responses could restore trust

the final examinations of three entrenched assumptions. and lead to less intervention and greater professions.His latest books and reports reliance upon market mechanisms. They Are there different and more are available from could produce closer and more sustainable models of growth? Could .productive public-private collaboration, different policies and practices simplify He can be contacted at as each better appreciates the and enhance our lives, while protecting

.contribution of the other.and improving physical and aesthetic

www.policypublications.com

[email protected]

Established companies sometimes protect existing investments, where innovative and entrepreneurial ones create new options and better alternatives. Directors should challenge entrenched assumptions.

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Soft Bank Corp Partners withBharti Enterprises &Taiwan'sFoxconn For Solar Projects in India

apan's SoftBank Corp & Bharti cost, that means four times the energy over five years. He aims to make Enterprises and Taiwan's Foxconn efficiency.” India one of the world's largest Jhave come together to invest about renewable energy markets, targeting Masayoshi said the timeline for

$20 billion in solar projects in India, in 100,000 MW of output by 2022 from investments would depend on state and one of the biggest investment pledges to just 3,000 MW currently.central governments and on acquiring date in the country's renewable energy land needed for the plants. But analysts say India's target will be sector. SoftBank, which previously said difficult to reach, given weak finances The rapidly falling cost of solar power, it would invest $10 billion in India over of electricity distribution companies that expected to reach parity with time, said that the companies had would buy in solar energy and the slow conventional energy by 2017, has agreed a minimum commitment of pace at which land for plants is made ignited interest in its potential in India, generating 20 gigawatts of energy. available.as the country steps up its own efforts to

SoftBank will have majority control in encourage investment in renewable Masayoshi says Foxconn would help the newly formed company, SBG energy. Despite more than 300 days of with planned solar equipment for the Cleantech, with Bharti and Foxconn as sunshine a year, India relies on coal for projects. The companies are looking at minority stakeholders. three-fifths of its energy needs, while manufacturing equipment in India, a

“India has two times the sunshine (of) solar supplies less than 1 percent. further boon for Modi who has sought Japan,” Softbank Chief Executive Son to boost the portion of equipment made Prime Minister Narendra Modi has told reporters in a conference.The cost at home. “India can become probably looked to industry for help in funding of construction of the solar park is half the largest country for solar energy,” He what government advisers hope will be of Japan. Twice the sunshine, half the said.a $160 billion push into renewable

India: Intel keen toPartner Digital India

lobal computer chip-maker Intel infrastructure, which includes data Satish Jadhav, Director – IoT, is looking to leverage on India's centre and Internet of Things (IoT), Embedded Sales Group, Intel South Gdigital initiatives. The company clients, devices services and importantly Asia said IoT was one of its fastest

is partnering several Indian states in capacity building, which will come out growing businesses for Intel. “We are their digitalisation efforts with a focus with digital education. We will work bullish and focused on industrial, on about 10 States. with large system integrators to transportation and energy on the whole

implement it.” and from the India perspective, retail “Intel's technology leadership makes it and e-governance are also important”.an exclusive expert in delivering end-to- "The challenges for Digital India were

end solutions which are vital for Digital that all-India household PC penetration Intel is targeting the creation of 5 India” Srinivas Tadigadapa, Director – was at 17 per cent and Internet million digitally literate Indians by Enterprise Solutions, Intel South Asia, penetration was at 15 per cent. Further, December 2015. For that, it has created said while addressing media roundtable smartphone penetration was around 10 activity charts to make learning more on Intel's roadmap to a Digital India. per cent, tablet penetration at around 1 relevant to rural areas and to provide

per cent and broadband penetration at app-based learning.“Intel's blue print for Digital India is around 5 per cent, Tadigadapa said.based on the three pillars of digital

Intel is targeting the creation of 5 million digitally literate Indians by December 2015. For that, it has created activity charts to make learning more relevant to rural areas and to provide app-based learning.

