Digital Department Perception

Branding, Office Layout, Communication, the bit no one else

wanted around breaks and team availability

Our Approach

We met to discuss the challenges presented and assigned roles. We agreed to return with our thinking on the challenges and offer up our initial thoughts for discussion to the team

Branding - Mark

• The Challenges

– What is the identity of the Department and is it in line with what we would want it to be?

– What do we need to do to get that across to our internal and external customers

Branding - Mark

• Our Thinking– Brand Identity development

• Do we use the logo or create new?

• Do we define a style/ departmental messaging?

• Do we create a tag line

– Marketing collateral • Website

• Email signature file

• Documentation

– Display options • Signage throughout building/department

Office Layout - Dan

• The Challenges

– Revise office layout to accommodate new Events Team in Enterprise Department.

– Timescale had to be now with an understanding we will be moving to Meadowside within the next financial year

Office Layout - Dan

• Our Thinking– Action 1 – Discussed needs of Digital Team members

regarding movement of desks based around best groupings and availability of underfloor power and network points, and used this info to devise plan of new office layout for approval by Heads of Digital and Enterprise before passing on to Barry Strain to facilitate.

– Action 2 – Discussed alternative ‘temporary’ layout if the original plan was too complex to achieve in the timescale.

– Action 3 – Combined the ‘temporary’ plan with a less complex version of the original plan to create a more satisfactory and achievable layout.

Office Layout - Dan

Communication - Chris

• The Challenge

– Customers walk in to the department, or call or email in requesting our services. How do we make sure we are servicing their needs?

Communication - Chris

• Our thinking

– Deter ‘drop in’ queries by channelling requests through a Departmental Website

• List of services with supporting contact forms

• Showcase our products

• Set expectations with timelines

• Departmental biographies and contact details as well as their location within department

Communication - Chris

• Still thinking…

– Phone buddy system

• Allowing team members to provide cover should their teammate not be available.

• Ability to pick up and answer any call in department through their own telephone

– Conference call solution

• Allow internal and external customers a more established and better quality coms system beyond the conference call number

Other stuff - Craig

• Break Cover

– How do we ensure there is adequate cover and visibility throughout the day to support the business

• How do we deal with lunch, morning and afternoon breaks

Other stuff - Craig

• Our Thinking

– Based on table groupings rota and buddy system for all breaks

Telephone buddy system

1 resource from each area

Front End and Design

Backend

Telephone buddy system

1 resource from each area

Planning Content/SEO