Social Media: Uncovering your Digital Dirt Career Development Center SUNY Plattsburgh from Now to Next Angell College Center, Suite 118 [email protected]
1. Social Media: Uncovering yourDigital Dirt CareerDevelopment
Center SUNY Plattsburgh fromNowtoNext Angell College Center, Suite
118
2. fromNowtoNext Angell College Center, Suite 118 What social
media do you use?
3. Purpose What isDigital Dirt? What doesthismean for you?
Recruiters& Social Media Golden Ruleof Social Media Wheredo you
start? Cleaning up your Digital Dirt Recovery Following Through
fromNowtoNext Angell College Center, Suite 118
4. Social Media Private fromNowtoNext Angell College Center,
Suite 118 Content ispublic in someway 6 of separation Tagging
Uploaded Tagged
5. Dirt is not just pictures fromNowtoNext Angell College
Center, Suite 118 Digital Dirt A negativeonlinereputation;
something negativeconnected to your nameonline that otherscan
easily find: i.e. drunken pictures, extremerantson messageboards,
complaintsfrom exes, talking smack about your boss. Extremedigital
dirt isa digital deal breaker Hehadsomegoodinterviews foranewjob
untiltherecruiterGoogledhimandfoundhis digital
dirtaboutwhyhegotfiredfromhis last job.
6. What does this mean foryou? fromNowtoNext Angell College
Center, Suite 118 Online presence matters! Social Mediacan makeor
break your career opportunities 73% of companies have found a new
hire via a social network 79% of hiring managers have found content
online that convinced them not to hire a candidate
7. 86% of recruitersreview candidates social network profiles-
whether or not candidatesshare thoselinks fromNowtoNext Angell
College Center, Suite 118 PICTURES OF ALCOHOL CONSUMPTION 47%
REFERENCES TO DOING ILLEGAL DRUGS 78% POSTS/TWEETS OF A SEXUAL
NATURE 66% PROFANITY IN POSTS/TWEETS 61% SPELLING/GRAMMAR ERRORS
54% What employersreact most negatively to
8. Online Presence = In Person Presence fromNowtoNext Angell
College Center, Suite 118 Assumetheperson hiring you/ potential
bossis onlineaswell. Follow theGolden Ruleof Social Media If you
wouldnt let yourmom orboss see it dont post it!
9. What can you do to bury yourdirt ? fromNowtoNext Angell
College Center, Suite 118 Googleyourself! Get rid of your
inappropriatedirt first Check to seeif you haveadigital twin
10. Whats a Digital twin??? fromNowtoNext Angell College
Center, Suite 118
11. Burying vs. Hiding Information fromNowtoNext Angell College
Center, Suite 118 Common Name= Burying UniqueName= Hiding/Deleting
If you haveadigital twin it isbetter to bury them with your
positiveinformation Tip: Try using your middleinitial if you have
acommon nameto makeyou stand out
12. Steps to clean up yourdirt fromNowtoNext Angell College
Center, Suite 118 Step 1: Find thedirt! Step 2: Remove thedirt!
Step 3: Create your social network Step 4: Cultivate your
onlinepresence Step 5: Tend to/monitoryour network & media
13. Creating youronline presence fromNowtoNext Angell College
Center, Suite 118 CreateaLinkedIn profile
14. Cultivating YourPresence fromNowtoNext Angell College
Center, Suite 118
15. MonitorYourPresence fromNowtoNext Angell College Center,
Suite 118 Itsnot enough to createnew information or profiles
Bevigilant! Makeapoint to check on your onlinepersonato seeif it
isstill up to standards. Remember peoplecan tag you in apost
Facebook may beapersonal social network but that doesnt mean that
you cant be professional
16. Follow Up fromNowtoNext Angell College Center, Suite
118
17. QUESTIONS? fromNowtoNext Angell College Center, Suite
118