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NTPC & SECL to Give 100 CroreEach For Govt. Medical College &Hospital at Naya Raipur

ational Thermal Power He also announced an assistance of Rs Corporation (NTPC) and South 20 crore by NTPC for developing an NEastern Coalfields Limited engineering college near its Super

(SECL) will set up a medical college Thermal Power Project at Sipat in and hospital in Chhattisgarh, Union Bilaspur district and a Trauma centre at Minister of State for Power, Coal and Korba.Renewable Energy Piyush Goyal The largest thermal power generating recently announced company in the country, Goyal said, had

Addressing a press conference here also decided to fund for setting up of an after reviewing the functioning of Innovation Lab in the IIIT campus to energy, mining and industries help students take up scientific research departments in Chhattisgarh with Chief training and innovation projects.Minister Raman Singh, his ministers and The Union Minister said mineral rich other senior officials, Goyal said NTPC Chhattisgarh state would earn Rs and SECL would provide Rs 100 crores 1,10,990 crore as royalty from coal each for the medical project which mining in the next 25-30 years would have special wing for cancer following fresh auction of coal blocks in patients. the state under the new policy.

Earlier, Piyush Goyal inaugurated the He criticised the previous Congress-led International Institute of Information UPA government for giving away coal Technology (IIIT) at Naya Raipur blocks to its partymen and others across capital built jointly by the Chhattisgarh the country free of charge.government and NTPC at a cost of Rs

Goyal also expressed satisfaction over 200 crore.12.3 per cent growth in production of

Speaking on the occasion, Chief coal by Coal India Limited. He also Minister Raman Singh named the praised the Chhattisgarh govt. for institute after the first Union Industries having developed energy efficient Minister Dr Samapada Mukherjee to pumps for irrigation, smart meters for mark the leader's death anniversary elecricity consumers and LED bulb today. The academic session of the programme to light streets and institute spread over an area of 50 acres, households in order to reduce burden on is scheduled to start from August 10. consumers.

The largest thermal power generating company in the country, Goyal said, had also decided to fund for setting up of an Innovation Lab in the IIIT campus to help students take up scientific research training and innovation projects.

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ndiaCSR, the largest CSR network, a learning experience. Key Takeawaysis organizing ‘India School Rusen Kumar, Director and Editor School Promoters: Learn new IPrincipals Conference’ (Key Note IndiaCSR said, “The conference is dimensions of future school education.

Address, Panel Discussion, Awards, designed for educators on the front lines Principals/Headmasters: learn new Networking) at Raipur, the capital of — teachers, superintendents, ways to lead and inspire your entire Chhattisgarh state on August 23, 2015, counselors, district and state school community.Sunday. This is the first it’s kind of administrators, and especially principals Teachers: explore new strategies, national forum to be held at eastern part — who have a huge impact on

lesson planning ideas, and classroom of the country. Interested stakeholders education world and as well as student management techniques.are cordially invited to be part of in this success. Principals Leadreship

national level conference. Detailed Administrators: get the latest ideas and continues to be the focus of the information can be found at best practices to support staff conferences.”www.pc.indiacsr.inIndia School development.“The drive and motivation for school Principals Conference logoThe forum

Everyone: Visit the Exhibition and principals’ is our humble endeavour to believes that empowerment of the explore the latest products, services, and provide a structured platform to school principals through participation in technologies that are transforming leaders to discuss, debate, and school principals’ conferences will do schools today.recommend changes and innovations provide much needed impetus,

and advocate a way forward, share their Who is this relevant to:opportunity and ambience for self- experiences and good school praxis, reflection, peer learning and collective n Principalssuggest policy and practice initiatives to wisdom.

n Educationistmake school education relevant and a Around 100 school principals, preparation for life and network with n School promoters

managements, educationists, peers for school improvement n Technology providersadministrators are expected to processes.”, he added.

congregate, representing regions, types n ResearchersDr Jawahar Surisetti, Psychologist and and strata of schools, thus constituting a n ConsultantsEducation Advisor to Govt. of India microcosm of India’s schools

said, “Such kind of forum is very much n Entrepreneursprofessionals.required for the state like Chhattisgarh n CSR LeadersForum invites who are achievers in the where education and development of

Expression of interest to sponsor, area of education would enlighten the educational institutions is the prime partner, speak, participate, exhibit can audience with their vast knowledge and agenda of the Govt. I believe that the

be sent at [email protected] or experience. Listening to these speakers forum will help to understand the may be contacted at 9981099555. would not only be a sheer delight but current educational scenario of the state.

would facilitate knowledge sharing and

India School PrincipalsConference to be held atRaipur on 23 August

school

August 23, 2015 Sunday Raipur, Chhattisgarh| |

Such kind of forum is very much required for the state like Chhattisgarh where

education and development of educational institutions is the prime agenda of the Govt. I believe that the

forum will help to understand the current educational scenario of the state.

DR JAWAHAR SURISETTIPsychologist and EducationAdvisor to Govt. of India

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Global Sanitation &Toilet Summit & Awardsto be held in Pune on 27 Nov 2015

You will also have the opportunity to turn your biggest challenges into your greatest accomplishments when you learn from the experts, leaders and distinguished attendees.

A number of research agencies, social scientists and thought leaders dealing in sanitation and toilet issues from the country will be participating in the summit. More than 20 speakers and 200

ndiaCSR has announced the 2nd target to reduce by half the proportion participants are expected to gather in

Edition of Global Sanitation of the 2.6 billion people without access this one day summit.ISummit & Awards (Conference, to basic sanitation by 2015.

Summit invites your active Exhibition, Networking) on Sanitation IndiaCSR believes that the summit participation and solicits inputs from & Toilet issues and the Summit titled would highlight the problems allied you in terms of ideas, thoughts, ‘Sanitation for all – Toilet First’. with lack of sanitation facilities and innovations and strategies to help make

The Second Edition of Sanitation toilets and would also make resolutions our country a better place to live in.

Summit 2015 ‘Sanitation for All – to achieve Nation Sanitation Goals by The summit invites:Toilet First’ will take place in India. 2019 as a tribute to the birth anniversary

of Mahatma Gandhi, by eliminating the n Thought LeadersVenue: Yashada, Pune, Maharashtra, unhealthy practice of open defecation. INDIA n Policy MakersIndian Government has envisioned a

Date: 27 November 2015, Friday n Philanthropistsgreat mission to develop separate toilets For expression of interest for for boys and girls in every school in the n Experts in the area of Sanitation, Speakership, participation, country, by 15th of August 2015? Rusen water, environment, education and sponsorship, partnership Contact: Kumar, Director, IndiaCSR Group said. woman [email protected] or 9981099555 “The Summit will involve some of the n People involved in strategic

Keep visiting the website of the event most reputed and competent Indian and planning and operational functionsInternational speakers from government n Decision makers involved in

for more updates. and private sectors, research agencies, planning and execution of innovators, social scientists and thought For the technology, products and Corporate Social Responsibility leaders dealing in sanitation and service providers in the area of (CSR) Projectstoiletries industries in the country. There sanitation and toilet, it is an excellent

n Leaders from projects and will be 30 speakers and more than 200 opportunity to showcase their developmental agenciesparticipants projected in this exclusive innovation, innovative product, services n Leaders from project summit” Rusen Kumar added.and advancements.

implementation agencies in the area The Summit would provide a forum to The summit is aligned to ‘Swachh of sanitation and toiletinitiate a dialogue and enlighten the Bharat Mission’ (Clean India Initiative) n Leaders from Product Innovations delegates on various issues related to of our visionary Prime Minister

and technology providers and sanitation, toilet movement, woman Narendra Modi. IndiaCSR is an active manufacturesempowerment, women dignity and girl participant of this noble mission to

child education etc.support and create national level forum n Leaders from NGOs, NPOs, to discuss various issues related to the Corporate Foundations, TrustsThe summit provides excellent toilet and sanitation, health, education, networking opportunities with leading n Social entrepreneurs and any person women empowerment and behavioral professionals from Govt. Corporate dedicated towards a positive social change for wider social good. Social Responsibility professionals, change for this greater cause.

NGOs leaders, corporate professionals To actualize the achievements of and other experts.Millennium Development Goal (MDG)

www.globalsanitationsummit.indiacsr.in

Organizers

Resource Mobilisation Partnership Development CSR Advisory & Support RecognitionI I I

Supported By

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Source of Inspiration

Narendra ModiHon’ble Prime Minister of India

Devendra FadnavisHon’ble Chief Minister of Maharashtra

Extend Your Support to Make Maharashtra a Model State for Sanitation and Toilet Facilities in the Country.

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Participation Speakership Sponsorship Award NominationI I I99 810 99 555

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